WordPress Setup

WordPress Setup Guide

Plugin-Specific Configuration

Gravity Forms

1. Form editor → Add field → Hidden
2. Advanced tab → Parameter Name: gclid
3. The script finds it via [name*="gclid"] — no additional config needed

Contact Form 7

Add to your form tag:

[hidden gclid ""]

WPForms

1. Add field → Hidden Field
2. Label: GCLID, Name: gclid

Elementor Forms

1. Add widget → Form
2. Add field → Hidden
3. ID: gclid

Ninja Forms

1. Form editor → Add field → Hidden
2. Key: gclid

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Deploy via GTM

1. Copy scripts/wordpress.js
2. GTM → Tags → Custom HTML → paste → Trigger: All Page Views
3. The script auto-detects which plugin is rendering forms via MutationObserver

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Passing to Google Ads

WordPress doesn't have a native Google Ads integration. Route GCLID data through your CRM:

• Using Salesforce: GCLID captured in WP form → stored in Salesforce → Data Manager imports
• Using HubSpot: GCLID captured in WP form → stored in HubSpot contact → native Google Ads integration exports
• Manual CSV upload: Export leads with GCLID column → upload as offline conversions in Google Ads

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Troubleshooting

Issue	Fix
Field not populating	Check field name attr matches the selector pattern
AJAX form not working	MutationObserver handles this — confirm GTM tag fires on All Pages
Multi-page journey loses GCLID	Confirm all pages are same domain (not subdomain)