Copilot Max announcement + revise AI credit details for individual plans (#61146)

Co-authored-by: Anne-Marie <102995847+am-stead@users.noreply.github.com>

Author: myarb

content/copilot/concepts/billing/usage-based-billing-for-individuals.md

@@ -43,12 +43,23 @@ Code completions and {% data variables.copilot.next_edit_suggestions %} are **no
 
 ## How do {% data variables.product.prodname_ai_credits_short %} work?
 
-Each {% data variables.product.prodname_copilot_short %} individual plan subscription includes a monthly {% data variables.product.prodname_ai_credits_short %} allowance:
+Each {% data variables.product.prodname_copilot_short %} individual plan subscription includes a monthly {% data variables.product.prodname_ai_credits_short %} allowance.
 
-| Plan | Total {% data variables.product.prodname_ai_credits_short %} per month |
-| --- | --- |
-| {% data variables.copilot.copilot_pro_short %} | {% data variables.copilot.ai_credits_per_user_pro %} |
-| {% data variables.copilot.copilot_pro_plus_short %} | {% data variables.copilot.ai_credits_per_user_pro_plus %} |
+**Base credits** are included with your plan subscription each month. These match with your subscription price and they never change.
+
+Each plan currently also includes a **flex allotment**. This in an additional monthly amount on top of your base credits. The flex allotment is a variable part of your included usage; it is designed to adapt as the economics of AI evolve, including model pricing, new models, and improvements in efficiency.
+
+Your base credits are used first. If you go beyond your base credits, the flex allotment is applied automatically at the same rates across your IDE, {% data variables.product.prodname_dotcom_the_website %}, and the {% data variables.copilot.copilot_cli_short %}. No additional setup is required. Your usage dashboard shows your available allowance and what you've used.
+
+If you use everything included in your plan, you can purchase more and keep working. See [What happens if I exceed my included {% data variables.product.prodname_ai_credits_short %}](#what-happens-if-i-exceed-my-included--data-variablesproductprodname_ai_credits_short-).
+
+| Plan | Price per month | Base credits | Flex allotment | Total monthly {% data variables.product.prodname_ai_credits_short %} |
+| --- | --- | --- | --- | --- |
+| {% data variables.copilot.copilot_pro_short %} | {% data variables.copilot.cfi_price_per_month %} | {% data variables.copilot.ai_credits_per_user_pro %} | {% data variables.copilot.ai_credits_per_user_pro_flex %} | {% data variables.copilot.ai_credits_per_user_pro_total %} |
+| {% data variables.copilot.copilot_pro_plus_short %} | {% data variables.copilot.cpp_price_per_month %} | {% data variables.copilot.ai_credits_per_user_pro_plus %} | {% data variables.copilot.ai_credits_per_user_pro_plus_flex %} | {% data variables.copilot.ai_credits_per_user_pro_plus_total %} |
+| {% data variables.copilot.copilot_max_short %} | {% data variables.copilot.cm_price_per_month %} | {% data variables.copilot.ai_credits_per_user_max %} | {% data variables.copilot.ai_credits_per_user_max_flex %} | {% data variables.copilot.ai_credits_per_user_max_total %} |
+
+{% data variables.copilot.copilot_free_short %} will include 2000 code completions per month, an allowance of {% data variables.product.prodname_ai_credits_short %} and {% data variables.copilot.copilot_auto_model_selection_short %}.
 
 ## What happens if I exceed my included {% data variables.product.prodname_ai_credits_short %}?
 
@@ -79,4 +90,4 @@ Note that, starting **June 1, 2026**, {% data variables.copilot.copilot_pro_shor
 
 ## Next steps
 
-* For guidance on how to prepare for usage-based billing, see [AUTOTITLE](/copilot/how-tos/manage-and-track-spending/prepare-for-your-move-to-usage-based-billing).
+* For guidance on how to prepare for usage-based billing, see [AUTOTITLE](/copilot/how-tos/manage-and-track-spending/prepare-for-your-move-to-usage-based-billing).

data/variables/copilot.yml

@@ -16,6 +16,8 @@ copilot_free: 'GitHub Copilot Free'
 copilot_free_short: 'Copilot Free'
 copilot_student: 'GitHub Copilot Student'
 copilot_student_short: 'Copilot Student'
+copilot_max: 'GitHub Copilot Max'
+copilot_max_short: 'Copilot Max'
 
 ## Copilot billing
 # Price per additional premium request
@@ -24,6 +26,8 @@ additional_premium_requests: '$0.04 USD' # Note that these are also used to bill
 cfi_price_per_month: '$10 USD'
 # Price per month for Copilot Pro Plus
 cpp_price_per_month: '$39 USD'
+# Price per month for Copilot Max
+cm_price_per_month: '$100 USD'
 # Price per month for Copilot Business
 cfb_price_per_month: '$19 USD'
 # Price per month for Copilot Enterprise
@@ -34,8 +38,15 @@ ai_credits_per_user_business: '1,900'
 ai_credits_per_user_enterprise: '3,900'
 ai_credits_per_user_business_promo: '3,000'
 ai_credits_per_user_enterprise_promo: '7,000'
-ai_credits_per_user_pro: '1000'
-ai_credits_per_user_pro_plus: '3900'
+ai_credits_per_user_pro: '1,000'
+ai_credits_per_user_pro_plus: '3,900'
+ai_credits_per_user_max: '10,000'
+ai_credits_per_user_pro_flex: '500'
+ai_credits_per_user_pro_plus_flex: '3,100'
+ai_credits_per_user_max_flex: '10,000'
+ai_credits_per_user_pro_total: '1,500'
+ai_credits_per_user_pro_plus_total: '7,000'
+ai_credits_per_user_max_total: '20,000'
 
 ## Copilot partners: builders who can develop Copilot extensions
 copilot_partners: 'Copilot Partners'