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<h1 id="firstHeading" class="firstHeading" lang="en"><span dir="auto">Coca-Cola</span></h1>
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<div id="siteSub">From Wikipedia, the free encyclopedia</div>
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<div id="mw-content-text" lang="en" dir="ltr" class="mw-content-ltr"><div class="dablink">This article is about the beverage. For its manufacturer, see <a href="The_Coca-Cola_Company" webstripperwas="http://en.wikipedia.org/wiki/The_Coca-Cola_Company" title="The Coca-Cola Company">The Coca-Cola Company</a>.</div>
<div class="dablink">"Coca-Cola Classic" redirects here. For the NCAA football game, see <a href="Coca-Cola_Classic_(college_football)" webstripperwas="http://en.wikipedia.org/wiki/Coca-Cola_Classic_(college_football)" title="Coca-Cola Classic (college football)">Coca-Cola Classic (college football)</a>.</div>
<div class="metadata topicon nopopups" id="protected-icon" style="display:none; right:55px;"><a href="Wikipedia3AProtection_policy.html#semi" webstripperwas="/wiki/Wikipedia:Protection_policy#semi" title="This article is semi-protected due to vandalism."><img alt="Page semi-protected" src="upload.wikimedia.org/wikipedia/commons/thumb/f/fc/Padlock-silver.svg/20px-Padlock-silver.svg.png" webstripperwas="//upload.wikimedia.org/wikipedia/commons/thumb/f/fc/Padlock-silver.svg/20px-Padlock-silver.svg.png" width="20" height="20" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/f/fc/Padlock-silver.svg/30px-Padlock-silver.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/f/fc/Padlock-silver.svg/40px-Padlock-silver.svg.png 2x" /></a></div>
<table class="infobox hrecipe hproduct" cellspacing="3" style="border-spacing: 3px; width:22em;">
<caption class="fn ingredient" style="">Coca-Cola</caption>
<tr class="">
<td colspan="2" class="" style="text-align:center;"><a href="File3ACoca-Cola_logo.svg" webstripperwas="http://en.wikipedia.org/wiki/File:Coca-Cola_logo.svg" class="image"><img alt="Coca-Cola logo.svg" src="upload.wikimedia.org/wikipedia/commons/thumb/c/ce/Coca-Cola_logo.svg/300px-Coca-Cola_logo.svg.png" webstripperwas="http://upload.wikimedia.org/wikipedia/commons/thumb/c/ce/Coca-Cola_logo.svg/300px-Coca-Cola_logo.svg.png" width="300" height="98" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/c/ce/Coca-Cola_logo.svg/450px-Coca-Cola_logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/c/ce/Coca-Cola_logo.svg/600px-Coca-Cola_logo.svg.png 2x" /></a></td>
</tr>
<tr class="">
<th scope="row" style="text-align:left;">Type</th>
<td class="category" style=""><a href="Soft_drink" webstripperwas="http://en.wikipedia.org/wiki/Soft_drink" title="Soft drink">Soft drink</a></td>
</tr>
<tr class="">
<th scope="row" style="text-align:left;">Manufacturer</th>
<td class="brand" style=""><a href="The_Coca-Cola_Company" webstripperwas="http://en.wikipedia.org/wiki/The_Coca-Cola_Company" title="The Coca-Cola Company">The Coca-Cola Company</a></td>
</tr>
<tr class="">
<th scope="row" style="text-align:left;">Country of origin</th>
<td class="" style="">United States</td>
</tr>
<tr class="">
<th scope="row" style="text-align:left;">Introduced</th>
<td class="" style="">1886</td>
</tr>
<tr class="">
<th scope="row" style="text-align:left;">Color</th>
<td class="" style=""><a href="Caramel_color" webstripperwas="http://en.wikipedia.org/wiki/Caramel_color" title="Caramel color">Caramel E-150d</a></td>
</tr>
<tr class="">
<th scope="row" style="text-align:left;">Flavor</th>
<td class="" style="">Cola, Cola Cherry, Cola Vanilla, Cola Green Tea, Cola Lemon, Cola Lemon Lime, Cola Lime, Cola Orange and Cola Raspberry.</td>
</tr>
<tr class="">
<th scope="row" style="text-align:left;">Variants</th>
<td class="" style="">See <a href="#Brand_portfolio">Brand portfolio</a> section below</td>
</tr>
<tr class="">
<th scope="row" style="text-align:left;">Related products</th>
<td class="" style=""><a href="Pepsi" webstripperwas="http://en.wikipedia.org/wiki/Pepsi" title="Pepsi">Pepsi</a><br />
<a href="RC_Cola" webstripperwas="http://en.wikipedia.org/wiki/RC_Cola" title="RC Cola">RC Cola</a><br />
<a href="Cola_Turka" webstripperwas="http://en.wikipedia.org/wiki/Cola_Turka" title="Cola Turka">Cola Turka</a><br />
<a href="Kola_Real" webstripperwas="http://en.wikipedia.org/wiki/Kola_Real" title="Kola Real">Kola Real</a><br />
<a href="Inca_Kola" webstripperwas="http://en.wikipedia.org/wiki/Inca_Kola" title="Inca Kola">Inca Kola</a><br />
<a href="Zam_Zam_Cola" webstripperwas="http://en.wikipedia.org/wiki/Zam_Zam_Cola" title="Zam Zam Cola">Zam Zam Cola</a><br />
<a href="Mecca-Cola" webstripperwas="http://en.wikipedia.org/wiki/Mecca-Cola" title="Mecca-Cola">Mecca-Cola</a><br />
<a href="Virgin_Cola" webstripperwas="http://en.wikipedia.org/wiki/Virgin_Cola" title="Virgin Cola">Virgin Cola</a><br />
<a href="Parsi_Cola" webstripperwas="http://en.wikipedia.org/wiki/Parsi_Cola" title="Parsi Cola">Parsi Cola</a><br />
<a href="Qibla_Cola" webstripperwas="http://en.wikipedia.org/wiki/Qibla_Cola" title="Qibla Cola">Qibla Cola</a><br />
<a href="Evoca_Cola" webstripperwas="http://en.wikipedia.org/wiki/Evoca_Cola" title="Evoca Cola">Evoca Cola</a><br />
<a href="Corsica_Cola" webstripperwas="http://en.wikipedia.org/wiki/Corsica_Cola" title="Corsica Cola">Corsica Cola</a><br />
<a href="Breizh_Cola" webstripperwas="http://en.wikipedia.org/wiki/Breizh_Cola" title="Breizh Cola">Breizh Cola</a><br />
<a href="Afri_Cola" webstripperwas="http://en.wikipedia.org/wiki/Afri_Cola" title="Afri Cola" class="mw-redirect">Afri Cola</a></td>
</tr>
<tr class="">
<th scope="row" style="text-align:left;">Website</th>
<td class="" style=""><span class="url"><a rel="nofollow" class="external text" href="http://www.coca-cola.com" >www.coca-cola.com</a></span></td>
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<div class="thumbinner" style="width:222px;"><a href="File3AWorld-of-coca-cola.jpg" webstripperwas="http://en.wikipedia.org/wiki/File:World-of-coca-cola.jpg" class="image"><img alt="" src="upload.wikimedia.org/wikipedia/commons/thumb/b/bf/World-of-coca-cola.jpg/220px-World-of-coca-cola.jpg" webstripperwas="http://upload.wikimedia.org/wikipedia/commons/thumb/b/bf/World-of-coca-cola.jpg/220px-World-of-coca-cola.jpg" width="220" height="299" class="thumbimage" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/bf/World-of-coca-cola.jpg/330px-World-of-coca-cola.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/bf/World-of-coca-cola.jpg/440px-World-of-coca-cola.jpg 2x" /></a>
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The <a href="Las_Vegas_Strip" webstripperwas="http://en.wikipedia.org/wiki/Las_Vegas_Strip" title="Las Vegas Strip">Las Vegas Strip</a> <i><a href="World_of_Coca-Cola" webstripperwas="http://en.wikipedia.org/wiki/World_of_Coca-Cola" title="World of Coca-Cola">World of Coca-Cola</a></i> museum in 2003</div>
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<p><b>Coca-Cola</b> is a <a href="Carbonation" webstripperwas="http://en.wikipedia.org/wiki/Carbonation" title="Carbonation">carbonated</a> <a href="Soft_drink" webstripperwas="http://en.wikipedia.org/wiki/Soft_drink" title="Soft drink">soft drink</a> sold in stores, restaurants, and <a href="Vending_machine" webstripperwas="http://en.wikipedia.org/wiki/Vending_machine" title="Vending machine">vending machines</a> in every country except Cuba and North Korea.<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span>[</span>1<span>]</span></a></sup> It is produced by <a href="The_Coca-Cola_Company" webstripperwas="http://en.wikipedia.org/wiki/The_Coca-Cola_Company" title="The Coca-Cola Company">The Coca-Cola Company</a> of <a href="Atlanta" webstripperwas="http://en.wikipedia.org/wiki/Atlanta" title="Atlanta">Atlanta</a>, <a href="Georgia_(U.S._state)" webstripperwas="http://en.wikipedia.org/wiki/Georgia_(U.S._state)" title="Georgia (U.S. state)">Georgia</a>, and is often referred to simply as <b>Coke</b> (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a <a href="Patent_medicine" webstripperwas="http://en.wikipedia.org/wiki/Patent_medicine" title="Patent medicine">patent medicine</a> when it was invented in the late 19th century by <a href="John_Pemberton" webstripperwas="http://en.wikipedia.org/wiki/John_Pemberton" title="John Pemberton">John Pemberton</a>, Coca-Cola was bought out by businessman <a href="Asa_Griggs_Candler" webstripperwas="http://en.wikipedia.org/wiki/Asa_Griggs_Candler" title="Asa Griggs Candler">Asa Griggs Candler</a>, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.</p>
<p>The company produces <a href="Concentrate" webstripperwas="http://en.wikipedia.org/wiki/Concentrate" title="Concentrate">concentrate</a>, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola to retail stores and vending machines. Such bottlers include <a href="Coca-Cola_Enterprises" webstripperwas="http://en.wikipedia.org/wiki/Coca-Cola_Enterprises" title="Coca-Cola Enterprises">Coca-Cola Enterprises</a>, which is the largest single Coca-Cola bottler in North America and western Europe. The Coca-Cola Company also sells concentrate for <a href="Soda_fountain" webstripperwas="http://en.wikipedia.org/wiki/Soda_fountain" title="Soda fountain">soda fountains</a> to major restaurants and <a href="Food_service" webstripperwas="http://en.wikipedia.org/wiki/Food_service" title="Food service" class="mw-redirect">food service</a> distributors.</p>
<p>The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is <a href="Diet_Coke" webstripperwas="http://en.wikipedia.org/wiki/Diet_Coke" title="Diet Coke">Diet Coke</a>, with others including <a href="Caffeine-Free_Coca-Cola" webstripperwas="http://en.wikipedia.org/wiki/Caffeine-Free_Coca-Cola" title="Caffeine-Free Coca-Cola">Caffeine-Free Coca-Cola</a>, Diet Coke Caffeine-Free, <a href="Coca-Cola_Cherry" webstripperwas="http://en.wikipedia.org/wiki/Coca-Cola_Cherry" title="Coca-Cola Cherry">Coca-Cola Cherry</a>, <a href="Coca-Cola_Zero" webstripperwas="http://en.wikipedia.org/wiki/Coca-Cola_Zero" title="Coca-Cola Zero">Coca-Cola Zero</a>, <a href="Coca-Cola_Vanilla" webstripperwas="http://en.wikipedia.org/wiki/Coca-Cola_Vanilla" title="Coca-Cola Vanilla">Coca-Cola Vanilla</a>, and special versions with lemon, lime or coffee.</p>
<p>Based on Interbrand's best global brand 2011, Coca-Cola was the world's most valuable brand.<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span>[</span>2<span>]</span></a></sup></p>
<table id="toc" class="toc">
<tr>
<td>
<div id="toctitle">
<h2>Contents</h2>
</div>
<ul>
<li class="toclevel-1 tocsection-1"><a href="#History"><span class="tocnumber">1</span> <span class="toctext">History</span></a>
<ul>
<li class="toclevel-2 tocsection-2"><a href="#19th_century_historical_origins"><span class="tocnumber">1.1</span> <span class="toctext">19th century historical origins</span></a></li>
<li class="toclevel-2 tocsection-3"><a href="#20th_century_landmarks"><span class="tocnumber">1.2</span> <span class="toctext">20th century landmarks</span></a></li>
<li class="toclevel-2 tocsection-4"><a href="#New_Coke"><span class="tocnumber">1.3</span> <span class="toctext">New Coke</span></a></li>
<li class="toclevel-2 tocsection-5"><a href="#21st_century"><span class="tocnumber">1.4</span> <span class="toctext">21st century</span></a></li>
</ul>
</li>
<li class="toclevel-1 tocsection-6"><a href="#Use_of_stimulants_in_formula"><span class="tocnumber">2</span> <span class="toctext">Use of stimulants in formula</span></a>
<ul>
<li class="toclevel-2 tocsection-7"><a href="#Coca_.E2.80.93_cocaine"><span class="tocnumber">2.1</span> <span class="toctext">Coca – cocaine</span></a></li>
<li class="toclevel-2 tocsection-8"><a href="#Kola_nuts_.E2.80.93_caffeine"><span class="tocnumber">2.2</span> <span class="toctext">Kola nuts – caffeine</span></a></li>
</ul>
</li>
<li class="toclevel-1 tocsection-9"><a href="#Production"><span class="tocnumber">3</span> <span class="toctext">Production</span></a>
<ul>
<li class="toclevel-2 tocsection-10"><a href="#Ingredients"><span class="tocnumber">3.1</span> <span class="toctext">Ingredients</span></a></li>
<li class="toclevel-2 tocsection-11"><a href="#Formula_of_natural_flavorings"><span class="tocnumber">3.2</span> <span class="toctext">Formula of natural flavorings</span></a></li>
<li class="toclevel-2 tocsection-12"><a href="#Franchised_production_model"><span class="tocnumber">3.3</span> <span class="toctext">Franchised production model</span></a></li>
</ul>
</li>
<li class="toclevel-1 tocsection-13"><a href="#Brand_portfolio"><span class="tocnumber">4</span> <span class="toctext">Brand portfolio</span></a>
<ul>
<li class="toclevel-2 tocsection-14"><a href="#Logo_design"><span class="tocnumber">4.1</span> <span class="toctext">Logo design</span></a></li>
<li class="toclevel-2 tocsection-15"><a href="#Contour_bottle_design"><span class="tocnumber">4.2</span> <span class="toctext">Contour bottle design</span></a></li>
<li class="toclevel-2 tocsection-16"><a href="#Designer_bottles"><span class="tocnumber">4.3</span> <span class="toctext">Designer bottles</span></a></li>
</ul>
</li>
<li class="toclevel-1 tocsection-17"><a href="#Competitors"><span class="tocnumber">5</span> <span class="toctext">Competitors</span></a></li>
<li class="toclevel-1 tocsection-18"><a href="#Advertising"><span class="tocnumber">6</span> <span class="toctext">Advertising</span></a>
<ul>
<li class="toclevel-2 tocsection-19"><a href="#Holiday_campaigns"><span class="tocnumber">6.1</span> <span class="toctext">Holiday campaigns</span></a></li>
<li class="toclevel-2 tocsection-20"><a href="#Sports_sponsorship"><span class="tocnumber">6.2</span> <span class="toctext">Sports sponsorship</span></a></li>
<li class="toclevel-2 tocsection-21"><a href="#In_mass_media"><span class="tocnumber">6.3</span> <span class="toctext">In mass media</span></a></li>
<li class="toclevel-2 tocsection-22"><a href="#As_a_breakfast_beverage"><span class="tocnumber">6.4</span> <span class="toctext">As a breakfast beverage</span></a></li>
</ul>
</li>
<li class="toclevel-1 tocsection-23"><a href="#Health_effects"><span class="tocnumber">7</span> <span class="toctext">Health effects</span></a></li>
<li class="toclevel-1 tocsection-24"><a href="#Criticism"><span class="tocnumber">8</span> <span class="toctext">Criticism</span></a></li>
<li class="toclevel-1 tocsection-25"><a href="#Use_as_political_and_corporate_symbol"><span class="tocnumber">9</span> <span class="toctext">Use as political and corporate symbol</span></a></li>
<li class="toclevel-1 tocsection-26"><a href="#Causes"><span class="tocnumber">10</span> <span class="toctext">Causes</span></a></li>
<li class="toclevel-1 tocsection-27"><a href="#See_also"><span class="tocnumber">11</span> <span class="toctext">See also</span></a></li>
<li class="toclevel-1 tocsection-28"><a href="#References"><span class="tocnumber">12</span> <span class="toctext">References</span></a></li>
<li class="toclevel-1 tocsection-29"><a href="#External_links"><span class="tocnumber">13</span> <span class="toctext">External links</span></a></li>
</ul>
</td>
</tr>
</table>
<h2> <span class="mw-headline" id="History">History</span></h2>
<h3> <span class="mw-headline" id="19th_century_historical_origins">19th century historical origins</span></h3>
<div class="thumb tleft">
<div class="thumbinner" style="width:222px;"><a href="File3A1888AsaGCandlerCoEmory1950RWLIPACKowner.pdf" webstripperwas="http://en.wikipedia.org/wiki/File:1888AsaGCandlerCoEmory1950RWLIPACKowner.pdf" class="image"><img alt="" src="upload.wikimedia.org/wikipedia/commons/thumb/d/d2/1888AsaGCandlerCoEmory1950RWLIPACKowner.pdf/page1-220px-1888AsaGCandlerCoEmory1950RWLIPACKowner.pdf.jpg" webstripperwas="http://upload.wikimedia.org/wikipedia/commons/thumb/d/d2/1888AsaGCandlerCoEmory1950RWLIPACKowner.pdf/page1-220px-1888AsaGCandlerCoEmory1950RWLIPACKowner.pdf.jpg" width="220" height="148" class="thumbimage" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/d/d2/1888AsaGCandlerCoEmory1950RWLIPACKowner.pdf/page1-330px-1888AsaGCandlerCoEmory1950RWLIPACKowner.pdf.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/d/d2/1888AsaGCandlerCoEmory1950RWLIPACKowner.pdf/page1-440px-1888AsaGCandlerCoEmory1950RWLIPACKowner.pdf.jpg 2x" /></a>
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<div class="magnify"><a href="File3A1888AsaGCandlerCoEmory1950RWLIPACKowner.pdf" webstripperwas="http://en.wikipedia.org/wiki/File:1888AsaGCandlerCoEmory1950RWLIPACKowner.pdf" class="internal" title="Enlarge"><img src="bits.wikimedia.org/static-1.22wmf1/skins/common/images/magnify-clip.png" webstripperwas="//bits.wikimedia.org/static-1.22wmf1/skins/common/images/magnify-clip.png" width="15" height="11" alt="" /></a></div>
Coca-Cola founders Asa G. Candler and Dr. John S. Pemberton are seen together at Asa G. Candler & Co. pharmacy, 47 Peachtree St., Atlanta in the only extant albumen photograph from 1888. Also shown is the biography of Candler written by his son, Charles Howard Candler.</div>
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<div class="thumbinner" style="width:172px;"><a href="File3AJohn_Pemberton.jpg" webstripperwas="http://en.wikipedia.org/wiki/File:John_Pemberton.jpg" class="image"><img alt="" src="upload.wikimedia.org/wikipedia/commons/thumb/9/98/John_Pemberton.jpg/170px-John_Pemberton.jpg" webstripperwas="http://upload.wikimedia.org/wikipedia/commons/thumb/9/98/John_Pemberton.jpg/170px-John_Pemberton.jpg" width="170" height="210" class="thumbimage" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/9/98/John_Pemberton.jpg/255px-John_Pemberton.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/9/98/John_Pemberton.jpg/340px-John_Pemberton.jpg 2x" /></a>
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<div class="magnify"><a href="File3AJohn_Pemberton.jpg" webstripperwas="http://en.wikipedia.org/wiki/File:John_Pemberton.jpg" class="internal" title="Enlarge"><img src="bits.wikimedia.org/static-1.22wmf1/skins/common/images/magnify-clip.png" webstripperwas="//bits.wikimedia.org/static-1.22wmf1/skins/common/images/magnify-clip.png" width="15" height="11" alt="" /></a></div>
John Pemberton, the inventor of Coca-Cola</div>
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<div class="thumbinner" style="width:222px;"><a href="File3A-_Coca-Cola_-_Old_bottle_opener_-.jpg" webstripperwas="http://en.wikipedia.org/wiki/File:-_Coca-Cola_-_Old_bottle_opener_-.jpg" class="image"><img alt="" src="upload.wikimedia.org/wikipedia/commons/thumb/f/f1/-_Coca-Cola_-_Old_bottle_opener_-.jpg/220px--_Coca-Cola_-_Old_bottle_opener_-.jpg" webstripperwas="http://upload.wikimedia.org/wikipedia/commons/thumb/f/f1/-_Coca-Cola_-_Old_bottle_opener_-.jpg/220px--_Coca-Cola_-_Old_bottle_opener_-.jpg" width="220" height="147" class="thumbimage" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/f/f1/-_Coca-Cola_-_Old_bottle_opener_-.jpg/330px--_Coca-Cola_-_Old_bottle_opener_-.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/f/f1/-_Coca-Cola_-_Old_bottle_opener_-.jpg/440px--_Coca-Cola_-_Old_bottle_opener_-.jpg 2x" /></a>
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<div class="magnify"><a href="File3A-_Coca-Cola_-_Old_bottle_opener_-.jpg" webstripperwas="http://en.wikipedia.org/wiki/File:-_Coca-Cola_-_Old_bottle_opener_-.jpg" class="internal" title="Enlarge"><img src="bits.wikimedia.org/static-1.22wmf1/skins/common/images/magnify-clip.png" webstripperwas="//bits.wikimedia.org/static-1.22wmf1/skins/common/images/magnify-clip.png" width="15" height="11" alt="" /></a></div>
Old German Coca-Cola <a href="Bottle_opener" webstripperwas="http://en.wikipedia.org/wiki/Bottle_opener" title="Bottle opener">bottle opener</a></div>
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<div class="thumbinner" style="width:252px;"><a href="File3A19th_century_Coca-Cola_coupon.jpg" webstripperwas="http://en.wikipedia.org/wiki/File:19th_century_Coca-Cola_coupon.jpg" class="image"><img alt="" src="upload.wikimedia.org/wikipedia/commons/thumb/2/26/19th_century_Coca-Cola_coupon.jpg/250px-19th_century_Coca-Cola_coupon.jpg" webstripperwas="http://upload.wikimedia.org/wikipedia/commons/thumb/2/26/19th_century_Coca-Cola_coupon.jpg/250px-19th_century_Coca-Cola_coupon.jpg" width="250" height="125" class="thumbimage" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/2/26/19th_century_Coca-Cola_coupon.jpg/375px-19th_century_Coca-Cola_coupon.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/2/26/19th_century_Coca-Cola_coupon.jpg/500px-19th_century_Coca-Cola_coupon.jpg 2x" /></a>
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<div class="magnify"><a href="File3A19th_century_Coca-Cola_coupon.jpg" webstripperwas="http://en.wikipedia.org/wiki/File:19th_century_Coca-Cola_coupon.jpg" class="internal" title="Enlarge"><img src="bits.wikimedia.org/static-1.22wmf1/skins/common/images/magnify-clip.png" webstripperwas="//bits.wikimedia.org/static-1.22wmf1/skins/common/images/magnify-clip.png" width="15" height="11" alt="" /></a></div>
Believed to be the first coupon ever, this ticket for a free glass of Coca-Cola was first distributed in 1888 to help promote the drink. By 1913, the company had redeemed 8.5 million tickets.<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span>[</span>3<span>]</span></a></sup></div>
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<div class="thumbinner" style="width:222px;"><a href="File3ACoca_Cola_ad_ca._1943_IMG_3744.JPG" webstripperwas="http://en.wikipedia.org/wiki/File:Coca_Cola_ad_ca._1943_IMG_3744.JPG" class="image"><img alt="" src="upload.wikimedia.org/wikipedia/commons/thumb/f/f6/Coca_Cola_ad_ca._1943_IMG_3744.JPG/220px-Coca_Cola_ad_ca._1943_IMG_3744.JPG" webstripperwas="http://upload.wikimedia.org/wikipedia/commons/thumb/f/f6/Coca_Cola_ad_ca._1943_IMG_3744.JPG/220px-Coca_Cola_ad_ca._1943_IMG_3744.JPG" width="220" height="165" class="thumbimage" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/f/f6/Coca_Cola_ad_ca._1943_IMG_3744.JPG/330px-Coca_Cola_ad_ca._1943_IMG_3744.JPG 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/f/f6/Coca_Cola_ad_ca._1943_IMG_3744.JPG/440px-Coca_Cola_ad_ca._1943_IMG_3744.JPG 2x" /></a>
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<div class="magnify"><a href="File3ACoca_Cola_ad_ca._1943_IMG_3744.JPG" webstripperwas="http://en.wikipedia.org/wiki/File:Coca_Cola_ad_ca._1943_IMG_3744.JPG" class="internal" title="Enlarge"><img src="bits.wikimedia.org/static-1.22wmf1/skins/common/images/magnify-clip.png" webstripperwas="//bits.wikimedia.org/static-1.22wmf1/skins/common/images/magnify-clip.png" width="15" height="11" alt="" /></a></div>
This Coca-Cola advertisement from 1943 is still displayed in the small city of <a href="Minden,_Louisiana" webstripperwas="http://en.wikipedia.org/wiki/Minden,_Louisiana" title="Minden, Louisiana">Minden</a>, Louisiana.</div>
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<p>The prototype <a href="Coca-Cola_formula" webstripperwas="http://en.wikipedia.org/wiki/Coca-Cola_formula" title="Coca-Cola formula">Coca-Cola recipe</a> was formulated at the Eagle Drug and Chemical Company, a drugstore in <a href="Columbus,_Georgia" webstripperwas="http://en.wikipedia.org/wiki/Columbus,_Georgia" title="Columbus, Georgia">Columbus</a>, Georgia, by <a href="John_Pemberton" webstripperwas="http://en.wikipedia.org/wiki/John_Pemberton" title="John Pemberton">John Pemberton</a>, originally as a <a href="Coca_wine" webstripperwas="http://en.wikipedia.org/wiki/Coca_wine" title="Coca wine">coca wine</a> called <a href="Pemberton$27s_French_Wine_Coca" webstripperwas="http://en.wikipedia.org/wiki/Pemberton%27s_French_Wine_Coca" title="Pemberton's French Wine Coca">Pemberton's French Wine Coca</a>.<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span>[</span>4<span>]</span></a></sup><sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span>[</span>5<span>]</span></a></sup> He may have been inspired by the formidable success of <a href="Vin_Mariani" webstripperwas="http://en.wikipedia.org/wiki/Vin_Mariani" title="Vin Mariani">Vin Mariani</a>, a European coca wine.<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span>[</span>6<span>]</span></a></sup></p>
<p>In 1886, when Atlanta and <a href="Fulton_County,_Georgia" webstripperwas="http://en.wikipedia.org/wiki/Fulton_County,_Georgia" title="Fulton County, Georgia">Fulton County</a> passed <a href="Prohibition" webstripperwas="http://en.wikipedia.org/wiki/Prohibition" title="Prohibition">prohibition</a> legislation, Pemberton responded by developing Coca-Cola, essentially a nonalcoholic version of French Wine Coca.<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span>[</span>7<span>]</span></a></sup> The first sales were at Jacob's Pharmacy in Atlanta, <a href="Georgia_(U.S._state)" webstripperwas="http://en.wikipedia.org/wiki/Georgia_(U.S._state)" title="Georgia (U.S. state)">Georgia</a>, on May 8, 1886.<sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span>[</span>8<span>]</span></a></sup> It was initially sold as a patent medicine for five <a href="Cent_(currency)" webstripperwas="http://en.wikipedia.org/wiki/Cent_(currency)" title="Cent (currency)">cents</a><sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span>[</span>9<span>]</span></a></sup> a glass at <a href="Soda_fountain" webstripperwas="http://en.wikipedia.org/wiki/Soda_fountain" title="Soda fountain">soda fountains</a>, which were popular in the United States at the time due to the belief that <a href="Carbonated_water" webstripperwas="http://en.wikipedia.org/wiki/Carbonated_water" title="Carbonated water">carbonated water</a> was good for the health.<sup id="cite_ref-10" class="reference"><a href="#cite_note-10"><span>[</span>10<span>]</span></a></sup> Pemberton claimed Coca-Cola cured many diseases, including <a href="Morphine" webstripperwas="http://en.wikipedia.org/wiki/Morphine" title="Morphine">morphine</a> addiction, <a href="Dyspepsia" webstripperwas="http://en.wikipedia.org/wiki/Dyspepsia" title="Dyspepsia">dyspepsia</a>, <a href="Neurasthenia" webstripperwas="http://en.wikipedia.org/wiki/Neurasthenia" title="Neurasthenia">neurasthenia</a>, headache, and <a href="Impotence" webstripperwas="http://en.wikipedia.org/wiki/Impotence" title="Impotence" class="mw-redirect">impotence</a>. Pemberton ran the first advertisement for the beverage on May 29 of the same year in the <i><a href="Atlanta_Journal" webstripperwas="http://en.wikipedia.org/wiki/Atlanta_Journal" title="Atlanta Journal" class="mw-redirect">Atlanta Journal</a></i>.<sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span>[</span>11<span>]</span></a></sup></p>
<p>By 1888, three versions of Coca-Cola – sold by three separate businesses – were on the market. A copartnership had been formed on January 14, 1888 between Pemberton and four Atlanta businessmen: J.C. Mayfield, A.O. Murphey; C.O. Mullahy and E.H. Bloodworth. Not codified by any signed document, a verbal statement given by Asa Candler years later asserted under testimony that he had acquired a stake in Pemberton's company as early as 1887.<sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span>[</span>12<span>]</span></a></sup></p>
<p>Asa Candler, however, eventually took on a more formal position by being part of the Coca-Cola Company incorporation filed in the Fulton County Superior Court on March 24, 1888. This action included Charley Pemberton and Woolfolk Walker, along with the latter's sister, Margaret Dozier. The four made up the original shareholders for "Coca-Cola Company," a Georgia corporation. All parties held copies of the Coca-Cola recipe and could continue to use the formula separate of each other.</p>
<p>Pemberton, though, had declared that the name "Coca-Cola" belonged solely to his son Charley. The situation was quite agitating to both Candler and Walker, and quickly placed the two at odds with Charley Pemberton. What further caused friction over this issue was that John Pemberton variously forgot he had actually signed over the sole rights to the "Coca-Cola" name to his son Charley earlier. Pemberton's ongoing health problems, compounded by his morphine addiction brought about from his old Civil War injury, made the situation difficult.</p>
<p>Charley Pemberton's record of control over the "Coca-Cola" name was the underlying factor that allowed for him to participate as a major shareholder in the March 1888 Coca-Cola Company incorporation filing made in his father's place.<sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span>[</span>13<span>]</span></a></sup> More so for Candler especially, Charley's position holding exclusive control over the "Coca Cola" name continued to be a thorn in his side.</p>
<p>Asa Candler's oldest son, Charles Howard Candler, authored a book in 1950 published by <a href="Emory_University" webstripperwas="http://en.wikipedia.org/wiki/Emory_University" title="Emory University">Emory University</a>. In this definitive biography about his father, Candler specifically states: "..., on April 14, 1888, the young druggist [Asa Griggs Candler] purchased a one-third interest in the formula of an almost completely unknown proprietary elixir known as Coca-Cola."<sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span>[</span>14<span>]</span></a></sup></p>
<p>The deal was actually between John Pemberton's son Charley and Walker, Candler & Co. - with John Pemberton acting as cosigner for his son. For $50 down and $500 in 30 days, Walker, Candler & Co. obtained all of the one-third interest in the Coca-Cola Company that Charley held, all while Charley still held on to the name. After the April 14th deal, on April 17, 1888, one-half of the Walker/Dozier interest shares were acquired by Candler for an additional $750.<sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span>[</span>15<span>]</span></a></sup></p>
<p>Charles Howard Candler's statement that April 14, 1888 was the date his father secured a "one-third interest in the formula" held by Charley Pemberton for the then obscure Coca-Cola elixir, none-the-less confirms this event was a major turning point for Asa Candler and his interests in Coca-Cola. This, too, was a most auspicious occasion that Asa Candler would have especially wanted to preserve in an 'official' photograph. By this time the "Coca-Cola" syrup-making apparatus had already been moved from Joe Jacob's pharmacy to the basement of Candler's larger 47 Peachtree Street location, where the drink's ever increasing syrup-bottling demands could be better handled.</p>
<p>In 1910, Asa Candler had ordered all corporate documents pertaining to the first Coca-Cola Company burned.<sup id="cite_ref-Pendergrast1_16-0" class="reference"><a href="#cite_note-Pendergrast1-16"><span>[</span>16<span>]</span></a></sup> An original 1888 photograph shows the very beginnings of the <a href="Coca_Cola_Company" webstripperwas="http://en.wikipedia.org/wiki/Coca_Cola_Company" title="Coca Cola Company" class="mw-redirect">Coca Cola Company</a>, and formerly was the personal property of Asa Griggs Candler.</p>
<p>In 1914, Margaret Dozier, as co-owner of the original Coca-Cola Company in 1888, brazenly came forward to claim her signature on the 1888 Coca-Cola Company bill of sale had been forged. Subsequent analysis of certain similar transfer documents had also indicated John Pemberton's signature was most likely a forgery, as well, which some accounts claim was precipitated by his son Charley.<sup id="cite_ref-17" class="reference"><a href="#cite_note-17"><span>[</span>17<span>]</span></a></sup></p>
<p>In 1892, Candler set out to incorporate a second company; "The Coca-Cola Company" (the current corporation). When Candler had the earliest records of the "Coca-Cola Company" burned in 1910, the action was claimed to have been made during a move to new corporation offices around this time.<sup id="cite_ref-18" class="reference"><a href="#cite_note-18"><span>[</span>18<span>]</span></a></sup></p>
<p>The loss of the early corporate records further obscured the 1888 corporation's legal origins. Only one sole original "ASA G. CANDLER & CO." photograph from 1888 remains, and that example Candler at one time kept at his private home outside of Atlanta.</p>
<p>After Candler had gained a better foothold of Coca-Cola in April 1888, he nevertheless was forced to sell the beverage he produced with the recipe he had under the names "Yum Yum" and "Koke". This was while Charley Pemberton was selling the elixir, although a cruder mixture, under the name "Coca-Cola", all with his father's blessing. After both names failed to catch on for Candler, by the summer of 1888, the Atlanta pharmacist was quite anxious to establish a firmer legal claim to Coca-Cola, and hoped he could force his two competitors, Walker and Dozier, completely out of the business, as well.<sup id="cite_ref-19" class="reference"><a href="#cite_note-19"><span>[</span>19<span>]</span></a></sup></p>
<p>When Dr. John Stith Pemberton suddenly died on August 16, 1888, Asa G. Candler now sought to move swiftly forward to attain his vision of taking full control of the whole Coca-Cola operation.</p>
<p>Charley Pemberton, an alcoholic, was the one obstacle who unnerved Asa Candler more than anyone else. Candler is said to have quickly maneuvered to purchase the exclusive rights to the name "Coca-Cola" from Pemberton's son Charley right after Dr. Pemberton's death. One of several stories was that Candler bought the title to the name from Charley's mother for $300; approaching her at Dr. Pemberton's funeral. Eventually, Charley Pemberton was found on June 23, 1894, unconscious, with a stick of opium by his side. Ten days later, Charley died at Atlanta's Grady Hospital at the age of 40.<sup id="cite_ref-20" class="reference"><a href="#cite_note-20"><span>[</span>20<span>]</span></a></sup></p>
<p>In Charles Howard Candler's 1950 book about his father, he stated: "On August 30th {1888}, he {Asa Candler} became sole proprietor of Coca-Cola, a fact which was stated on letterheads, invoice blanks and advertising copy."<sup id="cite_ref-21" class="reference"><a href="#cite_note-21"><span>[</span>21<span>]</span></a></sup></p>
<p>With this action on August 30, 1888, Candler's sole control became technically all true. Candler had negotiated with Margaret Dozier and her brother Woolfolk Walker a full payment amounting to $1,000, which all agreed Candler could pay off with a series of notes over a specified time span. By May 1, 1889, Candler was now claiming full ownership of the Coca-Cola beverage, with a total investment outlay by Candler for the drink enterprise over the years amounting to $2,300.<sup id="cite_ref-22" class="reference"><a href="#cite_note-22"><span>[</span>22<span>]</span></a></sup></p>
<p>According to collected general histories about Coca-Cola, one early account claimed that Coca-Cola was sold in <a href="Bottle" webstripperwas="http://en.wikipedia.org/wiki/Bottle" title="Bottle">bottles</a> for the first time on March 12, 1894. The event witnessing the first commercial sale of bottled Coca-Cola however actually took place a few years before, in early 1891. The basic concept of bottling Coca-Cola was brainstormed by Asa Candler in late 1890.</p>
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<div class="thumbinner" style="width:222px;"><a href="File3A1891COMBOcocacolaRWLipackowner.pdf" webstripperwas="http://en.wikipedia.org/wiki/File:1891COMBOcocacolaRWLipackowner.pdf" class="image"><img alt="" src="upload.wikimedia.org/wikipedia/commons/thumb/6/67/1891COMBOcocacolaRWLipackowner.pdf/page1-220px-1891COMBOcocacolaRWLipackowner.pdf.jpg" webstripperwas="http://upload.wikimedia.org/wikipedia/commons/thumb/6/67/1891COMBOcocacolaRWLipackowner.pdf/page1-220px-1891COMBOcocacolaRWLipackowner.pdf.jpg" width="220" height="178" class="thumbimage" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/6/67/1891COMBOcocacolaRWLipackowner.pdf/page1-330px-1891COMBOcocacolaRWLipackowner.pdf.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/6/67/1891COMBOcocacolaRWLipackowner.pdf/page1-440px-1891COMBOcocacolaRWLipackowner.pdf.jpg 2x" /></a>
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Excerpts from Asa G. Candler prepared January 1891 Grier's Almanac revealing the very first advertisements for bottled Coca-Cola priced "25 cts. for large bottles" - available from the Candler pharmacy at 47 Peachtree Street, Atlanta, Georgia.</div>
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<p>Asa Candler first made the drink elixir available in bottles available at his Asa G. Candler & Co., 47 Peachtree Street, Atlanta, Georgia pharmacy location, with the first ever advertisements documenting bottled Coca-Cola found in Grier's Almanac issued in January 1891. Large bottles of Coca-Cola were "Sold by Druggists and Grocers at 25 Cents per Bottle." The drink also contained the coca-leaf drug extract, which was cited in a banner advertisement atop one of the calendar pages in the 1891 Grier's Almanac. Asa Candler had proclaimed himself "sole proprietor" by this time, after having paid off the financial notes due on the outstanding shares of the original Coca-Cola Company held by Woolfolk Walker and Margaret Dozier.</p>
<p>The first bottling of Coca-Cola outside of Atlanta occurred in <a href="Vicksburg,_Mississippi" webstripperwas="http://en.wikipedia.org/wiki/Vicksburg,_Mississippi" title="Vicksburg, Mississippi">Vicksburg</a>, Mississippi, at the Biedenharn Candy Company in 1891. The proprietor of the bottling works was Joseph A. Biedenharn. The original bottles were Biedenharn bottles, very different from the much later hobble-skirt design of 1915 now so familiar.</p>
<p>Although Asa Candler had spearheaded bottling Coca-Cola as early as late 1890, he never-the-less was tentative about bottling the drink. At the time, to get the bottled drink to market into all sectors of the United States, Candler reasoned using trains and horse-drawn wagons was not cost productive - unaware that the gas motor automobile and what came to be known as motor trucks - was just around the corner. In his world present in the 1890s, keeping distribution local was the key factor Candler understood. For Candler, national distribution of bottled Coca-Cola was too big a jump for his still, relatively small company.</p>
<p>It was then a few years later that two entrepreneurs from <a href="Chattanooga,_Tennessee" webstripperwas="http://en.wikipedia.org/wiki/Chattanooga,_Tennessee" title="Chattanooga, Tennessee">Chattanooga, Tennessee</a>, namely; Benjamin F. Thomas and Joseph B. Whitehead, proposed the idea of bottling and were so persuasive that Candler signed a contract giving them control of the procedure for only one dollar. Candler never collected his dollar, but in 1899, Chattanooga became the site of the first Coca-Cola bottling company. Candler remained very content just selling his company's syrup. <sup id="cite_ref-23" class="reference"><a href="#cite_note-23"><span>[</span>23<span>]</span></a></sup> The loosely termed contract proved to be problematic for The Coca-Cola Company for decades to come. Legal matters were not helped by the decision of the bottlers to subcontract to other companies, effectively becoming parent bottlers.<sup id="cite_ref-history-of-bottling_24-0" class="reference"><a href="#cite_note-history-of-bottling-24"><span>[</span>24<span>]</span></a></sup></p>
<p>The first outdoor wall advertisement that promoted the Coca-Cola drink was painted in 1894. in <a href="Cartersville,_Georgia" webstripperwas="http://en.wikipedia.org/wiki/Cartersville,_Georgia" title="Cartersville, Georgia">Cartersville, Georgia</a>.<sup id="cite_ref-25" class="reference"><a href="#cite_note-25"><span>[</span>25<span>]</span></a></sup></p>
<p>Coke concentrate, or Coke syrup, was and is sold separately at pharmacies in small quantities, as an over-the-counter remedy for nausea or mildly upset stomach.</p>
<h3> <span class="mw-headline" id="20th_century_landmarks">20th century landmarks</span></h3>
<p>By the time of its 50th anniversary, the soft drink had reached the status of a national icon in the USA. In 1935, it was certified <a href="Kosher" webstripperwas="http://en.wikipedia.org/wiki/Kosher" title="Kosher" class="mw-redirect">kosher</a> by Atlanta Rabbi <a href="Tobias_Geffen" webstripperwas="http://en.wikipedia.org/wiki/Tobias_Geffen" title="Tobias Geffen">Tobias Geffen</a>, after the company made minor changes in the sourcing of some ingredients.<sup id="cite_ref-26" class="reference"><a href="#cite_note-26"><span>[</span>26<span>]</span></a></sup></p>
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Original framed Coca-Cola artist's drawn graphic presented by The Coca-Cola Company on July 12, 1944 to Charles Howard Candler on the occasion of Coca-Cola's "1 Billionth Gallon of Coca-Cola Syrup."</div>
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<div class="thumbinner" style="width:222px;"><a href="File3AFLEEMANSpharmacyCOKErwLIPACKowner.pdf" webstripperwas="http://en.wikipedia.org/wiki/File:FLEEMANSpharmacyCOKErwLIPACKowner.pdf" class="image"><img alt="" src="upload.wikimedia.org/wikipedia/commons/thumb/f/f7/FLEEMANSpharmacyCOKErwLIPACKowner.pdf/page1-220px-FLEEMANSpharmacyCOKErwLIPACKowner.pdf.jpg" webstripperwas="http://upload.wikimedia.org/wikipedia/commons/thumb/f/f7/FLEEMANSpharmacyCOKErwLIPACKowner.pdf/page1-220px-FLEEMANSpharmacyCOKErwLIPACKowner.pdf.jpg" width="220" height="151" class="thumbimage" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/f/f7/FLEEMANSpharmacyCOKErwLIPACKowner.pdf/page1-330px-FLEEMANSpharmacyCOKErwLIPACKowner.pdf.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/f/f7/FLEEMANSpharmacyCOKErwLIPACKowner.pdf/page1-440px-FLEEMANSpharmacyCOKErwLIPACKowner.pdf.jpg 2x" /></a>
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Claimed to be the first installation anywhere of the 1948 model "Boat Motor" styled Coca-Cola soda dispenser, Fleeman's Pharmacy, Atlanta, Georgia. The "Boat Motor" soda dispenser was introduced in the late 1930s and manufactured till the late 1950s. Photograph circa 1948.</div>
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<p>The longest running commercial Coca-Cola soda fountain anywhere was Atlanta's Fleeman's Pharmacy, which first opened its doors in 1914.<sup id="cite_ref-27" class="reference"><a href="#cite_note-27"><span>[</span>27<span>]</span></a></sup> Jack Fleeman took over the pharmacy from his father and ran it till 1995; closing it after 81 years.<sup id="cite_ref-28" class="reference"><a href="#cite_note-28"><span>[</span>28<span>]</span></a></sup></p>
<p>On July 12, 1944, the one-billionth gallon of Coca-Cola syrup was manufactured by The Coca-Cola Company.</p>
<p>Cans of Coke first appeared in 1955.<sup id="cite_ref-29" class="reference"><a href="#cite_note-29"><span>[</span>29<span>]</span></a></sup></p>
<h3> <span class="mw-headline" id="New_Coke">New Coke</span></h3>
<div class="rellink relarticle mainarticle">Main article: <a href="New_Coke" webstripperwas="http://en.wikipedia.org/wiki/New_Coke" title="New Coke">New Coke</a></div>
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<div class="thumbinner" style="width:222px;"><a href="File3ACoca-Cola_advertisement_in_Colorado_City,_TX_IMG_4538.JPG" webstripperwas="http://en.wikipedia.org/wiki/File:Coca-Cola_advertisement_in_Colorado_City,_TX_IMG_4538.JPG" class="image"><img alt="" src="upload.wikimedia.org/wikipedia/commons/thumb/8/89/Coca-Cola_advertisement_in_Colorado_City$2C_TX_IMG_4538.JPG/220px-Coca-Cola_advertisement_in_Colorado_City$2C_TX_IMG_4538.JPG" webstripperwas="http://upload.wikimedia.org/wikipedia/commons/thumb/8/89/Coca-Cola_advertisement_in_Colorado_City%2C_TX_IMG_4538.JPG/220px-Coca-Cola_advertisement_in_Colorado_City%2C_TX_IMG_4538.JPG" width="220" height="165" class="thumbimage" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/8/89/Coca-Cola_advertisement_in_Colorado_City%2C_TX_IMG_4538.JPG/330px-Coca-Cola_advertisement_in_Colorado_City%2C_TX_IMG_4538.JPG 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/8/89/Coca-Cola_advertisement_in_Colorado_City%2C_TX_IMG_4538.JPG/440px-Coca-Cola_advertisement_in_Colorado_City%2C_TX_IMG_4538.JPG 2x" /></a>
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Coca-Cola sign in <a href="Colorado_City,_Texas" webstripperwas="http://en.wikipedia.org/wiki/Colorado_City,_Texas" title="Colorado City, Texas">Colorado City</a>, <a href="Texas" webstripperwas="http://en.wikipedia.org/wiki/Texas" title="Texas">Texas</a></div>
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<p>On April 23, 1985, Coca-Cola, amid much publicity, attempted to change the <a href="Coca-Cola_formula" webstripperwas="http://en.wikipedia.org/wiki/Coca-Cola_formula" title="Coca-Cola formula">formula</a> of the drink with "New Coke". Follow-up taste tests revealed most consumers preferred the taste of New Coke to both Coke and <a href="Pepsi" webstripperwas="http://en.wikipedia.org/wiki/Pepsi" title="Pepsi">Pepsi</a>, but Coca-Cola management was unprepared for the public's <a href="Nostalgia" webstripperwas="http://en.wikipedia.org/wiki/Nostalgia" title="Nostalgia">nostalgia</a> for the old drink, leading to a <a href="Backlash_(sociology)" webstripperwas="http://en.wikipedia.org/wiki/Backlash_(sociology)" title="Backlash (sociology)">backlash</a>. The company gave in to protests and returned to a variation of the old formula using high fructose corn syrup instead of cane sugar as the main sweetener, under the name Coca-Cola Classic, on July 10, 1985.</p>
<h3> <span class="mw-headline" id="21st_century">21st century</span></h3>
<p>On July 5, 2005, it was revealed that Coca-Cola would resume operations in Iraq for the first time since the <a href="Arab_League" webstripperwas="http://en.wikipedia.org/wiki/Arab_League" title="Arab League">Arab League</a> boycotted the company in 1968.<sup id="cite_ref-30" class="reference"><a href="#cite_note-30"><span>[</span>30<span>]</span></a></sup></p>
<p>In April 2007, in Canada, the name "Coca-Cola Classic" was changed back to "Coca-Cola". The word "Classic" was removed because "New Coke" was no longer in production, eliminating the need to differentiate between the two.<sup id="cite_ref-31" class="reference"><a href="#cite_note-31"><span>[</span>31<span>]</span></a></sup> The formula remained unchanged.</p>
<p>In January 2009, Coca-Cola stopped printing the word "Classic" on the labels of 16-US-fluid-ounce (470 ml) bottles sold in parts of the southeastern United States.<sup id="cite_ref-wsj_32-0" class="reference"><a href="#cite_note-wsj-32"><span>[</span>32<span>]</span></a></sup> The change is part of a larger strategy to rejuvenate the product's image.<sup id="cite_ref-wsj_32-1" class="reference"><a href="#cite_note-wsj-32"><span>[</span>32<span>]</span></a></sup> The word "Classic" was removed from all Coca-Cola products by 2011.</p>
<p>In November 2009, due to a dispute over wholesale prices of Coca-Cola products, <a href="Costco" webstripperwas="http://en.wikipedia.org/wiki/Costco" title="Costco">Costco</a> stopped restocking its shelves with Coke and Diet Coke. However, some Costco locations (such as the ones in <a href="Tucson,_Arizona" webstripperwas="http://en.wikipedia.org/wiki/Tucson,_Arizona" title="Tucson, Arizona">Tucson, Arizona</a>), sell imported Coca-Cola from Mexico.<sup id="cite_ref-33" class="reference"><a href="#cite_note-33"><span>[</span>33<span>]</span></a></sup></p>
<p>Coca-Cola introduced the 7.5-ounce mini-can in 2009, and on September 22, 2011, the company announced price reductions, asking retailers to sell eight-packs for $2.99. That same day, Coca-Cola announced the 12.5-ounce bottle, to sell for 89 cents. A 16-ounce bottle has sold well at 99 cents since being re-introduced, but the price was going up to $1.19.<sup id="cite_ref-34" class="reference"><a href="#cite_note-34"><span>[</span>34<span>]</span></a></sup></p>
<p>In 2012, Coca-Cola would resume business in <a href="Myanmar" webstripperwas="http://en.wikipedia.org/wiki/Myanmar" title="Myanmar" class="mw-redirect">Myanmar</a> after 60 years of absence due to U.S.-imposed investment sanctions against the country.<sup id="cite_ref-BBC-GT-DEX-2012-CN-MP-X_35-0" class="reference"><a href="#cite_note-BBC-GT-DEX-2012-CN-MP-X-35"><span>[</span>35<span>]</span></a></sup><sup id="cite_ref-BLOOMBERG-GT-DEX-2012-CN-MP-X_36-0" class="reference"><a href="#cite_note-BLOOMBERG-GT-DEX-2012-CN-MP-X-36"><span>[</span>36<span>]</span></a></sup> Coca-Cola with its partners is to invest USD 5 billion in its operations in India by 2020.<sup id="cite_ref-37" class="reference"><a href="#cite_note-37"><span>[</span>37<span>]</span></a></sup></p>
<h2> <span class="mw-headline" id="Use_of_stimulants_in_formula">Use of stimulants in formula</span></h2>
<p>When launched, Coca-Cola's two key ingredients were <a href="Cocaine" webstripperwas="http://en.wikipedia.org/wiki/Cocaine" title="Cocaine">cocaine</a> and <a href="Caffeine" webstripperwas="http://en.wikipedia.org/wiki/Caffeine" title="Caffeine">caffeine</a>. The cocaine was derived from the <a href="Coca" webstripperwas="http://en.wikipedia.org/wiki/Coca" title="Coca">coca</a> leaf and the caffeine from <a href="Kola_nut" webstripperwas="http://en.wikipedia.org/wiki/Kola_nut" title="Kola nut">kola nut</a>, leading to the name Coca-Cola (the "K" in Kola was replaced with a "C" for marketing purposes).<sup id="cite_ref-38" class="reference"><a href="#cite_note-38"><span>[</span>38<span>]</span></a></sup><sup id="cite_ref-autogenerated1_39-0" class="reference"><a href="#cite_note-autogenerated1-39"><span>[</span>39<span>]</span></a></sup></p>
<h3> <span class="mw-headline" id="Coca_.E2.80.93_cocaine">Coca – cocaine</span></h3>
<p>Pemberton called for five <a href="Ounce" webstripperwas="http://en.wikipedia.org/wiki/Ounce" title="Ounce">ounces</a> of coca leaf per gallon of syrup, a significant dose; in 1891, Candler claimed his formula (altered extensively from Pemberton's original) contained only a tenth of this amount. Coca-Cola once contained an estimated nine milligrams of cocaine per glass. In 1903, it was removed.<sup id="cite_ref-40" class="reference"><a href="#cite_note-40"><span>[</span>40<span>]</span></a></sup></p>
<p>After 1904, instead of using fresh leaves, Coca-Cola started using "spent" leaves – the leftovers of the cocaine-extraction process with trace levels of cocaine.<sup id="cite_ref-41" class="reference"><a href="#cite_note-41"><span>[</span>41<span>]</span></a></sup> Coca-Cola now uses a cocaine-free coca leaf extract prepared at a <a href="Stepan_Company" webstripperwas="http://en.wikipedia.org/wiki/Stepan_Company" title="Stepan Company">Stepan Company</a> plant in <a href="Maywood,_New_Jersey" webstripperwas="http://en.wikipedia.org/wiki/Maywood,_New_Jersey" title="Maywood, New Jersey">Maywood, New Jersey</a>.</p>
<p>In the United States, the Stepan Company is the only manufacturing plant authorized by the Federal Government to import and process the coca plant,<sup id="cite_ref-42" class="reference"><a href="#cite_note-42"><span>[</span>42<span>]</span></a></sup> which it obtains mainly from Peru and, to a lesser extent, Bolivia. Besides producing the coca flavoring agent for Coca-Cola, the Stepan Company extracts cocaine from the coca leaves, which it sells to <a href="Mallinckrodt" webstripperwas="http://en.wikipedia.org/wiki/Mallinckrodt" title="Mallinckrodt">Mallinckrodt</a>, a <a href="St._Louis,_Missouri" webstripperwas="http://en.wikipedia.org/wiki/St._Louis,_Missouri" title="St. Louis, Missouri" class="mw-redirect">St. Louis, Missouri</a>, <a href="Pharmaceutical" webstripperwas="http://en.wikipedia.org/wiki/Pharmaceutical" title="Pharmaceutical" class="mw-redirect">pharmaceutical</a> manufacturer that is the only company in the United States licensed to purify cocaine for medicinal use.<sup id="cite_ref-43" class="reference"><a href="#cite_note-43"><span>[</span>43<span>]</span></a></sup></p>
<h3> <span class="mw-headline" id="Kola_nuts_.E2.80.93_caffeine">Kola nuts – caffeine</span></h3>
<p>Kola nuts act as a flavoring and the source of caffeine in Coca-Cola. In Britain, for example, the ingredient label states "Flavourings (Including Caffeine)."<sup id="cite_ref-44" class="reference"><a href="#cite_note-44"><span>[</span>44<span>]</span></a></sup> Kola nuts contain about 2.0 to 3.5% caffeine, are of bitter flavor and are commonly used in <a href="Cola" webstripperwas="http://en.wikipedia.org/wiki/Cola" title="Cola">cola</a> <a href="Soft_drinks" webstripperwas="http://en.wikipedia.org/wiki/Soft_drinks" title="Soft drinks" class="mw-redirect">soft drinks</a>. In 1911, the U.S. government initiated <i><a href="United_States_v._Forty_Barrels_and_Twenty_Kegs_of_Coca-Cola" webstripperwas="http://en.wikipedia.org/wiki/United_States_v._Forty_Barrels_and_Twenty_Kegs_of_Coca-Cola" title="United States v. Forty Barrels and Twenty Kegs of Coca-Cola">United States v. Forty Barrels and Twenty Kegs of Coca-Cola</a></i>, hoping to force Coca-Cola to remove caffeine from its formula. The case was decided in favor of Coca-Cola. Subsequently, in 1912, the U.S. Pure Food and Drug Act was amended, adding caffeine to the list of "habit-forming" and "deleterious" substances which must be listed on a product's label.</p>
<p>Coca-Cola contains 34 mg of caffeine per 12 fluid ounces (9.8 mg per 100 ml).<sup id="cite_ref-45" class="reference"><a href="#cite_note-45"><span>[</span>45<span>]</span></a></sup></p>
<h2> <span class="mw-headline" id="Production">Production</span></h2>
<div class="thumb tright">
<div class="thumbinner" style="width:222px;"><a href="File3ACoca-Cola_24_Can_Pack.jpg" webstripperwas="http://en.wikipedia.org/wiki/File:Coca-Cola_24_Can_Pack.jpg" class="image"><img alt="" src="upload.wikimedia.org/wikipedia/commons/thumb/3/30/Coca-Cola_24_Can_Pack.jpg/220px-Coca-Cola_24_Can_Pack.jpg" webstripperwas="http://upload.wikimedia.org/wikipedia/commons/thumb/3/30/Coca-Cola_24_Can_Pack.jpg/220px-Coca-Cola_24_Can_Pack.jpg" width="220" height="271" class="thumbimage" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/3/30/Coca-Cola_24_Can_Pack.jpg/330px-Coca-Cola_24_Can_Pack.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/3/30/Coca-Cola_24_Can_Pack.jpg/440px-Coca-Cola_24_Can_Pack.jpg 2x" /></a>
<div class="thumbcaption">
<div class="magnify"><a href="File3ACoca-Cola_24_Can_Pack.jpg" webstripperwas="http://en.wikipedia.org/wiki/File:Coca-Cola_24_Can_Pack.jpg" class="internal" title="Enlarge"><img src="bits.wikimedia.org/static-1.22wmf1/skins/common/images/magnify-clip.png" webstripperwas="//bits.wikimedia.org/static-1.22wmf1/skins/common/images/magnify-clip.png" width="15" height="11" alt="" /></a></div>
Coca-Cola 375 mL cans – 24 pack (AU)</div>
</div>
</div>
<h3> <span class="mw-headline" id="Ingredients">Ingredients</span></h3>
<ul>
<li>Carbonated water</li>
<li>Sugar (<a href="Sucrose" webstripperwas="http://en.wikipedia.org/wiki/Sucrose" title="Sucrose">sucrose</a> or <a href="High-fructose_corn_syrup" webstripperwas="http://en.wikipedia.org/wiki/High-fructose_corn_syrup" title="High-fructose corn syrup" class="mw-redirect">high-fructose corn syrup</a> depending on country of origin)</li>
<li>Caffeine</li>
<li><a href="Phosphoric_acid" webstripperwas="http://en.wikipedia.org/wiki/Phosphoric_acid" title="Phosphoric acid">Phosphoric acid</a></li>
<li><a href="Caramel_color" webstripperwas="http://en.wikipedia.org/wiki/Caramel_color" title="Caramel color">Caramel color (E150d)</a></li>
<li>Natural flavorings<sup id="cite_ref-46" class="reference"><a href="#cite_note-46"><span>[</span>46<span>]</span></a></sup></li>
</ul>
<p>A can of Coke (12 fl ounces/355 ml) has 39 grams of carbohydrates (all from sugar, approximately 10 teaspoons),<sup id="cite_ref-47" class="reference"><a href="#cite_note-47"><span>[</span>47<span>]</span></a></sup> 50 mg of sodium, 0 grams fat, 0 grams potassium, and 140 calories.<sup id="cite_ref-48" class="reference"><a href="#cite_note-48"><span>[</span>48<span>]</span></a></sup></p>
<h3> <span class="mw-headline" id="Formula_of_natural_flavorings">Formula of natural flavorings</span></h3>
<div class="rellink relarticle mainarticle">Main article: <a href="Coca-Cola_formula" webstripperwas="http://en.wikipedia.org/wiki/Coca-Cola_formula" title="Coca-Cola formula">Coca-Cola formula</a></div>
<p>The exact formula of Coca-Cola's natural flavorings (but not its other ingredients, which are listed on the side of the bottle or can) is a <a href="Trade_secret" webstripperwas="http://en.wikipedia.org/wiki/Trade_secret" title="Trade secret">trade secret</a>. The original copy of the formula was held in <a href="SunTrust_Bank" webstripperwas="http://en.wikipedia.org/wiki/SunTrust_Bank" title="SunTrust Bank" class="mw-redirect">SunTrust Bank</a>'s main vault in Atlanta for 86 years. Its predecessor, the Trust Company, was the <a href="Underwriter" webstripperwas="http://en.wikipedia.org/wiki/Underwriter" title="Underwriter" class="mw-redirect">underwriter</a> for the Coca-Cola Company's <a href="Initial_public_offering" webstripperwas="http://en.wikipedia.org/wiki/Initial_public_offering" title="Initial public offering">initial public offering</a> in 1919. On December 8, 2011, the original secret formula was moved from the vault at SunTrust Banks to a new vault containing the formula which will be on display for visitors to its <a href="World_of_Coca-Cola" webstripperwas="http://en.wikipedia.org/wiki/World_of_Coca-Cola" title="World of Coca-Cola">World of Coca-Cola</a> museum in downtown Atlanta.<sup id="cite_ref-49" class="reference"><a href="#cite_note-49"><span>[</span>49<span>]</span></a></sup></p>
<p>A popular myth states that only two executives have access to the formula, with each executive having only half the formula.<sup id="cite_ref-50" class="reference"><a href="#cite_note-50"><span>[</span>50<span>]</span></a></sup> The truth is that while Coca-Cola does have a rule restricting access to only two executives, each knows the entire formula and others, in addition to the prescribed duo, have known the formulation process.<sup id="cite_ref-51" class="reference"><a href="#cite_note-51"><span>[</span>51<span>]</span></a></sup></p>
<p>On February 11, 2011, <a href="Ira_Glass" webstripperwas="http://en.wikipedia.org/wiki/Ira_Glass" title="Ira Glass">Ira Glass</a> revealed on his <a href="Public_Radio_International" webstripperwas="http://en.wikipedia.org/wiki/Public_Radio_International" title="Public Radio International">PRI</a> radio show, <i><a href="This_American_Life" webstripperwas="http://en.wikipedia.org/wiki/This_American_Life" title="This American Life">This American Life</a></i>, that the secret formula to Coca-Cola had been uncovered in a 1979 newspaper. The formula found basically matched the formula found in Pemberton's diary.<sup id="cite_ref-52" class="reference"><a href="#cite_note-52"><span>[</span>52<span>]</span></a></sup><sup id="cite_ref-53" class="reference"><a href="#cite_note-53"><span>[</span>53<span>]</span></a></sup><sup id="cite_ref-54" class="reference"><a href="#cite_note-54"><span>[</span>54<span>]</span></a></sup><sup id="cite_ref-55" class="reference"><a href="#cite_note-55"><span>[</span>55<span>]</span></a></sup></p>
<h3> <span class="mw-headline" id="Franchised_production_model">Franchised production model</span></h3>
<p>The actual production and distribution of Coca-Cola follows a franchising model. The Coca-Cola Company only produces a syrup concentrate, which it sells to bottlers throughout the world, who hold Coca-Cola franchises for one or more geographical areas. The bottlers produce the final drink by mixing the syrup with filtered water and sweeteners, and then carbonate it before putting it in cans and bottles, which the bottlers then sell and distribute to retail stores, vending machines, restaurants and food service distributors.<sup id="cite_ref-56" class="reference"><a href="#cite_note-56"><span>[</span>56<span>]</span></a></sup></p>
<p>The Coca-Cola Company owns minority shares in some of its largest franchises, such as <a href="Coca-Cola_Enterprises" webstripperwas="http://en.wikipedia.org/wiki/Coca-Cola_Enterprises" title="Coca-Cola Enterprises">Coca-Cola Enterprises</a>, <a href="Coca-Cola_Amatil" webstripperwas="http://en.wikipedia.org/wiki/Coca-Cola_Amatil" title="Coca-Cola Amatil">Coca-Cola Amatil</a>, <a href="Coca-Cola_Hellenic" webstripperwas="http://en.wikipedia.org/wiki/Coca-Cola_Hellenic" title="Coca-Cola Hellenic">Coca-Cola Hellenic Bottling Company</a> and <a href="Coca-Cola_FEMSA" webstripperwas="http://en.wikipedia.org/wiki/Coca-Cola_FEMSA" title="Coca-Cola FEMSA" class="mw-redirect">Coca-Cola FEMSA</a>, but fully independent bottlers produce almost half of the volume sold in the world. Independent bottlers are allowed to sweeten the drink according to local tastes.<sup id="cite_ref-57" class="reference"><a href="#cite_note-57"><span>[</span>57<span>]</span></a></sup></p>
<p>The bottling plant in <a href="Skopje" webstripperwas="http://en.wikipedia.org/wiki/Skopje" title="Skopje">Skopje</a>, <a href="Macedonia_(country)" webstripperwas="http://en.wikipedia.org/wiki/Macedonia_(country)" title="Macedonia (country)" class="mw-redirect">Macedonia</a>, received the 2009 award for "Best Bottling Company".<sup id="cite_ref-58" class="reference"><a href="#cite_note-58"><span>[</span>58<span>]</span></a></sup></p>
<h2> <span class="mw-headline" id="Brand_portfolio">Brand portfolio</span></h2>
<p>This is a list of variants of Coca-Cola introduced around the world. In addition to the caffeine-free version of the original, additional fruit flavors have been included over the years. Not included here are versions of <a href="Diet_Coke" webstripperwas="http://en.wikipedia.org/wiki/Diet_Coke" title="Diet Coke">Diet Coke</a> and <a href="Coca-Cola_Zero" webstripperwas="http://en.wikipedia.org/wiki/Coca-Cola_Zero" title="Coca-Cola Zero">Coca-Cola Zero</a>; variant versions of those no-calorie colas can be found at their respective articles.</p>
<table class="wikitable">
<tr>
<th>Name</th>
<th>Launched</th>
<th>Discontinued</th>
<th>Notes</th>
<th>Picture</th>
</tr>
<tr>
<td>Coca-Cola</td>
<td style="text-align:center;">1886</td>
<td style="text-align:center;"></td>
<td>The original version of Coca-Cola.</td>
<td><a href="File3ACoca_cola_Bottle.png" webstripperwas="http://en.wikipedia.org/wiki/File:Coca_cola_Bottle.png" class="image"><img alt="Coca cola Bottle.png" src="upload.wikimedia.org/wikipedia/en/thumb/d/d0/Coca_cola_Bottle.png/75px-Coca_cola_Bottle.png" webstripperwas="http://upload.wikimedia.org/wikipedia/en/thumb/d/d0/Coca_cola_Bottle.png/75px-Coca_cola_Bottle.png" width="75" height="232" srcset="//upload.wikimedia.org/wikipedia/en/thumb/d/d0/Coca_cola_Bottle.png/113px-Coca_cola_Bottle.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/d/d0/Coca_cola_Bottle.png/150px-Coca_cola_Bottle.png 2x" /></a></td>
</tr>
<tr>
<td><a href="Caffeine-Free_Coca-Cola" webstripperwas="http://en.wikipedia.org/wiki/Caffeine-Free_Coca-Cola" title="Caffeine-Free Coca-Cola">Caffeine-Free Coca-Cola</a></td>
<td style="text-align:center;">1983</td>
<td style="text-align:center;"></td>
<td>The caffeine free version of Coca-Cola.</td>
<td><a href="File3ACaffine_Free_Coke_can.jpg" webstripperwas="http://en.wikipedia.org/wiki/File:Caffine_Free_Coke_can.jpg" class="image"><img alt="Caffine Free Coke can.jpg" src="upload.wikimedia.org/wikipedia/en/thumb/3/3b/Caffine_Free_Coke_can.jpg/75px-Caffine_Free_Coke_can.jpg" webstripperwas="http://upload.wikimedia.org/wikipedia/en/thumb/3/3b/Caffine_Free_Coke_can.jpg/75px-Caffine_Free_Coke_can.jpg" width="75" height="140" srcset="//upload.wikimedia.org/wikipedia/en/thumb/3/3b/Caffine_Free_Coke_can.jpg/113px-Caffine_Free_Coke_can.jpg 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/3/3b/Caffine_Free_Coke_can.jpg/150px-Caffine_Free_Coke_can.jpg 2x" /></a></td>
</tr>
<tr>
<td><a href="Coca-Cola_Cherry" webstripperwas="http://en.wikipedia.org/wiki/Coca-Cola_Cherry" title="Coca-Cola Cherry">Coca-Cola Cherry</a></td>
<td style="text-align:center;">1985</td>
<td style="text-align:center;"></td>
<td>Was available in Canada starting in 1996. Called "Cherry Coca-Cola (Cherry Coke)" in North America until 2006.</td>
<td><a href="File3ACola_Cherry_can.jpg" webstripperwas="http://en.wikipedia.org/wiki/File:Cola_Cherry_can.jpg" class="image"><img alt="Cola Cherry can.jpg" src="upload.wikimedia.org/wikipedia/en/thumb/3/36/Cola_Cherry_can.jpg/75px-Cola_Cherry_can.jpg" webstripperwas="http://upload.wikimedia.org/wikipedia/en/thumb/3/36/Cola_Cherry_can.jpg/75px-Cola_Cherry_can.jpg" width="75" height="140" srcset="//upload.wikimedia.org/wikipedia/en/thumb/3/36/Cola_Cherry_can.jpg/113px-Cola_Cherry_can.jpg 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/3/36/Cola_Cherry_can.jpg/150px-Cola_Cherry_can.jpg 2x" /></a></td>
</tr>
<tr>
<td><a href="New_Coke" webstripperwas="http://en.wikipedia.org/wiki/New_Coke" title="New Coke">New Coke</a>/"Coca-Cola II"</td>
<td style="text-align:center;">1985</td>
<td style="text-align:center;">2002</td>
<td>Was still available in <a href="Yap" webstripperwas="http://en.wikipedia.org/wiki/Yap" title="Yap">Yap</a> and <a href="American_Samoa" webstripperwas="http://en.wikipedia.org/wiki/American_Samoa" title="American Samoa">American Samoa</a><sup class="Template-Fact" style="white-space:nowrap;">[<i><a href="Wikipedia3ACitation_needed.html" webstripperwas="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (July 2012)">citation needed</span></a></i>]</sup></td>
<td><a href="File3ANew_Coke_can.jpg" webstripperwas="http://en.wikipedia.org/wiki/File:New_Coke_can.jpg" class="image"><img alt="New Coke can.jpg" src="upload.wikimedia.org/wikipedia/en/thumb/f/fa/New_Coke_can.jpg/75px-New_Coke_can.jpg" webstripperwas="http://upload.wikimedia.org/wikipedia/en/thumb/f/fa/New_Coke_can.jpg/75px-New_Coke_can.jpg" width="75" height="140" srcset="//upload.wikimedia.org/wikipedia/en/thumb/f/fa/New_Coke_can.jpg/113px-New_Coke_can.jpg 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/f/fa/New_Coke_can.jpg/150px-New_Coke_can.jpg 2x" /></a></td>
</tr>
<tr>
<td><a href="Coca-Cola_with_Lemon" webstripperwas="http://en.wikipedia.org/wiki/Coca-Cola_with_Lemon" title="Coca-Cola with Lemon">Coca-Cola with Lemon</a></td>
<td style="text-align:center;">2001</td>
<td style="text-align:center;">2005</td>
<td>Available in:
<p>Australia, <a href="American_Samoa" webstripperwas="http://en.wikipedia.org/wiki/American_Samoa" title="American Samoa">American Samoa</a>, Austria, Belgium, Brazil, China, Denmark, <a href="Federation_of_Bosnia_and_Herzegovina" webstripperwas="http://en.wikipedia.org/wiki/Federation_of_Bosnia_and_Herzegovina" title="Federation of Bosnia and Herzegovina">Federation of Bosnia and Herzegovina</a>, Finland, France, Germany, Hong Kong, Iceland, Korea, Luxembourg, Macau, Malaysia, Mongolia, Netherlands, New Caledonia, New Zealand, <a href="R$C3$A9union" webstripperwas="http://en.wikipedia.org/wiki/R%C3%A9union" title="Réunion">Réunion</a>, Singapore, Spain, Switzerland, Taiwan, Tunisia, United Kingdom, United States, and <a href="West_Bank" webstripperwas="http://en.wikipedia.org/wiki/West_Bank" title="West Bank">West Bank</a>-<a href="Gaza" webstripperwas="http://en.wikipedia.org/wiki/Gaza" title="Gaza">Gaza</a></p>
</td>
<td><a href="File3ALemon_Coke_bottle.jpg" webstripperwas="http://en.wikipedia.org/wiki/File:Lemon_Coke_bottle.jpg" class="image"><img alt="Lemon Coke bottle.jpg" src="upload.wikimedia.org/wikipedia/en/thumb/5/59/Lemon_Coke_bottle.jpg/75px-Lemon_Coke_bottle.jpg" webstripperwas="http://upload.wikimedia.org/wikipedia/en/thumb/5/59/Lemon_Coke_bottle.jpg/75px-Lemon_Coke_bottle.jpg" width="75" height="232" srcset="//upload.wikimedia.org/wikipedia/en/thumb/5/59/Lemon_Coke_bottle.jpg/113px-Lemon_Coke_bottle.jpg 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/5/59/Lemon_Coke_bottle.jpg/150px-Lemon_Coke_bottle.jpg 2x" /></a></td>
</tr>
<tr>
<td><a href="Coca-Cola_Vanilla" webstripperwas="http://en.wikipedia.org/wiki/Coca-Cola_Vanilla" title="Coca-Cola Vanilla">Coca-Cola Vanilla</a></td>
<td style="text-align:center;">2002; 2007</td>
<td style="text-align:center;">2005;</td>
<td>Available in: Austria, Australia, China, Finland, Germany, Hong Kong, New Zealand, Malaysia, Sweden, United Kingdom and United States. It was reintroduced in June 2007 by popular demand.</td>
<td><a href="File3AVanilla_cola_can.png" webstripperwas="http://en.wikipedia.org/wiki/File:Vanilla_cola_can.png" class="image"><img alt="Vanilla cola can.png" src="upload.wikimedia.org/wikipedia/en/thumb/d/dc/Vanilla_cola_can.png/75px-Vanilla_cola_can.png" webstripperwas="http://upload.wikimedia.org/wikipedia/en/thumb/d/dc/Vanilla_cola_can.png/75px-Vanilla_cola_can.png" width="75" height="140" srcset="//upload.wikimedia.org/wikipedia/en/thumb/d/dc/Vanilla_cola_can.png/113px-Vanilla_cola_can.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/d/dc/Vanilla_cola_can.png/150px-Vanilla_cola_can.png 2x" /></a></td>
</tr>
<tr>
<td><a href="Coca-Cola_with_Lime" webstripperwas="http://en.wikipedia.org/wiki/Coca-Cola_with_Lime" title="Coca-Cola with Lime">Coca-Cola with Lime</a></td>
<td style="text-align:center;">2005</td>
<td style="text-align:center;"></td>
<td>Available in Belgium, Netherlands, Singapore, Canada, the United Kingdom, and the United States.</td>
<td><a href="File3ALime_cola_can.png" webstripperwas="http://en.wikipedia.org/wiki/File:Lime_cola_can.png" class="image"><img alt="Lime cola can.png" src="upload.wikimedia.org/wikipedia/en/thumb/a/af/Lime_cola_can.png/75px-Lime_cola_can.png" webstripperwas="http://upload.wikimedia.org/wikipedia/en/thumb/a/af/Lime_cola_can.png/75px-Lime_cola_can.png" width="75" height="140" srcset="//upload.wikimedia.org/wikipedia/en/thumb/a/af/Lime_cola_can.png/113px-Lime_cola_can.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/a/af/Lime_cola_can.png/150px-Lime_cola_can.png 2x" /></a></td>
</tr>
<tr>
<td><a href="Coca-Cola_Raspberry" webstripperwas="http://en.wikipedia.org/wiki/Coca-Cola_Raspberry" title="Coca-Cola Raspberry">Coca-Cola Raspberry</a></td>
<td style="text-align:center;">June 2005</td>
<td style="text-align:center;">End of 2005</td>
<td>Was only available in New Zealand. Currently available in the United States in <a href="Coca-Cola_Freestyle" webstripperwas="http://en.wikipedia.org/wiki/Coca-Cola_Freestyle" title="Coca-Cola Freestyle">Coca-Cola Freestyle</a> fountain since 2009.</td>
<td><a href="File3ARaspberry_Cola_can.jpg" webstripperwas="http://en.wikipedia.org/wiki/File:Raspberry_Cola_can.jpg" class="image"><img alt="Raspberry Cola can.jpg" src="upload.wikimedia.org/wikipedia/en/thumb/d/de/Raspberry_Cola_can.jpg/75px-Raspberry_Cola_can.jpg" webstripperwas="http://upload.wikimedia.org/wikipedia/en/thumb/d/de/Raspberry_Cola_can.jpg/75px-Raspberry_Cola_can.jpg" width="75" height="140" srcset="//upload.wikimedia.org/wikipedia/en/thumb/d/de/Raspberry_Cola_can.jpg/113px-Raspberry_Cola_can.jpg 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/d/de/Raspberry_Cola_can.jpg/150px-Raspberry_Cola_can.jpg 2x" /></a></td>
</tr>
<tr>
<td><a href="Coca-Cola_Black_Cherry_Vanilla" webstripperwas="http://en.wikipedia.org/wiki/Coca-Cola_Black_Cherry_Vanilla" title="Coca-Cola Black Cherry Vanilla">Coca-Cola Black Cherry Vanilla</a></td>
<td style="text-align:center;">2006</td>
<td style="text-align:center;">Middle of 2007</td>
<td>Was replaced by Vanilla Coke in June 2007</td>
<td><a href="File3ABlack_cherry_coke_can.png" webstripperwas="http://en.wikipedia.org/wiki/File:Black_cherry_coke_can.png" class="image"><img alt="Black cherry coke can.png" src="upload.wikimedia.org/wikipedia/en/thumb/6/67/Black_cherry_coke_can.png/75px-Black_cherry_coke_can.png" webstripperwas="http://upload.wikimedia.org/wikipedia/en/thumb/6/67/Black_cherry_coke_can.png/75px-Black_cherry_coke_can.png" width="75" height="140" srcset="//upload.wikimedia.org/wikipedia/en/thumb/6/67/Black_cherry_coke_can.png/113px-Black_cherry_coke_can.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/6/67/Black_cherry_coke_can.png/150px-Black_cherry_coke_can.png 2x" /></a></td>
</tr>
<tr>
<td><a href="Coca-Cola_Bl$C4$81K" webstripperwas="http://en.wikipedia.org/wiki/Coca-Cola_Bl%C4%81k" title="Coca-Cola Blāk" class="mw-redirect">Coca-Cola Blāk</a></td>
<td style="text-align:center;">2006</td>
<td style="text-align:center;">Beginning of 2008</td>
<td>Only available in the United States, France, Canada, Czech Republic, Bosnia and Herzegovina, Bulgaria and Lithuania</td>
<td><a href="File3ACoke_Blak_bottle.png" webstripperwas="http://en.wikipedia.org/wiki/File:Coke_Blak_bottle.png" class="image"><img alt="Coke Blak bottle.png" src="upload.wikimedia.org/wikipedia/en/thumb/5/5f/Coke_Blak_bottle.png/75px-Coke_Blak_bottle.png" webstripperwas="http://upload.wikimedia.org/wikipedia/en/thumb/5/5f/Coke_Blak_bottle.png/75px-Coke_Blak_bottle.png" width="75" height="232" srcset="//upload.wikimedia.org/wikipedia/en/thumb/5/5f/Coke_Blak_bottle.png/113px-Coke_Blak_bottle.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/5/5f/Coke_Blak_bottle.png/150px-Coke_Blak_bottle.png 2x" /></a></td>
</tr>
<tr>
<td><a href="Coca-Cola_Citra" webstripperwas="http://en.wikipedia.org/wiki/Coca-Cola_Citra" title="Coca-Cola Citra">Coca-Cola Citra</a></td>
<td style="text-align:center;">2006</td>
<td style="text-align:center;"></td>
<td>Only available in Bosnia and Herzegovina, New Zealand and Japan.</td>
<td><a href="File3ACitra_Coca_Cola.png" webstripperwas="http://en.wikipedia.org/wiki/File:Citra_Coca_Cola.png" class="image"><img alt="Citra Coca Cola.png" src="upload.wikimedia.org/wikipedia/en/thumb/e/e0/Citra_Coca_Cola.png/75px-Citra_Coca_Cola.png" webstripperwas="http://upload.wikimedia.org/wikipedia/en/thumb/e/e0/Citra_Coca_Cola.png/75px-Citra_Coca_Cola.png" width="75" height="233" srcset="//upload.wikimedia.org/wikipedia/en/thumb/e/e0/Citra_Coca_Cola.png/113px-Citra_Coca_Cola.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/e/e0/Citra_Coca_Cola.png/150px-Citra_Coca_Cola.png 2x" /></a></td>
</tr>
<tr>
<td><a href="Coca-Cola_Orange" webstripperwas="http://en.wikipedia.org/wiki/Coca-Cola_Orange" title="Coca-Cola Orange">Coca-Cola Orange</a></td>
<td style="text-align:center;">2007</td>
<td style="text-align:center;"></td>
<td>Was available in the United Kingdom and Gibraltar for a limited time. In Germany, Austria and Switzerland it's sold under the label <a href="Mezzo_Mix" webstripperwas="http://en.wikipedia.org/wiki/Mezzo_Mix" title="Mezzo Mix">Mezzo Mix</a>. Currently available in <a href="Coca-Cola_Freestyle" webstripperwas="http://en.wikipedia.org/wiki/Coca-Cola_Freestyle" title="Coca-Cola Freestyle">Coca-Cola Freestyle</a> fountain outlets in the United States since 2009.</td>
<td><a href="File3ACoke_Orange_bottle.png" webstripperwas="http://en.wikipedia.org/wiki/File:Coke_Orange_bottle.png" class="image"><img alt="Coke Orange bottle.png" src="upload.wikimedia.org/wikipedia/en/thumb/d/df/Coke_Orange_bottle.png/75px-Coke_Orange_bottle.png" webstripperwas="http://upload.wikimedia.org/wikipedia/en/thumb/d/df/Coke_Orange_bottle.png/75px-Coke_Orange_bottle.png" width="75" height="233" srcset="//upload.wikimedia.org/wikipedia/en/thumb/d/df/Coke_Orange_bottle.png/113px-Coke_Orange_bottle.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/d/df/Coke_Orange_bottle.png/150px-Coke_Orange_bottle.png 2x" /></a></td>
</tr>
</table>
<h3> <span class="mw-headline" id="Logo_design">Logo design</span></h3>
<p>The famous Coca-Cola logo was created by John Pemberton's bookkeeper, <a href="Frank_Mason_Robinson" webstripperwas="http://en.wikipedia.org/wiki/Frank_Mason_Robinson" title="Frank Mason Robinson">Frank Mason Robinson</a>, in 1885.<sup id="cite_ref-59" class="reference"><a href="#cite_note-59"><span>[</span>59<span>]</span></a></sup> Robinson came up with the name and chose the logo's distinctive cursive script. The <a href="Typeface" webstripperwas="http://en.wikipedia.org/wiki/Typeface" title="Typeface">typeface</a> used, known as <a href="Spencerian_Script" webstripperwas="http://en.wikipedia.org/wiki/Spencerian_Script" title="Spencerian Script">Spencerian script</a>, was developed in the mid-19th century and was the dominant form of formal handwriting in the United States during that period.</p>
<p>Robinson also played a significant role in early Coca-Cola advertising. His promotional suggestions to Pemberton included giving away thousands of free drink coupons and plastering the city of <a href="Atlanta" webstripperwas="http://en.wikipedia.org/wiki/Atlanta" title="Atlanta">Atlanta</a> with publicity banners and <a href="Streetcar" webstripperwas="http://en.wikipedia.org/wiki/Streetcar" title="Streetcar" class="mw-redirect">streetcar</a> signs.<sup id="cite_ref-60" class="reference"><a href="#cite_note-60"><span>[</span>60<span>]</span></a></sup></p>
<h3> <span class="mw-headline" id="Contour_bottle_design">Contour bottle design</span></h3>
<div class="thumb tleft">
<div class="thumbinner" style="width:154px;"><a href="File3AContourBottleConceptSketch.jpg" webstripperwas="http://en.wikipedia.org/wiki/File:ContourBottleConceptSketch.jpg" class="image"><img alt="" src="upload.wikimedia.org/wikipedia/commons/5/50/ContourBottleConceptSketch.jpg" webstripperwas="http://upload.wikimedia.org/wikipedia/commons/5/50/ContourBottleConceptSketch.jpg" width="152" height="317" class="thumbimage" /></a>
<div class="thumbcaption">
<div class="magnify"><a href="File3AContourBottleConceptSketch.jpg" webstripperwas="http://en.wikipedia.org/wiki/File:ContourBottleConceptSketch.jpg" class="internal" title="Enlarge"><img src="bits.wikimedia.org/static-1.22wmf1/skins/common/images/magnify-clip.png" webstripperwas="//bits.wikimedia.org/static-1.22wmf1/skins/common/images/magnify-clip.png" width="15" height="11" alt="" /></a></div>
<a href="Earl_R._Dean" webstripperwas="http://en.wikipedia.org/wiki/Earl_R._Dean" title="Earl R. Dean">Earl R. Dean</a>'s original 1915 concept drawing of the contour Coca-Cola bottle.</div>
</div>
</div>
<div class="thumb tright">
<div class="thumbinner" style="width:172px;"><a href="File3A1915_contour_Coca-Cola_contour_bottle_prototype.png" webstripperwas="http://en.wikipedia.org/wiki/File:1915_contour_Coca-Cola_contour_bottle_prototype.png" class="image"><img alt="" src="upload.wikimedia.org/wikipedia/commons/thumb/6/66/1915_contour_Coca-Cola_contour_bottle_prototype.png/170px-1915_contour_Coca-Cola_contour_bottle_prototype.png" webstripperwas="http://upload.wikimedia.org/wikipedia/commons/thumb/6/66/1915_contour_Coca-Cola_contour_bottle_prototype.png/170px-1915_contour_Coca-Cola_contour_bottle_prototype.png" width="170" height="419" class="thumbimage" srcset="//upload.wikimedia.org/wikipedia/commons/6/66/1915_contour_Coca-Cola_contour_bottle_prototype.png 1.5x, //upload.wikimedia.org/wikipedia/commons/6/66/1915_contour_Coca-Cola_contour_bottle_prototype.png 2x" /></a>
<div class="thumbcaption">
<div class="magnify"><a href="File3A1915_contour_Coca-Cola_contour_bottle_prototype.png" webstripperwas="http://en.wikipedia.org/wiki/File:1915_contour_Coca-Cola_contour_bottle_prototype.png" class="internal" title="Enlarge"><img src="bits.wikimedia.org/static-1.22wmf1/skins/common/images/magnify-clip.png" webstripperwas="//bits.wikimedia.org/static-1.22wmf1/skins/common/images/magnify-clip.png" width="15" height="11" alt="" /></a></div>
The prototype never made it to production since its middle diameter was larger than its base, making it unstable on <a href="Conveyor_belt" webstripperwas="http://en.wikipedia.org/wiki/Conveyor_belt" title="Conveyor belt">conveyor belts</a>.</div>
</div>
</div>
<div class="thumb tright">
<div class="thumbinner" style="width:272px;"><a href="File3ACoca_Cola_liter_bottle_label.svg" webstripperwas="http://en.wikipedia.org/wiki/File:Coca_Cola_liter_bottle_label.svg" class="image"><img alt="" src="upload.wikimedia.org/wikipedia/en/thumb/6/68/Coca_Cola_liter_bottle_label.svg/270px-Coca_Cola_liter_bottle_label.svg.png" webstripperwas="http://upload.wikimedia.org/wikipedia/en/thumb/6/68/Coca_Cola_liter_bottle_label.svg/270px-Coca_Cola_liter_bottle_label.svg.png" width="270" height="211" class="thumbimage" srcset="//upload.wikimedia.org/wikipedia/en/thumb/6/68/Coca_Cola_liter_bottle_label.svg/405px-Coca_Cola_liter_bottle_label.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/6/68/Coca_Cola_liter_bottle_label.svg/540px-Coca_Cola_liter_bottle_label.svg.png 2x" /></a>
<div class="thumbcaption">
<div class="magnify"><a href="File3ACoca_Cola_liter_bottle_label.svg" webstripperwas="http://en.wikipedia.org/wiki/File:Coca_Cola_liter_bottle_label.svg" class="internal" title="Enlarge"><img src="bits.wikimedia.org/static-1.22wmf1/skins/common/images/magnify-clip.png" webstripperwas="//bits.wikimedia.org/static-1.22wmf1/skins/common/images/magnify-clip.png" width="15" height="11" alt="" /></a></div>
Designer label for 2 litre Coca-Cola bottle</div>
</div>
</div>
<p>The equally famous Coca-Cola bottle, called the "contour bottle" within the company, but known to some as the "<a href="Hobble_skirt" webstripperwas="http://en.wikipedia.org/wiki/Hobble_skirt" title="Hobble skirt">hobble skirt</a>" bottle, was created by bottle designer <a href="Earl_R._Dean" webstripperwas="http://en.wikipedia.org/wiki/Earl_R._Dean" title="Earl R. Dean">Earl R. Dean</a>. In 1915, the <a href="Coca-Cola_Company" webstripperwas="http://en.wikipedia.org/wiki/Coca-Cola_Company" title="Coca-Cola Company" class="mw-redirect">Coca-Cola Company</a> launched a competition among its bottle suppliers to create a new bottle for their beverage that would distinguish it from other beverage bottles, "a bottle which a person could recognize even if they felt it in the dark, and so shaped that, even if broken, a person could tell at a glance what it was."<sup id="cite_ref-vigo.lib.in.us_61-0" class="reference"><a href="#cite_note-vigo.lib.in.us-61"><span>[</span>61<span>]</span></a></sup></p>
<p>Chapman J. Root, president of <a href="The_Root_Glass_Company" webstripperwas="http://en.wikipedia.org/wiki/The_Root_Glass_Company" title="The Root Glass Company">the Root Glass Company</a> of <a href="Terre_Haute,_Indiana" webstripperwas="http://en.wikipedia.org/wiki/Terre_Haute,_Indiana" title="Terre Haute, Indiana">Terre Haute, Indiana</a>, turned the project over to members of his supervisory staff, including company auditor T. Clyde Edwards, plant superintendent Alexander Samuelsson, and <a href="Earl_R._Dean" webstripperwas="http://en.wikipedia.org/wiki/Earl_R._Dean" title="Earl R. Dean">Earl R. Dean</a>, bottle designer and supervisor of the bottle molding room. Root and his subordinates decided to base the bottle's design on one of the soda's two ingredients, the <a href="Coca_leaf" webstripperwas="http://en.wikipedia.org/wiki/Coca_leaf" title="Coca leaf" class="mw-redirect">coca leaf</a> or the <a href="Kola_nut" webstripperwas="http://en.wikipedia.org/wiki/Kola_nut" title="Kola nut">kola nut</a>, but were unaware of what either ingredient looked like. Dean and Edwards went to the <a href="Emeline_Fairbanks_Memorial_Library" webstripperwas="http://en.wikipedia.org/wiki/Emeline_Fairbanks_Memorial_Library" title="Emeline Fairbanks Memorial Library">Emeline Fairbanks Memorial Library</a> and were unable to find any information about coca or kola. Instead, Dean was inspired by a picture of the gourd-shaped <a href="Cocoa_pod" webstripperwas="http://en.wikipedia.org/wiki/Cocoa_pod" title="Cocoa pod" class="mw-redirect">cocoa pod</a> in the <a href="Encyclop$C3$A6dia_Britannica" webstripperwas="http://en.wikipedia.org/wiki/Encyclop%C3%A6dia_Britannica" title="Encyclopædia Britannica">Encyclopædia Britannica</a>. Dean made a rough sketch of the pod and returned to the plant to show Root. He explained to Root how he could transform the shape of the pod into a bottle. Root gave Dean his approval.<sup id="cite_ref-vigo.lib.in.us_61-1" class="reference"><a href="#cite_note-vigo.lib.in.us-61"><span>[</span>61<span>]</span></a></sup></p>
<p>Faced with the upcoming scheduled maintenance of the mold-making machinery, over the next 24 hours Dean sketched out a concept drawing which was approved by Root the next morning. Dean then proceeded to create a bottle mold and produced a small number of bottles before the glass-molding machinery was turned off.<sup id="cite_ref-62" class="reference"><a href="#cite_note-62"><span>[</span>62<span>]</span></a></sup></p>
<p>Chapman Root approved the prototype bottle and a <a href="Design_patent" webstripperwas="http://en.wikipedia.org/wiki/Design_patent" title="Design patent">design patent</a> was issued on the bottle in November, 1915. The prototype never made it to production since its middle diameter was larger than its base, making it unstable on <a href="Conveyor_belt" webstripperwas="http://en.wikipedia.org/wiki/Conveyor_belt" title="Conveyor belt">conveyor belts</a>. Dean resolved this issue by decreasing the bottle's middle diameter. During the 1916 bottler's convention, Dean's contour bottle was chosen over other entries and was on the market the same year. By 1920, the contour bottle became the standard for the <a href="Coca-Cola_Company" webstripperwas="http://en.wikipedia.org/wiki/Coca-Cola_Company" title="Coca-Cola Company" class="mw-redirect">Coca-Cola Company</a>. Today, the contour Coca-Cola bottle is one of the most recognized packages on the planet..."even in the dark!".<sup id="cite_ref-history-of-bottling_24-1" class="reference"><a href="#cite_note-history-of-bottling-24"><span>[</span>24<span>]</span></a></sup></p>
<p>As a reward for his efforts, Dean was offered a choice between a $500 bonus or a lifetime job at <a href="The_Root_Glass_Company" webstripperwas="http://en.wikipedia.org/wiki/The_Root_Glass_Company" title="The Root Glass Company">the Root Glass Company</a>. He chose the lifetime job and kept it until the <a href="Owens-Illinois_Glass_Company" webstripperwas="http://en.wikipedia.org/wiki/Owens-Illinois_Glass_Company" title="Owens-Illinois Glass Company" class="mw-redirect">Owens-Illinois Glass Company</a> bought out <a href="The_Root_Glass_Company" webstripperwas="http://en.wikipedia.org/wiki/The_Root_Glass_Company" title="The Root Glass Company">the Root Glass Company</a> in the mid-1930s. Dean went on to work in other Midwestern glass factories.</p>
<p>One alternative depiction has <a href="Raymond_Loewy" webstripperwas="http://en.wikipedia.org/wiki/Raymond_Loewy" title="Raymond Loewy">Raymond Loewy</a> as the inventor of the unique design, but, while Loewy did serve as a designer of Coke cans and bottles in later years, he was in the <a href="French_Army" webstripperwas="http://en.wikipedia.org/wiki/French_Army" title="French Army">French Army</a> the year the bottle was invented and did not emigrate to the United States until 1919. Others have attributed inspiration for the design not to the cocoa pod, but to a <a href="Victorian_fashion" webstripperwas="http://en.wikipedia.org/wiki/Victorian_fashion" title="Victorian fashion">Victorian</a> <a href="Hoop_skirt" webstripperwas="http://en.wikipedia.org/wiki/Hoop_skirt" title="Hoop skirt">hooped dress</a>.<sup id="cite_ref-63" class="reference"><a href="#cite_note-63"><span>[</span>63<span>]</span></a></sup></p>
<p>In 1944, Associate Justice <a href="Roger_J._Traynor" webstripperwas="http://en.wikipedia.org/wiki/Roger_J._Traynor" title="Roger J. Traynor">Roger J. Traynor</a> of the <a href="Supreme_Court_of_California" webstripperwas="http://en.wikipedia.org/wiki/Supreme_Court_of_California" title="Supreme Court of California">Supreme Court of California</a> took advantage of a case involving a waitress injured by an exploding Coca-Cola bottle to articulate the doctrine of <a href="Strict_liability" webstripperwas="http://en.wikipedia.org/wiki/Strict_liability" title="Strict liability">strict liability</a> for <a href="Product_liability" webstripperwas="http://en.wikipedia.org/wiki/Product_liability" title="Product liability">defective products</a>. Traynor's <a href="Concurring_opinion" webstripperwas="http://en.wikipedia.org/wiki/Concurring_opinion" title="Concurring opinion">concurring opinion</a> in <i><a href="Escola_v._Coca-Cola_Bottling_Co." webstripperwas="http://en.wikipedia.org/wiki/Escola_v._Coca-Cola_Bottling_Co." title="Escola v. Coca-Cola Bottling Co.">Escola v. Coca-Cola Bottling Co.</a></i> is widely recognized as a landmark case in U.S. law today.<sup id="cite_ref-64" class="reference"><a href="#cite_note-64"><span>[</span>64<span>]</span></a></sup></p>
<p>In 1997, Coca-Cola introduced a "contour can," similar in shape to its famous bottle, on a few test markets, including Terre Haute, Indiana.<sup id="cite_ref-65" class="reference"><a href="#cite_note-65"><span>[</span>65<span>]</span></a></sup> The can has never been widely released.</p>
<p>A new slim and tall can began to appear in Australia on December 20, 2006; it cost A$1.95. The cans have a resemblance to <a href="Energy_drink" webstripperwas="http://en.wikipedia.org/wiki/Energy_drink" title="Energy drink">energy drink</a> cans. The cans were commissioned by Domino's Pizza and are available exclusively at their restaurants.</p>
<p>In January 2007, Coca-Cola Canada changed "Coca-Cola Classic" labeling, removing the "Classic" designation, leaving only "Coca-Cola." Coca-Cola stated this is merely a name change and the product remains the same.</p>
<p>In 2007, Coca-Cola introduced an aluminum can designed to look like the original glass Coca-Cola bottles.</p>
<p>In 2007, the company's logo on cans and bottles changed. The cans and bottles retained the red color and familiar typeface, but the design was simplified, leaving only the logo and a plain white swirl (the "dynamic ribbon").</p>
<p>In 2008, in some parts of the world, the plastic bottles for all Coke varieties (including the larger 1.5- and 2-liter bottles) were changed to include a new plastic <a href="Screw_cap" webstripperwas="http://en.wikipedia.org/wiki/Screw_cap" title="Screw cap">screw cap</a> and a slightly taller contoured bottle shape, designed to evoke the old glass bottles.<sup id="cite_ref-66" class="reference"><a href="#cite_note-66"><span>[</span>66<span>]</span></a></sup></p>
<div class="thumb tright">
<div class="thumbinner" style="width:172px;"><a href="File3ACoca_cola_bottles_-_200ml_glass_and_300ml_plastic_-_China.jpg" webstripperwas="http://en.wikipedia.org/wiki/File:Coca_cola_bottles_-_200ml_glass_and_300ml_plastic_-_China.jpg" class="image"><img alt="" src="upload.wikimedia.org/wikipedia/commons/thumb/8/8a/Coca_cola_bottles_-_200ml_glass_and_300ml_plastic_-_China.jpg/170px-Coca_cola_bottles_-_200ml_glass_and_300ml_plastic_-_China.jpg" webstripperwas="http://upload.wikimedia.org/wikipedia/commons/thumb/8/8a/Coca_cola_bottles_-_200ml_glass_and_300ml_plastic_-_China.jpg/170px-Coca_cola_bottles_-_200ml_glass_and_300ml_plastic_-_China.jpg" width="170" height="225" class="thumbimage" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/8/8a/Coca_cola_bottles_-_200ml_glass_and_300ml_plastic_-_China.jpg/255px-Coca_cola_bottles_-_200ml_glass_and_300ml_plastic_-_China.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/8/8a/Coca_cola_bottles_-_200ml_glass_and_300ml_plastic_-_China.jpg/340px-Coca_cola_bottles_-_200ml_glass_and_300ml_plastic_-_China.jpg 2x" /></a>
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<div class="magnify"><a href="File3ACoca_cola_bottles_-_200ml_glass_and_300ml_plastic_-_China.jpg" webstripperwas="http://en.wikipedia.org/wiki/File:Coca_cola_bottles_-_200ml_glass_and_300ml_plastic_-_China.jpg" class="internal" title="Enlarge"><img src="bits.wikimedia.org/static-1.22wmf1/skins/common/images/magnify-clip.png" webstripperwas="//bits.wikimedia.org/static-1.22wmf1/skins/common/images/magnify-clip.png" width="15" height="11" alt="" /></a></div>
Two Chinese Coke bottles, a 200 ml glass bottle, which is becoming less common, and a 300 ml plastic bottle that is now widely available.</div>
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<h3> <span class="mw-headline" id="Designer_bottles">Designer bottles</span></h3>
<p><a href="Karl_Lagerfeld" webstripperwas="http://en.wikipedia.org/wiki/Karl_Lagerfeld" title="Karl Lagerfeld">Karl Lagerfeld</a> is the latest designer to have created a collection of aluminum bottles for Coca-Cola. Lagerfeld is not the first fashion designer to create a special version of the famous Coca-Cola Contour bottle. A number of other limited edition bottles by fashion designers for Coca Cola Light soda have been created in the last few years.</p>
<p>In 2009, in Italy, Coca-Cola Light had a Tribute to Fashion to celebrate 100 years of the recognizable contour bottle. Well known Italian designers Alberta Ferretti, Blumarine, Etro, Fendi, Marni, Missoni, Moschino, and Versace each designed limited edition bottles.<sup id="cite_ref-67" class="reference"><a href="#cite_note-67"><span>[</span>67<span>]</span></a></sup></p>
<h2> <span class="mw-headline" id="Competitors">Competitors</span></h2>
<p><a href="Pepsi" webstripperwas="http://en.wikipedia.org/wiki/Pepsi" title="Pepsi">Pepsi</a>, the flagship product of <a href="PepsiCo" webstripperwas="http://en.wikipedia.org/wiki/PepsiCo" title="PepsiCo">PepsiCo</a>, The Coca-Cola Company's main rival in the soft drink industry, is usually second to Coke in sales, and outsells Coca-Cola in some markets. <a href="RC_Cola" webstripperwas="http://en.wikipedia.org/wiki/RC_Cola" title="RC Cola">RC Cola</a>, now owned by the <a href="Dr_Pepper_Snapple_Group" webstripperwas="http://en.wikipedia.org/wiki/Dr_Pepper_Snapple_Group" title="Dr Pepper Snapple Group">Dr Pepper Snapple Group</a>, the third largest soft drink manufacturer, is also widely available.</p>
<p>Around the world, many local brands compete with Coke. In South and Central America <a href="Kola_Real" webstripperwas="http://en.wikipedia.org/wiki/Kola_Real" title="Kola Real">Kola Real</a>, known as <a href="Big_Cola" webstripperwas="http://en.wikipedia.org/wiki/Big_Cola" title="Big Cola" class="mw-redirect">Big Cola</a> in Mexico, is a growing competitor to Coca-Cola.<sup id="cite_ref-68" class="reference"><a href="#cite_note-68"><span>[</span>68<span>]</span></a></sup> On the French island of <a href="Corsica" webstripperwas="http://en.wikipedia.org/wiki/Corsica" title="Corsica">Corsica</a>, <a href="Corsica_Cola" webstripperwas="http://en.wikipedia.org/wiki/Corsica_Cola" title="Corsica Cola">Corsica Cola</a>, made by brewers of the local Pietra beer, is a growing competitor to Coca-Cola. In the French region of <a href="Brittany" webstripperwas="http://en.wikipedia.org/wiki/Brittany" title="Brittany">Brittany</a>, <a href="Breizh_Cola" webstripperwas="http://en.wikipedia.org/wiki/Breizh_Cola" title="Breizh Cola">Breizh Cola</a> is available. In Peru, <a href="Inca_Kola" webstripperwas="http://en.wikipedia.org/wiki/Inca_Kola" title="Inca Kola">Inca Kola</a> outsells Coca-Cola, which led <a href="The_Coca-Cola_Company" webstripperwas="http://en.wikipedia.org/wiki/The_Coca-Cola_Company" title="The Coca-Cola Company">The Coca-Cola Company</a> to purchase the brand in 1999. In Sweden, <a href="Julmust" webstripperwas="http://en.wikipedia.org/wiki/Julmust" title="Julmust">Julmust</a> outsells Coca-Cola during the Christmas season.<sup id="cite_ref-69" class="reference"><a href="#cite_note-69"><span>[</span>69<span>]</span></a></sup> In Scotland, the locally produced <a href="Irn-Bru" webstripperwas="http://en.wikipedia.org/wiki/Irn-Bru" title="Irn-Bru">Irn-Bru</a> was more popular than Coca-Cola until 2005, when Coca-Cola and Diet Coke began to outpace its sales.<sup id="cite_ref-70" class="reference"><a href="#cite_note-70"><span>[</span>70<span>]</span></a></sup> In India, Coca-Cola ranked third behind the leader, Pepsi-Cola, and local drink <a href="Thums_Up" webstripperwas="http://en.wikipedia.org/wiki/Thums_Up" title="Thums Up">Thums Up</a>. <a href="The_Coca-Cola_Company" webstripperwas="http://en.wikipedia.org/wiki/The_Coca-Cola_Company" title="The Coca-Cola Company">The Coca-Cola Company</a> purchased <a href="Thums_Up" webstripperwas="http://en.wikipedia.org/wiki/Thums_Up" title="Thums Up">Thums Up</a> in 1993.<sup id="cite_ref-71" class="reference"><a href="#cite_note-71"><span>[</span>71<span>]</span></a></sup> As of 2004, Coca-Cola held a 60.9% market-share in India.<sup id="cite_ref-72" class="reference"><a href="#cite_note-72"><span>[</span>72<span>]</span></a></sup> Tropicola, a domestic drink, is served in Cuba instead of Coca-Cola, due to a United States embargo. French brand <a href="Mecca_Cola" webstripperwas="http://en.wikipedia.org/wiki/Mecca_Cola" title="Mecca Cola" class="mw-redirect">Mecca Cola</a> and British brand <a href="Qibla_Cola" webstripperwas="http://en.wikipedia.org/wiki/Qibla_Cola" title="Qibla Cola">Qibla Cola</a> are competitors to Coca-Cola in the Middle East. In Turkey, <a href="Cola_Turka" webstripperwas="http://en.wikipedia.org/wiki/Cola_Turka" title="Cola Turka">Cola Turka</a>, in Iran and the Middle East, <a href="Zam_Zam_Cola" webstripperwas="http://en.wikipedia.org/wiki/Zam_Zam_Cola" title="Zam Zam Cola">Zam Zam Cola</a> and <a href="Parsi_Cola" webstripperwas="http://en.wikipedia.org/wiki/Parsi_Cola" title="Parsi Cola">Parsi Cola</a>, in some parts of China, <a href="China_Cola" webstripperwas="http://en.wikipedia.org/wiki/China_Cola" title="China Cola">China Cola</a>, in Slovenia, <a href="Cockta" webstripperwas="http://en.wikipedia.org/wiki/Cockta" title="Cockta">Cockta</a> and the inexpensive Mercator Cola, sold only in the country's biggest supermarket chain, <a href="Mercator_(retail)" webstripperwas="http://en.wikipedia.org/wiki/Mercator_(retail)" title="Mercator (retail)">Mercator</a>, are some of the brand's competitors. Classiko Cola, made by Tiko Group, the largest manufacturing company in Madagascar, is a serious competitor to Coca-Cola in many regions. <a href="Laranjada" webstripperwas="http://en.wikipedia.org/wiki/Laranjada" title="Laranjada">Laranjada</a> is the top-selling soft drink on <a href="Madeira" webstripperwas="http://en.wikipedia.org/wiki/Madeira" title="Madeira">Madeira</a>.</p>
<h2> <span class="mw-headline" id="Advertising">Advertising</span></h2>
<div class="rellink boilerplate seealso">See also: <a href="Coca-Cola_slogans" webstripperwas="http://en.wikipedia.org/wiki/Coca-Cola_slogans" title="Coca-Cola slogans">Coca-Cola slogans</a></div>
<p>Coca-Cola's advertising has significantly affected <a href="Culture_of_the_United_States" webstripperwas="http://en.wikipedia.org/wiki/Culture_of_the_United_States" title="Culture of the United States">American culture</a>, and it is frequently credited with inventing the modern image of <a href="Santa_Claus" webstripperwas="http://en.wikipedia.org/wiki/Santa_Claus" title="Santa Claus">Santa Claus</a> as an old man in a red-and-white suit. Although the company did start using the red-and-white Santa image in the 1930s, with its winter advertising campaigns illustrated by <a href="Haddon_Sundblom" webstripperwas="http://en.wikipedia.org/wiki/Haddon_Sundblom" title="Haddon Sundblom">Haddon Sundblom</a>, the motif was already common.<sup id="cite_ref-73" class="reference"><a href="#cite_note-73"><span>[</span>73<span>]</span></a></sup><sup id="cite_ref-usir.salford.ac.uk_74-0" class="reference"><a href="#cite_note-usir.salford.ac.uk-74"><span>[</span>74<span>]</span></a></sup> Coca-Cola was not even the first soft drink company to use the modern image of Santa Claus in its advertising: <a href="White_Rock_Beverages" webstripperwas="http://en.wikipedia.org/wiki/White_Rock_Beverages" title="White Rock Beverages">White Rock Beverages</a> used Santa in advertisements for its <a href="Ginger_ale" webstripperwas="http://en.wikipedia.org/wiki/Ginger_ale" title="Ginger ale">ginger ale</a> in 1923, after first using him to sell <a href="Mineral_water" webstripperwas="http://en.wikipedia.org/wiki/Mineral_water" title="Mineral water">mineral water</a> in 1915.<sup id="cite_ref-75" class="reference"><a href="#cite_note-75"><span>[</span>75<span>]</span></a></sup><sup id="cite_ref-76" class="reference"><a href="#cite_note-76"><span>[</span>76<span>]</span></a></sup> Before Santa Claus, Coca-Cola relied on images of smartly dressed young women to sell its beverages. Coca-Cola's first such advertisement appeared in 1895, featuring the young Bostonian actress <a href="Hilda_Clark" webstripperwas="http://en.wikipedia.org/wiki/Hilda_Clark" title="Hilda Clark">Hilda Clark</a> as its spokeswoman.</p>
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<div class="thumbinner" style="width:172px;"><a href="File3ACocacola-5cents-1900_edit1.jpg" webstripperwas="http://en.wikipedia.org/wiki/File:Cocacola-5cents-1900_edit1.jpg" class="image"><img alt="" src="upload.wikimedia.org/wikipedia/commons/thumb/8/8c/Cocacola-5cents-1900_edit1.jpg/170px-Cocacola-5cents-1900_edit1.jpg" webstripperwas="http://upload.wikimedia.org/wikipedia/commons/thumb/8/8c/Cocacola-5cents-1900_edit1.jpg/170px-Cocacola-5cents-1900_edit1.jpg" width="170" height="233" class="thumbimage" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/8/8c/Cocacola-5cents-1900_edit1.jpg/255px-Cocacola-5cents-1900_edit1.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/8/8c/Cocacola-5cents-1900_edit1.jpg/340px-Cocacola-5cents-1900_edit1.jpg 2x" /></a>
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<div class="magnify"><a href="File3ACocacola-5cents-1900_edit1.jpg" webstripperwas="http://en.wikipedia.org/wiki/File:Cocacola-5cents-1900_edit1.jpg" class="internal" title="Enlarge"><img src="bits.wikimedia.org/static-1.22wmf1/skins/common/images/magnify-clip.png" webstripperwas="//bits.wikimedia.org/static-1.22wmf1/skins/common/images/magnify-clip.png" width="15" height="11" alt="" /></a></div>
An 1890s advertisement showing model <a href="Hilda_Clark" webstripperwas="http://en.wikipedia.org/wiki/Hilda_Clark" title="Hilda Clark">Hilda Clark</a> in formal <a href="Victorian_fashion" webstripperwas="http://en.wikipedia.org/wiki/Victorian_fashion" title="Victorian fashion">19th century attire</a>. The ad is titled <i>Drink Coca-Cola 5¢</i>. (US)</div>
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<p>1941 saw the first use of the nickname "Coke" as an official trademark for the product, with a series of advertisements informing consumers that "Coke means Coca-Cola".<sup id="cite_ref-77" class="reference"><a href="#cite_note-77"><span>[</span>77<span>]</span></a></sup> In 1971 a song from a Coca-Cola commercial called "<a href="I$27d_Like_to_Teach_the_World_to_Sing" webstripperwas="http://en.wikipedia.org/wiki/I%27d_Like_to_Teach_the_World_to_Sing" title="I'd Like to Teach the World to Sing" class="mw-redirect">I'd Like to Teach the World to Sing</a>", produced by <a href="Roquel_Billy_Davis" webstripperwas="http://en.wikipedia.org/wiki/Roquel_Billy_Davis" title="Roquel Billy Davis" class="mw-redirect">Billy Davis</a>, became a <a href="Hit_single" webstripperwas="http://en.wikipedia.org/wiki/Hit_single" title="Hit single">hit single</a>.</p>
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<div class="thumbinner" style="width:222px;"><a href="File3ACabo_Verde_Fogo_CokeBooth.JPG" webstripperwas="http://en.wikipedia.org/wiki/File:Cabo_Verde_Fogo_CokeBooth.JPG" class="image"><img alt="" src="upload.wikimedia.org/wikipedia/commons/thumb/e/e5/Cabo_Verde_Fogo_CokeBooth.JPG/220px-Cabo_Verde_Fogo_CokeBooth.JPG" webstripperwas="http://upload.wikimedia.org/wikipedia/commons/thumb/e/e5/Cabo_Verde_Fogo_CokeBooth.JPG/220px-Cabo_Verde_Fogo_CokeBooth.JPG" width="220" height="165" class="thumbimage" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/e/e5/Cabo_Verde_Fogo_CokeBooth.JPG/330px-Cabo_Verde_Fogo_CokeBooth.JPG 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/e/e5/Cabo_Verde_Fogo_CokeBooth.JPG/440px-Cabo_Verde_Fogo_CokeBooth.JPG 2x" /></a>
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<div class="magnify"><a href="File3ACabo_Verde_Fogo_CokeBooth.JPG" webstripperwas="http://en.wikipedia.org/wiki/File:Cabo_Verde_Fogo_CokeBooth.JPG" class="internal" title="Enlarge"><img src="bits.wikimedia.org/static-1.22wmf1/skins/common/images/magnify-clip.png" webstripperwas="//bits.wikimedia.org/static-1.22wmf1/skins/common/images/magnify-clip.png" width="15" height="11" alt="" /></a></div>
Coca-Cola sales booth on the Cape Verde island of <a href="Fogo,_Cape_Verde" webstripperwas="http://en.wikipedia.org/wiki/Fogo,_Cape_Verde" title="Fogo, Cape Verde">Fogo</a> in 2004.</div>
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<p>Coke's advertising is pervasive, as one of <a href="Ernest_Woodruff" webstripperwas="http://en.wikipedia.org/wiki/Ernest_Woodruff" title="Ernest Woodruff">Woodruff</a>'s stated goals was to ensure that everyone on Earth drank Coca-Cola as their preferred beverage. This is especially true in southern areas of the United States, such as <a href="Atlanta" webstripperwas="http://en.wikipedia.org/wiki/Atlanta" title="Atlanta">Atlanta</a>, where Coke was born.</p>
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<div class="thumbinner" style="width:222px;"><a href="File3ACokelahore.jpg" webstripperwas="http://en.wikipedia.org/wiki/File:Cokelahore.jpg" class="image"><img alt="" src="upload.wikimedia.org/wikipedia/commons/thumb/e/ea/Cokelahore.jpg/220px-Cokelahore.jpg" webstripperwas="http://upload.wikimedia.org/wikipedia/commons/thumb/e/ea/Cokelahore.jpg/220px-Cokelahore.jpg" width="220" height="147" class="thumbimage" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/e/ea/Cokelahore.jpg/330px-Cokelahore.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/e/ea/Cokelahore.jpg/440px-Cokelahore.jpg 2x" /></a>
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<div class="magnify"><a href="File3ACokelahore.jpg" webstripperwas="http://en.wikipedia.org/wiki/File:Cokelahore.jpg" class="internal" title="Enlarge"><img src="bits.wikimedia.org/static-1.22wmf1/skins/common/images/magnify-clip.png" webstripperwas="//bits.wikimedia.org/static-1.22wmf1/skins/common/images/magnify-clip.png" width="15" height="11" alt="" /></a></div>
Coca-Cola signboard in <a href="Lahore" webstripperwas="http://en.wikipedia.org/wiki/Lahore" title="Lahore">Lahore</a>, Pakistan.</div>
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<p>Some Coca-Cola <a href="Television_advertisement" webstripperwas="http://en.wikipedia.org/wiki/Television_advertisement" title="Television advertisement">television commercials</a> between 1960 through 1986 were written and produced by former Atlanta radio veteran <a href="Don_Naylor" webstripperwas="http://en.wikipedia.org/wiki/Don_Naylor" title="Don Naylor">Don Naylor</a> (<a href="WGST" webstripperwas="http://en.wikipedia.org/wiki/WGST" title="WGST">WGST</a> 1936–1950, <a href="WAGA_(TV)" webstripperwas="http://en.wikipedia.org/wiki/WAGA_(TV)" title="WAGA (TV)" class="mw-redirect">WAGA</a> 1951–1959) during his career as a producer for the <a href="McCann_Erickson" webstripperwas="http://en.wikipedia.org/wiki/McCann_Erickson" title="McCann Erickson">McCann Erickson</a> <a href="Advertising_agency" webstripperwas="http://en.wikipedia.org/wiki/Advertising_agency" title="Advertising agency">advertising agency</a>. Many of these early television commercials for Coca-Cola featured movie stars, sports heroes and popular singers.</p>
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<div class="thumbinner" style="width:222px;"><a href="File3AFt_Dodge_ghost_sign.jpg" webstripperwas="http://en.wikipedia.org/wiki/File:Ft_Dodge_ghost_sign.jpg" class="image"><img alt="" src="upload.wikimedia.org/wikipedia/commons/thumb/d/d8/Ft_Dodge_ghost_sign.jpg/220px-Ft_Dodge_ghost_sign.jpg" webstripperwas="http://upload.wikimedia.org/wikipedia/commons/thumb/d/d8/Ft_Dodge_ghost_sign.jpg/220px-Ft_Dodge_ghost_sign.jpg" width="220" height="165" class="thumbimage" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/d/d8/Ft_Dodge_ghost_sign.jpg/330px-Ft_Dodge_ghost_sign.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/d/d8/Ft_Dodge_ghost_sign.jpg/440px-Ft_Dodge_ghost_sign.jpg 2x" /></a>
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<div class="magnify"><a href="File3AFt_Dodge_ghost_sign.jpg" webstripperwas="http://en.wikipedia.org/wiki/File:Ft_Dodge_ghost_sign.jpg" class="internal" title="Enlarge"><img src="bits.wikimedia.org/static-1.22wmf1/skins/common/images/magnify-clip.png" webstripperwas="//bits.wikimedia.org/static-1.22wmf1/skins/common/images/magnify-clip.png" width="15" height="11" alt="" /></a></div>
Coca-Cola <a href="Ghost_sign" webstripperwas="http://en.wikipedia.org/wiki/Ghost_sign" title="Ghost sign">ghost sign</a> in <a href="Fort_Dodge,_Iowa" webstripperwas="http://en.wikipedia.org/wiki/Fort_Dodge,_Iowa" title="Fort Dodge, Iowa">Fort Dodge, Iowa</a>. Older Coca-Cola ghosts behind Borax and telephone ads.</div>
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<p>During the 1980s, <a href="Pepsi-Cola" webstripperwas="http://en.wikipedia.org/wiki/Pepsi-Cola" title="Pepsi-Cola" class="mw-redirect">Pepsi-Cola</a> ran a series of television advertisements showing people participating in taste tests demonstrating that, according to the commercials, "fifty percent of the participants who said they preferred Coke <i>actually</i> chose the Pepsi." Statisticians pointed out the problematic nature of a 50/50 result: most likely, the taste tests showed that in blind tests, most people cannot tell the difference between Pepsi and Coke. Coca-Cola ran ads to combat Pepsi's ads in an incident sometimes referred to as the <i><a href="Cola_wars" webstripperwas="http://en.wikipedia.org/wiki/Cola_wars" title="Cola wars" class="mw-redirect">cola wars</a></i>; one of Coke's ads compared the so-called <a href="Pepsi_challenge" webstripperwas="http://en.wikipedia.org/wiki/Pepsi_challenge" title="Pepsi challenge" class="mw-redirect">Pepsi challenge</a> to two <a href="Chimpanzee" webstripperwas="http://en.wikipedia.org/wiki/Chimpanzee" title="Chimpanzee">chimpanzees</a> deciding which <a href="Tennis_ball" webstripperwas="http://en.wikipedia.org/wiki/Tennis_ball" title="Tennis ball">tennis ball</a> was furrier. Thereafter, Coca-Cola regained its leadership in the market.</p>
<p><a href="Selena" webstripperwas="http://en.wikipedia.org/wiki/Selena" title="Selena">Selena</a> was a spokesperson for Coca-Cola from 1989 till the time of her death. She filmed three commercials for the company. In 1994, to commemorate her five years with the company, Coca-Cola issued special Selena coke bottles.<sup id="cite_ref-78" class="reference"><a href="#cite_note-78"><span>[</span>78<span>]</span></a></sup></p>
<p>The Coca-Cola Company purchased <a href="Columbia_Pictures" webstripperwas="http://en.wikipedia.org/wiki/Columbia_Pictures" title="Columbia Pictures">Columbia Pictures</a> in 1982, and began inserting Coke-product images into many of its films. After a few early successes during Coca-Cola's ownership, Columbia began to under-perform, and the studio was sold to <a href="Sony" webstripperwas="http://en.wikipedia.org/wiki/Sony" title="Sony">Sony</a> in 1989.</p>
<p>Coca-Cola has gone through a number of different <a href="Advertising_slogan" webstripperwas="http://en.wikipedia.org/wiki/Advertising_slogan" title="Advertising slogan">advertising slogans</a> in its long history, including "The pause that refreshes," "I'd like to buy the world a Coke," and "Coke is it" (see <a href="Coca-Cola_slogans" webstripperwas="http://en.wikipedia.org/wiki/Coca-Cola_slogans" title="Coca-Cola slogans">Coca-Cola slogans</a>).</p>
<p>In 2006, Coca-Cola introduced <a href="My_Coke_Rewards" webstripperwas="http://en.wikipedia.org/wiki/My_Coke_Rewards" title="My Coke Rewards">My Coke Rewards</a>, a customer loyalty campaign where consumers earn points by entering codes from specially marked packages of Coca-Cola products into a website. These points can be redeemed for various prizes or sweepstakes entries.<sup id="cite_ref-79" class="reference"><a href="#cite_note-79"><span>[</span>79<span>]</span></a></sup></p>
<p>In Australia in 2011, Coca-Cola began the "share a Coke" campaign, where the Coca-Cola logo was replaced on the bottles and replaced with first names. Coca-Cola used the 150 most popular names in Australia to print on the bottles.<sup id="cite_ref-80" class="reference"><a href="#cite_note-80"><span>[</span>80<span>]</span></a></sup><sup id="cite_ref-81" class="reference"><a href="#cite_note-81"><span>[</span>81<span>]</span></a></sup><sup id="cite_ref-82" class="reference"><a href="#cite_note-82"><span>[</span>82<span>]</span></a></sup> The campaign was paired with a website page, Facebook page and an online "share a virtual Coke".</p>
<h3> <span class="mw-headline" id="Holiday_campaigns">Holiday campaigns</span></h3>
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<div class="thumbinner" style="width:172px;"><a href="File3AWeihnachtstruck.jpg" webstripperwas="http://en.wikipedia.org/wiki/File:Weihnachtstruck.jpg" class="image"><img alt="" src="upload.wikimedia.org/wikipedia/commons/thumb/8/86/Weihnachtstruck.jpg/170px-Weihnachtstruck.jpg" webstripperwas="http://upload.wikimedia.org/wikipedia/commons/thumb/8/86/Weihnachtstruck.jpg/170px-Weihnachtstruck.jpg" width="170" height="227" class="thumbimage" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/8/86/Weihnachtstruck.jpg/255px-Weihnachtstruck.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/8/86/Weihnachtstruck.jpg/340px-Weihnachtstruck.jpg 2x" /></a>
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<a href="Freightliner_Trucks" webstripperwas="http://en.wikipedia.org/wiki/Freightliner_Trucks" title="Freightliner Trucks">Freightliner</a> Coca-Cola Christmas truck in <a href="Dresden" webstripperwas="http://en.wikipedia.org/wiki/Dresden" title="Dresden">Dresden</a>, Germany.</div>
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<p>The "Holidays are coming!" advertisement features a train of red delivery trucks, emblazoned with the Coca-Cola name and decorated with <a href="Christmas_lights" webstripperwas="http://en.wikipedia.org/wiki/Christmas_lights" title="Christmas lights">Christmas lights</a>, driving through a snowy landscape and causing everything that they pass to light up and people to watch as they pass through.<sup id="cite_ref-Sandison_83-0" class="reference"><a href="#cite_note-Sandison-83"><span>[</span>83<span>]</span></a></sup></p>
<p>The advertisement fell into disuse in 2001, as the Coca-Cola company restructured its advertising campaigns so that advertising around the world was produced locally in each country, rather than centrally in the company's headquarters in Atlanta, Georgia.<sup id="cite_ref-84" class="reference"><a href="#cite_note-84"><span>[</span>84<span>]</span></a></sup> In 2007, the company brought back the campaign after, according to the company, many consumers telephoned its information center saying that they considered it to mark the beginning of Christmas.<sup id="cite_ref-Sandison_83-1" class="reference"><a href="#cite_note-Sandison-83"><span>[</span>83<span>]</span></a></sup> The advertisement was created by U.S. advertising agency Doner, and has been part of the company's global advertising campaign for many years.<sup id="cite_ref-85" class="reference"><a href="#cite_note-85"><span>[</span>85<span>]</span></a></sup></p>
<p>Keith Law, a producer and writer of commercials for <a href="Belfast_CityBeat" webstripperwas="http://en.wikipedia.org/wiki/Belfast_CityBeat" title="Belfast CityBeat">Belfast CityBeat</a>, was not convinced by Coca-Cola's reintroduction of the advertisement in 2007, saying that "I don't think there's anything Christmassy about <a href="Heavy_Goods_Vehicle" webstripperwas="http://en.wikipedia.org/wiki/Heavy_Goods_Vehicle" title="Heavy Goods Vehicle" class="mw-redirect">HGVs</a> and the commercial is too generic."<sup id="cite_ref-86" class="reference"><a href="#cite_note-86"><span>[</span>86<span>]</span></a></sup></p>
<p>In 2001, singer <a href="Melanie_Thornton" webstripperwas="http://en.wikipedia.org/wiki/Melanie_Thornton" title="Melanie Thornton">Melanie Thornton</a> recorded the campaign's advertising jingle as a single, <i>Wonderful Dream (Holidays are Coming)</i>, which entered the pop-music charts in Germany at no. 9.<sup id="cite_ref-87" class="reference"><a href="#cite_note-87"><span>[</span>87<span>]</span></a></sup><sup id="cite_ref-88" class="reference"><a href="#cite_note-88"><span>[</span>88<span>]</span></a></sup> In 2005, Coca-Cola expanded the advertising campaign to radio, employing several variations of the jingle.<sup id="cite_ref-89" class="reference"><a href="#cite_note-89"><span>[</span>89<span>]</span></a></sup></p>
<p>In 2011, Coca-Cola launched a campaign for the Indian holiday <a href="Diwali" webstripperwas="http://en.wikipedia.org/wiki/Diwali" title="Diwali">Diwali</a>. The campaign included commercials, a song and an integration with Shah Rukh Khan’s film <a href="Ra.One" webstripperwas="http://en.wikipedia.org/wiki/Ra.One" title="Ra.One">Ra.One</a>.<sup id="cite_ref-90" class="reference"><a href="#cite_note-90"><span>[</span>90<span>]</span></a></sup><sup id="cite_ref-91" class="reference"><a href="#cite_note-91"><span>[</span>91<span>]</span></a></sup><sup id="cite_ref-92" class="reference"><a href="#cite_note-92"><span>[</span>92<span>]</span></a></sup></p>
<h3> <span class="mw-headline" id="Sports_sponsorship">Sports sponsorship</span></h3>
<p>Coca-Cola was the first commercial <a href="Sponsor_(commercial)" webstripperwas="http://en.wikipedia.org/wiki/Sponsor_(commercial)" title="Sponsor (commercial)">sponsor</a> of the Olympic games, at the <a href="1928_Summer_Olympics" webstripperwas="http://en.wikipedia.org/wiki/1928_Summer_Olympics" title="1928 Summer Olympics">1928 games</a> in Amsterdam, and has been an Olympics sponsor ever since.<sup id="cite_ref-93" class="reference"><a href="#cite_note-93"><span>[</span>93<span>]</span></a></sup> This corporate sponsorship included the <a href="1996_Summer_Olympics" webstripperwas="http://en.wikipedia.org/wiki/1996_Summer_Olympics" title="1996 Summer Olympics">1996 Summer Olympics</a> hosted in <a href="Atlanta" webstripperwas="http://en.wikipedia.org/wiki/Atlanta" title="Atlanta">Atlanta</a>, which allowed Coca-Cola to spotlight its hometown. Most recently, Coca-Cola has released localized commercials for the <a href="2010_Winter_Olympics" webstripperwas="http://en.wikipedia.org/wiki/2010_Winter_Olympics" title="2010 Winter Olympics">2010 Winter Olympics</a> in <a href="Vancouver" webstripperwas="http://en.wikipedia.org/wiki/Vancouver" title="Vancouver">Vancouver</a>; one Canadian commercial referred to Canada's hockey heritage and was modified after Canada won the gold medal game on February 28, 2010 by changing the ending line of the commercial to say "Now they know whose game they're playing".<sup id="cite_ref-94" class="reference"><a href="#cite_note-94"><span>[</span>94<span>]</span></a></sup></p>
<p>Since <a href="1978_FIFA_World_Cup" webstripperwas="http://en.wikipedia.org/wiki/1978_FIFA_World_Cup" title="1978 FIFA World Cup">1978</a>, Coca-Cola has sponsored the <a href="FIFA_World_Cup" webstripperwas="http://en.wikipedia.org/wiki/FIFA_World_Cup" title="FIFA World Cup">FIFA World Cup</a>, and other competitions organised by FIFA. One <a href="FIFA" webstripperwas="http://en.wikipedia.org/wiki/FIFA" title="FIFA">FIFA</a> tournament trophy, the <a href="FIFA_U-20_World_Cup" webstripperwas="http://en.wikipedia.org/wiki/FIFA_U-20_World_Cup" title="FIFA U-20 World Cup">FIFA World Youth Championship</a> from Tunisia in <a href="1977_FIFA_World_Youth_Championship" webstripperwas="http://en.wikipedia.org/wiki/1977_FIFA_World_Youth_Championship" title="1977 FIFA World Youth Championship">1977</a> to Malaysia in <a href="1997_FIFA_World_Youth_Championship" webstripperwas="http://en.wikipedia.org/wiki/1997_FIFA_World_Youth_Championship" title="1997 FIFA World Youth Championship">1997</a>, was called "FIFA — Coca Cola Cup".<sup id="cite_ref-95" class="reference"><a href="#cite_note-95"><span>[</span>95<span>]</span></a></sup> In addition, Coca-Cola sponsors the annual <a href="Coca-Cola_600" webstripperwas="http://en.wikipedia.org/wiki/Coca-Cola_600" title="Coca-Cola 600">Coca-Cola 600</a> and <a href="Coke_Zero_400" webstripperwas="http://en.wikipedia.org/wiki/Coke_Zero_400" title="Coke Zero 400">Coke Zero 400</a> for the <a href="NASCAR" webstripperwas="http://en.wikipedia.org/wiki/NASCAR" title="NASCAR">NASCAR</a> <a href="Sprint_Cup_Series" webstripperwas="http://en.wikipedia.org/wiki/Sprint_Cup_Series" title="Sprint Cup Series">Sprint Cup Series</a> at <a href="Charlotte_Motor_Speedway" webstripperwas="http://en.wikipedia.org/wiki/Charlotte_Motor_Speedway" title="Charlotte Motor Speedway">Charlotte Motor Speedway</a> in <a href="Concord,_North_Carolina" webstripperwas="http://en.wikipedia.org/wiki/Concord,_North_Carolina" title="Concord, North Carolina">Concord, North Carolina</a> and <a href="Daytona_International_Speedway" webstripperwas="http://en.wikipedia.org/wiki/Daytona_International_Speedway" title="Daytona International Speedway">Daytona International Speedway</a> in Daytona, Florida.</p>
<p>Coca-Cola has a long history of sports marketing relationships, which over the years have included <a href="Major_League_Baseball" webstripperwas="http://en.wikipedia.org/wiki/Major_League_Baseball" title="Major League Baseball">Major League Baseball</a>, the <a href="National_Football_League" webstripperwas="http://en.wikipedia.org/wiki/National_Football_League" title="National Football League">National Football League</a>, the <a href="National_Basketball_Association" webstripperwas="http://en.wikipedia.org/wiki/National_Basketball_Association" title="National Basketball Association">National Basketball Association</a>, and the <a href="National_Hockey_League" webstripperwas="http://en.wikipedia.org/wiki/National_Hockey_League" title="National Hockey League">National Hockey League</a>, as well as with many teams within those leagues. Coca-Cola has had a longtime relationship with the NFL's <a href="Pittsburgh_Steelers" webstripperwas="http://en.wikipedia.org/wiki/Pittsburgh_Steelers" title="Pittsburgh Steelers">Pittsburgh Steelers</a>, due in part to the now-famous <a href="Hey_Kid,_Catch!" webstripperwas="http://en.wikipedia.org/wiki/Hey_Kid,_Catch!" title="Hey Kid, Catch!">1979 television commercial</a> featuring <a href="Joe_Greene_(American_football)" webstripperwas="http://en.wikipedia.org/wiki/Joe_Greene_(American_football)" title="Joe Greene (American football)">"Mean Joe" Greene</a>, leading to the two opening the Coca-Cola Great Hall at <a href="Heinz_Field" webstripperwas="http://en.wikipedia.org/wiki/Heinz_Field" title="Heinz Field">Heinz Field</a> in 2001 and a more recent <a href="Coca-Cola_Zero" webstripperwas="http://en.wikipedia.org/wiki/Coca-Cola_Zero" title="Coca-Cola Zero">Coca-Cola Zero</a> commercial featuring <a href="Troy_Polamalu" webstripperwas="http://en.wikipedia.org/wiki/Troy_Polamalu" title="Troy Polamalu">Troy Polamalu</a>.</p>
<p>Coca-Cola is the official soft drink of many <a href="College_football" webstripperwas="http://en.wikipedia.org/wiki/College_football" title="College football">collegiate football</a> teams throughout the nation, partly due to Coca-Cola providing those schools with upgraded athletic facilities in exchange for Coca-Cola's sponsorship. This is especially prevalent at the high school level, which is more dependent on such contracts due to tighter budgets.</p>
<p>Coca-Cola was one of the official sponsors of the <a href="1996_Cricket_World_Cup" webstripperwas="http://en.wikipedia.org/wiki/1996_Cricket_World_Cup" title="1996 Cricket World Cup">1996 Cricket World Cup</a> held on the <a href="Indian_subcontinent" webstripperwas="http://en.wikipedia.org/wiki/Indian_subcontinent" title="Indian subcontinent">Indian subcontinent</a>. Coca Cola is also one of the associate sponsor of <a href="Delhi_Daredevils" webstripperwas="http://en.wikipedia.org/wiki/Delhi_Daredevils" title="Delhi Daredevils">Delhi Daredevils</a> in <a href="Indian_Premier_League" webstripperwas="http://en.wikipedia.org/wiki/Indian_Premier_League" title="Indian Premier League">Indian Premier League</a>.</p>
<p>In England, Coca-Cola was the main sponsor of <a href="The_Football_League" webstripperwas="http://en.wikipedia.org/wiki/The_Football_League" title="The Football League">The Football League</a> between 2004 and 2010, a name given to the three professional divisions below the <a href="Premier_League" webstripperwas="http://en.wikipedia.org/wiki/Premier_League" title="Premier League">Premier League</a> in <a href="Association_football" webstripperwas="http://en.wikipedia.org/wiki/Association_football" title="Association football">football</a> (soccer). It is also responsible for the renaming of these divisions — until the advent of Coca-Cola sponsorship, they were referred to as Divisions One, Two and Three. Since 2004, the divisions have been known as The Championship (equiv. of Division 1), League One (equiv. of Div. 2) and League 2 (equiv. of Division 3). This renaming has caused unrest amongst some fans, who see it as farcical that the third tier of <a href="Football_in_England" webstripperwas="http://en.wikipedia.org/wiki/Football_in_England" title="Football in England">English Football</a> is now called "League One." In 2005, Coca-Cola launched a competition for the 72 clubs of the football league — it was called "Win a Player". This allowed fans to place 1 vote per day for their beloved club, with 1 entry being chosen at random earning £250,000 for the club; this was repeated in 2006. The "Win A Player" competition was very controversial, as at the end of the 2 competitions, Leeds United AFC had the most votes by more than double, yet they did not win any money to spend on a new player for the club. In 2007, the competition changed to "Buy a Player". This competition allowed fans to buy a bottle of Coca-Cola Zero or Coca-Cola and submit the code on the wrapper on the Coca-Cola website {www.coca-colafootball.co.uk}. This code could then earn anything from 50p to £100,000 for a club of their choice. This competition was favored over the old "Win A Player" competition, as it allowed all clubs to win some money.</p>
<p>Introduced March 1, 2010, in Canada, to celebrate the <a href="2010_Winter_Olympics" webstripperwas="http://en.wikipedia.org/wiki/2010_Winter_Olympics" title="2010 Winter Olympics">2010 Winter Olympics</a>, Coca Cola will sell gold colored cans in packs of 12 355 mL each, in select stores.<sup id="cite_ref-96" class="reference"><a href="#cite_note-96"><span>[</span>96<span>]</span></a></sup></p>
<p>In 2012, Coca-Cola (Philippines) hosted/sponsored the <a href="http://en.wikipedia.org/w/index.php?title=Coca-Cola_PBA_Youngstars&action=edit&redlink=1" class="new" title="Coca-Cola PBA Youngstars (page does not exist)">Coca-Cola PBA Youngstars</a> in the Philippines.</p>
<h3> <span class="mw-headline" id="In_mass_media">In mass media</span></h3>
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<div class="thumbinner" style="width:222px;"><a href="File3AVWT2_Coca_Cola.JPG" webstripperwas="http://en.wikipedia.org/wiki/File:VWT2_Coca_Cola.JPG" class="image"><img alt="" src="upload.wikimedia.org/wikipedia/commons/thumb/7/76/VWT2_Coca_Cola.JPG/220px-VWT2_Coca_Cola.JPG" webstripperwas="http://upload.wikimedia.org/wikipedia/commons/thumb/7/76/VWT2_Coca_Cola.JPG/220px-VWT2_Coca_Cola.JPG" width="220" height="165" class="thumbimage" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/7/76/VWT2_Coca_Cola.JPG/330px-VWT2_Coca_Cola.JPG 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/7/76/VWT2_Coca_Cola.JPG/440px-VWT2_Coca_Cola.JPG 2x" /></a>
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Coca Cola advertised on a <a href="Volkswagen_T2" webstripperwas="http://en.wikipedia.org/wiki/Volkswagen_T2" title="Volkswagen T2" class="mw-redirect">Volkswagen T2</a> in Maringa, Parana, Brazil.</div>
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<p>Coca-Cola has been prominently featured in countless films and television programs. Since its creation, it remains as one of the most important elements of the <a href="Popular_culture" webstripperwas="http://en.wikipedia.org/wiki/Popular_culture" title="Popular culture">popular culture</a>. It was a major plot element in films such as <i><a href="One,_Two,_Three" webstripperwas="http://en.wikipedia.org/wiki/One,_Two,_Three" title="One, Two, Three">One, Two, Three</a></i>, <i><a href="The_Coca-Cola_Kid" webstripperwas="http://en.wikipedia.org/wiki/The_Coca-Cola_Kid" title="The Coca-Cola Kid">The Coca-Cola Kid</a></i>, and <i><a href="The_Gods_Must_Be_Crazy" webstripperwas="http://en.wikipedia.org/wiki/The_Gods_Must_Be_Crazy" title="The Gods Must Be Crazy">The Gods Must Be Crazy</a></i> among many others. It provides a setting for comical corporate shenanigans in the novel <i><a href="Syrup_(novel)" webstripperwas="http://en.wikipedia.org/wiki/Syrup_(novel)" title="Syrup (novel)">Syrup</a></i> by <a href="Maxx_Barry" webstripperwas="http://en.wikipedia.org/wiki/Maxx_Barry" title="Maxx Barry" class="mw-redirect">Maxx Barry</a>. And in music, in <a href="The_Beatles" webstripperwas="http://en.wikipedia.org/wiki/The_Beatles" title="The Beatles">The Beatles</a>' song, "<a href="Come_Together" webstripperwas="http://en.wikipedia.org/wiki/Come_Together" title="Come Together">Come Together</a>", the lyrics said, "He shoot Coca-Cola, he say...". <a href="The_Beach_Boys" webstripperwas="http://en.wikipedia.org/wiki/The_Beach_Boys" title="The Beach Boys">The Beach Boys</a> also referenced Coca-Cola in their <a href="1964_in_music" webstripperwas="http://en.wikipedia.org/wiki/1964_in_music" title="1964 in music">1964</a> song "All Summer Long" (i.e. 'Member when you spilled Coke all over your blouse?)<sup id="cite_ref-97" class="reference"><a href="#cite_note-97"><span>[</span>97<span>]</span></a></sup></p>
<p>Also, the best selling artist of all time and worldwide cultural icon,<sup id="cite_ref-98" class="reference"><a href="#cite_note-98"><span>[</span>98<span>]</span></a></sup> <a href="Elvis_Presley" webstripperwas="http://en.wikipedia.org/wiki/Elvis_Presley" title="Elvis Presley">Elvis Presley</a>, promoted Coca-Cola during his <a href="Elvis_in_Concert" webstripperwas="http://en.wikipedia.org/wiki/Elvis_in_Concert" title="Elvis in Concert">last tour of 1977</a>.<sup id="cite_ref-99" class="reference"><a href="#cite_note-99"><span>[</span>99<span>]</span></a></sup> The Coca-Cola Company used Elvis' image to promote the product.<sup id="cite_ref-100" class="reference"><a href="#cite_note-100"><span>[</span>100<span>]</span></a></sup> For example, the company used a song performed by Presley, <a href="A_Little_Less_Conversation" webstripperwas="http://en.wikipedia.org/wiki/A_Little_Less_Conversation" title="A Little Less Conversation">A Little Less Conversation</a>, in a Japanese Coca-Cola commercial.<sup id="cite_ref-101" class="reference"><a href="#cite_note-101"><span>[</span>101<span>]</span></a></sup></p>
<p>Other artists that promoted Coca-Cola include <a href="The_Beatles" webstripperwas="http://en.wikipedia.org/wiki/The_Beatles" title="The Beatles">The Beatles</a>, <a href="David_Bowie" webstripperwas="http://en.wikipedia.org/wiki/David_Bowie" title="David Bowie">David Bowie</a>,<sup id="cite_ref-102" class="reference"><a href="#cite_note-102"><span>[</span>102<span>]</span></a></sup> <a href="George_Michael" webstripperwas="http://en.wikipedia.org/wiki/George_Michael" title="George Michael">George Michael</a>,<sup id="cite_ref-103" class="reference"><a href="#cite_note-103"><span>[</span>103<span>]</span></a></sup> <a href="Elton_John" webstripperwas="http://en.wikipedia.org/wiki/Elton_John" title="Elton John">Elton John</a><sup id="cite_ref-104" class="reference"><a href="#cite_note-104"><span>[</span>104<span>]</span></a></sup> and <a href="Whitney_Houston" webstripperwas="http://en.wikipedia.org/wiki/Whitney_Houston" title="Whitney Houston">Whitney Houston</a>,<sup id="cite_ref-105" class="reference"><a href="#cite_note-105"><span>[</span>105<span>]</span></a></sup> who appeared in the Diet Coca-Cola commercial, among many others.</p>
<p>Not all musical references to Coca-Cola went well. A line in "<a href="Lola_(song)" webstripperwas="http://en.wikipedia.org/wiki/Lola_(song)" title="Lola (song)">Lola</a>" by <a href="The_Kinks" webstripperwas="http://en.wikipedia.org/wiki/The_Kinks" title="The Kinks">The Kinks</a> was originally recorded as "You drink champagne and it tastes just like Coca-Cola." When the <a href="British_Broadcasting_Corporation" webstripperwas="http://en.wikipedia.org/wiki/British_Broadcasting_Corporation" title="British Broadcasting Corporation" class="mw-redirect">British Broadcasting Corporation</a> refused to play the song because of the commercial reference, lead singer <a href="Ray_Davies" webstripperwas="http://en.wikipedia.org/wiki/Ray_Davies" title="Ray Davies">Ray Davies</a> was forced to fly from New York to London and re-record the lyric as "it tastes just like cherry cola" to get airplay for the song.<sup id="cite_ref-106" class="reference"><a href="#cite_note-106"><span>[</span>106<span>]</span></a></sup></p>
<p>Political cartoonist <a href="Michel_Kichka" webstripperwas="http://en.wikipedia.org/wiki/Michel_Kichka" title="Michel Kichka">Michel Kichka</a> satirized a Coca-Cola billboard in his 1982 poster "And I Love New York." On the billboard, the lettering and script above the Coca-Cola wave read "Enjoy Cocaine."<sup id="cite_ref-107" class="reference"><a href="#cite_note-107"><span>[</span>107<span>]</span></a></sup></p>
<h3> <span class="mw-headline" id="As_a_breakfast_beverage">As a breakfast beverage</span></h3>
<p>Coca-Cola has also advertised its product to be consumed as a breakfast beverage, to be drank instead of coffee or tea for the morning caffeine.<sup id="cite_ref-108" class="reference"><a href="#cite_note-108"><span>[</span>108<span>]</span></a></sup><sup id="cite_ref-109" class="reference"><a href="#cite_note-109"><span>[</span>109<span>]</span></a></sup></p>
<h2> <span class="mw-headline" id="Health_effects">Health effects</span></h2>
<p>Since studies indicate "soda and sweetened drinks are the main source of calories in [the] American diet",<sup id="cite_ref-110" class="reference"><a href="#cite_note-110"><span>[</span>110<span>]</span></a></sup> most nutritionists advise that Coca-Cola and other soft drinks can be harmful if consumed excessively, particularly to young children whose soft drink consumption competes with, rather than complements, a balanced diet. Studies have shown that regular soft drink users have a lower intake of <a href="Calcium" webstripperwas="http://en.wikipedia.org/wiki/Calcium" title="Calcium">calcium</a>, <a href="Magnesium" webstripperwas="http://en.wikipedia.org/wiki/Magnesium" title="Magnesium">magnesium</a>, <a href="Ascorbic_acid" webstripperwas="http://en.wikipedia.org/wiki/Ascorbic_acid" title="Ascorbic acid">ascorbic acid</a>, <a href="Riboflavin" webstripperwas="http://en.wikipedia.org/wiki/Riboflavin" title="Riboflavin">riboflavin</a>, and <a href="Vitamin_A" webstripperwas="http://en.wikipedia.org/wiki/Vitamin_A" title="Vitamin A">vitamin A</a>.<sup id="cite_ref-111" class="reference"><a href="#cite_note-111"><span>[</span>111<span>]</span></a></sup> The drink has also aroused criticism for its use of <a href="Caffeine" webstripperwas="http://en.wikipedia.org/wiki/Caffeine" title="Caffeine">caffeine</a>, which can cause <a href="Physical_dependence" webstripperwas="http://en.wikipedia.org/wiki/Physical_dependence" title="Physical dependence">physical dependence</a> (<a href="Caffeine_addiction" webstripperwas="http://en.wikipedia.org/wiki/Caffeine_addiction" title="Caffeine addiction">caffeine addiction</a>).<sup id="cite_ref-112" class="reference"><a href="#cite_note-112"><span>[</span>112<span>]</span></a></sup> A link has been shown between long-term regular <a href="Cola" webstripperwas="http://en.wikipedia.org/wiki/Cola" title="Cola">cola</a> intake and <a href="Osteoporosis" webstripperwas="http://en.wikipedia.org/wiki/Osteoporosis" title="Osteoporosis">osteoporosis</a> in older women (but not men).<sup id="cite_ref-113" class="reference"><a href="#cite_note-113"><span>[</span>113<span>]</span></a></sup> This was thought to be due to the presence of <a href="Phosphoric_acid" webstripperwas="http://en.wikipedia.org/wiki/Phosphoric_acid" title="Phosphoric acid">phosphoric acid</a>, and the risk was found to be same for caffeinated and noncaffeinated colas, as well as the same for diet and sugared colas.</p>
<p>A common criticism of Coke based on its allegedly toxic acidity levels has been found to be baseless by researchers; <a href="Lawsuit" webstripperwas="http://en.wikipedia.org/wiki/Lawsuit" title="Lawsuit">lawsuits</a> based on these notions have been dismissed by several American courts for this reason. Although numerous court cases have been filed against The Coca-Cola Company since the 1920s, alleging that the acidity of the drink is dangerous, no evidence corroborating this claim has been found. Under normal conditions, <a href="Scientific_evidence" webstripperwas="http://en.wikipedia.org/wiki/Scientific_evidence" title="Scientific evidence">scientific evidence</a> indicates Coca-Cola's acidity causes no immediate harm.<sup id="cite_ref-114" class="reference"><a href="#cite_note-114"><span>[</span>114<span>]</span></a></sup></p>
<p>Since 1980 in the U.S., Coke has been made with <a href="High-fructose_corn_syrup" webstripperwas="http://en.wikipedia.org/wiki/High-fructose_corn_syrup" title="High-fructose corn syrup" class="mw-redirect">high-fructose corn syrup</a> (HFCS) as an ingredient. Originally it was used in combination with more expensive cane-sugar, but by late 1984 the formulation was sweetened entirely with HFCS. Some nutritionists caution against consumption of HFCS because it may aggravate obesity and type-2 diabetes more than cane sugar.<sup id="cite_ref-115" class="reference"><a href="#cite_note-115"><span>[</span>115<span>]</span></a></sup></p>
<p>In India, there is a controversy whether there are <a href="Pesticide" webstripperwas="http://en.wikipedia.org/wiki/Pesticide" title="Pesticide">pesticides</a> and other harmful chemicals in bottled products, including Coca-Cola. In 2003 the <a href="Centre_for_Science_and_Environment" webstripperwas="http://en.wikipedia.org/wiki/Centre_for_Science_and_Environment" title="Centre for Science and Environment">Centre for Science and Environment (CSE)</a>, a non-governmental organization in New Delhi, said <a href="Aerated_water" webstripperwas="http://en.wikipedia.org/wiki/Aerated_water" title="Aerated water">aerated waters</a> produced by soft drinks manufacturers in India, including multinational giants <a href="PepsiCo" webstripperwas="http://en.wikipedia.org/wiki/PepsiCo" title="PepsiCo">PepsiCo</a> and Coca-Cola, contained toxins including <a href="Lindane" webstripperwas="http://en.wikipedia.org/wiki/Lindane" title="Lindane">lindane</a>, <a href="DDT" webstripperwas="http://en.wikipedia.org/wiki/DDT" title="DDT">DDT</a>, <a href="Malathion" webstripperwas="http://en.wikipedia.org/wiki/Malathion" title="Malathion">malathion</a> and <a href="Chlorpyrifos" webstripperwas="http://en.wikipedia.org/wiki/Chlorpyrifos" title="Chlorpyrifos">chlorpyrifos</a> — <a href="Pesticides" webstripperwas="http://en.wikipedia.org/wiki/Pesticides" title="Pesticides" class="mw-redirect">pesticides</a> that can contribute to cancer and a breakdown of the <a href="Immune_system" webstripperwas="http://en.wikipedia.org/wiki/Immune_system" title="Immune system">immune system</a>. CSE found that the Indian-produced Pepsi's soft drink products had 36 times the level of pesticide residues permitted under <a href="European_Union.html" webstripperwas="/wiki/European_Union" title="European Union">European Union</a> regulations; Coca-Cola's soft drink was found to have 30 times the permitted amount. CSE said it had tested the same products sold in the U.S. and found no such residues.<sup id="cite_ref-116" class="reference"><a href="#cite_note-116"><span>[</span>116<span>]</span></a></sup> After the pesticide allegations were made in 2003, Coca-Cola sales in India declined by 15 percent. In 2004 an Indian parliamentary committee backed up CSE's findings and a government-appointed committee was tasked with developing the world's first pesticide standards for soft drinks. The Coca-Cola Company has responded that its plants filter water to remove potential contaminants and that its products are tested for pesticides and must meet minimum health standards before they are distributed.<sup id="cite_ref-117" class="reference"><a href="#cite_note-117"><span>[</span>117<span>]</span></a></sup> In the Indian state of <a href="Kerala" webstripperwas="http://en.wikipedia.org/wiki/Kerala" title="Kerala">Kerala</a> sale and production of Coca-Cola, along with other soft drinks, was initially banned after the allegations, until the High Court in Kerala overturned ruled that only the federal government can ban food products. Coca-Cola has also been accused of excessive water usage in India.<sup id="cite_ref-118" class="reference"><a href="#cite_note-118"><span>[</span>118<span>]</span></a></sup></p>
<p>The 2008 <a href="Ig_Nobel_Prize" webstripperwas="http://en.wikipedia.org/wiki/Ig_Nobel_Prize" title="Ig Nobel Prize">Ig Nobel Prize</a> (a <a href="Parody" webstripperwas="http://en.wikipedia.org/wiki/Parody" title="Parody">parody</a> of the Nobel Prizes) in Chemistry was awarded to Sheree Umpierre, Joseph Hill, and Deborah Anderson, for discovering that Coca-Cola is an effective <a href="Spermicide" webstripperwas="http://en.wikipedia.org/wiki/Spermicide" title="Spermicide">spermicide</a>,<sup id="cite_ref-2008_chem1_119-0" class="reference"><a href="#cite_note-2008_chem1-119"><span>[</span>119<span>]</span></a></sup> and to C.Y. Hong, C.C. Shieh, P. Wu, and B.N. Chiang for proving it is not.<sup id="cite_ref-2008_chem2_120-0" class="reference"><a href="#cite_note-2008_chem2-120"><span>[</span>120<span>]</span></a></sup><sup id="cite_ref-2008_chem3_121-0" class="reference"><a href="#cite_note-2008_chem3-121"><span>[</span>121<span>]</span></a></sup></p>
<h2> <span class="mw-headline" id="Criticism">Criticism</span></h2>
<div class="rellink relarticle mainarticle">Main article: <a href="Criticism_of_Coca-Cola" webstripperwas="http://en.wikipedia.org/wiki/Criticism_of_Coca-Cola" title="Criticism of Coca-Cola">Criticism of Coca-Cola</a></div>
<p>Coca-Cola has been criticized for alleged adverse health effects, its aggressive marketing to children, exploitative labor practices, high levels of pesticides in its products, building plants in <a href="Nazi_Germany" webstripperwas="http://en.wikipedia.org/wiki/Nazi_Germany" title="Nazi Germany">Nazi Germany</a> which employed slave labor, environmental destruction, monopolistic business practices, and hiring paramilitary units to murder trade union leaders. In October 2009, in an effort to improve their image, Coca-Cola partnered with the <a href="American_Academy_of_Family_Physicians" webstripperwas="http://en.wikipedia.org/wiki/American_Academy_of_Family_Physicians" title="American Academy of Family Physicians">American Academy of Family Physicians</a>, providing a $500,000 grant to help promote healthy-lifestyle education; the partnership spawned sharp criticism of both Coca-Cola and the AAFP by physicians and nutritionists.<sup id="cite_ref-122" class="reference"><a href="#cite_note-122"><span>[</span>122<span>]</span></a></sup></p>
<p>Bolivia has been reported to consider <a href="Coca-Cola_ban_in_Bolivia" webstripperwas="http://en.wikipedia.org/wiki/Coca-Cola_ban_in_Bolivia" title="Coca-Cola ban in Bolivia" class="mw-redirect">banning Coca-Cola</a> prior to January 2013.<sup id="cite_ref-cocacolaban_123-0" class="reference"><a href="#cite_note-cocacolaban-123"><span>[</span>123<span>]</span></a></sup></p>
<h2> <span class="mw-headline" id="Use_as_political_and_corporate_symbol">Use as political and corporate symbol</span></h2>
<div class="thumb tleft">
<div class="thumbinner" style="width:222px;"><a href="File3ACoca-Cola_Morocco.jpg" webstripperwas="http://en.wikipedia.org/wiki/File:Coca-Cola_Morocco.jpg" class="image"><img alt="" src="upload.wikimedia.org/wikipedia/commons/thumb/d/d9/Coca-Cola_Morocco.jpg/220px-Coca-Cola_Morocco.jpg" webstripperwas="http://upload.wikimedia.org/wikipedia/commons/thumb/d/d9/Coca-Cola_Morocco.jpg/220px-Coca-Cola_Morocco.jpg" width="220" height="146" class="thumbimage" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/d/d9/Coca-Cola_Morocco.jpg/330px-Coca-Cola_Morocco.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/d/d9/Coca-Cola_Morocco.jpg/440px-Coca-Cola_Morocco.jpg 2x" /></a>
<div class="thumbcaption">
<div class="magnify"><a href="File3ACoca-Cola_Morocco.jpg" webstripperwas="http://en.wikipedia.org/wiki/File:Coca-Cola_Morocco.jpg" class="internal" title="Enlarge"><img src="bits.wikimedia.org/static-1.22wmf1/skins/common/images/magnify-clip.png" webstripperwas="//bits.wikimedia.org/static-1.22wmf1/skins/common/images/magnify-clip.png" width="15" height="11" alt="" /></a></div>
Coca-Cola advertising in <a href="High_Atlas" webstripperwas="http://en.wikipedia.org/wiki/High_Atlas" title="High Atlas">High Atlas</a> mountains of Morocco</div>
</div>
</div>
<div class="thumb tright">
<div class="thumbinner" style="width:222px;"><a href="File3ANASA_FGBA.JPG" webstripperwas="http://en.wikipedia.org/wiki/File:NASA_FGBA.JPG" class="image"><img alt="" src="upload.wikimedia.org/wikipedia/commons/thumb/b/bd/NASA_FGBA.JPG/220px-NASA_FGBA.JPG" webstripperwas="http://upload.wikimedia.org/wikipedia/commons/thumb/b/bd/NASA_FGBA.JPG/220px-NASA_FGBA.JPG" width="220" height="317" class="thumbimage" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/bd/NASA_FGBA.JPG/330px-NASA_FGBA.JPG 1.5x, //upload.wikimedia.org/wikipedia/commons/b/bd/NASA_FGBA.JPG 2x" /></a>
<div class="thumbcaption">
<div class="magnify"><a href="File3ANASA_FGBA.JPG" webstripperwas="http://en.wikipedia.org/wiki/File:NASA_FGBA.JPG" class="internal" title="Enlarge"><img src="bits.wikimedia.org/static-1.22wmf1/skins/common/images/magnify-clip.png" webstripperwas="//bits.wikimedia.org/static-1.22wmf1/skins/common/images/magnify-clip.png" width="15" height="11" alt="" /></a></div>
A mock-up of the Coke dispenser flown aboard the <a href="STS-77" webstripperwas="http://en.wikipedia.org/wiki/STS-77" title="STS-77">Space Shuttle</a> in 1996 (US)</div>
</div>
</div>
<p>Coca-Cola has a high degree of identification with the United States, being considered by some an "American Brand" or as an item representing America. During <a href="World_War_II" webstripperwas="http://en.wikipedia.org/wiki/World_War_II" title="World War II">World War II</a>, this gave rise to brief production of the <a href="White_Coke" webstripperwas="http://en.wikipedia.org/wiki/White_Coke" title="White Coke">White Coke</a> as a neutral brand.<sup id="cite_ref-NYT_124-0" class="reference"><a href="#cite_note-NYT-124"><span>[</span>124<span>]</span></a></sup></p>
<p>The identification with the spread of American culture has led to the pun "<a href="Cocacolonization" webstripperwas="http://en.wikipedia.org/wiki/Cocacolonization" title="Cocacolonization">Coca-Colanization</a>".<sup id="cite_ref-usir.salford.ac.uk_74-1" class="reference"><a href="#cite_note-usir.salford.ac.uk-74"><span>[</span>74<span>]</span></a></sup><sup id="cite_ref-125" class="reference"><a href="#cite_note-125"><span>[</span>125<span>]</span></a></sup></p>
<p>The drink is also often a <a href="Metonymy" webstripperwas="http://en.wikipedia.org/wiki/Metonymy" title="Metonymy">metonym</a> for the Coca-Cola Company.</p>
<p>There are some consumer boycotts of Coca-Cola in <a href="Arab_world" webstripperwas="http://en.wikipedia.org/wiki/Arab_world" title="Arab world">Arab countries</a> due to Coke's early investment in Israel during the <a href="Arab_League_boycott_of_Israel" webstripperwas="http://en.wikipedia.org/wiki/Arab_League_boycott_of_Israel" title="Arab League boycott of Israel">Arab League boycott of Israel</a> (its competitor Pepsi stayed out of Israel).<sup id="cite_ref-126" class="reference"><a href="#cite_note-126"><span>[</span>126<span>]</span></a></sup></p>
<p><a href="Mecca_Cola" webstripperwas="http://en.wikipedia.org/wiki/Mecca_Cola" title="Mecca Cola" class="mw-redirect">Mecca Cola</a> and Pepsi have been successful<sup class="noprint Inline-Template" style="white-space:nowrap;">[<i><a href="Wikipedia3AVagueness" webstripperwas="http://en.wikipedia.org/wiki/Wikipedia:Vagueness" title="Wikipedia:Vagueness"><span title="You can help — (February 2012)">vague</span></a></i>]</sup> alternatives in the Middle East.<sup class="Template-Fact" style="white-space:nowrap;">[<i><a href="Wikipedia3ACitation_needed.html" webstripperwas="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (February 2012)">citation needed</span></a></i>]</sup></p>
<p>A Coca-Cola fountain dispenser (officially a Fluids Generic Bioprocessing Apparatus-2 or FGBA-2) was developed for use on the <a href="Space_Shuttle" webstripperwas="http://en.wikipedia.org/wiki/Space_Shuttle" title="Space Shuttle">Space Shuttle</a> as a test bed to determine if carbonated beverages can be produced from separately stored carbon dioxide, water and flavored syrups and determine if the resulting fluids can be made available for consumption without bubble nucleation and resulting foam formation.</p>
<p>The unit flew in 1996 aboard <a href="STS-77" webstripperwas="http://en.wikipedia.org/wiki/STS-77" title="STS-77">STS-77</a> and held 1.65 liters each of Coca-Cola and Diet Coke.<sup id="cite_ref-127" class="reference"><a href="#cite_note-127"><span>[</span>127<span>]</span></a></sup></p>
<h2> <span class="mw-headline" id="Causes">Causes</span></h2>
<p>In 2012, Coca-Cola is listed as a partner of the (RED) campaign, together with other brands such as <a href="Nike,_Inc" webstripperwas="http://en.wikipedia.org/wiki/Nike,_Inc" title="Nike, Inc" class="mw-redirect">Nike</a>, <a href="Girl_Distribution_Company" webstripperwas="http://en.wikipedia.org/wiki/Girl_Distribution_Company" title="Girl Distribution Company">Girl</a>, <a href="American_Express" webstripperwas="http://en.wikipedia.org/wiki/American_Express" title="American Express">American Express</a> and <a href="Converse_(shoe_company)" webstripperwas="http://en.wikipedia.org/wiki/Converse_(shoe_company)" title="Converse (shoe company)">Converse</a>. The campaign's mission is to prevent the transmission of the <a href="Human_immunodeficiency_virus" webstripperwas="http://en.wikipedia.org/wiki/Human_immunodeficiency_virus" title="Human immunodeficiency virus" class="mw-redirect">HIV virus</a> from mother to child by 2015 (the campaign's byline is "Fighting For An AIDS Free Generation").<sup id="cite_ref-128" class="reference"><a href="#cite_note-128"><span>[</span>128<span>]</span></a></sup></p>
<h2> <span class="mw-headline" id="See_also">See also</span></h2>
<div class="noprint tright portal" style="border:solid #aaa 1px;margin:0.5em 0 0.5em 1em;">
<table style="background:#f9f9f9;font-size:85%;line-height:110%;max-width:175px;">
<tr valign="middle">
<td style="text-align:center;"><a href="File3AFoods.jpg" webstripperwas="http://en.wikipedia.org/wiki/File:Foods.jpg" class="image"><img alt="Portal icon" src="upload.wikimedia.org/wikipedia/commons/thumb/c/c5/Foods.jpg/19px-Foods.jpg" webstripperwas="http://upload.wikimedia.org/wikipedia/commons/thumb/c/c5/Foods.jpg/19px-Foods.jpg" width="19" height="28" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/c/c5/Foods.jpg/28px-Foods.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/c/c5/Foods.jpg/37px-Foods.jpg 2x" /></a></td>
<td style="padding:0 0.2em;vertical-align:middle;font-style:italic;font-weight:bold;"><a href="Portal3AFood" webstripperwas="http://en.wikipedia.org/wiki/Portal:Food" title="Portal:Food">Food portal</a></td>
</tr>
<tr valign="middle">
<td style="text-align:center;"><a href="File3AGoblet_Glass_(Banquet).svg" webstripperwas="http://en.wikipedia.org/wiki/File:Goblet_Glass_(Banquet).svg" class="image"><img alt="Portal icon" src="upload.wikimedia.org/wikipedia/commons/thumb/e/e2/Goblet_Glass_$28Banquet$29.svg/16px-Goblet_Glass_$28Banquet$29.svg.png" webstripperwas="http://upload.wikimedia.org/wikipedia/commons/thumb/e/e2/Goblet_Glass_%28Banquet%29.svg/16px-Goblet_Glass_%28Banquet%29.svg.png" width="16" height="28" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/e/e2/Goblet_Glass_%28Banquet%29.svg/24px-Goblet_Glass_%28Banquet%29.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/e/e2/Goblet_Glass_%28Banquet%29.svg/33px-Goblet_Glass_%28Banquet%29.svg.png 2x" /></a></td>
<td style="padding:0 0.2em;vertical-align:middle;font-style:italic;font-weight:bold;"><a href="Portal3ADrink" webstripperwas="http://en.wikipedia.org/wiki/Portal:Drink" title="Portal:Drink">Drink portal</a></td>
</tr>
<tr valign="middle">
<td style="text-align:center;"><a href="File3AFlag_of_the_United_States.svg" webstripperwas="http://en.wikipedia.org/wiki/File:Flag_of_the_United_States.svg" class="image"><img alt="Portal icon" src="upload.wikimedia.org/wikipedia/en/thumb/a/a4/Flag_of_the_United_States.svg/32px-Flag_of_the_United_States.svg.png" webstripperwas="http://upload.wikimedia.org/wikipedia/en/thumb/a/a4/Flag_of_the_United_States.svg/32px-Flag_of_the_United_States.svg.png" width="32" height="17" srcset="//upload.wikimedia.org/wikipedia/en/thumb/a/a4/Flag_of_the_United_States.svg/48px-Flag_of_the_United_States.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/a/a4/Flag_of_the_United_States.svg/64px-Flag_of_the_United_States.svg.png 2x" /></a></td>
<td style="padding:0 0.2em;vertical-align:middle;font-style:italic;font-weight:bold;"><a href="Portal3AUnited_States" webstripperwas="http://en.wikipedia.org/wiki/Portal:United_States" title="Portal:United States">United States portal</a></td>
</tr>
<tr valign="middle">
<td style="text-align:center;"><a href="File3AFlag_of_Georgia_(U.S._state).svg" webstripperwas="http://en.wikipedia.org/wiki/File:Flag_of_Georgia_(U.S._state).svg" class="image"><img alt="Portal icon" src="upload.wikimedia.org/wikipedia/commons/thumb/5/54/Flag_of_Georgia_$28U.S._state$29.svg/32px-Flag_of_Georgia_$28U.S._state$29.svg.png" webstripperwas="http://upload.wikimedia.org/wikipedia/commons/thumb/5/54/Flag_of_Georgia_%28U.S._state%29.svg/32px-Flag_of_Georgia_%28U.S._state%29.svg.png" width="32" height="20" class="thumbborder" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/5/54/Flag_of_Georgia_%28U.S._state%29.svg/48px-Flag_of_Georgia_%28U.S._state%29.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/5/54/Flag_of_Georgia_%28U.S._state%29.svg/64px-Flag_of_Georgia_%28U.S._state%29.svg.png 2x" /></a></td>
<td style="padding:0 0.2em;vertical-align:middle;font-style:italic;font-weight:bold;"><a href="Portal3AGeorgia_(U.S._state)" webstripperwas="http://en.wikipedia.org/wiki/Portal:Georgia_(U.S._state)" title="Portal:Georgia (U.S. state)">Georgia (U.S. state) portal</a></td>
</tr>
<tr valign="middle">
<td style="text-align:center;"><a href="File3AAtlantaPhoenix.jpg" webstripperwas="http://en.wikipedia.org/wiki/File:AtlantaPhoenix.jpg" class="image"><img alt="Portal icon" src="upload.wikimedia.org/wikipedia/commons/thumb/e/ea/AtlantaPhoenix.jpg/18px-AtlantaPhoenix.jpg" webstripperwas="http://upload.wikimedia.org/wikipedia/commons/thumb/e/ea/AtlantaPhoenix.jpg/18px-AtlantaPhoenix.jpg" width="18" height="28" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/e/ea/AtlantaPhoenix.jpg/28px-AtlantaPhoenix.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/e/ea/AtlantaPhoenix.jpg/37px-AtlantaPhoenix.jpg 2x" /></a></td>
<td style="padding:0 0.2em;vertical-align:middle;font-style:italic;font-weight:bold;"><a href="Portal3AAtlanta" webstripperwas="http://en.wikipedia.org/wiki/Portal:Atlanta" title="Portal:Atlanta">Atlanta portal</a></td>
</tr>
</table>
</div>
<ul>
<li><a href="Coca_Colla" webstripperwas="http://en.wikipedia.org/wiki/Coca_Colla" title="Coca Colla">Coca Colla</a></li>
<li><a href="Colalife" webstripperwas="http://en.wikipedia.org/wiki/Colalife" title="Colalife">Colalife</a></li>
<li><a href="Fanta" webstripperwas="http://en.wikipedia.org/wiki/Fanta" title="Fanta">Fanta</a></li>
<li><a href="List_of_Coca-Cola_brands" webstripperwas="http://en.wikipedia.org/wiki/List_of_Coca-Cola_brands" title="List of Coca-Cola brands">List of Coca-Cola brands</a></li>
<li><a href="Pemberton$27s_French_Wine_Coca" webstripperwas="http://en.wikipedia.org/wiki/Pemberton%27s_French_Wine_Coca" title="Pemberton's French Wine Coca">Pemberton's French Wine Coca</a></li>
<li><a href="Mexican_Coke" webstripperwas="http://en.wikipedia.org/wiki/Mexican_Coke" title="Mexican Coke">Mexican Coke</a></li>
<li><a href="OpenCola_(drink)" webstripperwas="http://en.wikipedia.org/wiki/OpenCola_(drink)" title="OpenCola (drink)">OpenCola (drink)</a></li>
<li><a href="Premix_and_postmix" webstripperwas="http://en.wikipedia.org/wiki/Premix_and_postmix" title="Premix and postmix">Premix and postmix</a></li>
</ul>
<h2> <span class="mw-headline" id="References">References</span></h2>
<div class="reflist references-column-width" style="-moz-column-width: 30em; -webkit-column-width: 30em; column-width: 30em; list-style-type: decimal;">
<ol class="references">
<li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text">In June 2012, Coca-Cola announced its intentions to begin distributing in <a href="Myanmar" webstripperwas="http://en.wikipedia.org/wiki/Myanmar" title="Myanmar" class="mw-redirect">Myanmar</a>. <span class="citation news">Stafford, Leon (Sept. 9, 2012). <a rel="nofollow" class="external text" href="http://www.ajc.com/news/business/coca-cola-to-spend-30-billion-to-grow-globally/nR6YS/" >"Coca-Cola to spend $30 billion to grow globally"</a>. <i><a href="The_Atlanta_Journal-Constitution" webstripperwas="http://en.wikipedia.org/wiki/The_Atlanta_Journal-Constitution" title="The Atlanta Journal-Constitution">The Atlanta Journal-Constitution</a></i><span class="reference-accessdate">. Retrieved 24 January 2013</span>.</span><span title="ctx_ver=Z39.88-2004&rft_id=http%3A%2F%2Fwww.ajc.com%2Fnews%2Fbusiness%2Fcoca-cola-to-spend-30-billion-to-grow-globally%2FnR6YS%2F&rft.atitle=Coca-Cola+to+spend+%2430+billion+to+grow+globally&rft.genre=book&rft.aufirst=Leon&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.date=Sept.+9%2C+2012&rft.jtitle=The+Atlanta+Journal-Constitution&rft.aulast=Stafford&rft.btitle=Coca-Cola+to+spend+%2430+billion+to+grow+globally&rft.au=Stafford%2C+Leon&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-2">^</a></b></span> <span class="reference-text"><span class="citation news">Houpt, Simon (October 4, 2011). <a rel="nofollow" class="external text" href="http://www.theglobeandmail.com/news/technology/tech-news/apple-cracks-interbrands-best-global-brands-top-10-list/article2190531/?utm_medium=Feeds%3A%20RSS%2FAtom&utm_source=Home&utm_content=2190531" >"Apple cracks Interbrand’s best global brands top 10 list"</a>. <i>Globe and Mail</i> (Canada).</span><span title="ctx_ver=Z39.88-2004&rft.place=Canada&rft_id=http%3A%2F%2Fwww.theglobeandmail.com%2Fnews%2Ftechnology%2Ftech-news%2Fapple-cracks-interbrands-best-global-brands-top-10-list%2Farticle2190531%2F%3Futm_medium%3DFeeds%253A%2520RSS%252FAtom%26utm_source%3DHome%26utm_content%3D2190531&rft.atitle=Apple+cracks+Interbrand%E2%80%99s+best+global+brands+top+10+list&rft.genre=book&rft.aufirst=Simon&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.btitle=Apple+cracks+Interbrand%E2%80%99s+best+global+brands+top+10+list&rft.jtitle=Globe+and+Mail&rft.aulast=Houpt&rft.date=October+4%2C+2011&rft.au=Houpt%2C+Simon&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-3">^</a></b></span> <span class="reference-text"><span class="citation journal">Geuss, Megan (October 2010). "First Coupon Ever". <i><a href="Wired_(magazine)" webstripperwas="http://en.wikipedia.org/wiki/Wired_(magazine)" title="Wired (magazine)">Wired</a></i> <b>18</b> (11): 104.</span><span title="ctx_ver=Z39.88-2004&rft.volume=18&rft.atitle=First+Coupon+Ever&rft.genre=book&rft.aulast=Geuss&rft.aufirst=Megan&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.date=October+2010&rft.pages=104&rft.jtitle=Wired&rft.issue=11+Category%3AArticles+with+inconsistent+citation+formats&rft.btitle=First+Coupon+Ever&rft.au=Geuss%2C+Megan&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-4">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://files.usgwarchives.net/ga/muscogee/photos/pemberto13411gph.txt" >"Coca Cola Inventor was Local Pharmacist, Columbus Ledger"</a><span class="reference-accessdate">. Retrieved 2011-03-13</span>.</span><span title="ctx_ver=Z39.88-2004&rft_id=http%3A%2F%2Ffiles.usgwarchives.net%2Fga%2Fmuscogee%2Fphotos%2Fpemberto13411gph.txt&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Coca+Cola+Inventor+was+Local+Pharmacist%2C+Columbus+Ledger&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-5"><span class="mw-cite-backlink"><b><a href="#cite_ref-5">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://www.ledger-enquirer.com/2011/03/27/1514591/columbus-helped-make-cokes-success.html" >"Columbus helped make Coke’s success"</a>. Columbus Ledger-Enquirer. March 27, 2011<span class="reference-accessdate">. Retrieved August 12, 2012</span>.</span><span title="ctx_ver=Z39.88-2004&rft.pub=Columbus+Ledger-Enquirer&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.date=March+27%2C+2011&rft_id=http%3A%2F%2Fwww.ledger-enquirer.com%2F2011%2F03%2F27%2F1514591%2Fcolumbus-helped-make-cokes-success.html&rft.btitle=Columbus+helped+make+Coke%E2%80%99s+success&rft.genre=book&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-6"><span class="mw-cite-backlink"><b><a href="#cite_ref-6">^</a></b></span> <span class="reference-text"><span class="citation book">Mark Pendergrast (March 16, 2000). <i>For God, Country and Coca-Cola</i>. Basic Books. p. 25. <a href="International_Standard_Book_Number.html" webstripperwas="/wiki/International_Standard_Book_Number" title="International Standard Book Number">ISBN</a> <a href="Special3ABookSources/978-0-465-05468-8" webstripperwas="http://en.wikipedia.org/wiki/Special:BookSources/978-0-465-05468-8" title="Special:BookSources/978-0-465-05468-8">978-0-465-05468-8</a>.</span><span title="ctx_ver=Z39.88-2004&rft.aulast=Mark+Pendergrast&rft.pub=Basic+Books&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.btitle=For+God%2C+Country+and+Coca-Cola&rft.isbn=978-0-465-05468-8&rft.pages=25&rft.genre=book&rft.date=March+16%2C+2000&rft.au=Mark+Pendergrast&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-7"><span class="mw-cite-backlink"><b><a href="#cite_ref-7">^</a></b></span> <span class="reference-text"><span class="citation news">Hayes, Jack. <a rel="nofollow" class="external text" href="http://memory.loc.gov/ammem/ccmphtml/colainvnt.html" >"Coca-Cola Television Advertisements: Dr. John S. Pemberton"</a>. Nation's Restaurant News. <a rel="nofollow" class="external text" href="http://www.webcitation.org/5QDrW0ih9" >Archived</a> from the original on July 10, 2007.</span><span title="ctx_ver=Z39.88-2004&rft.aufirst=Jack&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.btitle=Coca-Cola+Television+Advertisements%3A+Dr.+John+S.+Pemberton&rft_id=http%3A%2F%2Fmemory.loc.gov%2Fammem%2Fccmphtml%2Fcolainvnt.html&rft.aulast=Hayes&rft.genre=book&rft.pub=Nation%27s+Restaurant+News&rft.au=Hayes%2C+Jack&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-8"><span class="mw-cite-backlink"><b><a href="#cite_ref-8">^</a></b></span> <span class="reference-text"><span class="citation web">The Coca-Cola Company. <a rel="nofollow" class="external text" href="http://cocacolaweb.online.fr/chronicle/01.php" >"The Chronicle Of Coca-Cola"</a>. <a rel="nofollow" class="external text" href="http://www.webcitation.org/5msXBI0mb" >Archived</a> from the original on January 18, 2010<span class="reference-accessdate">. Retrieved 2013-01-07</span>.</span><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.btitle=The+Chronicle+Of+Coca-Cola&rft_id=http%3A%2F%2Fcocacolaweb.online.fr%2Fchronicle%2F01.php&rft.genre=book&rft.aulast=The+Coca-Cola+Company&rft.au=The+Coca-Cola+Company&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-9"><span class="mw-cite-backlink"><b><a href="#cite_ref-9">^</a></b></span> <span class="reference-text"><span class="citation web">Harford, Tim (May 11, 2007). <a rel="nofollow" class="external text" href="http://www.slate.com/id/2165787/" >"The Mystery of the 5-Cent Coca-Cola: Why it's so hard for companies to raise prices"</a>. Slate. <a rel="nofollow" class="external text" href="http://www.webcitation.org/5QDrW0o9d" >Archived</a> from the original on July 10, 2007.</span><span title="ctx_ver=Z39.88-2004&rft.aulast=Harford&rft.aufirst=Tim&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.btitle=The+Mystery+of+the+5-Cent+Coca-Cola%3A+Why+it%27s+so+hard+for+companies+to+raise+prices&rft_id=http%3A%2F%2Fwww.slate.com%2Fid%2F2165787%2F&rft.pub=Slate&rft.genre=book&rft.date=May+11%2C+2007&rft.au=Harford%2C+Tim&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-10"><span class="mw-cite-backlink"><b><a href="#cite_ref-10">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://memory.loc.gov/ammem/ccmphtml/colatime1.html" >"Themes for Coca-Cola Advertising (1886–1999)"</a>. <a rel="nofollow" class="external text" href="http://www.webcitation.org/5msXBPJgs" >Archived</a> from the original on January 18, 2010<span class="reference-accessdate">. Retrieved 2007-02-11</span>.</span><span title="ctx_ver=Z39.88-2004&rft_id=http%3A%2F%2Fmemory.loc.gov%2Fammem%2Fccmphtml%2Fcolatime1.html&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Themes+for+Coca-Cola+Advertising+%281886%E2%80%931999%29&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-11"><span class="mw-cite-backlink"><b><a href="#cite_ref-11">^</a></b></span> <span class="reference-text"><span class="citation book">Mark Pendergrast (March 16, 2000). <i>For God, Country and Coca-Cola</i>. Basic Books. p. 32. <a href="International_Standard_Book_Number.html" webstripperwas="/wiki/International_Standard_Book_Number" title="International Standard Book Number">ISBN</a> <a href="Special3ABookSources/978-0-465-05468-8" webstripperwas="http://en.wikipedia.org/wiki/Special:BookSources/978-0-465-05468-8" title="Special:BookSources/978-0-465-05468-8">978-0-465-05468-8</a>.</span><span title="ctx_ver=Z39.88-2004&rft.aulast=Mark+Pendergrast&rft.pub=Basic+Books&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.btitle=For+God%2C+Country+and+Coca-Cola&rft.isbn=978-0-465-05468-8&rft.pages=32&rft.genre=book&rft.date=March+16%2C+2000&rft.au=Mark+Pendergrast&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-12"><span class="mw-cite-backlink"><b><a href="#cite_ref-12">^</a></b></span> <span class="reference-text"><span class="citation book">Mark Pendergrast (March 16, 2000). <i>For God, Country and Coca-Cola</i>. Basic Books. p. 42. <a href="International_Standard_Book_Number.html" webstripperwas="/wiki/International_Standard_Book_Number" title="International Standard Book Number">ISBN</a> <a href="Special3ABookSources/978-0-465-05468-8" webstripperwas="http://en.wikipedia.org/wiki/Special:BookSources/978-0-465-05468-8" title="Special:BookSources/978-0-465-05468-8">978-0-465-05468-8</a>.</span><span title="ctx_ver=Z39.88-2004&rft.aulast=Mark+Pendergrast&rft.pub=Basic+Books&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.btitle=For+God%2C+Country+and+Coca-Cola&rft.isbn=978-0-465-05468-8&rft.pages=42&rft.genre=book&rft.date=March+16%2C+2000&rft.au=Mark+Pendergrast&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-13"><span class="mw-cite-backlink"><b><a href="#cite_ref-13">^</a></b></span> <span class="reference-text"><span class="citation book">Mark Pendergrast (March 16, 2000). <i>For God, Country and Coca-Cola</i>. Basic Books. p. 45. <a href="International_Standard_Book_Number.html" webstripperwas="/wiki/International_Standard_Book_Number" title="International Standard Book Number">ISBN</a> <a href="Special3ABookSources/978-0-465-05468-8" webstripperwas="http://en.wikipedia.org/wiki/Special:BookSources/978-0-465-05468-8" title="Special:BookSources/978-0-465-05468-8">978-0-465-05468-8</a>.</span><span title="ctx_ver=Z39.88-2004&rft.aulast=Mark+Pendergrast&rft.pub=Basic+Books&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.btitle=For+God%2C+Country+and+Coca-Cola&rft.isbn=978-0-465-05468-8&rft.pages=45&rft.genre=book&rft.date=March+16%2C+2000&rft.au=Mark+Pendergrast&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-14"><span class="mw-cite-backlink"><b><a href="#cite_ref-14">^</a></b></span> <span class="reference-text"><span class="citation book">Candler, Charles Howard (1950). <i>Asa Griggs Candler</i>. Georgia: Emory University. p. 81.</span><span title="ctx_ver=Z39.88-2004&rft.aulast=Candler%2C+Charles+Howard&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.date=1950&rft.pub=Emory+University.+p.+81&rft.btitle=Asa+Griggs+Candler&rft.genre=book&rft.place=Georgia&rft.au=Candler%2C+Charles+Howard&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-15"><span class="mw-cite-backlink"><b><a href="#cite_ref-15">^</a></b></span> <span class="reference-text"><span class="citation book">Mark Pendergrast (March 16, 2000). <i>For God, Country and Coca-Cola</i>. Basic Books. pp. 44 –45. <a href="International_Standard_Book_Number.html" webstripperwas="/wiki/International_Standard_Book_Number" title="International Standard Book Number">ISBN</a> <a href="Special3ABookSources/978-0-465-05468-8" webstripperwas="http://en.wikipedia.org/wiki/Special:BookSources/978-0-465-05468-8" title="Special:BookSources/978-0-465-05468-8">978-0-465-05468-8</a>.</span><span title="ctx_ver=Z39.88-2004&rft.aulast=Mark+Pendergrast&rft.pub=Basic+Books&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.btitle=For+God%2C+Country+and+Coca-Cola&rft.isbn=978-0-465-05468-8&rft.pages=44%26nbsp%3B%E2%80%9345&rft.genre=book&rft.date=March+16%2C+2000&rft.au=Mark+Pendergrast&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-Pendergrast1-16"><span class="mw-cite-backlink"><b><a href="#cite_ref-Pendergrast1_16-0">^</a></b></span> <span class="reference-text"><span class="citation book">Mark Pendergrast (March 16, 2000). <i>For God, Country and Coca-Cola</i>. Basic Books. p. 49. <a href="International_Standard_Book_Number.html" webstripperwas="/wiki/International_Standard_Book_Number" title="International Standard Book Number">ISBN</a> <a href="Special3ABookSources/978-0-465-05468-8" webstripperwas="http://en.wikipedia.org/wiki/Special:BookSources/978-0-465-05468-8" title="Special:BookSources/978-0-465-05468-8">978-0-465-05468-8</a>.</span><span title="ctx_ver=Z39.88-2004&rft.aulast=Mark+Pendergrast&rft.pub=Basic+Books&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.btitle=For+God%2C+Country+and+Coca-Cola&rft.isbn=978-0-465-05468-8&rft.pages=49&rft.genre=book&rft.date=March+16%2C+2000&rft.au=Mark+Pendergrast&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-17"><span class="mw-cite-backlink"><b><a href="#cite_ref-17">^</a></b></span> <span class="reference-text"><span class="citation book">Mark Pendergrast (March 16, 2000). <i>For God, Country and Coca-Cola</i>. Basic Books. pp. 45 –47. <a href="International_Standard_Book_Number.html" webstripperwas="/wiki/International_Standard_Book_Number" title="International Standard Book Number">ISBN</a> <a href="Special3ABookSources/978-0-465-05468-8" webstripperwas="http://en.wikipedia.org/wiki/Special:BookSources/978-0-465-05468-8" title="Special:BookSources/978-0-465-05468-8">978-0-465-05468-8</a>.</span><span title="ctx_ver=Z39.88-2004&rft.aulast=Mark+Pendergrast&rft.pub=Basic+Books&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.btitle=For+God%2C+Country+and+Coca-Cola&rft.isbn=978-0-465-05468-8&rft.pages=45%26nbsp%3B%E2%80%9347&rft.genre=book&rft.date=March+16%2C+2000&rft.au=Mark+Pendergrast&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-18"><span class="mw-cite-backlink"><b><a href="#cite_ref-18">^</a></b></span> <span class="reference-text"><span class="citation book">Mark Pendergrast (March 16, 2000). <i>For God, Country and Coca-Cola</i>. Basic Books. p. 49. <a href="International_Standard_Book_Number.html" webstripperwas="/wiki/International_Standard_Book_Number" title="International Standard Book Number">ISBN</a> <a href="Special3ABookSources/978-0-465-05468-8" webstripperwas="http://en.wikipedia.org/wiki/Special:BookSources/978-0-465-05468-8" title="Special:BookSources/978-0-465-05468-8">978-0-465-05468-8</a>.</span><span title="ctx_ver=Z39.88-2004&rft.aulast=Mark+Pendergrast&rft.pub=Basic+Books&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.btitle=For+God%2C+Country+and+Coca-Cola&rft.isbn=978-0-465-05468-8&rft.pages=49&rft.genre=book&rft.date=March+16%2C+2000&rft.au=Mark+Pendergrast&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-19"><span class="mw-cite-backlink"><b><a href="#cite_ref-19">^</a></b></span> <span class="reference-text"><span class="citation book">Mark Pendergrast (March 16, 2000). <i>For God, Country and Coca-Cola</i>. Basic Books. pp. 44 –45. <a href="International_Standard_Book_Number.html" webstripperwas="/wiki/International_Standard_Book_Number" title="International Standard Book Number">ISBN</a> <a href="Special3ABookSources/978-0-465-05468-8" webstripperwas="http://en.wikipedia.org/wiki/Special:BookSources/978-0-465-05468-8" title="Special:BookSources/978-0-465-05468-8">978-0-465-05468-8</a>.</span><span title="ctx_ver=Z39.88-2004&rft.aulast=Mark+Pendergrast&rft.pub=Basic+Books&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.btitle=For+God%2C+Country+and+Coca-Cola&rft.isbn=978-0-465-05468-8&rft.pages=44%26nbsp%3B%E2%80%9345&rft.genre=book&rft.date=March+16%2C+2000&rft.au=Mark+Pendergrast&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-20"><span class="mw-cite-backlink"><b><a href="#cite_ref-20">^</a></b></span> <span class="reference-text"><span class="citation book">Mark Pendergrast (March 16, 2000). <i>For God, Country and Coca-Cola</i>. Basic Books. pp. 48 –49. <a href="International_Standard_Book_Number.html" webstripperwas="/wiki/International_Standard_Book_Number" title="International Standard Book Number">ISBN</a> <a href="Special3ABookSources/978-0-465-05468-8" webstripperwas="http://en.wikipedia.org/wiki/Special:BookSources/978-0-465-05468-8" title="Special:BookSources/978-0-465-05468-8">978-0-465-05468-8</a>.</span><span title="ctx_ver=Z39.88-2004&rft.aulast=Mark+Pendergrast&rft.pub=Basic+Books&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.btitle=For+God%2C+Country+and+Coca-Cola&rft.isbn=978-0-465-05468-8&rft.pages=48%26nbsp%3B%E2%80%9349&rft.genre=book&rft.date=March+16%2C+2000&rft.au=Mark+Pendergrast&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-21"><span class="mw-cite-backlink"><b><a href="#cite_ref-21">^</a></b></span> <span class="reference-text"><span class="citation book">Candler, Charles Howard (1950). <i>Asa Griggs Candler</i>. Georgia: Emory University. p. 81.</span><span title="ctx_ver=Z39.88-2004&rft.aulast=Candler%2C+Charles+Howard&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.date=1950&rft.pub=Emory+University.+p.+81&rft.btitle=Asa+Griggs+Candler&rft.genre=book&rft.place=Georgia&rft.au=Candler%2C+Charles+Howard&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-22"><span class="mw-cite-backlink"><b><a href="#cite_ref-22">^</a></b></span> <span class="reference-text"><span class="citation book">Mark Pendergrast (March 16, 2000). <i>For God, Country and Coca-Cola</i>. Basic Books. p. 46. <a href="International_Standard_Book_Number.html" webstripperwas="/wiki/International_Standard_Book_Number" title="International Standard Book Number">ISBN</a> <a href="Special3ABookSources/978-0-465-05468-8" webstripperwas="http://en.wikipedia.org/wiki/Special:BookSources/978-0-465-05468-8" title="Special:BookSources/978-0-465-05468-8">978-0-465-05468-8</a>.</span><span title="ctx_ver=Z39.88-2004&rft.aulast=Mark+Pendergrast&rft.pub=Basic+Books&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.btitle=For+God%2C+Country+and+Coca-Cola&rft.isbn=978-0-465-05468-8&rft.pages=46&rft.genre=book&rft.date=March+16%2C+2000&rft.au=Mark+Pendergrast&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-23"><span class="mw-cite-backlink"><b><a href="#cite_ref-23">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://www.chatt1anoogacocacola.com/history.asp" >"Chattanooga Coca-Cola History"</a><span class="reference-accessdate">. Retrieved 2008-08-24</span>.</span><span title="ctx_ver=Z39.88-2004&rft_id=http%3A%2F%2Fwww.chatt1anoogacocacola.com%2Fhistory.asp&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Chattanooga+Coca-Cola+History&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-history-of-bottling-24"><span class="mw-cite-backlink">^ <a href="#cite_ref-history-of-bottling_24-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-history-of-bottling_24-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://www.coca-colacompany.com/our-company/history-of-bottling" >"History Of Bottling"</a>. <a rel="nofollow" class="external text" href="http://www.webcitation.org/5msXCIx46" >Archived</a> from the original on January 18, 2010<span class="reference-accessdate">. Retrieved 2013-01-07</span>.</span><span title="ctx_ver=Z39.88-2004&rft_id=http%3A%2F%2Fwww.coca-colacompany.com%2Four-company%2Fhistory-of-bottling&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=History+Of+Bottling&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-25"><span class="mw-cite-backlink"><b><a href="#cite_ref-25">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="http://www.waymarking.com/waymarks/WM2DK6" >First painted wall sign to advertise Coca-Cola : Cartersville, GA</a> – Waymarking</span></li>
<li id="cite_note-26"><span class="mw-cite-backlink"><b><a href="#cite_ref-26">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://www.ajhs.org/scholarship/chapters/chapter.cfm?documentID=270" >"Beyond Seltzer Water: The Kashering of Coca-Cola"</a>. American Jewish Historical Society<span class="reference-accessdate">. Retrieved 2007-02-26</span>.</span><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.btitle=Beyond+Seltzer+Water%3A+The+Kashering+of+Coca-Cola&rft_id=http%3A%2F%2Fwww.ajhs.org%2Fscholarship%2Fchapters%2Fchapter.cfm%3FdocumentID%3D270&rft.genre=book&rft.pub=American+Jewish+Historical+Society&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-27"><span class="mw-cite-backlink"><b><a href="#cite_ref-27">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://www.bellystore.com/BELLYSTORE/history.htm" >"Fleeman's Pharmacy (now the Belly General Store)"</a>.</span><span title="ctx_ver=Z39.88-2004&rft_id=http%3A%2F%2Fwww.bellystore.com%2FBELLYSTORE%2Fhistory.htm&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Fleeman%27s+Pharmacy+%28now+the+Belly+General+Store%29&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-28"><span class="mw-cite-backlink"><b><a href="#cite_ref-28">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://www.ajc.com/news/jack-fleeman-86-owner-117848.html" >"Jack Fleeman - 86 - Owner"</a>. Georgia: Atlanta Journal-Constitution Journal. August 17, 2009.</span><span title="ctx_ver=Z39.88-2004&rft.pub=Atlanta+Journal-Constitution+Journal&rft.btitle=Jack+Fleeman+-+86+-+Owner&rft.place=Georgia&rft.date=August+17%2C+2009&rft_id=http%3A%2F%2Fwww.ajc.com%2Fnews%2Fjack-fleeman-86-owner-117848.html&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-29"><span class="mw-cite-backlink"><b><a href="#cite_ref-29">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://home.comcast.net/~collectiblesodacans/Cokepg1.htm" >"Coke Can History"</a>. <a rel="nofollow" class="external text" href="http://www.webcitation.org/5msXBVg5U" >Archived</a> from the original on January 18, 2010.</span><span title="ctx_ver=Z39.88-2004&rft_id=http%3A%2F%2Fhome.comcast.net%2F~collectiblesodacans%2FCokepg1.htm&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Coke+Can+History&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-30"><span class="mw-cite-backlink"><b><a href="#cite_ref-30">^</a></b></span> <span class="reference-text"><span class="citation news">Rory Carroll in Baghdad (July 5, 2005). <a rel="nofollow" class="external text" href="http://www.guardian.co.uk/world/2005/jul/05/iraq.rorycarroll" >"Cola wars as Coke moves on Baghdad"</a>. <i>The Guardian</i> (London)<span class="reference-accessdate">. Retrieved 2011-03-13</span>.</span><span title="ctx_ver=Z39.88-2004&rft.place=London&rft_id=http%3A%2F%2Fwww.guardian.co.uk%2Fworld%2F2005%2Fjul%2F05%2Firaq.rorycarroll&rft.atitle=Cola+wars+as+Coke+moves+on+Baghdad&rft.genre=book&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.btitle=Cola+wars+as+Coke+moves+on+Baghdad&rft.jtitle=The+Guardian&rft.aulast=Rory+Carroll+in+Baghdad&rft.date=July+5%2C+2005&rft.au=Rory+Carroll+in+Baghdad&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-31"><span class="mw-cite-backlink"><b><a href="#cite_ref-31">^</a></b></span> <span class="reference-text">According to a Coca-Cola customer-service representative.</span></li>
<li id="cite_note-wsj-32"><span class="mw-cite-backlink">^ <a href="#cite_ref-wsj_32-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-wsj_32-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><span class="citation news">McKay, Betsy (January 30, 2009). <a rel="nofollow" class="external text" href="http://online.wsj.com/article/SB123332768434033495.html" >"Coke to Omit 'Classic'"</a>. <i>The Wall Street Journal</i>.</span><span title="ctx_ver=Z39.88-2004&rft_id=http%3A%2F%2Fonline.wsj.com%2Farticle%2FSB123332768434033495.html&rft.atitle=Coke+to+Omit+%27Classic%27&rft.genre=book&rft.aufirst=Betsy&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.date=January+30%2C+2009&rft.jtitle=The+Wall+Street+Journal&rft.aulast=McKay&rft.btitle=Coke+to+Omit+%27Classic%27&rft.au=McKay%2C+Betsy&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-33"><span class="mw-cite-backlink"><b><a href="#cite_ref-33">^</a></b></span> <span class="reference-text"><span class="citation news">Fredrix, Emily and Sarah Skidmore (November 17, 2009). <a rel="nofollow" class="external text" href="http://www.google.com/hostednews/ap/article/ALeqM5hC_n50ZLyl8FLDBIkGfCn7-110BwD9C1F1C80" >"Costco nixes Coke products over pricing dispute"</a>. Associated Press.</span><span title="ctx_ver=Z39.88-2004&rft.aulast=Fredrix%2C+Emily+and+Sarah+Skidmore&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.date=November+17%2C+2009&rft_id=http%3A%2F%2Fwww.google.com%2Fhostednews%2Fap%2Farticle%2FALeqM5hC_n50ZLyl8FLDBIkGfCn7-110BwD9C1F1C80&rft.btitle=Costco+nixes+Coke+products+over+pricing+dispute&rft.genre=book&rft.au=Fredrix%2C+Emily+and+Sarah+Skidmore&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-34"><span class="mw-cite-backlink"><b><a href="#cite_ref-34">^</a></b></span> <span class="reference-text"><span class="citation news"><a rel="nofollow" class="external text" href="http://www.citizen-times.com/article/20110922/BUSINESS/309220059/Coke-cuts-price-mini-cans-lure-shoppers?odyssey=mod%7Cnewswell%7Ctext%7CFrontpage%7Cp" >"Coke cuts price on mini cans to lure shoppers"</a>. <i><a href="Asheville_Citizen-Times" webstripperwas="http://en.wikipedia.org/wiki/Asheville_Citizen-Times" title="Asheville Citizen-Times">Asheville Citizen-Times</a></i>. <a href="Associated_Press" webstripperwas="http://en.wikipedia.org/wiki/Associated_Press" title="Associated Press">Associated Press</a>. September 22, 2011<span class="reference-accessdate">. Retrieved 2011-09-22</span>.</span><span title="ctx_ver=Z39.88-2004&rft.atitle=Coke+cuts+price+on+mini+cans+to+lure+shoppers&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.btitle=Coke+cuts+price+on+mini+cans+to+lure+shoppers&rft_id=http%3A%2F%2Fwww.citizen-times.com%2Farticle%2F20110922%2FBUSINESS%2F309220059%2FCoke-cuts-price-mini-cans-lure-shoppers%3Fodyssey%3Dmod%257Cnewswell%257Ctext%257CFrontpage%257Cp&rft.jtitle=Asheville+Citizen-Times&rft.genre=book&rft.date=September+22%2C+2011&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-BBC-GT-DEX-2012-CN-MP-X-35"><span class="mw-cite-backlink"><b><a href="#cite_ref-BBC-GT-DEX-2012-CN-MP-X_35-0">^</a></b></span> <span class="reference-text"><span class="citation news"><a rel="nofollow" class="external text" href="http://www.bbc.co.uk/news/business-18453401" >"Coca-Cola returns to Burma after a 60-year absence"</a>. 14 June 2012.</span><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.date=14+June+2012&rft_id=http%3A%2F%2Fwww.bbc.co.uk%2Fnews%2Fbusiness-18453401&rft.btitle=Coca-Cola+returns+to+Burma+after+a+60-year+absence&rft.genre=book&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-BLOOMBERG-GT-DEX-2012-CN-MP-X-36"><span class="mw-cite-backlink"><b><a href="#cite_ref-BLOOMBERG-GT-DEX-2012-CN-MP-X_36-0">^</a></b></span> <span class="reference-text"><span class="citation news"><a rel="nofollow" class="external text" href="http://www.bloomberg.com/news/2012-06-15/coca-cola-announces-will-return-to-myanmar-after-60-years.html" >"Coca-Cola Announces Will Return to Myanmar After 60 Years"</a>. Bloomberg. 14 June 2012.</span><span title="ctx_ver=Z39.88-2004&rft.pub=Bloomberg&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.date=14+June+2012&rft_id=http%3A%2F%2Fwww.bloomberg.com%2Fnews%2F2012-06-15%2Fcoca-cola-announces-will-return-to-myanmar-after-60-years.html&rft.btitle=Coca-Cola+Announces+Will+Return+to+Myanmar+After+60+Years&rft.genre=book&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-37"><span class="mw-cite-backlink"><b><a href="#cite_ref-37">^</a></b></span> <span class="reference-text"><span class="citation news"><a rel="nofollow" class="external text" href="http://www.indianexpress.com/news/coca-cola-to-invest-rs-28-000-cr-in-india/966950/" >"Coca Cola to invest Rs 28,000 cr in India"</a>. 26 June 2012.</span><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.date=26+June+2012&rft_id=http%3A%2F%2Fwww.indianexpress.com%2Fnews%2Fcoca-cola-to-invest-rs-28-000-cr-in-india%2F966950%2F&rft.btitle=Coca+Cola+to+invest+Rs+28%2C000+cr+in+India&rft.genre=book&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-38"><span class="mw-cite-backlink"><b><a href="#cite_ref-38">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://www.pponline.co.uk/encyc/0204.htm" >"Coca-cola"</a>. Pponline.co.uk<span class="reference-accessdate">. Retrieved 2011-03-13</span>.</span><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.btitle=Coca-cola&rft_id=http%3A%2F%2Fwww.pponline.co.uk%2Fencyc%2F0204.htm&rft.genre=book&rft.pub=Pponline.co.uk&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-autogenerated1-39"><span class="mw-cite-backlink"><b><a href="#cite_ref-autogenerated1_39-0">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://inventors.about.com/od/cstartinventions/a/coca_cola.htm" >"The History of Coca Cola"</a>. <a rel="nofollow" class="external text" href="http://www.webcitation.org/5QDrW0eoP" >Archived</a> from the original on July 10, 2007.</span><span title="ctx_ver=Z39.88-2004&rft_id=http%3A%2F%2Finventors.about.com%2Fod%2Fcstartinventions%2Fa%2Fcoca_cola.htm&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=The+History+of+Coca+Cola&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-40"><span class="mw-cite-backlink"><b><a href="#cite_ref-40">^</a></b></span> <span class="reference-text">Liebowitz, Michael, R. (1983). <i>The Chemistry of Love</i>. Boston: Little, Brown, & Co.</span></li>
<li id="cite_note-41"><span class="mw-cite-backlink"><b><a href="#cite_ref-41">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://www.straightdope.com/classics/a2_033.html" >"Is it true Coca Cola once contained cocaine?"</a>. <a rel="nofollow" class="external text" href="http://www.webcitation.org/5msXBwkls" >Archived</a> from the original on January 18, 2010<span class="reference-accessdate">. Retrieved 2007-02-27</span>.</span><span title="ctx_ver=Z39.88-2004&rft_id=http%3A%2F%2Fwww.straightdope.com%2Fclassics%2Fa2_033.html&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Is+it+true+Coca+Cola+once+contained+cocaine%3F&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-42"><span class="mw-cite-backlink"><b><a href="#cite_ref-42">^</a></b></span> <span class="reference-text">May, Clifford D. <a rel="nofollow" class="external text" href="http://query.nytimes.com/gst/fullpage.html?res=940DE6D7123BF932A35754C0A96E948260" >"How Coca-Cola Obtains Its Coca"</a>, <i><a href="The_New_York_Times" webstripperwas="http://en.wikipedia.org/wiki/The_New_York_Times" title="The New York Times">The New York Times</a></i>, July 1, 1998. Retrieved December 4, 2007.</span></li>
<li id="cite_note-43"><span class="mw-cite-backlink"><b><a href="#cite_ref-43">^</a></b></span> <span class="reference-text"><span class="citation news">Benson, Drew. <a rel="nofollow" class="external text" href="http://www.mindfully.org/Food/2004/Kdrink-Coca-Drink19apr04.htm" >"Coca kick in drinks spurs export fears"</a>.</span><span title="ctx_ver=Z39.88-2004&rft.aufirst=Drew&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.btitle=Coca+kick+in+drinks+spurs+export+fears&rft_id=http%3A%2F%2Fwww.mindfully.org%2FFood%2F2004%2FKdrink-Coca-Drink19apr04.htm&rft.genre=book&rft.aulast=Benson&rft.au=Benson%2C+Drew&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-44"><span class="mw-cite-backlink"><b><a href="#cite_ref-44">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://www.coca-cola.co.uk/yourhealth/what_our_labels_tell_you/" >"Coca-Cola Your Health – You and Your Family's GDA Questions Answered"</a>. Coca-cola.co.uk. April 13, 2010<span class="reference-accessdate">. Retrieved 2011-03-13</span>.</span><span title="ctx_ver=Z39.88-2004&rft.pub=Coca-cola.co.uk&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.date=April+13%2C+2010&rft_id=http%3A%2F%2Fwww.coca-cola.co.uk%2Fyourhealth%2Fwhat_our_labels_tell_you%2F&rft.btitle=Coca-Cola+Your+Health+%E2%80%93+You+and+Your+Family%27s+GDA+Questions+Answered&rft.genre=book&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-45"><span class="mw-cite-backlink"><b><a href="#cite_ref-45">^</a></b></span> <span class="reference-text"><span class="citation book">Gene A. Spiller (1998). <a rel="nofollow" class="external text" href="http://books.google.com/?id=WxmBmvhsoZ8C&pg=PA363&lpg=PA363&dq=caffeine+coca+cola" ><i>Caffeine Content of Some Cola Beverages</i></a>. CRC. <a href="International_Standard_Book_Number.html" webstripperwas="/wiki/International_Standard_Book_Number" title="International Standard Book Number">ISBN</a> <a href="Special3ABookSources/978-0-8493-2647-9" webstripperwas="http://en.wikipedia.org/wiki/Special:BookSources/978-0-8493-2647-9" title="Special:BookSources/978-0-8493-2647-9">978-0-8493-2647-9</a>.</span><span title="ctx_ver=Z39.88-2004&rft.aulast=Gene+A.+Spiller&rft.pub=CRC&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.btitle=Caffeine+Content+of+Some+Cola+Beverages&rft_id=http%3A%2F%2Fbooks.google.com%2F%3Fid%3DWxmBmvhsoZ8C%26pg%3DPA363%26lpg%3DPA363%26dq%3Dcaffeine%2Bcoca%2Bcola&rft.isbn=978-0-8493-2647-9&rft.genre=book&rft.date=1998&rft.au=Gene+A.+Spiller&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-46"><span class="mw-cite-backlink"><b><a href="#cite_ref-46">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://web.archive.org/web/20100515103118/http://www.letsgettogether.co.uk/DetailQuestionAnswer/QuestionID=2-color=df0f0b" >"Home of Coca-Cola UK : Diet Coke : Coke Zero – Coca-Cola GB"</a>. Letsgettogether.co.uk. April 13, 2010. Archived from <a rel="nofollow" class="external text" href="http://www.letsgettogether.co.uk/DetailQuestionAnswer/QuestionID=2-color=df0f0b" >the original</a> on May 15, 2010<span class="reference-accessdate">. Retrieved 2011-03-13</span>.</span><span title="ctx_ver=Z39.88-2004&rft.pub=Letsgettogether.co.uk&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.date=April+13%2C+2010&rft_id=http%3A%2F%2Fwww.letsgettogether.co.uk%2FDetailQuestionAnswer%2FQuestionID%3D2-color%3Ddf0f0b&rft.btitle=Home+of+Coca-Cola+UK+%3A+Diet+Coke+%3A+Coke+Zero+%E2%80%93+Coca-Cola+GB&rft.genre=book&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-47"><span class="mw-cite-backlink"><b><a href="#cite_ref-47">^</a></b></span> <span class="reference-text">1 teaspoon of sugar is ~4 g</span></li>
<li id="cite_note-48"><span class="mw-cite-backlink"><b><a href="#cite_ref-48">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://www.thedailyplate.com/nutrition-calories/food/coca-cola/coca-cola-classic-12oz-can" >"The Daily Plate"</a>. The Daily Plate<span class="reference-accessdate">. Retrieved 2011-03-13</span>.</span><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.btitle=The+Daily+Plate&rft_id=http%3A%2F%2Fwww.thedailyplate.com%2Fnutrition-calories%2Ffood%2Fcoca-cola%2Fcoca-cola-classic-12oz-can&rft.genre=book&rft.pub=The+Daily+Plate&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-49"><span class="mw-cite-backlink"><b><a href="#cite_ref-49">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://www.csmonitor.com/Business/Latest-News-Wires/2011/1208/Coca-Cola-formula-after-86-years-in-vault-gets-new-home" >"Coca-Cola formula, after 86 years in vault, gets new home"</a>. csmonitor website. December 8, 2011.</span><span title="ctx_ver=Z39.88-2004&rft.pub=csmonitor+website&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.date=December+8%2C+2011&rft_id=http%3A%2F%2Fwww.csmonitor.com%2FBusiness%2FLatest-News-Wires%2F2011%2F1208%2FCoca-Cola-formula-after-86-years-in-vault-gets-new-home&rft.btitle=Coca-Cola+formula%2C+after+86+years+in+vault%2C+gets+new+home&rft.genre=book&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-50"><span class="mw-cite-backlink"><b><a href="#cite_ref-50">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://www.snopes.com/cokelore/" >"Urban Legends Reference Pages: Cokelore"</a>. <a rel="nofollow" class="external text" href="http://www.webcitation.org/5QDrZGjcI" >Archived</a> from the original on July 10, 2007<span class="reference-accessdate">. Retrieved 2007-02-10</span>.</span><span title="ctx_ver=Z39.88-2004&rft_id=http%3A%2F%2Fwww.snopes.com%2Fcokelore%2F&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Urban+Legends+Reference+Pages%3A+Cokelore&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-51"><span class="mw-cite-backlink"><b><a href="#cite_ref-51">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://www.snopes.com/cokelore/formula.asp" >"Urban Legends Reference Pages: Cokelore (Have a Cloak and a Smile)"</a>. <a rel="nofollow" class="external text" href="http://www.webcitation.org/5msXBxkB7" >Archived</a> from the original on January 18, 2010<span class="reference-accessdate">. Retrieved 2007-02-22</span>.</span><span title="ctx_ver=Z39.88-2004&rft_id=http%3A%2F%2Fwww.snopes.com%2Fcokelore%2Fformula.asp&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Urban+Legends+Reference+Pages%3A+Cokelore+%28Have+a+Cloak+and+a+Smile%29&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-52"><span class="mw-cite-backlink"><b><a href="#cite_ref-52">^</a></b></span> <span class="reference-text">Katie Rogers, <a rel="nofollow" class="external text" href="http://voices.washingtonpost.com/blog-post/2011/02/this_american_life_bursts_coca.html" >"'This American Life' bursts Coca-Cola's bubble: What's in that original recipe, anyway?,"</a> <i><a href="Washington_Post" webstripperwas="http://en.wikipedia.org/wiki/Washington_Post" title="Washington Post" class="mw-redirect">Washington Post</a></i> BlogPost, February 15, 2011. Retrieved February 16, 2011.</span></li>
<li id="cite_note-53"><span class="mw-cite-backlink"><b><a href="#cite_ref-53">^</a></b></span> <span class="reference-text">Brett Michael Dykes, <a rel="nofollow" class="external text" href="http://news.yahoo.com/s/yblog_thelookout/20110215/ts_yblog_thelookout/did-nprs-this-american-life-discover-cokes-secret-formula" >"Did NPR’s ‘This American Life’ discover Coke’s secret formula?,"</a> The Lookout, <a href="Yahoo!" webstripperwas="http://en.wikipedia.org/wiki/Yahoo!" title="Yahoo!">Yahoo!</a> News, February 15, 2011.</span></li>
<li id="cite_note-54"><span class="mw-cite-backlink"><b><a href="#cite_ref-54">^</a></b></span> <span class="reference-text">David W. Freeman, <a rel="nofollow" class="external text" href="http://www.cbsnews.com/8301-504763_162-20031984-10391704.html" >"'This American Life' Reveals Coca-Cola's Secret Recipe (Full Ingredient List),"</a> <a href="CBS" webstripperwas="http://en.wikipedia.org/wiki/CBS" title="CBS">CBS</a> News Healthwatch blogs, February 15, 2011.</span></li>
<li id="cite_note-55"><span class="mw-cite-backlink"><b><a href="#cite_ref-55">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="http://www.thisamericanlife.org/radio-archives/episode/427/original-recipe/recipe" >The Recipe</a>, <i><a href="This_American_Life" webstripperwas="http://en.wikipedia.org/wiki/This_American_Life" title="This American Life">This American Life</a></i>.</span></li>
<li id="cite_note-56"><span class="mw-cite-backlink"><b><a href="#cite_ref-56">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://www.thecoca-colacompany.com/ourcompany/aboutbottling.html" >"Offices & Bottling Plants"</a>. <a rel="nofollow" class="external text" href="http://web.archive.org/web/20070216144908/http://www.thecoca-colacompany.com/ourcompany/aboutbottling.html" >Archived</a> from the original on February 16, 2007<span class="reference-accessdate">. Retrieved 2013-01-07</span>.</span><span title="ctx_ver=Z39.88-2004&rft_id=http%3A%2F%2Fwww.thecoca-colacompany.com%2Fourcompany%2Faboutbottling.html&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Offices+%26+Bottling+Plants&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-57"><span class="mw-cite-backlink"><b><a href="#cite_ref-57">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://www.cokecce.com/pages/allContent.asp?page_id=84" >"What Is the Difference Between Coca-Cola Enterprises and the Coca-Cola Company"</a><span class="reference-accessdate">. Retrieved 2007-02-22</span>.</span><span title="ctx_ver=Z39.88-2004&rft_id=http%3A%2F%2Fwww.cokecce.com%2Fpages%2FallContent.asp%3Fpage_id%3D84%23q1&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=What+Is+the+Difference+Between+Coca-Cola+Enterprises+and+the+Coca-Cola+Company&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-58"><span class="mw-cite-backlink"><b><a href="#cite_ref-58">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://macedoniaonline.eu/content/view/7151/1/" >"Coca Cola: Macedonia makes the best Coke"</a>. Macedoniaonline.eu. June 16, 2009<span class="reference-accessdate">. Retrieved 2011-03-13</span>.</span><span title="ctx_ver=Z39.88-2004&rft.pub=Macedoniaonline.eu&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.date=June+16%2C+2009&rft_id=http%3A%2F%2Fmacedoniaonline.eu%2Fcontent%2Fview%2F7151%2F1%2F&rft.btitle=Coca+Cola%3A+Macedonia+makes+the+best+Coke&rft.genre=book&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-59"><span class="mw-cite-backlink"><b><a href="#cite_ref-59">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://inventors.about.com/od/advertisingmedia/ss/Coca_Cola_Comp_2.htm" >"Coca Cola Company — Red Spencerian Script"</a>. <a rel="nofollow" class="external text" href="http://www.webcitation.org/5msXCGA2o" >Archived</a> from the original on January 18, 2010.</span><span title="ctx_ver=Z39.88-2004&rft_id=http%3A%2F%2Finventors.about.com%2Fod%2Fadvertisingmedia%2Fss%2FCoca_Cola_Comp_2.htm&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Coca+Cola+Company%26nbsp%3B%E2%80%94+Red+Spencerian+Script&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-60"><span class="mw-cite-backlink"><b><a href="#cite_ref-60">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://coca-cola-art.com/2008/06/05/frank-robinson/" >"Frank Robinson, creator of the Coca-Cola logo"</a><span class="reference-accessdate">. Retrieved 2008-12-15</span>.</span><span title="ctx_ver=Z39.88-2004&rft_id=http%3A%2F%2Fcoca-cola-art.com%2F2008%2F06%2F05%2Ffrank-robinson%2F&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Frank+Robinson%2C+creator+of+the+Coca-Cola+logo&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-vigo.lib.in.us-61"><span class="mw-cite-backlink">^ <a href="#cite_ref-vigo.lib.in.us_61-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-vigo.lib.in.us_61-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://www.vigo.lib.in.us/archives/inventories/business/dean.php" >"Inventory: Earl R. Dean Collection"</a>. <a href="Vigo_County_Public_Library" webstripperwas="http://en.wikipedia.org/wiki/Vigo_County_Public_Library" title="Vigo County Public Library">Vigo County Public Library</a><span class="reference-accessdate">. Retrieved 2008-12-14</span>.</span><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.btitle=Inventory%3A+Earl+R.+Dean+Collection&rft_id=http%3A%2F%2Fwww.vigo.lib.in.us%2Farchives%2Finventories%2Fbusiness%2Fdean.php&rft.genre=book&rft.pub=Vigo+County+Public+Library&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-62"><span class="mw-cite-backlink"><b><a href="#cite_ref-62">^</a></b></span> <span class="reference-text"><span class="citation book">Lundy, Betty (1986). <a rel="nofollow" class="external text" href="http://contourbottle.angelfire.com/The_Bottle.pdf" ><i>The Bottle</i></a> (PDF). American Heritage Inc. pp. 98–101. <a href="International_Standard_Serial_Number" webstripperwas="http://en.wikipedia.org/wiki/International_Standard_Serial_Number" title="International Standard Serial Number">ISSN</a> <a rel="nofollow" class="external text" href="http://www.worldcat.org/issn/0002-8738" >0002-8738</a>.</span><span title="ctx_ver=Z39.88-2004&rft.pages=98%E2%80%93101&rft_id=http%3A%2F%2Fcontourbottle.angelfire.com%2FThe_Bottle.pdf&rft.genre=book&rft.aufirst=Betty&rft.pub=American+Heritage+Inc.&rft.date=1986&rft.issn=0002-8738&rft.aulast=Lundy&rft.btitle=The+Bottle&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.au=Lundy%2C+Betty&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-63"><span class="mw-cite-backlink"><b><a href="#cite_ref-63">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://www.snopes.com/cokelore/bottle.asp" >"Snopes urban legend of the Coca-Cola bottle shape"</a>. Snopes.com<span class="reference-accessdate">. Retrieved 2011-03-13</span>.</span><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.btitle=Snopes+urban+legend+of+the+Coca-Cola+bottle+shape&rft_id=http%3A%2F%2Fwww.snopes.com%2Fcokelore%2Fbottle.asp&rft.genre=book&rft.pub=Snopes.com&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-64"><span class="mw-cite-backlink"><b><a href="#cite_ref-64">^</a></b></span> <span class="reference-text">See, e.g., Lawrence M. Friedman, <i>American Law in the 20th century</i> (New Haven: Yale University Press, 2004), 356–357, and Jay M. Feinman, <i>Law 101: Everything You Need to Know About the American Legal System</i>, rev. ed. (New York: Oxford University Press, 2006), 165–168.</span></li>
<li id="cite_note-65"><span class="mw-cite-backlink"><b><a href="#cite_ref-65">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://www.beverage-digest.com/editorial/970221.html" >"Coke Debuts Contour Can"</a>.</span><span title="ctx_ver=Z39.88-2004&rft_id=http%3A%2F%2Fwww.beverage-digest.com%2Feditorial%2F970221.html&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Coke+Debuts+Contour+Can&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-66"><span class="mw-cite-backlink"><b><a href="#cite_ref-66">^</a></b></span> <span class="reference-text">Coca-Cola Company press release: 2 liter contour bottle <a rel="nofollow" class="external text" href="http://web.archive.org/20110101092057/http://www.thecoca-colacompany.com/presscenter/nr_20080613_2l_contour.html" >Archived</a> January 1, 2011 at the <a href="Wayback_Machine" webstripperwas="http://en.wikipedia.org/wiki/Wayback_Machine" title="Wayback Machine">Wayback Machine</a></span></li>
<li id="cite_note-67"><span class="mw-cite-backlink"><b><a href="#cite_ref-67">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://ifitshipitshere.blogspot.com/2010/04/coca-cola-light-get-dressed-by-another.html" >"Coca-Cola Light Gets Dressed By Another Designer, Karl Lagerfeld"</a><span class="reference-accessdate">. Retrieved May 14, 2011</span>.</span><span title="ctx_ver=Z39.88-2004&rft_id=http%3A%2F%2Fifitshipitshere.blogspot.com%2F2010%2F04%2Fcoca-cola-light-get-dressed-by-another.html&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Coca-Cola+Light+Gets+Dressed+By+Another+Designer%2C+Karl+Lagerfeld&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-68"><span class="mw-cite-backlink"><b><a href="#cite_ref-68">^</a></b></span> <span class="reference-text"><span class="citation news">Mireles, Ricardo. <a rel="nofollow" class="external text" href="http://web.archive.org/web/20041109222153/http://www.logisticstoday.com/sNO/6366/iID/20876/LT/displayStory.asp" >"In Mexico, Big Cola is the real thing"</a>. Logistics Today. Archived from <a rel="nofollow" class="external text" href="http://www.logisticstoday.com/sNO/6366/iID/20876/LT/displayStory.asp" >the original</a> on November 9, 2004.</span><span title="ctx_ver=Z39.88-2004&rft.aufirst=Ricardo&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.btitle=In+Mexico%2C+Big+Cola+is+the+real+thing&rft_id=http%3A%2F%2Fwww.logisticstoday.com%2FsNO%2F6366%2FiID%2F20876%2FLT%2FdisplayStory.asp&rft.aulast=Mireles&rft.genre=book&rft.pub=Logistics+Today&rft.au=Mireles%2C+Ricardo&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-69"><span class="mw-cite-backlink"><b><a href="#cite_ref-69">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="http://web.archive.org/web/20031219013722/http://kristallbeverage.com/KBJulmust.html" >"About Kristall Beverage"</a>. Retrieved June 14, 2006. Archived December 19, 2003.</span></li>
<li id="cite_note-70"><span class="mw-cite-backlink"><b><a href="#cite_ref-70">^</a></b></span> <span class="reference-text">Murden, Terry (January 30, 2005). <a rel="nofollow" class="external text" href="http://scotlandonsunday.scotsman.com/business.cfm?id=112872005" >Coke adds life to health drinks sector</a>. <i>Scotland on Sunday</i>. Retrieved February 14, 2006.</span></li>
<li id="cite_note-71"><span class="mw-cite-backlink"><b><a href="#cite_ref-71">^</a></b></span> <span class="reference-text">Kripalani, Manjeet and Mark L. Clifford (February 10, 2003) <a rel="nofollow" class="external text" href="http://www.businessweek.com/magazine/content/03_06/b3819080.htm" >"Finally, Coke Gets It Right in India"</a>. <i><a href="BusinessWeek" webstripperwas="http://en.wikipedia.org/wiki/BusinessWeek" title="BusinessWeek" class="mw-redirect">BusinessWeek</a></i>. Retrieved August 9, 2006.</span></li>
<li id="cite_note-72"><span class="mw-cite-backlink"><b><a href="#cite_ref-72">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="http://economictimes.indiatimes.com/articleshow/1191706.cms" >"Fizzical Facts: Coke claims 60% mkt share in India"</a>, <i>Times News Network</i>, August 5, 2005 <a rel="nofollow" class="external text" href="http://www.webcitation.org/5QDrTbHjm" >Archived</a> 10 July 2007 at <a href="WebCite" webstripperwas="http://en.wikipedia.org/wiki/WebCite" title="WebCite">WebCite</a></span></li>
<li id="cite_note-73"><span class="mw-cite-backlink"><b><a href="#cite_ref-73">^</a></b></span> <span class="reference-text">Barbara Mikkelson and David P. Mikkelson, "<a rel="nofollow" class="external text" href="http://www.snopes.com/cokelore/santa.asp" >The Claus That Refreshes</a>," snopes.com, February 27, 2001 . Retrieved June 10, 2005. <a rel="nofollow" class="external text" href="http://www.webcitation.org/5QDrZIRbk" >Archived</a> 10 July 2007 at <a href="WebCite" webstripperwas="http://en.wikipedia.org/wiki/WebCite" title="WebCite">WebCite</a></span></li>
<li id="cite_note-usir.salford.ac.uk-74"><span class="mw-cite-backlink">^ <a href="#cite_ref-usir.salford.ac.uk_74-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-usir.salford.ac.uk_74-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text">See George McKay <a rel="nofollow" class="external text" href="http://usir.salford.ac.uk/2227/" >'Consumption, Coca-colonisation, cultural resistance—and Santa Claus'</a>, in Sheila Whiteley, ed. (2008) <i>Christmas, Ideology and Popular Culture</i>. Edinburgh University Press, pp. 50–70.</span></li>
<li id="cite_note-75"><span class="mw-cite-backlink"><b><a href="#cite_ref-75">^</a></b></span> <span class="reference-text">The White Rock Collectors Association, "<a rel="nofollow" class="external text" href="http://www.whiterocking.org/santa.html" >Did White Rock or The Coca-Cola Company create the modern Santa Claus Advertisement?</a>," whiterocking.org, 2001 . Retrieved January 19, 2007.</span></li>
<li id="cite_note-76"><span class="mw-cite-backlink"><b><a href="#cite_ref-76">^</a></b></span> <span class="reference-text">White Rock Beverages, "<a rel="nofollow" class="external text" href="http://www.bevnet.com/news/2006/12-18-2006-white_rock_coke_santa_claus.asp" >Coca-Cola's Santa Claus: Not The Real Thing!</a>," BevNET.com, December 18, 2006 . Retrieved January 19, 2007. <a rel="nofollow" class="external text" href="http://www.webcitation.org/5QDrZIVnO" >Archived</a> 10 July 2007 at <a href="WebCite" webstripperwas="http://en.wikipedia.org/wiki/WebCite" title="WebCite">WebCite</a></span></li>
<li id="cite_note-77"><span class="mw-cite-backlink"><b><a href="#cite_ref-77">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://www.coca-colaconversations.com/my_weblog/2008/06/coke-means-coca.html" >"Coke means Coca-Cola"</a>. Coca-Cola Conversations. June 16, 2008<span class="reference-accessdate">. Retrieved 2011-03-13</span>.</span><span title="ctx_ver=Z39.88-2004&rft.pub=Coca-Cola+Conversations&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.date=June+16%2C+2008&rft_id=http%3A%2F%2Fwww.coca-colaconversations.com%2Fmy_weblog%2F2008%2F06%2Fcoke-means-coca.html&rft.btitle=Coke+means+Coca-Cola&rft.genre=book&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-78"><span class="mw-cite-backlink"><b><a href="#cite_ref-78">^</a></b></span> <span class="reference-text">Orozco, Cynthia E. <a rel="nofollow" class="external text" href="http://www.tshaonline.org/handbook/online/articles/QQ/fquxg.html" >Quintanilla Perez, Selena.</a> The Handbook of Texas online. Retrieved on June 5, 2006</span></li>
<li id="cite_note-79"><span class="mw-cite-backlink"><b><a href="#cite_ref-79">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="http://www.mycokerewards.com/" >My Coke Rewards</a> (Official Site)</span></li>
<li id="cite_note-80"><span class="mw-cite-backlink"><b><a href="#cite_ref-80">^</a></b></span> <span class="reference-text"><span class="citation web">Jessica Burke (2011-09-26). <a rel="nofollow" class="external text" href="http://www.foodmag.com.au/news/sharing-your-coke--marketing-genius-or-just-entire" >"Sharing your Coke: marketing genius or just entirely weird? | Food Magazine"</a>. Foodmag.com.au<span class="reference-accessdate">. Retrieved 2013-02-23</span>.</span><span title="ctx_ver=Z39.88-2004&rft.aulast=Jessica+Burke&rft.pub=Foodmag.com.au&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.date=2011-09-26&rft_id=http%3A%2F%2Fwww.foodmag.com.au%2Fnews%2Fsharing-your-coke--marketing-genius-or-just-entire&rft.btitle=Sharing+your+Coke%3A+marketing+genius+or+just+entirely+weird%3F+%26%23124%3B+Food+Magazine&rft.genre=book&rft.au=Jessica+Burke&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-81"><span class="mw-cite-backlink"><b><a href="#cite_ref-81">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://www.voxy.co.nz/lifestyle/whats-name/240/105315" >"What's in a Name?"</a>. Voxy.co.nz. October 25, 2011<span class="reference-accessdate">. Retrieved April 23, 2012</span>.</span><span title="ctx_ver=Z39.88-2004&rft.pub=Voxy.co.nz&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.date=October+25%2C+2011&rft_id=http%3A%2F%2Fwww.voxy.co.nz%2Flifestyle%2Fwhats-name%2F240%2F105315&rft.btitle=What%27s+in+a+Name%3F&rft.genre=book&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-82"><span class="mw-cite-backlink"><b><a href="#cite_ref-82">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://www.designtaxi.com/news/350737/For-Summer-Campaign-Coke-Prints-150-Popular-First-Names-on-Bottles/?page=1" >"For Summer Campaign, Coke Prints 150 Popular First Names on Bottles"</a>. <a href="DesignTAXI.com" webstripperwas="http://en.wikipedia.org/wiki/DesignTAXI.com" title="DesignTAXI.com" class="mw-redirect">DesignTAXI.com</a>. October 6, 2011<span class="reference-accessdate">. Retrieved April 23, 2012</span>.</span><span title="ctx_ver=Z39.88-2004&rft.pub=DesignTAXI.com&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.date=October+6%2C+2011&rft_id=http%3A%2F%2Fwww.designtaxi.com%2Fnews%2F350737%2FFor-Summer-Campaign-Coke-Prints-150-Popular-First-Names-on-Bottles%2F%3Fpage%3D1&rft.btitle=For+Summer+Campaign%2C+Coke+Prints+150+Popular+First+Names+on+Bottles&rft.genre=book&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-Sandison-83"><span class="mw-cite-backlink">^ <a href="#cite_ref-Sandison_83-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-Sandison_83-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><span class="citation news">Nikki Sandison (November 16, 2007). <a rel="nofollow" class="external text" href="http://brandrepublic.com/News/767575/Coca-Cola-revives-popular-holidays-coming-ad/" >"Coca-Cola revives popular 'holidays are coming' ad"</a>. <i><a href="Brand_Republic" webstripperwas="http://en.wikipedia.org/wiki/Brand_Republic" title="Brand Republic" class="mw-redirect">Brand Republic</a></i>.</span><span title="ctx_ver=Z39.88-2004&rft.aulast=Nikki+Sandison&rft.atitle=Coca-Cola+revives+popular+%27holidays+are+coming%27+ad&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.btitle=Coca-Cola+revives+popular+%27holidays+are+coming%27+ad&rft_id=http%3A%2F%2Fbrandrepublic.com%2FNews%2F767575%2FCoca-Cola-revives-popular-holidays-coming-ad%2F&rft.jtitle=Brand+Republic&rft.genre=book&rft.date=November+16%2C+2007&rft.au=Nikki+Sandison&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-84"><span class="mw-cite-backlink"><b><a href="#cite_ref-84">^</a></b></span> <span class="reference-text"><span class="citation news">Stephen Armstrong (May 14, 2001). <a rel="nofollow" class="external text" href="http://guardian.co.uk./media/2001/may/14/mondaymediasection6" >"Coke goes for broke"</a>. <i>The Guardian</i> (Guardian News and Media Limited).</span><span title="ctx_ver=Z39.88-2004&rft_id=http%3A%2F%2Fguardian.co.uk.%2Fmedia%2F2001%2Fmay%2F14%2Fmondaymediasection6&rft.atitle=Coke+goes+for+broke&rft.genre=book&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.date=May+14%2C+2001&rft.aulast=Stephen+Armstrong&rft.jtitle=The+Guardian&rft.pub=Guardian+News+and+Media+Limited&rft.btitle=Coke+goes+for+broke&rft.au=Stephen+Armstrong&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-85"><span class="mw-cite-backlink"><b><a href="#cite_ref-85">^</a></b></span> <span class="reference-text"><span class="citation news"><a rel="nofollow" class="external text" href="http://www.accessmylibrary.com/coms2/summary_0286-7140327_ITM" >"The Coca-Cola Challenge"</a>. <i>Campaign</i>. October 22, 2004.</span><span title="ctx_ver=Z39.88-2004&rft.atitle=The+Coca-Cola+Challenge&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.btitle=The+Coca-Cola+Challenge&rft_id=http%3A%2F%2Fwww.accessmylibrary.com%2Fcoms2%2Fsummary_0286-7140327_ITM&rft.jtitle=Campaign&rft.genre=book&rft.date=October+22%2C+2004&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-86"><span class="mw-cite-backlink"><b><a href="#cite_ref-86">^</a></b></span> <span class="reference-text"><span class="citation news">Jane Hardy (December 27, 2007). <a rel="nofollow" class="external text" href="http://www.belfasttelegraph.co.uk./lifestyle/do-tv-campaigns-ad-up-13505247.html" >"Do TV campaigns ad up?"</a>. <i><a href="The_Belfast_Telegraph" webstripperwas="http://en.wikipedia.org/wiki/The_Belfast_Telegraph" title="The Belfast Telegraph">The Belfast Telegraph</a></i>.</span><span title="ctx_ver=Z39.88-2004&rft.aulast=Jane+Hardy&rft.atitle=Do+TV+campaigns+ad+up%3F&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.btitle=Do+TV+campaigns+ad+up%3F&rft_id=http%3A%2F%2Fwww.belfasttelegraph.co.uk.%2Flifestyle%2Fdo-tv-campaigns-ad-up-13505247.html&rft.jtitle=The+Belfast+Telegraph&rft.genre=book&rft.date=December+27%2C+2007&rft.au=Jane+Hardy&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-87"><span class="mw-cite-backlink"><b><a href="#cite_ref-87">^</a></b></span> <span class="reference-text"><span class="citation news"><a rel="nofollow" class="external text" href="http://spiegel.de./panorama/0,1518,169615,00.html" >"Melanie Thornton: "Ich wollte immer Musik""</a>. <i>Der Spiegel</i> (in German) (SPIEGELnet GmbH). November 25, 2001.</span><span title="ctx_ver=Z39.88-2004&rft.atitle=Melanie+Thornton%3A+%22Ich+wollte+immer+Musik%22&rft.pub=SPIEGELnet+GmbH&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.btitle=Melanie+Thornton%3A+%22Ich+wollte+immer+Musik%22&rft_id=http%3A%2F%2Fspiegel.de.%2Fpanorama%2F0%2C1518%2C169615%2C00.html&rft.jtitle=Der+Spiegel&rft.genre=book&rft.date=November+25%2C+2001&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-88"><span class="mw-cite-backlink"><b><a href="#cite_ref-88">^</a></b></span> <span class="reference-text"><span class="citation news">Prentiss Findlay (December 7, 2001). <a rel="nofollow" class="external text" href="http://www.accessmylibrary.com/coms2/summary_0286-2079594_ITM" >"Charleston native Thornton to be buried on Saturday."</a>. <i><a href="The_Post_and_Courier" webstripperwas="http://en.wikipedia.org/wiki/The_Post_and_Courier" title="The Post and Courier">The Post and Courier</a></i> (Charleston, SC).</span><span title="ctx_ver=Z39.88-2004&rft.place=Charleston%2C+SC&rft_id=http%3A%2F%2Fwww.accessmylibrary.com%2Fcoms2%2Fsummary_0286-2079594_ITM&rft.atitle=Charleston+native+Thornton+to+be+buried+on+Saturday.&rft.genre=book&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.btitle=Charleston+native+Thornton+to+be+buried+on+Saturday.&rft.jtitle=The+Post+and+Courier&rft.aulast=Prentiss+Findlay&rft.date=December+7%2C+2001&rft.au=Prentiss+Findlay&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-89"><span class="mw-cite-backlink"><b><a href="#cite_ref-89">^</a></b></span> <span class="reference-text"><span class="citation news">Nicola Clark (November 29, 2005). <a rel="nofollow" class="external text" href="http://web.archive.org/web/20110708090950/http://brandrepublic.com./News/530102/Coca-Cola-restructures-healthy-drinks-focus/" >"Coca-Cola restructures in healthy drinks focus"</a>. <i><a href="Brand_Republic" webstripperwas="http://en.wikipedia.org/wiki/Brand_Republic" title="Brand Republic" class="mw-redirect">Brand Republic</a></i>. Archived from <a rel="nofollow" class="external text" href="http://brandrepublic.com./News/530102/Coca-Cola-restructures-healthy-drinks-focus/" >the original</a> on July 8, 2011.</span><span title="ctx_ver=Z39.88-2004&rft.aulast=Nicola+Clark&rft.atitle=Coca-Cola+restructures+in+healthy+drinks+focus&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.btitle=Coca-Cola+restructures+in+healthy+drinks+focus&rft_id=http%3A%2F%2Fbrandrepublic.com.%2FNews%2F530102%2FCoca-Cola-restructures-healthy-drinks-focus%2F&rft.jtitle=Brand+Republic&rft.genre=book&rft.date=November+29%2C+2005&rft.au=Nicola+Clark&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-90"><span class="mw-cite-backlink"><b><a href="#cite_ref-90">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://www.bestmediainfo.com/2011/10/coca-cola-launches-its-diwali-campaign/" >"Coca-Cola launches its Diwali campaign « Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry"</a>. Bestmediainfo.com. October 13, 2011<span class="reference-accessdate">. Retrieved April 23, 2012</span>.</span><span title="ctx_ver=Z39.88-2004&rft.pub=Bestmediainfo.com&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.date=October+13%2C+2011&rft_id=http%3A%2F%2Fwww.bestmediainfo.com%2F2011%2F10%2Fcoca-cola-launches-its-diwali-campaign%2F&rft.btitle=Coca-Cola+launches+its+Diwali+campaign+%C2%AB+Best+Media+Info%2C+News+and+Analysis+on+Indian+Advertising%2C+Marketing+and+Media+Industry&rft.genre=book&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-91"><span class="mw-cite-backlink"><b><a href="#cite_ref-91">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://www.youtube.com/watch?v=mJeC_XTBSiQ" >"Coca-Cola Diwali!"</a>. YouTube. November 12, 2010<span class="reference-accessdate">. Retrieved April 23, 2012</span>.</span><span title="ctx_ver=Z39.88-2004&rft.pub=YouTube&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.date=November+12%2C+2010&rft_id=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DmJeC_XTBSiQ&rft.btitle=Coca-Cola+Diwali%21&rft.genre=book&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-92"><span class="mw-cite-backlink"><b><a href="#cite_ref-92">^</a></b></span> <span class="reference-text"><span class="citation web">Pia Heikkila (May 25, 2010). <a rel="nofollow" class="external text" href="http://www.thenational.ae/thenationalconversation/industry-insights/media/from-bollywood-to-the-world" >"From Bollywood to the world"</a>. The National<span class="reference-accessdate">. Retrieved April 23, 2012</span>.</span><span title="ctx_ver=Z39.88-2004&rft.aulast=Pia+Heikkila&rft.pub=The+National&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.date=May+25%2C+2010&rft_id=http%3A%2F%2Fwww.thenational.ae%2Fthenationalconversation%2Findustry-insights%2Fmedia%2Ffrom-bollywood-to-the-world&rft.btitle=From+Bollywood+to+the+world&rft.genre=book&rft.au=Pia+Heikkila&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-93"><span class="mw-cite-backlink"><b><a href="#cite_ref-93">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://www.olympic.org/sponsors/coca-cola" >"Coca-Cola"</a>. Olympic Movement<span class="reference-accessdate">. Retrieved August 12, 2012</span>.</span><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.btitle=Coca-Cola&rft_id=http%3A%2F%2Fwww.olympic.org%2Fsponsors%2Fcoca-cola&rft.genre=book&rft.pub=Olympic+Movement&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-94"><span class="mw-cite-backlink"><b><a href="#cite_ref-94">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://www.youtube.com/watch?v=99msEwWpJBE" >"YouTube Post of Coca-Cola 2010 Olympic Hockey Commercial"</a><span class="reference-accessdate">. Retrieved 2010-03-02</span>.</span><span title="ctx_ver=Z39.88-2004&rft_id=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D99msEwWpJBE&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=YouTube+Post+of+Coca-Cola+2010+Olympic+Hockey+Commercial&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-95"><span class="mw-cite-backlink"><b><a href="#cite_ref-95">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://web.archive.org/web/20070112104745/http://www.fifa.com/en/marketing/partners/index/0,3517,13,00.html" >"Marketing & TV > FIFA Partners > Coca Cola"</a>. Archived from <a rel="nofollow" class="external text" href="http://www.fifa.com/en/marketing/partners/index/0,3517,13,00.html" >the original</a> on January 12, 2007.</span><span title="ctx_ver=Z39.88-2004&rft_id=http%3A%2F%2Fwww.fifa.com%2Fen%2Fmarketing%2Fpartners%2Findex%2F0%2C3517%2C13%2C00.html&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Marketing+%26+TV+%3E+FIFA+Partners+%3E+Coca+Cola&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-96"><span class="mw-cite-backlink"><b><a href="#cite_ref-96">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://bevwire.wordpress.com/2010/03/01/coca-cola-to-release-gold-can-commemorating-the-2010-olympics/" >"Coca-Cola to Release Gold Can Commemorating the 2010 Olympics"</a>. BevWire. March 1, 2010<span class="reference-accessdate">. Retrieved 2010-03-22</span>.</span><span title="ctx_ver=Z39.88-2004&rft.pub=BevWire&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.date=March+1%2C+2010&rft_id=http%3A%2F%2Fbevwire.wordpress.com%2F2010%2F03%2F01%2Fcoca-cola-to-release-gold-can-commemorating-the-2010-olympics%2F&rft.btitle=Coca-Cola+to+Release+Gold+Can+Commemorating+the+2010+Olympics&rft.genre=book&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-97"><span class="mw-cite-backlink"><b><a href="#cite_ref-97">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://www.sing365.com/music/lyric.nsf/All-Summer-Long-lyrics-Beach-Boys/A1E9E6CD61DA8C5F482569820027FD26" >"All Summer Long Lyrics – Beach Boys"</a>. Sing365.com<span class="reference-accessdate">. Retrieved April 23, 2012</span>.</span><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.btitle=All+Summer+Long+Lyrics+%E2%80%93+Beach+Boys&rft_id=http%3A%2F%2Fwww.sing365.com%2Fmusic%2Flyric.nsf%2FAll-Summer-Long-lyrics-Beach-Boys%2FA1E9E6CD61DA8C5F482569820027FD26&rft.genre=book&rft.pub=Sing365.com&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-98"><span class="mw-cite-backlink"><b><a href="#cite_ref-98">^</a></b></span> <span class="reference-text"><span class="citation news"><a rel="nofollow" class="external text" href="http://articles.cnn.com/2002-08-08/entertainment/ep.icon_1_vegas-elvis-elvis-presley-1960s-elvis?_s=PM:SHOWBIZ" >"Elvis Presley is overrated"</a>. <i>CNN</i>. August 8, 2002.</span><span title="ctx_ver=Z39.88-2004&rft.atitle=Elvis+Presley+is+overrated&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.btitle=Elvis+Presley+is+overrated&rft_id=http%3A%2F%2Farticles.cnn.com%2F2002-08-08%2Fentertainment%2Fep.icon_1_vegas-elvis-elvis-presley-1960s-elvis%3F_s%3DPM%3ASHOWBIZ&rft.jtitle=CNN&rft.genre=book&rft.date=August+8%2C+2002&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-99"><span class="mw-cite-backlink"><b><a href="#cite_ref-99">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://www.youtube.com/watch?v=6mdJeY-r9To" >"Elvis Presley"</a>. YouTube. June 21, 1977<span class="reference-accessdate">. Retrieved August 12, 2012</span>.</span><span title="ctx_ver=Z39.88-2004&rft.pub=YouTube&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.date=June+21%2C+1977&rft_id=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D6mdJeY-r9To&rft.btitle=Elvis+Presley&rft.genre=book&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-100"><span class="mw-cite-backlink"><b><a href="#cite_ref-100">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://rica.alfahosting.org/everythingelvis/index.php?option=com_content&view=article&id=23196:coca-cola-celebrates-125th-anniversary-with-elvis-and-coke&catid=26:elvis-presley-news&Itemid=107" >"Coca Cola celebrates 125th anniversary with 'Elvis and Coke'"</a>. Rica.alfahosting.org<span class="reference-accessdate">. Retrieved April 23, 2012</span>.</span><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.btitle=Coca+Cola+celebrates+125th+anniversary+with+%27Elvis+and+Coke%27&rft_id=http%3A%2F%2Frica.alfahosting.org%2Feverythingelvis%2Findex.php%3Foption%3Dcom_content%26view%3Darticle%26id%3D23196%3Acoca-cola-celebrates-125th-anniversary-with-elvis-and-coke%26catid%3D26%3Aelvis-presley-news%26Itemid%3D107&rft.genre=book&rft.pub=Rica.alfahosting.org&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-101"><span class="mw-cite-backlink"><b><a href="#cite_ref-101">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://www.elvisnews.com/news.aspx/elvis-music-in-japanese-coca-cola-commercial/13178" >"Elvis Music In Japanese Coca-Cola Commercial – Misc"</a>. ElvisNews.com<span class="reference-accessdate">. Retrieved April 23, 2012</span>.</span><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.btitle=Elvis+Music+In+Japanese+Coca-Cola+Commercial+%E2%80%93+Misc&rft_id=http%3A%2F%2Fwww.elvisnews.com%2Fnews.aspx%2Felvis-music-in-japanese-coca-cola-commercial%2F13178&rft.genre=book&rft.pub=ElvisNews.com&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-102"><span class="mw-cite-backlink"><b><a href="#cite_ref-102">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://www.guitars101.com/forums/f145/david-bowie-coca-cola-planet-live-rare-euro-promo-flac-64418.html" >"David Bowie: Coca-Cola Planet Live (Rare Euro Promo) FLAC – Guitars101 – Guitar Forums"</a>. Guitars101<span class="reference-accessdate">. Retrieved April 23, 2012</span>.</span><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.btitle=David+Bowie%3A+Coca-Cola+Planet+Live+%28Rare+Euro+Promo%29+FLAC+%E2%80%93+Guitars101+%E2%80%93+Guitar+Forums&rft_id=http%3A%2F%2Fwww.guitars101.com%2Fforums%2Ff145%2Fdavid-bowie-coca-cola-planet-live-rare-euro-promo-flac-64418.html&rft.genre=book&rft.pub=Guitars101&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-103"><span class="mw-cite-backlink"><b><a href="#cite_ref-103">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="http://www.youtube.com/watch?v=gp5SioXLdXQ" >Diet Coke commercial</a></span></li>
<li id="cite_note-104"><span class="mw-cite-backlink"><b><a href="#cite_ref-104">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://www.youtube.com/watch?v=GfOepK2CgLc" >"Coca Cola Light CM – Elton John"</a>. YouTube<span class="reference-accessdate">. Retrieved April 23, 2012</span>.</span><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.btitle=Coca+Cola+Light+CM+%E2%80%93+Elton+John&rft_id=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DGfOepK2CgLc&rft.genre=book&rft.pub=YouTube&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-105"><span class="mw-cite-backlink"><b><a href="#cite_ref-105">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://www.youtube.com/watch?v=DTg9BQn3PVU" >"Whitney Houston – Diet Coke Commercial (1986)"</a>. YouTube. June 14, 2010<span class="reference-accessdate">. Retrieved April 23, 2012</span>.</span><span title="ctx_ver=Z39.88-2004&rft.pub=YouTube&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.date=June+14%2C+2010&rft_id=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DDTg9BQn3PVU&rft.btitle=Whitney+Houston+%E2%80%93+Diet+Coke+Commercial+%281986%29&rft.genre=book&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-106"><span class="mw-cite-backlink"><b><a href="#cite_ref-106">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://www.songfacts.com/detail.php?id=1158" >"Lola by The Kinks Songfacts"</a>. Songfacts.com<span class="reference-accessdate">. Retrieved April 23, 2012</span>.</span><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.btitle=Lola+by+The+Kinks+Songfacts&rft_id=http%3A%2F%2Fwww.songfacts.com%2Fdetail.php%3Fid%3D1158&rft.genre=book&rft.pub=Songfacts.com&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-107"><span class="mw-cite-backlink"><b><a href="#cite_ref-107">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://rogallery.com/Kichka_Michel/kichka-new_york.html" >"....And I Love New York"</a>. Rogallery.com<span class="reference-accessdate">. Retrieved 10 November 2012</span>.</span><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.btitle=....And+I+Love+New+York&rft_id=http%3A%2F%2Frogallery.com%2FKichka_Michel%2Fkichka-new_york.html&rft.genre=book&rft.pub=Rogallery.com&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-108"><span class="mw-cite-backlink"><b><a href="#cite_ref-108">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://www.nytimes.com/1988/01/20/business/a-morning-cola-instead-of-coffee.html" >"A Morning Cola Instead of Coffee?"</a>. <i>The New York Times</i>. January 20, 1988<span class="reference-accessdate">. Retrieved 2013-04-09</span>.</span><span title="ctx_ver=Z39.88-2004&rft.pub=%27%27The+New+York+Times%27%27&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.date=January+20%2C+1988&rft_id=http%3A%2F%2Fwww.nytimes.com%2F1988%2F01%2F20%2Fbusiness%2Fa-morning-cola-instead-of-coffee.html&rft.btitle=A+Morning+Cola+Instead+of+Coffee%3F&rft.genre=book&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-109"><span class="mw-cite-backlink"><b><a href="#cite_ref-109">^</a></b></span> <span class="reference-text"><span class="citation web">McGrath, Karen (November 30, 1987). <a rel="nofollow" class="external text" href="http://news.google.com/newspapers?id=665JAAAAIBAJ&sjid=sw4NAAAAIBAJ&pg=4053,80769&dq=coca-cola+breakfast&hl=en" >"Soft drink for breakfast could be your cup of tea"</a>. <i>Bangor Daily News</i><span class="reference-accessdate">. Retrieved 2013-04-09</span>.</span><span title="ctx_ver=Z39.88-2004&rft.aulast=McGrath%2C+Karen&rft.pub=%27%27Bangor+Daily+News%27%27&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.date=November+30%2C+1987&rft_id=http%3A%2F%2Fnews.google.com%2Fnewspapers%3Fid%3D665JAAAAIBAJ%26sjid%3Dsw4NAAAAIBAJ%26pg%3D4053%2C80769%26dq%3Dcoca-cola%2Bbreakfast%26hl%3Den&rft.btitle=Soft+drink+for+breakfast+could+be+your+cup+of+tea&rft.genre=book&rft.au=McGrath%2C+Karen&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-110"><span class="mw-cite-backlink"><b><a href="#cite_ref-110">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://www.sciencedaily.com/releases/2005/05/050527111920.htm" >"Preliminary Data Suggest That Soda And Sweet Drinks Are The Main Source Of Calories In American Diet"</a>. Sciencedaily.com. May 27, 2005<span class="reference-accessdate">. Retrieved 2011-07-02</span>.</span><span title="ctx_ver=Z39.88-2004&rft.pub=Sciencedaily.com&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.date=May+27%2C+2005&rft_id=http%3A%2F%2Fwww.sciencedaily.com%2Freleases%2F2005%2F05%2F050527111920.htm&rft.btitle=Preliminary+Data+Suggest+That+Soda+And+Sweet+Drinks+Are+The+Main+Source+Of+Calories+In+American+Diet&rft.genre=book&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-111"><span class="mw-cite-backlink"><b><a href="#cite_ref-111">^</a></b></span> <span class="reference-text">Jacobson, Michael F. (2005). "<a rel="nofollow" class="external text" href="http://www.cspinet.org/new/pdf/liquid_candy_final_w_new_supplement.pdf" >Liquid Candy: How Soft Drinks are Harming Americans' Health</a>", pp. 5–6. Center for Science in the Public Interest. Retrieved October 13, 2010.</span></li>
<li id="cite_note-112"><span class="mw-cite-backlink"><b><a href="#cite_ref-112">^</a></b></span> <span class="reference-text">Center for Science in the Public Interest (1997). "<a rel="nofollow" class="external text" href="http://www.cspinet.org/new/caffeine.htm" >Label Caffeine Content of Foods, Scientists Tell FDA</a>." Retrieved June 10, 2005. <a rel="nofollow" class="external text" href="http://www.webcitation.org/5QDi7NDXG" >Archived</a> 10 July 2007 at <a href="WebCite" webstripperwas="http://en.wikipedia.org/wiki/WebCite" title="WebCite">WebCite</a></span></li>
<li id="cite_note-113"><span class="mw-cite-backlink"><b><a href="#cite_ref-113">^</a></b></span> <span class="reference-text"><span class="citation journal">Tucker KL, Morita K, Qiao N, Hannan MT, Cupples LA, and Kiel DP (October 1, 2006). <a rel="nofollow" class="external text" href="http://www.ajcn.org/cgi/reprint/84/4/936" >"Colas, but not other carbonated beverages, are associated with low bone mineral density in older women: The Framingham Osteoporosis Study"</a> (PDF). <i>American Journal of Clinical Nutrition</i> <b>84</b> (4): 336–342. <a href="PubMed_Identifier.html" webstripperwas="/wiki/PubMed_Identifier" title="PubMed Identifier" class="mw-redirect">PMID</a> <a rel="nofollow" class="external text" href="http://www.ncbi.nlm.nih.gov/pubmed/17023723" >17023723</a><span class="reference-accessdate">. Retrieved 2008-04-21</span>.</span><span title="ctx_ver=Z39.88-2004&rft.volume=84&rft_id=http%3A%2F%2Fwww.ajcn.org%2Fcgi%2Freprint%2F84%2F4%2F936&rft.atitle=Colas%2C+but+not+other+carbonated+beverages%2C+are+associated+with+low+bone+mineral+density+in+older+women%3A+The+Framingham+Osteoporosis+Study&rft.genre=book&rft.aulast=Tucker+KL%2C+Morita+K%2C+Qiao+N%2C+Hannan+MT%2C+Cupples+LA%2C+and+Kiel+DP&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.date=October+1%2C+2006&rft.pages=336%E2%80%93342&rft.jtitle=American+Journal+of+Clinical+Nutrition&rft.issue=4&rft.btitle=Colas%2C+but+not+other+carbonated+beverages%2C+are+associated+with+low+bone+mineral+density+in+older+women%3A+The+Framingham+Osteoporosis+Study&rft.au=Tucker+KL%2C+Morita+K%2C+Qiao+N%2C+Hannan+MT%2C+Cupples+LA%2C+and+Kiel+DP&rft_id=info%3Apmid%2F17023723&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span> <span style="font-size:100%" class="error citation-comment">More than one of <code>|number=</code> and <code>|issue=</code> specified (<a href="Help3ACS1_errors.html#redundant_parameters" webstripperwas="/wiki/Help:CS1_errors#redundant_parameters" title="Help:CS1 errors">help</a>)</span></span></li>
<li id="cite_note-114"><span class="mw-cite-backlink"><b><a href="#cite_ref-114">^</a></b></span> <span class="reference-text">Mikkelson, Barbara & Mikkelson, David P. (2004). "<a rel="nofollow" class="external text" href="http://www.snopes.com/cokelore/acid.asp" >Acid Slip</a>". Retrieved June 10, 2005.</span></li>
<li id="cite_note-115"><span class="mw-cite-backlink"><b><a href="#cite_ref-115">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="http://www.foodnavigator-usa.com/news/ng.asp?id=51623-single-food-ingredient" >"Single food ingredient the cause of obesity ? New study has industry up in arms"</a>. (April 26, 2004). <i>FoodNavigator.com</i>. Retrieved February 27, 2007.</span></li>
<li id="cite_note-116"><span class="mw-cite-backlink"><b><a href="#cite_ref-116">^</a></b></span> <span class="reference-text">PTF (2003). <a rel="nofollow" class="external text" href="http://www.rediff.com/money/2003/aug/05pepsicoke.htm" >"Pepsi, Coke contain pesticides: CSE"</a>. Retrieved June 12, 2006. <a rel="nofollow" class="external text" href="http://www.webcitation.org/5QDrj7tMe" >Archived</a> 10 July 2007 at <a href="WebCite" webstripperwas="http://en.wikipedia.org/wiki/WebCite" title="WebCite">WebCite</a></span></li>
<li id="cite_note-117"><span class="mw-cite-backlink"><b><a href="#cite_ref-117">^</a></b></span> <span class="reference-text">Coca-Cola website (2006). <a rel="nofollow" class="external text" href="http://www.coca-colaindia.com/faqs/myths-facts.asp" >"The Coca-Cola Company addresses allegations made about our business in India"</a>. Retrieved June 12, 2006. <a rel="nofollow" class="external text" href="http://web.archive.org/20051210084839/http://www.coca-colaindia.com/faqs/myths-facts.asp" >Archived</a> December 10, 2005 at the <a href="Wayback_Machine" webstripperwas="http://en.wikipedia.org/wiki/Wayback_Machine" title="Wayback Machine">Wayback Machine</a></span></li>
<li id="cite_note-118"><span class="mw-cite-backlink"><b><a href="#cite_ref-118">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://www.commondreams.org/views06/0307-30.htm" >"Coca-Cola and Water – An Unsustainable Relationship"</a>. Commondreams.org. March 7, 2006<span class="reference-accessdate">. Retrieved 2011-03-13</span>.</span><span title="ctx_ver=Z39.88-2004&rft.pub=Commondreams.org&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.date=March+7%2C+2006&rft_id=http%3A%2F%2Fwww.commondreams.org%2Fviews06%2F0307-30.htm&rft.btitle=Coca-Cola+and+Water+%E2%80%93+An+Unsustainable+Relationship&rft.genre=book&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-2008_chem1-119"><span class="mw-cite-backlink"><b><a href="#cite_ref-2008_chem1_119-0">^</a></b></span> <span class="reference-text"><span class="citation news">Umpierre, Sheree; Hill, Joseph; Anderson, Deborah (November 21, 1985). <a rel="nofollow" class="external text" href="http://content.nejm.org/cgi/content/citation/313/21/1351" >"Correspondence: Effect of 'Coke' on sperm motility"</a>. <i><a href="New_England_Journal_of_Medicine" webstripperwas="http://en.wikipedia.org/wiki/New_England_Journal_of_Medicine" title="New England Journal of Medicine" class="mw-redirect">NEJM</a></i> <b>313</b> (21) (<a href="Massachusetts_Medical_Society" webstripperwas="http://en.wikipedia.org/wiki/Massachusetts_Medical_Society" title="Massachusetts Medical Society">Massachusetts Medical Society</a>). p. 1351<span class="reference-accessdate">. Retrieved 2008-10-03</span>.</span><span title="ctx_ver=Z39.88-2004&rft.pub=Massachusetts+Medical+Society&rft.volume=313&rft_id=http%3A%2F%2Fcontent.nejm.org%2Fcgi%2Fcontent%2Fcitation%2F313%2F21%2F1351&rft.atitle=Correspondence%3A+Effect+of+%27Coke%27+on+sperm+motility&rft.genre=book&rft.aulast=Umpierre&rft.aufirst=Sheree&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.date=November+21%2C+1985&rft.pages=1351&rft.jtitle=NEJM&rft.issue=21&rft.btitle=Correspondence%3A+Effect+of+%27Coke%27+on+sperm+motility&rft.au=Umpierre%2C+Sheree&rft.au=Hill%2C+Joseph&rft.au=Anderson%2C+Deborah&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-2008_chem2-120"><span class="mw-cite-backlink"><b><a href="#cite_ref-2008_chem2_120-0">^</a></b></span> <span class="reference-text"><span class="citation news">Hong, C.Y.; Shieh, C.C.; Wu, P.; Chiang, B.N. (September 1987). <a rel="nofollow" class="external text" href="http://www.ncbi.nlm.nih.gov/pubmed/3679247" >"The spermicidal potency of Coca-Cola and Pepsi-Cola."</a>. <i>Human Toxicology</i> <b>6</b> (5) (<a href="Macmillan_Publishers" webstripperwas="http://en.wikipedia.org/wiki/Macmillan_Publishers" title="Macmillan Publishers">Macmillan Publishers, Scientific and Medical Division</a>). pp. 395–6. <a href="Digital_object_identifier.html" webstripperwas="/wiki/Digital_object_identifier" title="Digital object identifier">doi</a>:<a rel="nofollow" class="external text" href="http://dx.doi.org/10.1177%2F096032718700600508" >10.1177/096032718700600508</a><span class="reference-accessdate">. Retrieved 2008-10-03</span>.</span><span title="ctx_ver=Z39.88-2004&rft.pub=Macmillan+Publishers%2C+Scientific+and+Medical+Division&rft.volume=6&rft_id=http%3A%2F%2Fwww.ncbi.nlm.nih.gov%2Fpubmed%2F3679247&rft.atitle=The+spermicidal+potency+of+Coca-Cola+and+Pepsi-Cola.&rft.genre=book&rft.aulast=Hong&rft.aufirst=C.Y.&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.date=September+1987&rft.pages=395%E2%80%936&rft.jtitle=Human+Toxicology&rft.issue=5&rft.btitle=The+spermicidal+potency+of+Coca-Cola+and+Pepsi-Cola.&rft.au=Hong%2C+C.Y.&rft.au=Shieh%2C+C.C.&rft.au=Wu%2C+P.&rft.au=Chiang%2C+B.N.&rft_id=info%3Adoi%2F10.1177%2F096032718700600508&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-2008_chem3-121"><span class="mw-cite-backlink"><b><a href="#cite_ref-2008_chem3_121-0">^</a></b></span> <span class="reference-text"><span class="citation web">Mikkelson, Barbara (March 16, 2007). <a rel="nofollow" class="external text" href="http://www.snopes.com/cokelore/sperm.asp" >"Killer Sperm: Coca-Cola Spermicide"</a>. <a href="Snopes" webstripperwas="http://en.wikipedia.org/wiki/Snopes" title="Snopes" class="mw-redirect">Snopes</a><span class="reference-accessdate">. Retrieved 2008-10-03</span>.</span><span title="ctx_ver=Z39.88-2004&rft.aulast=Mikkelson&rft.aufirst=Barbara&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.btitle=Killer+Sperm%3A+Coca-Cola+Spermicide&rft.series=Snopes&rft_id=http%3A%2F%2Fwww.snopes.com%2Fcokelore%2Fsperm.asp&rft.genre=book&rft.date=March+16%2C+2007&rft.au=Mikkelson%2C+Barbara&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-122"><span class="mw-cite-backlink"><b><a href="#cite_ref-122">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://hcrenewal.blogspot.com/2009/11/paging-and-paying-dr-coca-cola.html" >"Health Care Renewal: Paging (and Paying) "Dr Coca-Cola""</a>. Hcrenewal.blogspot.com. November 9, 2009<span class="reference-accessdate">. Retrieved 2011-03-13</span>.</span><span title="ctx_ver=Z39.88-2004&rft.pub=Hcrenewal.blogspot.com&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.date=November+9%2C+2009&rft_id=http%3A%2F%2Fhcrenewal.blogspot.com%2F2009%2F11%2Fpaging-and-paying-dr-coca-cola.html&rft.btitle=Health+Care+Renewal%3A+Paging+%28and+Paying%29+%22Dr+Coca-Cola%22&rft.genre=book&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-cocacolaban-123"><span class="mw-cite-backlink"><b><a href="#cite_ref-cocacolaban_123-0">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="http://www.forbes.com/sites/andersonantunes/2012/08/01/bolivia-set-to-banish-coca-cola-to-mark-mayan-end-of-capitalism/" ><i>Bolivia Set To Banish Coca-Cola To Mark Mayan End Of Capitalism</i></a> at Forbes.com</span></li>
<li id="cite_note-NYT-124"><span class="mw-cite-backlink"><b><a href="#cite_ref-NYT_124-0">^</a></b></span> <span class="reference-text"><span class="citation news"><a href="Mark_Pendergrast" webstripperwas="http://en.wikipedia.org/wiki/Mark_Pendergrast" title="Mark Pendergrast">Mark Pendergrast</a> (15 August 1993). <a rel="nofollow" class="external text" href="http://www.nytimes.com/1993/08/15/business/viewpoints-a-brief-history-of-coca-colonization.html" >"Viewpoints; A Brief History of Coca-Colonization"</a>. <i><a href="The_New_York_Times" webstripperwas="http://en.wikipedia.org/wiki/The_New_York_Times" title="The New York Times">The New York Times</a></i>. p. 256<span class="reference-accessdate">. Retrieved 12 September 2012</span>.</span><span title="ctx_ver=Z39.88-2004&rft.pages=256&rft_id=http%3A%2F%2Fwww.nytimes.com%2F1993%2F08%2F15%2Fbusiness%2Fviewpoints-a-brief-history-of-coca-colonization.html&rft.atitle=Viewpoints%3B+A+Brief+History+of+Coca-Colonization&rft.genre=book&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.date=15+August+1993&rft.jtitle=The+New+York+Times&rft.aulast=Mark+Pendergrast&rft.btitle=Viewpoints%3B+A+Brief+History+of+Coca-Colonization&rft.au=Mark+Pendergrast&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-125"><span class="mw-cite-backlink"><b><a href="#cite_ref-125">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://www.wordspy.com/words/Coca-Colanization.asp" >"Word Spy — Coca-Colanization"</a>.</span><span title="ctx_ver=Z39.88-2004&rft_id=http%3A%2F%2Fwww.wordspy.com%2Fwords%2FCoca-Colanization.asp&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Word+Spy%26nbsp%3B%E2%80%94+Coca-Colanization&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-126"><span class="mw-cite-backlink"><b><a href="#cite_ref-126">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://www.inminds.co.uk/boycott-coca-cola.html" >"Boycott Israel Campaign page on Coca-Cola"</a><span class="reference-accessdate">. Retrieved 2007-08-03</span>.</span><span title="ctx_ver=Z39.88-2004&rft_id=http%3A%2F%2Fwww.inminds.co.uk%2Fboycott-coca-cola.html&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Boycott+Israel+Campaign+page+on+Coca-Cola&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-127"><span class="mw-cite-backlink"><b><a href="#cite_ref-127">^</a></b></span> <span class="reference-text"><span class="citation web">Orloff, Richard W. (January 2001) [Press Kit May 1996]. <a rel="nofollow" class="external text" href="http://www.jsc.nasa.gov/history/shuttle_pk/pk/Flight_077_STS-077_Press_Kit.pdf" >"Space Shuttle Mission STS-77"</a>. National Aeronautics and Space Administration<span class="reference-accessdate">. Retrieved June 13, 2009</span>.</span><span title="ctx_ver=Z39.88-2004&rft.aulast=Orloff&rft.aufirst=Richard+W.&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.btitle=Space+Shuttle+Mission+STS-77&rft_id=http%3A%2F%2Fwww.jsc.nasa.gov%2Fhistory%2Fshuttle_pk%2Fpk%2FFlight_077_STS-077_Press_Kit.pdf&rft.pub=National+Aeronautics+and+Space+Administration&rft.genre=book&rft.date=2001&rft.au=Orloff%2C+Richard+W.&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
<li id="cite_note-128"><span class="mw-cite-backlink"><b><a href="#cite_ref-128">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://www.joinred.com/partners/" >"(RED) Partners"</a>. <i>(RED)</i>. The ONE Campaign. 2012<span class="reference-accessdate">. Retrieved 14 October 2012</span>.</span><span title="ctx_ver=Z39.88-2004&rft.atitle=%28RED%29+Partners&rft.pub=The+ONE+Campaign&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.btitle=%28RED%29+Partners&rft_id=http%3A%2F%2Fwww.joinred.com%2Fpartners%2F&rft.jtitle=%28RED%29&rft.genre=book&rft.date=2012&rfr_id=info:sid/en.wikipedia.org:Coca-Cola" class="Z3988"><span style="display:none;"> </span></span></span></li>
</ol>
</div>
<h2> <span class="mw-headline" id="External_links">External links</span></h2>
<table class="metadata mbox-small plainlinks" style="border:1px solid #aaa; background-color:#f9f9f9;">
<tr>
<td class="mbox-image"><img alt="" src="upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/30px-Commons-logo.svg.png" webstripperwas="//upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/30px-Commons-logo.svg.png" width="30" height="40" srcset="//upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/45px-Commons-logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/59px-Commons-logo.svg.png 2x" /></td>
<td class="mbox-text plainlist" style="">Wikimedia Commons has media related to: <i><b><a href="http://commons.wikimedia.org/wiki/Category:Coca-Cola" class="extiw" title="commons:Category:Coca-Cola">Coca-Cola</a></b></i></td>
</tr>
</table>
<ul>
<li><span class="official website"><span class="url"><a rel="nofollow" class="external text" href="http://www.cocacola.com/" >Official website</a></span></span> (<span class="url"><a rel="nofollow" class="external text" href="http://coke.mobi/" >Mobile</a></span>)</li>
<li><a rel="nofollow" class="external text" href="http://www.archive.org/details/Coke_Commercial" >Kinescope of a live 1954 TV commercial for Coca-Cola (Internet Archive)</a></li>
<li><a rel="nofollow" class="external text" href="http://jipemania.com/coke" >Coca-Cola Advertising History</a></li>
<li><a rel="nofollow" class="external text" href="http://whistlemuseum.com/2012/03/15/coca-cola-cardboard-whistles-1910--1920-.aspx/" >Coca-Cola loud Ad. Cardboard Whistles and Bottles 1910 – 1920</a></li>
<li><a rel="nofollow" class="external text" href="http://www.life.com/gallery/60951/coca-cola-refreshing-memories" >Coca-Cola: Refreshing Memories</a> — slideshow by <i><a href="Life_magazine" webstripperwas="http://en.wikipedia.org/wiki/Life_magazine" title="Life magazine" class="mw-redirect">Life magazine</a></i></li>
<li><a rel="nofollow" class="external text" href="http://www.thecontourbottle.com/" >theContourBottle.com</a> Website dedicated to Earl R. Dean, the designer of Coca-Cola's contour bottle.</li>
<li><a rel="nofollow" class="external text" href="http://www.troutmansanders.com/11-19-2008/" >China Advisory: Avoiding the Wax Tadpole – Effective Chinese Language Trademark Strategy</a> Chinese language trademark for Coca-Cola</li>
</ul>
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<div class="noprint plainlinks hlist navbar mini">
<ul>
<li class="nv-view"><a href="Template3AVarieties_of_Coca-Cola" webstripperwas="http://en.wikipedia.org/wiki/Template:Varieties_of_Coca-Cola" title="Template:Varieties of Coca-Cola"><span title="View this template" style=";;background:none transparent;border:none;;">v</span></a></li>
<li class="nv-talk"><a href="Template_talk3AVarieties_of_Coca-Cola" webstripperwas="http://en.wikipedia.org/wiki/Template_talk:Varieties_of_Coca-Cola" title="Template talk:Varieties of Coca-Cola"><span title="Discuss this template" style=";;background:none transparent;border:none;;">t</span></a></li>
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<div style="font-size:110%;">Varieties of Coca-Cola</div>
</th>
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<tr style="height:2px;">
<td></td>
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<th scope="row" class="navbox-group">Regular</th>
<td class="navbox-list navbox-odd hlist" style="text-align:left;border-left-width:2px;border-left-style:solid;width:100%;padding:0px;">
<div style="padding:0em 0.25em;">
<ul>
<li><strong class="selflink">Coca-Cola</strong></li>
<li><a href="Mexican_Coke" webstripperwas="http://en.wikipedia.org/wiki/Mexican_Coke" title="Mexican Coke">Mexican Coke</a></li>
<li><a href="New_Coke" webstripperwas="http://en.wikipedia.org/wiki/New_Coke" title="New Coke">New Coke</a></li>
<li><a href="Caffeine-Free_Coca-Cola" webstripperwas="http://en.wikipedia.org/wiki/Caffeine-Free_Coca-Cola" title="Caffeine-Free Coca-Cola">Caffeine-Free Coca-Cola</a></li>
<li><a href="Coca-Cola_Cherry" webstripperwas="http://en.wikipedia.org/wiki/Coca-Cola_Cherry" title="Coca-Cola Cherry">Coca-Cola Cherry</a></li>
<li><a href="Coca-Cola_with_Lime" webstripperwas="http://en.wikipedia.org/wiki/Coca-Cola_with_Lime" title="Coca-Cola with Lime">Coca-Cola with Lime</a></li>
<li><a href="Coca-Cola_Vanilla" webstripperwas="http://en.wikipedia.org/wiki/Coca-Cola_Vanilla" title="Coca-Cola Vanilla">Coca-Cola Vanilla</a></li>
<li><a href="Coca-Cola_Citra" webstripperwas="http://en.wikipedia.org/wiki/Coca-Cola_Citra" title="Coca-Cola Citra">Coca-Cola Citra</a></li>
<li><a href="Coca-Cola_Black_Cherry_Vanilla" webstripperwas="http://en.wikipedia.org/wiki/Coca-Cola_Black_Cherry_Vanilla" title="Coca-Cola Black Cherry Vanilla">Coca-Cola Black Cherry Vanilla</a></li>
<li><a href="Coca-Cola_Bl$C4$81K" webstripperwas="http://en.wikipedia.org/wiki/Coca-Cola_Bl%C4%81K" title="Coca-Cola BlāK">Coca-Cola BlāK</a></li>
<li><a href="Coca-Cola_with_Lemon" webstripperwas="http://en.wikipedia.org/wiki/Coca-Cola_with_Lemon" title="Coca-Cola with Lemon">Coca-Cola with Lemon</a></li>
<li><a href="Coca-Cola_Raspberry" webstripperwas="http://en.wikipedia.org/wiki/Coca-Cola_Raspberry" title="Coca-Cola Raspberry">Coca-Cola Raspberry</a></li>
<li><a href="Coca-Cola_Orange" webstripperwas="http://en.wikipedia.org/wiki/Coca-Cola_Orange" title="Coca-Cola Orange">Coca-Cola Orange</a></li>
</ul>
</div>
</td>
</tr>
<tr style="height:2px;">
<td></td>
</tr>
<tr>
<th scope="row" class="navbox-group">Low-calorie</th>
<td class="navbox-list navbox-even hlist" style="text-align:left;border-left-width:2px;border-left-style:solid;width:100%;padding:0px;">
<div style="padding:0em 0.25em;">
<ul>
<li><a href="Diet_Coke" webstripperwas="http://en.wikipedia.org/wiki/Diet_Coke" title="Diet Coke">Diet Coke/Coke Light</a></li>
<li><a href="Coca-Cola_C2" webstripperwas="http://en.wikipedia.org/wiki/Coca-Cola_C2" title="Coca-Cola C2">Coca-Cola C2</a></li>
<li><a href="Coca-Cola_Zero" webstripperwas="http://en.wikipedia.org/wiki/Coca-Cola_Zero" title="Coca-Cola Zero">Coca-Cola Zero</a></li>
<li><a href="Coca-Cola_Zero" webstripperwas="http://en.wikipedia.org/wiki/Coca-Cola_Zero" title="Coca-Cola Zero">Coca-Cola Cherry Zero</a></li>
<li><a href="Coca-Cola_Light_Sango" webstripperwas="http://en.wikipedia.org/wiki/Coca-Cola_Light_Sango" title="Coca-Cola Light Sango">Coca-Cola Light Sango</a></li>
<li><a href="Coca-Cola_Cherry" webstripperwas="http://en.wikipedia.org/wiki/Coca-Cola_Cherry" title="Coca-Cola Cherry">Diet Coca-Cola Cherry</a></li>
<li><a href="Diet_Coke_Plus" webstripperwas="http://en.wikipedia.org/wiki/Diet_Coke_Plus" title="Diet Coke Plus">Diet Coke Plus</a></li>
</ul>
</div>
</td>
</tr>
</table>
</td>
</tr>
</table>
<table cellspacing="0" class="navbox" style="border-spacing:0;">
<tr>
<td style="padding:2px;">
<table cellspacing="0" class="nowraplinks collapsible collapsed navbox-inner" style="border-spacing:0;background:transparent;color:inherit;">
<tr>
<th scope="col" class="navbox-title" colspan="3" style="background:#D00000;color:white;;">
<div class="noprint plainlinks hlist navbar mini">
<ul>
<li class="nv-view"><a href="Template3ACoca-Cola" webstripperwas="http://en.wikipedia.org/wiki/Template:Coca-Cola" title="Template:Coca-Cola"><span title="View this template" style="background:#D00000;color:white;;;background:none transparent;border:none;;">v</span></a></li>
<li class="nv-talk"><a href="http://en.wikipedia.org/w/index.php?title=Template_talk:Coca-Cola&action=edit&redlink=1" class="new" title="Template talk:Coca-Cola (page does not exist)"><span title="Discuss this template" style="background:#D00000;color:white;;;background:none transparent;border:none;;">t</span></a></li>
<li class="nv-edit"><a class="external text" href="http://en.wikipedia.org/w/index.php?title=Template:Coca-Cola&action=edit" ><span title="Edit this template" style="background:#D00000;color:white;;;background:none transparent;border:none;;">e</span></a></li>
</ul>
</div>
<div style="font-size:110%;"><a href="List_of_Coca-Cola_brands" webstripperwas="http://en.wikipedia.org/wiki/List_of_Coca-Cola_brands" title="List of Coca-Cola brands"><span style="color:white;">Coca-Cola</span></a></div>
</th>
</tr>
<tr style="height:2px;">
<td></td>
</tr>
<tr>
<th scope="row" class="navbox-group" style="background:#D00000;color:white;;">Brands</th>
<td class="navbox-list navbox-odd hlist" style="text-align:left;border-left-width:2px;border-left-style:solid;width:100%;padding:0px;">
<div style="padding:0em 0.25em;"></div>
<table cellspacing="0" class="nowraplinks navbox-subgroup" style="border-spacing:0;">
<tr>
<th scope="row" class="navbox-group" style="padding-left:0em;padding-right:0em;;">
<div style="padding:0em 0.75em;">Sodas</div>
</th>
<td class="navbox-list navbox-odd" style="text-align:left;border-left-width:2px;border-left-style:solid;width:100%;padding:0px;">
<div style="padding:0em 0.25em;">
<ul>
<li><a href="Ambasa" webstripperwas="http://en.wikipedia.org/wiki/Ambasa" title="Ambasa">Ambasa</a></li>
<li><a href="Ameyal" webstripperwas="http://en.wikipedia.org/wiki/Ameyal" title="Ameyal">Ameyal</a></li>
<li><a href="Barq$27s" webstripperwas="http://en.wikipedia.org/wiki/Barq%27s" title="Barq's">Barq's</a></li>
<li><a href="Beat_(soda)" webstripperwas="http://en.wikipedia.org/wiki/Beat_(soda)" title="Beat (soda)">Beat</a></li>
<li><a href="Beverly_(drink)" webstripperwas="http://en.wikipedia.org/wiki/Beverly_(drink)" title="Beverly (drink)">Beverly</a></li>
<li><a href="Julmust" webstripperwas="http://en.wikipedia.org/wiki/Julmust" title="Julmust">Bjäre Julmust</a></li>
<li><a href="Chinotto_(soft_drink)" webstripperwas="http://en.wikipedia.org/wiki/Chinotto_(soft_drink)" title="Chinotto (soft drink)">Chinotto</a></li>
<li><a href="Citra_(India)" webstripperwas="http://en.wikipedia.org/wiki/Citra_(India)" title="Citra (India)">Citra</a></li>
<li><strong class="selflink">Coca-Cola</strong></li>
<li><a href="Fanta" webstripperwas="http://en.wikipedia.org/wiki/Fanta" title="Fanta">Fanta</a></li>
<li><a href="Fioravanti_(soft_drink)" webstripperwas="http://en.wikipedia.org/wiki/Fioravanti_(soft_drink)" title="Fioravanti (soft drink)">Fioravanti</a></li>
<li><a href="Fresca" webstripperwas="http://en.wikipedia.org/wiki/Fresca" title="Fresca">Fresca</a></li>
<li><a href="Fruktime" webstripperwas="http://en.wikipedia.org/wiki/Fruktime" title="Fruktime">Fruktime</a></li>
<li><a href="Frutonic" webstripperwas="http://en.wikipedia.org/wiki/Frutonic" title="Frutonic">Frutonic</a></li>
<li><a href="Gold_Spot" webstripperwas="http://en.wikipedia.org/wiki/Gold_Spot" title="Gold Spot">Gold Spot</a></li>
<li><a href="Hit_(drink)" webstripperwas="http://en.wikipedia.org/wiki/Hit_(drink)" title="Hit (drink)">Hit</a></li>
<li><a href="Inca_Kola" webstripperwas="http://en.wikipedia.org/wiki/Inca_Kola" title="Inca Kola">Inca Kola</a></li>
<li><a href="Jaz_Cola" webstripperwas="http://en.wikipedia.org/wiki/Jaz_Cola" title="Jaz Cola" class="mw-redirect">Jaz Cola</a></li>
<li><a href="Joya_(drink)" webstripperwas="http://en.wikipedia.org/wiki/Joya_(drink)" title="Joya (drink)">Joya</a></li>
<li><a href="Kinley" webstripperwas="http://en.wikipedia.org/wiki/Kinley" title="Kinley">Kinley</a></li>
<li><a href="Kola_Inglesa" webstripperwas="http://en.wikipedia.org/wiki/Kola_Inglesa" title="Kola Inglesa">Kola Inglesa</a></li>
<li><a href="Krest" webstripperwas="http://en.wikipedia.org/wiki/Krest" title="Krest">Krest</a></li>
<li><a href="Lemon_$26_Paeroa" webstripperwas="http://en.wikipedia.org/wiki/Lemon_%26_Paeroa" title="Lemon & Paeroa">Lemon & Paeroa</a></li>
<li><a href="Lift_(soft_drink)" webstripperwas="http://en.wikipedia.org/wiki/Lift_(soft_drink)" title="Lift (soft drink)">Lift</a></li>
<li><a href="Lilt" webstripperwas="http://en.wikipedia.org/wiki/Lilt" title="Lilt">Lilt</a></li>
<li><a href="Limca" webstripperwas="http://en.wikipedia.org/wiki/Limca" title="Limca">Limca</a></li>
<li><a href="Mare_Rosso" webstripperwas="http://en.wikipedia.org/wiki/Mare_Rosso" title="Mare Rosso">Mare Rosso</a></li>
<li><a href="Mello_Yello" webstripperwas="http://en.wikipedia.org/wiki/Mello_Yello" title="Mello Yello">Mello Yello</a></li>
<li><a href="Mezzo_Mix" webstripperwas="http://en.wikipedia.org/wiki/Mezzo_Mix" title="Mezzo Mix">Mezzo Mix</a></li>
<li><a href="Pibb_Xtra" webstripperwas="http://en.wikipedia.org/wiki/Pibb_Xtra" title="Pibb Xtra">Mr. Pibb</a></li>
<li><a href="Nordic_Mist" webstripperwas="http://en.wikipedia.org/wiki/Nordic_Mist" title="Nordic Mist">Nordic Mist</a></li>
<li><a href="OK_Soda" webstripperwas="http://en.wikipedia.org/wiki/OK_Soda" title="OK Soda">OK Soda</a></li>
<li><a href="Portello_(soft_drink)" webstripperwas="http://en.wikipedia.org/wiki/Portello_(soft_drink)" title="Portello (soft drink)">Portello</a></li>
<li><a href="Quatro_(beverage)" webstripperwas="http://en.wikipedia.org/wiki/Quatro_(beverage)" title="Quatro (beverage)">Quatro</a></li>
<li><a href="Quwat_Jabal" webstripperwas="http://en.wikipedia.org/wiki/Quwat_Jabal" title="Quwat Jabal">Quwat Jabal</a></li>
<li><a href="Ramblin$27_Root_Beer" webstripperwas="http://en.wikipedia.org/wiki/Ramblin%27_Root_Beer" title="Ramblin' Root Beer">Ramblin' Root Beer</a></li>
<li><a href="RimZim" webstripperwas="http://en.wikipedia.org/wiki/RimZim" title="RimZim">RimZim</a></li>
<li><a href="Red_Flash" webstripperwas="http://en.wikipedia.org/wiki/Red_Flash" title="Red Flash">Red Flash</a></li>
<li><a href="Royal_Tru" webstripperwas="http://en.wikipedia.org/wiki/Royal_Tru" title="Royal Tru">Royal Tru</a></li>
<li><a href="Santiba" webstripperwas="http://en.wikipedia.org/wiki/Santiba" title="Santiba">Santiba</a></li>
<li><a href="Sarsi_(drink)" webstripperwas="http://en.wikipedia.org/wiki/Sarsi_(drink)" title="Sarsi (drink)">Sarsi</a></li>
<li><a href="Seagram" webstripperwas="http://en.wikipedia.org/wiki/Seagram" title="Seagram">Seagram's</a></li>
<li><a href="Senzao" webstripperwas="http://en.wikipedia.org/wiki/Senzao" title="Senzao">Senzao</a></li>
<li><a href="Smart_(drink)" webstripperwas="http://en.wikipedia.org/wiki/Smart_(drink)" title="Smart (drink)">Smart</a></li>
<li><a href="Sparkle_(drink)" webstripperwas="http://en.wikipedia.org/wiki/Sparkle_(drink)" title="Sparkle (drink)">Sparkle</a></li>
<li><a href="Sparletta" webstripperwas="http://en.wikipedia.org/wiki/Sparletta" title="Sparletta">Sparletta</a></li>
<li><a href="Sprite_(soft_drink)" webstripperwas="http://en.wikipedia.org/wiki/Sprite_(soft_drink)" title="Sprite (soft drink)">Sprite</a></li>
<li><a href="Stoney_(drink)" webstripperwas="http://en.wikipedia.org/wiki/Stoney_(drink)" title="Stoney (drink)">Stoney</a></li>
<li><a href="Surge_(soft_drink)" webstripperwas="http://en.wikipedia.org/wiki/Surge_(soft_drink)" title="Surge (soft drink)">Surge</a></li>
<li><a href="Tab_(soft_drink)" webstripperwas="http://en.wikipedia.org/wiki/Tab_(soft_drink)" title="Tab (soft drink)">Tab</a></li>
<li><a href="Tanora" webstripperwas="http://en.wikipedia.org/wiki/Tanora" title="Tanora">Tanora</a></li>
<li><a href="Thums_Up" webstripperwas="http://en.wikipedia.org/wiki/Thums_Up" title="Thums Up">Thums Up</a></li>
<li><a href="Tiky" webstripperwas="http://en.wikipedia.org/wiki/Tiky" title="Tiky">Tiky</a></li>
<li><a href="Urge_(soft_drink)" webstripperwas="http://en.wikipedia.org/wiki/Urge_(soft_drink)" title="Urge (soft drink)">Urge</a></li>
<li><a href="Vault_(soft_drink)" webstripperwas="http://en.wikipedia.org/wiki/Vault_(soft_drink)" title="Vault (soft drink)">Vault</a></li>
<li><a href="VegitaBeta" webstripperwas="http://en.wikipedia.org/wiki/VegitaBeta" title="VegitaBeta">VegitaBeta</a></li>
<li><a href="Victoria_(soda)" webstripperwas="http://en.wikipedia.org/wiki/Victoria_(soda)" title="Victoria (soda)">Victoria</a></li>
<li><a href="Yoli" webstripperwas="http://en.wikipedia.org/wiki/Yoli" title="Yoli">Yoli</a></li>
</ul>
</div>
</td>
</tr>
<tr style="height:2px;">
<td></td>
</tr>
<tr>
<th scope="row" class="navbox-group" style="padding-left:0em;padding-right:0em;;">
<div style="padding:0em 0.75em;">Juices & teas</div>
</th>
<td class="navbox-list navbox-even" style="text-align:left;border-left-width:2px;border-left-style:solid;width:100%;padding:0px;">
<div style="padding:0em 0.25em;">
<ul>
<li><a href="Ayataka" webstripperwas="http://en.wikipedia.org/wiki/Ayataka" title="Ayataka">Ayataka</a></li>
<li><a href="Cappy_(juice)" webstripperwas="http://en.wikipedia.org/wiki/Cappy_(juice)" title="Cappy (juice)">Cappy</a></li>
<li><a href="Capri_Sun" webstripperwas="http://en.wikipedia.org/wiki/Capri_Sun" title="Capri Sun">Capri Sun</a></li>
<li><a href="Cepita" webstripperwas="http://en.wikipedia.org/wiki/Cepita" title="Cepita">Cepita</a></li>
<li><a href="Delaware_Punch" webstripperwas="http://en.wikipedia.org/wiki/Delaware_Punch" title="Delaware Punch">Delaware Punch</a></li>
<li><a href="Enviga" webstripperwas="http://en.wikipedia.org/wiki/Enviga" title="Enviga">Enviga</a></li>
<li><a href="Far_Coast" webstripperwas="http://en.wikipedia.org/wiki/Far_Coast" title="Far Coast">Far Coast</a></li>
<li><a href="Five_Alive" webstripperwas="http://en.wikipedia.org/wiki/Five_Alive" title="Five Alive">Five Alive</a></li>
<li><a href="Fruitopia" webstripperwas="http://en.wikipedia.org/wiki/Fruitopia" title="Fruitopia">Fruitopia</a></li>
<li><a href="Frutonic" webstripperwas="http://en.wikipedia.org/wiki/Frutonic" title="Frutonic">Frutonic</a></li>
<li><a href="Fuze_Beverage" webstripperwas="http://en.wikipedia.org/wiki/Fuze_Beverage" title="Fuze Beverage">Fuze</a></li>
<li><a href="Energy_Brands" webstripperwas="http://en.wikipedia.org/wiki/Energy_Brands" title="Energy Brands">Glaceau</a></li>
<li><a href="Gold_Peak_Tea" webstripperwas="http://en.wikipedia.org/wiki/Gold_Peak_Tea" title="Gold Peak Tea">Gold Peak</a></li>
<li><a href="Hajime" webstripperwas="http://en.wikipedia.org/wiki/Hajime" title="Hajime">Hajime</a></li>
<li><a href="Hi-C" webstripperwas="http://en.wikipedia.org/wiki/Hi-C" title="Hi-C">Hi-C</a></li>
<li><a href="Honest_Tea" webstripperwas="http://en.wikipedia.org/wiki/Honest_Tea" title="Honest Tea">Honest Tea</a></li>
<li><a href="Innocent_Drinks" webstripperwas="http://en.wikipedia.org/wiki/Innocent_Drinks" title="Innocent Drinks">Innocent</a></li>
<li><a href="Maaza" webstripperwas="http://en.wikipedia.org/wiki/Maaza" title="Maaza">Maaza</a></li>
<li><a href="Matte_Le$C3$A3o" webstripperwas="http://en.wikipedia.org/wiki/Matte_Le%C3%A3o" title="Matte Leão">Matte Leão</a></li>
<li><a href="Minute_Maid" webstripperwas="http://en.wikipedia.org/wiki/Minute_Maid" title="Minute Maid">Minute Maid</a></li>
<li><a href="Nestea" webstripperwas="http://en.wikipedia.org/wiki/Nestea" title="Nestea">Nestea</a></li>
<li><a href="Oasis_(drink)" webstripperwas="http://en.wikipedia.org/wiki/Oasis_(drink)" title="Oasis (drink)">Oasis</a></li>
<li><a href="Odwalla" webstripperwas="http://en.wikipedia.org/wiki/Odwalla" title="Odwalla">Odwalla</a></li>
<li><a href="Qoo" webstripperwas="http://en.wikipedia.org/wiki/Qoo" title="Qoo">Qoo</a></li>
<li><a href="Royal_Tru" webstripperwas="http://en.wikipedia.org/wiki/Royal_Tru" title="Royal Tru">Royal Tru</a></li>
<li><a href="Simply_Orange" webstripperwas="http://en.wikipedia.org/wiki/Simply_Orange" title="Simply Orange">Simply</a></li>
<li><a href="Sokenbicha" webstripperwas="http://en.wikipedia.org/wiki/Sokenbicha" title="Sokenbicha">Sokenbicha</a></li>
<li><a href="Sparkle_(drink)" webstripperwas="http://en.wikipedia.org/wiki/Sparkle_(drink)" title="Sparkle (drink)">Sparkle</a></li>
<li><a href="Tum-E_Yummies" webstripperwas="http://en.wikipedia.org/wiki/Tum-E_Yummies" title="Tum-E Yummies">Tum-E Yummies</a></li>
<li><a href="Vitamin_Water" webstripperwas="http://en.wikipedia.org/wiki/Vitamin_Water" title="Vitamin Water" class="mw-redirect">Vitamin Water</a></li>
</ul>
</div>
</td>
</tr>
<tr style="height:2px;">
<td></td>
</tr>
<tr>
<th scope="row" class="navbox-group" style="padding-left:0em;padding-right:0em;;">
<div style="padding:0em 0.75em;">Energy &<br />
sports drinks</div>
</th>
<td class="navbox-list navbox-odd" style="text-align:left;border-left-width:2px;border-left-style:solid;width:100%;padding:0px;">
<div style="padding:0em 0.25em;">
<ul>
<li><a href="Aquarius_(sports_drink)" webstripperwas="http://en.wikipedia.org/wiki/Aquarius_(sports_drink)" title="Aquarius (sports drink)">Aquarius</a></li>
<li><a href="BPM_Energy" webstripperwas="http://en.wikipedia.org/wiki/BPM_Energy" title="BPM Energy">BPM Energy</a></li>
<li><a href="Burn_(energy_drink)" webstripperwas="http://en.wikipedia.org/wiki/Burn_(energy_drink)" title="Burn (energy drink)">Burn</a></li>
<li><a href="Full_Throttle_(drink)" webstripperwas="http://en.wikipedia.org/wiki/Full_Throttle_(drink)" title="Full Throttle (drink)">Full Throttle</a></li>
<li><a href="Gladiator_(energy_drink)" webstripperwas="http://en.wikipedia.org/wiki/Gladiator_(energy_drink)" title="Gladiator (energy drink)">Gladiator</a></li>
<li><a href="Mother_(energy_drink)" webstripperwas="http://en.wikipedia.org/wiki/Mother_(energy_drink)" title="Mother (energy drink)">Mother</a></li>
<li><a href="NOS_(drink)" webstripperwas="http://en.wikipedia.org/wiki/NOS_(drink)" title="NOS (drink)">NOS</a></li>
<li><a href="Powerade" webstripperwas="http://en.wikipedia.org/wiki/Powerade" title="Powerade">Powerade</a></li>
<li><a href="Relentless_(drink)" webstripperwas="http://en.wikipedia.org/wiki/Relentless_(drink)" title="Relentless (drink)">Relentless</a></li>
<li><a href="Rockstar_(drink)" webstripperwas="http://en.wikipedia.org/wiki/Rockstar_(drink)" title="Rockstar (drink)">Rockstar</a></li>
</ul>
</div>
</td>
</tr>
<tr style="height:2px;">
<td></td>
</tr>
<tr>
<th scope="row" class="navbox-group" style="padding-left:0em;padding-right:0em;;">
<div style="padding:0em 0.75em;">Bottled water</div>
</th>
<td class="navbox-list navbox-even" style="text-align:left;border-left-width:2px;border-left-style:solid;width:100%;padding:0px;">