feat: add pre-flight check, customer discovery phase, and staged financials#2
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ferdinandobons merged 5 commits intoJun 9, 2026
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Jun 9, 2026
Follow-up to #2: align phase counts (8 numbered phases + pre-flight + customer discovery), fix Phase 0.5 saving files before the project directory exists, close the 3/5 interview gate threshold gap, align Fast Track interview minimums (5 full / 3 fast) between SKILL.md and customer-interview.md, restore the 'Field definitions' header in output-guidelines.md, and make the interview gate explicitly deferrable with stated consequences (Stage A financials, dashboard note, playbook experiment #1) so the one-afternoon flow stays intact. Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>
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Merged — thank you, this is a great contribution. The validation-first direction (pre-flight check, customer discovery gate, staged financials) fits the skill's radical-honesty philosophy perfectly. A few follow-up adjustments landed on main right after the merge (4a60fbe, a61e2bd):
SKILL.md was also brought back under the 500-line limit after the additions (intake questions and phase output specs moved to references/). Thanks again! |
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What this PR does
Addresses three structural weaknesses in the startup-design skill for founders who want to validate an idea before investing heavily in brand, product, and financial planning.
Changes
1. Phase 0.5 — Pre-Flight Check (new)
A fast 5-minute sanity check before intake. Runs 3 searches to surface: dominant incumbents, prior failures of similar ideas, and obvious regulatory blockers. Gives the founder critical context before the process starts. Always runs, even in Fast Track.
2. Phase 3.7 — Customer Discovery (new)
Inserts real customer interviews between the Research Gate and Strategy — exactly where they belong. Includes an Interview Gate (analogous to the Research Gate) that pauses the process if fewer than 3/5 interviewees confirm the problem. Prevents investing in brand, product, and financials before validating the problem is real.
3. Phase 7 — Two-stage financial model (updated)
Splits projections into Stage A (Assumption-Based, default) and Stage B (Evidence-Based, when interviews produce willingness-to-pay signals). Every financial file now declares its stage explicitly, so the founder always knows how much to trust the numbers.
4. New reference file:
customer-interview.mdFull interview protocol: who to interview, how to find them, 25-30 min question structure, notes template, cross-interview synthesis guide, and go/no-go criteria. Based on Rob Fitzpatrick's Mom Test principles.
5. Updated
output-guidelines.mdFinal Assessment Dashboard now includes two new fields: Customer Interviews (count + confirmation rate) and Financial Stage (A or B).
Why these changes
The original skill is excellent at designing a startup but optimized for thoroughness over speed-to-validation. A founder with a raw idea risks spending hours on brand identity and detailed financial projections before ever speaking to a potential customer. These changes insert two explicit validation gates (research + interviews) before the expensive phases, and make the financial model honest about its reliability.
Files changed
startup-design/SKILL.md— updated flow, new phases 0.5 and 3.7, updated phase 7startup-design/references/output-guidelines.md— updated dashboardstartup-design/references/customer-interview.md— new file.claude-plugin/marketplace.json— version bump to 1.8.0