- We are using the committed launch-video skill's useful discipline: one focus per beat, fast readable statements, and contact-sheet review before polishing.
- We are not adopting the skill's "new visual world every beat" rule literally. This launch needs a consistent warm technical canvas.
- The global visual identity is a dense green/cyan halftone raster field, inspired by the reference image the user provided.
- The halftone is the stage for the whole video, and each scene modulates density, dot size, warmth, and darkness.
- The halftone leads transitions: roughly 0.1s before each foreground transition, the background makes a larger x/y/scale/hue move. The foreground then follows that vector via cut-the-curve.
- The message is text-first, but not text-only. Product proof appears as Claude chat, edit measurement, curve control, caption edit, and Screen Studio placeholder.
- Scenes 1 and 2 are intentionally rough conceptual beats to co-design next: "Creating video should be easy" and the word "video" expanding into a video canvas.
- Scene 3 was reset to the simpler thesis "Close isn't final."
- Scene 4 recreates a Claude-like chat experience instead of a generic chat graphic.
- Scenes 6 and 7 use direct prompt language, but no cursor: "Move this left 20px." and "Slow the curve by 20%."
- Scene 9 is explicitly a Screen Studio capture placeholder. We are not faking the Inspector.
- The final lockup is still provisional.
01 / 2.2s / Opening thesis: Creating video should be easy. 02 / 2.0s / The word video becomes a canvas: AI gets you moving. 03 / 1.7s / Close isn't final. 04 / 2.4s / Claude-style prompt: Can we try a different font? 05 / 2.4s / Prompt firehose: many tiny requests pile up. 06 / 2.1s / Move this left 20px. 07 / 2.1s / Slow the curve by 20%. 08 / 2.2s / Change caption to "Ship it." 09 / 2.0s / Screen Studio Inspector capture placeholder. 10 / 2.0s / Edit the video directly. 11 / 2.3s / Inspector map: selected object, controls, timeline. 12 / 1.8s / Change what you SEE. 13 / 2.0s / Prompt less. Shape more. 14 / 2.8s / HyperFrames Inspector placeholder lockup.