chore(skill): brand-floor → brand-defaults; captured-asset-primary is normal

Second-batch audit cleanup after Ular's "logo isn't a requirement,
just a nice default" correction. Three related places still framed
captured-asset-primary beats as rare exceptions and the brand-floor
rules as hard MUSTs — both overstatements that contradict the rest
of the dial-back. Plus a TOC-only callout on capabilities.md.

- step-3:300 "for the RARE beat where a captured asset is the
  primary visual ... defaulted to the slideshow pattern this
  workflow exists to break" — rewritten. Captured-asset-primary
  beats are a normal valid choice. The narrow no-go is just pasting
  product-UI screenshots full-bleed.
- step-3:351 "Each one has a composed visual that carries it" —
  rewritten to "Each one has a primary visual that carries it
  (composed UI, captured asset, kinetic typography, WebGL, etc.)".
- step-3:353 "assets decorate concept-defined beats; they do not
  seed them" — kept "do not seed" (correct: don't write a beat
  because of a cool asset); dropped the "decorate" framing
  (overgeneralized — assets can be primary too).
- step-3 brand-inflection floor section: relabeled from "REQUIRED
  minimums" to "Brand defaults (nice-to-haves for most brand
  videos)". "MUST appear" softened to "for most brand videos,
  the logo lands in the opener and the closer" with explicit
  "skippable when the storyboard's concept calls for it" language.
- step-3:379 "The bar:" bullet: "brand-floor minimums ... the
  minimum, not the ceiling" → "brand-defaults section covers most
  brand videos but isn't a hard requirement."
- step-5:413 "Brand-floor check" section in the per-beat read
  protocol: relabeled "Brand-defaults check", reframed each item
  as a default not a fail-condition; agent checks against the
  storyboard's intent rather than enforcing a hard rule.
- capabilities.md top: added a "Scan the TOC; do NOT read this file
  linearly" callout — it's a 700+ line inventory; agents should
  jump to the section a beat needs, not read top-to-bottom.

Author: ukimsanov

skills/website-to-hyperframes/references/capabilities.md

@@ -2,6 +2,8 @@
 
 Everything possible in HyperFrames as of today's workspace, synthesized from direct source reads of all 7 packages, 16 skills, and the full registry.
 
+> **How to read this file.** Scan the **Table of Contents** below first. **Do NOT read this file linearly** — it is a 700+ line inventory; reading top-to-bottom every session wastes context. When the storyboard or a specific beat needs a particular capability (HTML-in-Canvas, shader transitions, audio-reactive, dynamic counters, etc.), jump straight to that section.
+
 You are NOT limited to what was captured from the website. You can create shaders from scratch, search for and download registry blocks, build Three.js scenes, write custom WebGL effects, use any web API — anything a browser can render.
 
 For implementation patterns (working code), see `techniques.md`. This file is the WHAT; techniques.md is the HOW.

skills/website-to-hyperframes/references/step-3-storyboard.md

@@ -297,7 +297,7 @@ Which narration line plays over this beat (Also keep in mind the whole narration
 
 What the viewer sees — described cinematically, not as CSS specs. Use camera language and production motion designer vocabulary (pan, zoom, drift, settle, and more of those words). Think in layers — what's supposed to happen in the foreground, midground, background simultaneously?
 
-**For the rare beat where a captured asset is the primary visual** (e.g., a homepage-reveal beat where the literal site IS the subject, or a customer-photo beat where the photo is the content): specify which asset, how much of the frame it fills (%), and where text/labels go relative to its safe zones. Don't blindly center text over busy product UI. **These beats should be the exception, not the rule** — if every beat's primary visual is a captured asset, you've defaulted to the slideshow pattern this workflow exists to break.
+**When a captured asset is the primary visual** (logo opener / closer, hero illustration with parallax, hero photograph with motion treatment, gradient as full-bleed background, etc.): specify which asset, how much of the frame it fills (%), and where text/labels go relative to its safe zones. Don't blindly center text over busy product UI. The narrow no-go: never paste a product-UI screenshot as full-bleed beat content — that's the slideshow pattern this workflow exists to break. Captured logos, illustrations, hero art, and photography are fine as primary visuals when the concept calls for them.
 
 ### Composition + Accents
 
@@ -348,19 +348,19 @@ Describe the feel precisely: "snappy overshoot bounce settling into place" → b
 
 ## Brand Accents Pass (LAST creative decision — happens after beats are written)
 
-Your beats are now conceptually defined. Each one has a composed visual that carries it. **Now**, do a single pass to decide which captured assets — if any — earn an accent role on which beat.
+Your beats are now conceptually defined. Each one has a primary visual that carries it (composed UI, captured asset, kinetic typography, WebGL, etc.). **Now**, do a single pass to decide which captured assets — if any — earn an accent role on the beats where another primitive carries the visual.
 
-This is the LAST creative pass before file-tree time. It comes here intentionally: assets decorate concept-defined beats; they do not seed them. If you find yourself wanting to add a beat _because_ an asset would look cool, the asset is doing the storyboarding — go back and rewrite that beat from the message instead.
+This is the LAST creative pass before file-tree time. It comes here intentionally: assets serve concept-defined beats — as primary visual or as accent, depending on what each beat needs — but they don't seed beats. If you find yourself wanting to add a beat _because_ an asset would look cool, the asset is doing the storyboarding — go back and rewrite that beat from the message instead.
 
-### The brand-inflection floor (REQUIRED minimums)
+### Brand defaults (nice-to-haves for most brand videos)
 
-Two hard rules — the main agent checks them at Step 5 (reading each beat HTML top-to-bottom for asset references), and the deliverable fails the brand-floor check if they're missing:
+Two defaults that work for most brand-focused videos. Skip them when the concept calls for it; they're not hard requirements.
 
-1. **The brand mark (logo / wordmark SVG) MUST appear in the opener AND the closer beat.** A brand video that doesn't show the brand mark in the first and last frame is failing its job. The only exception is when STORYBOARD.md explicitly overrides this with a written reason (e.g., "opener is pure kinetic typography to delay brand reveal until beat 3 for narrative tension"). If you override, write the reason in that beat's Composition + Accents section so the verifier sees it.
+1. **The brand mark in opener + closer.** For most brand videos, the logo / wordmark SVG lands in the opener (as the entry tag) and the closer (as the sign-off). It gives the viewer the brand at both ends of the watch. Skip when the concept calls for it — e.g., a teaser that deliberately delays the brand reveal until beat 3 for narrative tension, or a video where the brand mark would feel redundant against the captured hero art.
 
-2. **The site's signature visual MUST appear somewhere in the video.** Every captured site has one: the gradient wave, the hero illustration, the distinctive product UI mark, the wordmark animation, the color combination, the hero photograph. It's whatever a viewer who knows the brand would point at and say "that's them." Find it during Step 0; place it as an accent in at least one beat.
+2. **The site's signature visual somewhere in the video.** Every captured site has one: a gradient wave, a hero illustration, a distinctive product UI mark, the wordmark animation, a color combination, a hero photograph. It's whatever a viewer who knows the brand would point at and say "that's them." Find it during Step 0; place it where the concept can use it. Not required — but if a brand video doesn't include this, ask whether the video still feels like _this_ brand.
 
-These are floors, not ceilings. Beyond them, aim for 2-4 brand accents total across the whole video, not per beat. Most beats need 0-1. Everything beyond the floor has to justify itself against the question: _"Does this asset make the beat MORE this brand, or is it filler?"_
+These are defaults, not requirements. Beyond them, aim for 2-4 brand accents total across the whole video, not per beat. Most beats need 0-1. Everything beyond the floor has to justify itself against the question: _"Does this asset make the beat MORE this brand, or is it filler?"_
 
 Print this table once your beats are written:
 
@@ -376,7 +376,7 @@ Mark assets `SKIP` when a composed equivalent (dashboards, kanban, chat, termina
 
 **Update each beat's Composition + Accents section** based on what this pass produced. Most beats stay accent-free. The few that earn one get a single line under "Accents" with the file, position, opacity, and motion.
 
-**The bar:** Every beat's visuals use whatever combination of primitives the scene needs. Accents are optional brand inflections layered on top; brand-floor minimums (logo in opener + closer, signature visual once) are the minimum, not the ceiling.
+**The bar:** Every beat's visuals use whatever combination of primitives the scene needs. Accents are optional brand inflections layered on top; the brand-defaults section above (logo in opener + closer, signature visual once) covers most brand videos but isn't a hard requirement.
 
 ---
 

skills/website-to-hyperframes/references/step-5-build.md

@@ -410,10 +410,14 @@ For each `compositions/beat-N.html`:
 
 **Anything off — fix it inline (small CSS / GSAP correction) or re-dispatch the sub-agent with the specific problem quoted.** Do not move to Step 6 until every beat has been read top-to-bottom and the cross-checks pass.
 
-### Brand-floor check (whole-video, after every beat passes its own read)
+### Brand-defaults check (whole-video, after every beat passes its own read)
 
-- First beat references a brand logo / wordmark SVG from `capture/assets/svgs/`
+These are defaults for most brand videos, not hard requirements:
+
+- First beat references the brand logo / wordmark SVG from `capture/assets/svgs/`
 - Last beat references the brand logo / wordmark
-- If either is missing without an explicit STORYBOARD.md override (e.g. "opener is pure kinetic type"), fix it — videos that don't open or close on the brand are failing their job.
+- The site's signature visual (hero illustration, gradient wave, distinctive UI mark) shows up at least once
+
+If any are missing, check the storyboard — if STORYBOARD.md deliberately delays brand reveal or omits the signature visual for a concept reason, that's fine. If the omission was unintentional, fix it (or ask the main agent / user before adding).
 
-Once every beat reads clean and the brand-floor check passes, move to Step 6 (Validate & Deliver) for lint, validate, snapshots, and visual review.
+Once every beat reads clean, move to Step 6 (Validate & Deliver) for lint, validate, snapshots, and visual review.