diff --git a/.github/workflows/label-pr.yml b/.github/workflows/label-pr.yml
index b5bfce37..8a59da0c 100644
--- a/.github/workflows/label-pr.yml
+++ b/.github/workflows/label-pr.yml
@@ -19,3 +19,31 @@ jobs:
         with:
           repo-token: ${{ secrets.GITHUB_TOKEN }}
           configuration-path: .github/pr-labeler/config.yml
+
+      - uses: actions/github-script@v6
+        with:
+          github-token: ${{ secrets.GITHUB_TOKEN }}
+          script: |
+            const files = await github.rest.pulls.listFiles({
+              owner: context.repo.owner,
+              repo: context.repo.repo,
+              pull_number: context.payload.pull_request.number,
+            })
+            const isAudience = files.data.some(f =>
+              f.filename.startsWith('src/Packages/Audience/')
+            )
+            if (!isAudience) return
+
+            const branch = context.payload.pull_request.head.ref
+            let label = 'audience-chore'
+            if (branch.startsWith('feat/'))      label = 'audience-feature'
+            else if (branch.startsWith('fix/'))  label = 'audience-fix'
+            else if (branch.startsWith('perf/')) label = 'audience-performance'
+            else if (branch.startsWith('docs/')) label = 'audience-docs'
+
+            await github.rest.issues.addLabels({
+              owner: context.repo.owner,
+              repo: context.repo.repo,
+              issue_number: context.payload.pull_request.number,
+              labels: [label],
+            })
diff --git a/.github/workflows/release.yml b/.github/workflows/release.yml
index 618188c7..f171de2c 100644
--- a/.github/workflows/release.yml
+++ b/.github/workflows/release.yml
@@ -26,9 +26,12 @@ jobs:
           echo "LATEST_TAG=${LATEST_TAG}" >> "$GITHUB_ENV"
           if [[ "$LATEST_TAG" == audience/* ]]; then
             echo "IS_AUDIENCE=true" >> "$GITHUB_ENV"
+            PREV_TAG="$(git tag --sort=-creatordate | grep "^audience/" | sed -n '2p')"
           else
             echo "IS_AUDIENCE=false" >> "$GITHUB_ENV"
+            PREV_TAG="$(git tag --sort=-creatordate | grep -v "^audience/" | sed -n '2p')"
           fi
+          echo "PREV_TAG=${PREV_TAG}" >> "$GITHUB_ENV"
           if [[ "$LATEST_TAG" == *alpha* ]]; then
             echo "IS_PRERELEASE=true" >> "$GITHUB_ENV"
           else
@@ -38,12 +41,51 @@ jobs:
       - name: Pull LFS
         run: git lfs pull
 
-      - name: Build Changelog
-        id: github_release
+      - name: Build Changelog (Audience)
+        id: github_release_audience
+        if: env.IS_AUDIENCE == 'true'
         uses: mikepenz/release-changelog-builder-action@v3
         env:
             GITHUB_TOKEN: ${{ secrets.GITHUB_TOKEN }}
         with:
+          fromTag: ${{ env.PREV_TAG }}
+          toTag: ${{ env.LATEST_TAG }}
+          configurationJson: |
+            {
+              "pr_template": "- #{{TITLE}} (##{{NUMBER}})",
+              "categories": [
+                {
+                    "title": "## Features",
+                    "labels": ["audience-feature"]
+                },
+                {
+                    "title": "## Fixes",
+                    "labels": ["audience-fix"]
+                },
+                {
+                    "title": "## Performance",
+                    "labels": ["audience-performance"]
+                },
+                {
+                    "title": "## Documentation",
+                    "labels": ["audience-docs"]
+                },
+                {
+                    "title": "## Chores",
+                    "labels": ["audience-chore"]
+                }
+              ]
+            }
+
+      - name: Build Changelog (Passport)
+        id: github_release_passport
+        if: env.IS_AUDIENCE != 'true'
+        uses: mikepenz/release-changelog-builder-action@v3
+        env:
+            GITHUB_TOKEN: ${{ secrets.GITHUB_TOKEN }}
+        with:
+          fromTag: ${{ env.PREV_TAG }}
+          toTag: ${{ env.LATEST_TAG }}
           configurationJson: |
             {
               "pr_template": "- #{{TITLE}} (##{{NUMBER}})",
@@ -103,7 +145,7 @@ jobs:
           tag_name: ${{ env.LATEST_TAG }}
           release_name: ${{ env.LATEST_TAG }}
           body: |
-            ${{steps.github_release.outputs.changelog}}
+            ${{steps.github_release_audience.outputs.changelog}}${{steps.github_release_passport.outputs.changelog}}
 
             ${{ env.RELEASE_BODY_SUFFIX }}
           draft: false
diff --git a/src/Packages/Audience/Runtime/Core/Constants.cs b/src/Packages/Audience/Runtime/Core/Constants.cs
index faed929d..3645dd06 100644
--- a/src/Packages/Audience/Runtime/Core/Constants.cs
+++ b/src/Packages/Audience/Runtime/Core/Constants.cs
@@ -18,7 +18,7 @@ internal static class Constants
         internal const int ControlPlaneRequestTimeoutSeconds = 30;
 
         internal const string LibraryName = "com.immutable.audience";
-        internal const string LibraryVersion = "0.3.1";
+        internal const string LibraryVersion = "0.4.0";
         internal const string Surface = "unity";
         internal const string ConsentSource = "UnitySDK";
 
diff --git a/src/Packages/Audience/package.json b/src/Packages/Audience/package.json
index 5943dd30..fc1b5e40 100644
--- a/src/Packages/Audience/package.json
+++ b/src/Packages/Audience/package.json
@@ -1,6 +1,6 @@
 {
   "name": "com.immutable.audience",
-  "version": "0.3.1",
+  "version": "0.4.0",
   "description": "Immutable Audience SDK for Unity.",
   "displayName": "Immutable Audience",
   "author": {