chore: rebrand (#41)

* feat: initial rebrand pass

* chore: bunch of small things

* chore: rss

* chore: structured data

* fix: improve perf

* chore: per page og image and some other minor fixes

* fix: name

* fix: nits

* fix: mobile viewport

* fix: nit

* chore: offerings

* fix: flesh out jd a bit

* fix: apac

* fix: double dot

* chore: update map

* chore: ethlabs copy

* chore: ai enablement

* fix: byline

* feat: add introducing EthSystems writeup

* chore: update hero.png and published flag

* fix: glossary

* fix: bmnr casing

* fix: bitmine brand asset

* chore: add faq to nav

* fix: join link

* chore: update map submodule

* chore: update map submodule

* fix: snz byline

---------

Co-authored-by: oskarth <oskarth@titanproxy.com>

Author: rymnc

.gitmodules

@@ -1,3 +1,3 @@
 [submodule "content"]
 	path = content
-	url = https://github.com/ethereum/iptf-map.git
+	url = https://github.com/ethsystems/map.git

CLAUDE.md

@@ -2,9 +2,9 @@
 
 ## Project Overview
 
-This is the IPTF (Institutional Privacy Task Force) website repository. Astro static site deployed at https://iptf.ethereum.org/.
+This is the EthSystems website repository. Astro static site deployed at https://ethsystems.org/.
 
-Map content (patterns, approaches, use-cases, vendors, domains, jurisdictions) is the projection of the [`iptf-map`](https://github.com/ethereum/iptf-map) repo, pinned as a submodule at `content/`. Blog writeups live in `src/posts/`.
+Map content (patterns, approaches, use-cases, vendors, domains, jurisdictions) is the projection of the [`map`](https://github.com/ethsystems/map) repo, pinned as a submodule at `content/`. Blog writeups live in `src/posts/`.
 
 ## Tech Stack
 
@@ -17,8 +17,8 @@ Map content (patterns, approaches, use-cases, vendors, domains, jurisdictions) i
 ## Key Files
 
 - `astro.config.mjs` — Astro config (site URL, integrations).
-- `content/` — iptf-map submodule.
-- `scripts/build-graph.mjs` — Reads iptf-map → `src/data/graph.json`.
+- `content/` — map submodule (`ethsystems/map`).
+- `scripts/build-graph.mjs` — Reads the map submodule → `src/data/graph.json`.
 - `src/posts/` — Blog post markdown (filename: `YYYY-MM-DD-slug.md`).
 - `src/pages/` — Routes. `blog/[slug].astro` is the post detail page.
 - `src/layouts/` — `Guide.astro` (default), `Post.astro` (writeups).
@@ -39,7 +39,7 @@ Requires Node 22.
 
 ## Source-of-truth rule
 
-iptf-map main is the only source of truth for map content. Anything sourced from the submodule renders verbatim. Render sites are marked with `SOURCE: iptf-map field — do not alter` comments.
+The map repo (`ethsystems/map`) main is the only source of truth for map content. Anything sourced from the submodule renders verbatim. Render sites are marked with `SOURCE: map field — do not alter` comments.
 
 UI chrome (landing copy, FAQ, blog index, post layout) is the site's own and stays curated.
 
@@ -63,24 +63,24 @@ title: "Post Title"
 description: "Brief description (shown in social cards and the blog index)."
 date: 2026-01-09
 author: "Author Name"
-image: /assets/images/2026-01-09-slug/hero.png
+image: ../assets/posts/2026-01-09-slug/hero.png
 ---
 ```
 
-The published URL derives from the title via Jekyll-compatible slugify. Hero images live under `public/assets/images/`. Set `published: false` to keep a post out of the live site.
+The published URL derives from the title via Jekyll-compatible slugify. Set `published: false` to keep a post out of the live site.
 
 ### Hero images
 
 - Recommended size: 1200x600px (2:1 ratio) for OG / Twitter cards.
-- Location: `public/assets/images/<date-slug>/`.
-- Format: JPG, PNG, WEBP, or SVG.
+- Location: `src/assets/posts/<date-slug>/`, referenced from frontmatter and inline `![]()` markdown images by a path **relative to the post file** (e.g. `../assets/posts/<date-slug>/hero.png`). Images must live under `src/` — the `image` field uses Astro's content-collection `image()` schema helper (`src/content.config.ts`), so hero/thumbnail images get resized and converted to WebP automatically wherever they're rendered via `<Image>`. Files placed in `public/` are served verbatim and bypass this entirely.
+- Format: JPG, PNG, WEBP, or SVG (source format — output is optimized at build time).
 
-## Updating iptf-map content
+## Updating map content
 
 ```bash
 git submodule update --remote content
 git add content
-git commit -m "chore(content): bump iptf-map submodule"
+git commit -m "chore(content): bump map submodule"
 ```
 
 ## Deployment

README.md

@@ -1,21 +1,21 @@
-# IPTF Website
+# EthSystems Website
 
-Static website for the Institutional Privacy Task Force (IPTF), live at [https://iptf.ethereum.org/](https://iptf.ethereum.org/).
+Static website for EthSystems, live at [https://ethsystems.org/](https://ethsystems.org/).
 
-Astro static site. Content for patterns, approaches, use-cases, vendors, domains, and jurisdictions is sourced from the [`iptf-map`](https://github.com/ethereum/iptf-map) repo via a git submodule at `content/`. Writeups (blog posts) live in `src/posts/`.
+Astro static site. Content for patterns, approaches, use-cases, vendors, domains, and jurisdictions is sourced from the [`map`](https://github.com/ethsystems/map) repo via a git submodule at `content/`. Writeups (blog posts) live in `src/posts/`.
 
 ## How it works
 
-- **Astro** generates every page at build time from data in `content/` (iptf-map) and `src/posts/` (writeups).
+- **Astro** generates every page at build time from data in `content/` (the map submodule) and `src/posts/` (writeups).
 - **GitHub Pages** auto-deploys from `main` via `.github/workflows/deploy.yml`. Changes go live within a few minutes.
-- **CNAME** (`public/CNAME`) points the deployment at `iptf.ethereum.org`.
+- **CNAME** (`public/CNAME`) points the deployment at `ethsystems.org`.
 
 ## Repository layout
 
 ```
-iptf-web/
+web/
 ├── astro.config.mjs       Astro configuration (site URL, integrations)
-├── content/               iptf-map submodule (patterns, approaches, etc.)
+├── content/               map submodule (patterns, approaches, etc.)
 ├── public/                Static assets served verbatim
 │   ├── assets/images/     Post hero images, diagrams
 │   ├── assets/css/
@@ -24,7 +24,7 @@ iptf-web/
 │   ├── CNAME
 │   └── robots.txt
 ├── scripts/
-│   └── build-graph.mjs    Reads iptf-map → src/data/graph.json
+│   └── build-graph.mjs    Reads the map submodule → src/data/graph.json
 ├── src/
 │   ├── data/              Generated at build (graph.json, glossary.json)
 │   ├── posts/             Blog post markdown
@@ -79,17 +79,17 @@ The published URL is derived from the title (`/<title-slugified>/`). Hero images
 
 Set `published: false` in frontmatter to keep a post out of the deployed site.
 
-## Updating the iptf-map content
+## Updating the map content
 
 ```bash
 git submodule update --remote content
 git add content
-git commit -m "chore(content): bump iptf-map submodule"
+git commit -m "chore(content): bump map submodule"
 ```
 
 ## Source-of-truth rule
 
-iptf-map main is the only source of truth for patterns, approaches, vendors, etc. Anything sourced from the submodule renders verbatim. Pages that emit map content mark each render site with `SOURCE: iptf-map field — do not alter`.
+The map repo (`ethsystems/map`) main is the only source of truth for patterns, approaches, vendors, etc. Anything sourced from the submodule renders verbatim. Pages that emit map content mark each render site with `SOURCE: map field — do not alter`.
 
 UI chrome (landing copy, FAQ, blog index, post layout) is the site's own and stays curated here.
 
@@ -101,9 +101,8 @@ UI chrome (landing copy, FAQ, blog index, post layout) is the site's own and sta
 
 ## Contact
 
-- Email: [iptf@ethereum.org](mailto:iptf@ethereum.org)
-- [Institutions form](https://forms.gle/6Za8suF5QHyRamcW7)
-- [Vendors form](https://forms.gle/znifD8h9Uw6VEX6Q9)
+- Email: [hello@ethsystems.org](mailto:hello@ethsystems.org)
+- [Book a call](https://calendar.app.google/yFK6o5Mzk7fKuu91A)
 
 ## License
 

astro.config.mjs

@@ -8,10 +8,11 @@ import react from '@astrojs/react';
 import sitemap from '@astrojs/sitemap';
 
 export default defineConfig({
-  site: 'https://iptf.ethereum.org',
+  site: process.env.OVERRIDE_URL || 'https://ethsystems.org',
   trailingSlash: 'always',
   build: {
     format: 'directory',
+    inlineStylesheets: 'always',
   },
   // Legacy Jekyll URLs (permalink: /:title/, slug from filename) → new
   // title-derived slugs under /blog/. Keeps inbound links alive post-migration.
@@ -41,5 +42,9 @@ export default defineConfig({
       wrap: true,
     },
   },
-  integrations: [mdx(), react(), sitemap()],
+  integrations: [
+    mdx(),
+    react(),
+    sitemap(),
+  ],
 });