SEO quick wins: sitemap, critical CSS, llms.txt, AI bot rules, schema fix

- Add /privacy to sitemap.xml
- Inline critical CSS to prevent white flash (FOUC)
- Create llms.txt for AI search visibility
- Add explicit AI bot rules to robots.txt (GPTBot, ClaudeBot, etc.)
- Change /blog schema from WebPage to CollectionPage
- Add navigation links to homepage noscript fallback
- Use GITHUB_ORG_URL constant instead of hardcoded string

Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>

Author: gmoon

index.html

@@ -6,6 +6,7 @@
     <title>Forkzero — AI-First Developer Tooling</title>
     <meta name="description" content="Forkzero builds tools for the human-agent era. Lattice, Team of Rivals, s3proxy." />
     <link rel="icon" type="image/svg+xml" href="data:image/svg+xml,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 32 32'><text y='28' font-size='28'>⬡</text></svg>" />
+    <style>body{margin:0;background:hsl(220,40%,10%);color:hsl(220,80%,95%);font-family:system-ui,sans-serif}</style>
     <link rel="preconnect" href="https://fonts.googleapis.com" />
     <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin />
     <link href="https://fonts.googleapis.com/css2?family=Outfit:wght@200;300&display=swap" rel="stylesheet" />

public/llms.txt

@@ -0,0 +1,35 @@
+# Forkzero
+
+> Forkzero builds developer tools for AI-native teams.
+
+## Lattice
+
+Lattice is a knowledge coordination protocol that captures the research, decisions, and requirements behind your code in a Git-native knowledge graph. Any collaborator — human or AI — picks up where the last one left off.
+
+- Open source, free to use
+- Plain YAML files in Git — no database, no SaaS dependency
+- Connects four layers: sources (research), theses (strategy), requirements (specs), implementations (code)
+- Automatic drift detection when upstream knowledge changes
+- Works on macOS, Linux, and Windows
+
+### Install
+
+curl -fsSL https://forkzero.ai/lattice/install.sh | sh
+
+### Key pages
+
+- Homepage: https://forkzero.ai
+- Getting Started: https://forkzero.ai/getting-started
+- Blog: https://forkzero.ai/blog
+- GitHub: https://github.com/forkzero/lattice
+- Live Dashboard: https://forkzero.ai/reader?url=https://forkzero.github.io/lattice/lattice-data.json
+
+## Other Projects
+
+- **Team of Rivals**: Multi-agent debate system (private beta)
+- **s3proxy**: Streaming S3 proxy for pre-signed URL workflows (production, v3.x)
+
+## Contact
+
+- GitHub: https://github.com/forkzero
+- Privacy: privacy@forkzero.ai

public/robots.txt

@@ -1,4 +1,16 @@
 User-agent: *
 Allow: /
 
+User-agent: GPTBot
+Allow: /
+
+User-agent: ClaudeBot
+Allow: /
+
+User-agent: PerplexityBot
+Allow: /
+
+User-agent: Google-Extended
+Allow: /
+
 Sitemap: https://forkzero.ai/sitemap.xml

scripts/prerender.ts

@@ -11,7 +11,7 @@ import { readFileSync, writeFileSync, mkdirSync, existsSync } from 'fs'
 import { join } from 'path'
 import { blogPosts } from '../src/data/blog-posts.js'
 import { projects } from '../src/data/projects.js'
-import { INSTALL_CMD, GITHUB_REPO_URL } from '../src/constants.js'
+import { INSTALL_CMD, GITHUB_REPO_URL, GITHUB_ORG_URL } from '../src/constants.js'
 
 const distDir = join(import.meta.dirname, '..', 'dist')
 const template = readFileSync(join(distDir, 'index.html'), 'utf-8')
@@ -145,6 +145,7 @@ const sitemapUrls: { loc: string; lastmod: string }[] = [
     loc: `https://forkzero.ai/blog/${post.slug}`,
     lastmod: post.date,
   })),
+  { loc: 'https://forkzero.ai/privacy', lastmod: today },
 ]
 
 const sitemapXml = [
@@ -180,6 +181,7 @@ function buildNoscript(route: RouteMeta): string | null {
         `</ul>`,
         `<h2>Projects</h2>`,
         `<ul>${projectList}</ul>`,
+        `<nav><p><a href="/getting-started">Get Started</a> · <a href="/blog">Blog</a> · <a href="/privacy">Privacy</a></p></nav>`,
       ].join(''),
     )
   }
@@ -248,7 +250,7 @@ function buildJsonLd(route: RouteMeta): string {
         '@type': 'ImageObject',
         url: 'https://forkzero.ai/logo.svg',
       },
-      sameAs: ['https://github.com/forkzero'],
+      sameAs: [GITHUB_ORG_URL],
       description:
         'Forkzero builds developer tools for AI-native teams. Lattice captures research, decisions, and requirements in a Git-native knowledge graph.',
     })
@@ -278,7 +280,7 @@ function buildJsonLd(route: RouteMeta): string {
   if (route.path === '/blog') {
     schemas.push({
       '@context': 'https://schema.org',
-      '@type': 'WebPage',
+      '@type': 'CollectionPage',
       name: 'Blog — Forkzero',
       description: route.description,
       url: route.canonical,