some minor documentation improvements

Author: firewave

README.md

@@ -1,20 +1,24 @@
-# CLion-cppcheck
+# clion-cppcheck
 
-- Runs `cppcheck` on the fly while you write code.
-- Highlights lines and displays `cppcheck` error messages.
-- Supports passing options to `cppcheck`.
+A plugin for JetBrains IDEs to provide inspections for C/C++ files utilizing the static analyzer [Cppcheck](https://cppcheck.sourceforge.io/). 
 
 This project is supported with a free open source license of CLion from 
 [JetBrains](https://www.jetbrains.com/?from=clion-cppcheck).
 
+## Features
+
+- Runs `Cppcheck` on the fly while you write code.
+- Highlights lines and displays `Cppcheck` error messages.
+- Supports passing options to `Cppcheck`.
+
 ## Installation
 
-See 
-[Installing, Updating and Uninstalling Repository Plugins](https://www.jetbrains.com/help/clion/managing-plugins.html)
+Install the [`cppcheck` plugin][cppcheck_plugin] from the JetBrains Marketplace.
 
-- [`cppcheck` in JetBrains Plugin Repository][cppcheck_plugin]
+See 
+[Installing, Updating and Uninstalling Repository Plugins](https://www.jetbrains.com/help/clion/managing-plugins.html) for more details.
 
-### Initial Configuration
+### Initial Plugin Configuration
 
 1. Install the [`cppcheck`](http://cppcheck.sourceforge.net/) tool using the instructions on its homepage. This plugin
    does **not** bundle the `cppcheck` tool itself, which must be installed separately.

resources/META-INF/plugin.xml

@@ -5,7 +5,7 @@
   <vendor email="johnthagen@gmail.com" url="http://github.com/johnthagen">johnthagen</vendor>
 
   <description><![CDATA[
-      Cppcheck plugin for CLion.<br/><br/>
+      A plugin for JetBrains IDEs to provide inspections for C/C++ files utilizing the static analyzer Cppcheck.<br/><br/>
 
       <b>Features:</b><br/>
       <ul>