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description: Adding tracking in [[= product_name_cdp =]].
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edition: experience
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---
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# Add tracking
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The final step is setting up a tracking script that identifies visitors and records their interactions.
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You can set it up in two ways:
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## Tracking with built-in Raptor tracking functions
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If your project uses the [Raptor connector](raptor_connector.md), use the built-in [Raptor tracking functions](tracking_functions.md).
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This recommended approach supports both client-side and server-side tracking, handles cookie consent, and sets the tracking cookie required for [anonymous user segmentation](cdp_configuration.md#anonymous-user-segmentation).
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For setup instructions, see [Raptor tracking functions](tracking_functions.md).
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## Manual setup
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If you aren't using the Raptor connector, you can set up tracking manually.
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It requires a head tracking script between the `<head></head>` tags on your website, a main script after the head script, and cookie consent.
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For more information about setting up a tracking script manually, see [Raptor documentation](https://content.raptorservices.com/help-center/client-side-tracking).
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Now, you need to add a tracker to specific places in your website where you want to track users.
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For example, add this tracker to the landing page template to track user entrances.
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```js
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raptor.trackEvent('visit', ..., ...);
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```
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or purchases:
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```js
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//Parameters for Product 1
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raptor.trackEvent('buy', ..., ...);
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//Parameters for Product 2
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raptor.trackEvent('buy', ..., ...);
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```
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For tracking to be effective, you also need to send ID of a logged-in user in the same way.
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Add the user ID information of logged-in users by using below script:
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```js
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raptor.push("setRuid","USER_ID_HERE")
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```
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For anonymous visitors, Raptor's tracking script automatically sets an `rsa` cookie that uniquely identifies the visitor, without calling the `setRuid` method.
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For more information on tracking events, see [the documentation](https://content.raptorservices.com/help-center/tracking-events-for-recommendation).
- `account_number` - a [number](#account-number) obtained from Accounts settings in [[= product_name_cdp =]] dashboard
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- `stream_id`- stream ID generated when importing data from the stream file in Data Manage
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- `activations`- activation details. You can configure multiple activations. They have to be of type `Ibexa` in [[= product_name =]] dashboard
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- `client_id`and `client_secret` - client credentials are used to authenticate against the Webhook endpoint. Make sure they're random and secure
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- `segment_group_identifier`- a [location](#segment-group) to which CDP data is imported
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- `membership.activation_id`and `membership.api_key` - credentials for the CDP Membership API, required for [anonymous user segmentation](#anonymous-user-segmentation)
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## Account number
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@@ -65,3 +69,38 @@ Choose wisely, as once connected to CDP segment group cannot be changed.
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Next, add a segment group identifier to the configuration.
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## Anonymous user segmentation
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To set up [segmentation for Anonymous visitors](cdp_guide.md#anonymous-user-segmentation), execute the following steps:
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### Set up CDP API activation
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Create an activation of type "CDP API" in the Raptor dashboard.
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For instructions, see [CDP API activations](https://content.raptorservices.com/help-center/cdp/activations/cdp-api) in Raptor documentation.
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### Configure website tracking dataflow
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Set up a "website tracking" dataflow with `coid` (cookie ID) as the person identifier so that Raptor can use the tracking data in the CDP.
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For more information, see [Introduction to the Data Manager](https://content.raptorservices.com/help-center/tools/datamanager/introduction-to-the-data-manager) in Raptor documentation.
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### Configuration
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Add the `membership.activation_id` and `membership.api_key` credentials to your [`ibexa_cdp` configuration](#configuration).
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To control how long resolved segment memberships are cached per visitor, use the `ibexa_segmentation.anonymous.cache` configuration key:
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---
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description: The Ibexa CDP product guide describes all the possibilities that the Customer Data Platform offers to help you build great customer experiences.
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description: The [[= product_name_cdp =]] product guide describes all the possibilities that the Customer Data Platform offers to help you build great customer experiences.
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edition: experience
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---
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### Anonymous user segmentation
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[[= product_name =]] can resolve CDP segments for anonymour users, enabling personalised content delivery for not logged-in visitors.
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When an anonymous visitor accesses your site, Raptor starts building an [anonymous profile](https://content.raptorservices.com/help-center/introduction-to-person-identifiers-and-profile-unification).
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You can segment these anonymous profiles into different audiences, exactly as in case of logged-in users, and use this information in [[= product_name =]] to provide personalized experiences for them.
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---
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description: Installation of standalone Ibexa CDP package.
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description: Installation of standalone [[= product_name_cdp =]] package.
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edition: experience
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---
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## Register in [[= product_name_cdp =]] dashboard
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If you decide to acquire [[= product_name_cdp =]] contact your sales representative, they provide you with a registration link to [[= product_name_cdp =]].
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If you decide to acquire [[= product_name_cdp =]], contact your sales representative to receive a registration link to [[= product_name_cdp =]].
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After registration, you get access to a separate instance where you can find data required for configuring, activating, and using this feature.
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