User-Funnel-KPI-Analysis/kpi_dashboard.html at main · gaurisharan650/User-Funnel-KPI-Analysis · GitHub

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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="UTF-8"/>
<meta name="viewport" content="width=device-width, initial-scale=1.0"/>
<title>User Funnel & KPI Performance Dashboard</title>
<script src="https://cdnjs.cloudflare.com/ajax/libs/Chart.js/4.4.1/chart.umd.js"></script>
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</head>
<body>

<header>
  <h1>📊 User Funnel & KPI Performance Analysis</h1>
  <p>Analyzed 4,715 user activity records across 5 funnel stages | January – March 2024</p>
  <div class="badges">
    <span class="badge">SQL · MySQL</span>
    <span class="badge">4,715 Records</span>
    <span class="badge">1,800 Users</span>
    <span class="badge">5 Funnel Stages</span>
    <span class="badge">10 Products</span>
  </div>
</header>

<div class="container">

  <!-- KPI Cards -->
  <div class="kpi-grid">
    <div class="kpi-card"><div class="kpi-label">Total Users</div><div class="kpi-value">1,800</div><div class="kpi-sub">unique users</div></div>
    <div class="kpi-card"><div class="kpi-label">Total Events</div><div class="kpi-value">4,715</div><div class="kpi-sub">activity records</div></div>
    <div class="kpi-card"><div class="kpi-label">Overall Conversion</div><div class="kpi-value">35.0%</div><div class="kpi-sub">visit → purchase</div></div>
    <div class="kpi-card"><div class="kpi-label">Avg Session</div><div class="kpi-value">456s</div><div class="kpi-sub">avg duration</div></div>
    <div class="kpi-card"><div class="kpi-label">Avg Page Views</div><div class="kpi-value">7.9</div><div class="kpi-sub">per session</div></div>
    <div class="kpi-card" style="border-top-color:#27ae60"><div class="kpi-label">Returning Users</div><div class="kpi-value">49.8%</div><div class="kpi-sub">of all users</div></div>
  </div>

  <!-- Funnel + Conversion -->
  <div class="charts-grid">

    <div class="chart-card">
      <div class="chart-title">🔻 Funnel Drop-off Analysis</div>
      <table class="stage-table">
        <thead><tr><th>Stage</th><th>Users</th><th>Drop-off</th><th>Volume</th></tr></thead>
        <tbody>
          <tr><td>Visit</td><td>1,800</td><td>—</td><td><span class="bar-inline" style="width:140px;background:#2E86C1"></span></td></tr>
          <tr><td>Signup</td><td>1,441</td><td class="drop-ok">↓ 19.9%</td><td><span class="bar-inline" style="width:112px;background:#27ae60"></span></td></tr>
          <tr><td>Add to Cart</td><td>1,134</td><td class="drop-ok">↓ 21.3%</td><td><span class="bar-inline" style="width:88px;background:#f39c12"></span></td></tr>
          <tr><td>Checkout</td><td>828</td><td class="drop-warn">↓ 27.0% ⚠</td><td><span class="bar-inline" style="width:64px;background:#e67e22"></span></td></tr>
          <tr><td>Purchase</td><td>630</td><td class="drop-warn">↓ 23.9%</td><td><span class="bar-inline" style="width:49px;background:#c0392b"></span></td></tr>
        </tbody>
      </table>
      <div class="insight"><strong>⚠ Key Insight</strong>Biggest drop-off occurs at Add to Cart → Checkout (27.0%). This is the primary optimization target — possible causes: unexpected costs, long forms, or payment friction.</div>
    </div>

    <div class="chart-card">
      <div class="chart-title">🎯 Step-to-Step Conversion Rates</div>
      <div class="chart-wrap" style="height:260px"><canvas id="convChart"></canvas></div>
      <div class="insight"><strong>✅ Best Step</strong>Signup → Add to Cart conversion is strongest at 78.7%. Visit → Signup at 80.1% also performs well, showing effective onboarding.</div>
    </div>

  </div>

  <div class="charts-grid">

    <div class="chart-card">
      <div class="chart-title">🏆 Product Interactions (Top 10)</div>
      <div class="chart-wrap" style="height:320px"><canvas id="productChart"></canvas></div>
    </div>

    <div class="chart-card">
      <div class="chart-title">📱 Users by Device Type</div>
      <div class="chart-wrap" style="height:320px"><canvas id="deviceChart"></canvas></div>
      <div class="insight"><strong>📱 Mobile Dominant</strong>Mobile accounts for the largest user share. Optimizing the checkout flow for mobile could directly address the highest drop-off stage.</div>
    </div>

  </div>

  <div class="charts-grid">

    <div class="chart-card">
      <div class="chart-title">🌍 Funnel Completion by Region</div>
      <div class="chart-wrap" style="height:280px"><canvas id="regionChart"></canvas></div>
    </div>

    <div class="chart-card">
      <div class="chart-title">👥 Users by Age Group</div>
      <div class="chart-wrap" style="height:280px"><canvas id="ageChart"></canvas></div>
      <div class="insight"><strong>🎯 Core Segment</strong>The 25–34 age group is the most active cohort. Tailoring checkout UX and offers for this segment can improve overall conversion.</div>
    </div>

  </div>

</div>

<footer>Built by <strong>Gauri Sharan</strong> · User Funnel & KPI Performance Analysis · SQL + HTML/Chart.js</footer>

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</html>