@@ -141,3 +141,132 @@ content: |-
141141 Well, thank you very much for sitting down.
142142 Absolutely.
143143 Thank you.
144+ speaker_map :
145+ M1 :
146+ name : Mike Hall
147+ role : Interviewer, community organizer at UGtastic
148+ S1 :
149+ name : Jen Myers
150+ role : Digital Native Designer and Developer, Speaker at Relevance
151+ turns :
152+ - speaker : M1
153+ text : Hi, I'm Mike with UGtastic. I'm here again at SCNA. I'm sitting down with
154+ Jen Myers from Relevance. You're a designer—a digital native designer—and you
155+ speak to technical audiences, programmers, and developers, as well as designers.
156+ I believe there's probably a big difference between those two audiences. Do you
157+ see any difference when you speak to them?
158+ - speaker : S1
159+ text : There are some differences, and I'm definitely more comfortable in the 'techie'
160+ community, for lack of a better term. That's where I started and where I feel
161+ most at home. When I speak to designers, I actually feel a little bit like I'm
162+ on the other side because I spend so much time in the technical landscape. But
163+ there are definitely differences. I know a lot of people in the UX community,
164+ which is almost a subset of the larger design community. They work with different
165+ mediums—some are product designers—but it's still interesting to find the common
166+ ground. It sometimes just takes a little more work to figure out a designer's
167+ perspective and what medium they work in compared to the tech community.
168+ - speaker : S1
169+ text : I do think designers tend to see a larger sense of things. Not to say tech
170+ people are narrow-minded—not at all—but designers like to have the large picture
171+ and know how everything fits together. I'm like that myself. That's one thing
172+ I like to talk to developers about, because it's easy to get wrapped up in details.
173+ Details are important, but having larger context is vital, whether you're building
174+ a product or dealing with a community.
175+ - speaker : M1
176+ text : You used the term 'digital native designer.' What does that mean?
177+ - speaker : S1
178+ text : That's a term I've started to coin to describe myself. I am a designer who
179+ works in software, but I don't have a formal design background. I didn't come
180+ from a print background and then learn to do it; I learned design by learning
181+ HTML back in 2001. I started in a digital landscape. Everything I've learned about
182+ design theory and principles has always been applied digitally. I've done some
183+ print projects, but they are more of a struggle because I'm used to the flexibility
184+ of digital. I get nervous with print because I can't change it afterward! A 'digital
185+ native designer' understands how design specifically works in this digital medium,
186+ with all its unique implementations and needs.
187+ - speaker : M1
188+ text : When you talk to technical audiences, is there anything that is particularly
189+ hard to get across? Something that just doesn't click?
190+ - speaker : S1
191+ text : Universally, I have really good experiences talking to developers. I've spoken
192+ about this at many conferences and I always have developers come up to talk to
193+ me. They often ask how they can learn, and many feel like they can't. I don't
194+ think there's any one thing holding them back other than not knowing where to
195+ start. It's about how we are educating people and sharing information. Designers
196+ need to be more explicit and clear so that developers understand, but pretty much
197+ universally, the developers I talk to are really interested in learning these
198+ things on their own.
199+ - speaker : M1
200+ text : SCNA is a polyglot conference, but you've also spoken at Ruby-specific events.
201+ Do you notice signature styles between different platforms, like .NET vs. iOS
202+ vs. Rails? And now with Bootstrap becoming so ubiquitous—does that concern you?
203+ - speaker : S1
204+ text : It doesn't really concern me. I think it's okay. Bootstrap isn't the solution
205+ for everything, but in many situations, it makes sense to use it. There are different
206+ solutions for different problems. As long as people are still going back to those
207+ design foundations and staying in touch with the collaborative process, it's fine.
208+ It's about making deliberate decisions. If you're just doing things unthinkingly
209+ because everyone else does, that's probably not the best thing. But developing
210+ platform-specific solutions isn't bad as long as we continue to think deliberately
211+ about them.
212+ - speaker : M1
213+ text : Well, thank you very much for sitting down with me.
214+ - speaker : S1
215+ text : Absolutely. Thank you.
216+ insights :
217+ - statement : ' The '' Digital Native Designer'' represents a shift in the industry:
218+ practitioners who learned design through the constraints and capabilities of code
219+ (HTML/CSS) rather than traditional print mediums, leading to a deeper understanding
220+ of digital interactivity and flexibility.'
221+ type : durable
222+ confidence : high
223+ - statement : Designers bring value to technical teams not just through aesthetics,
224+ but by maintaining the 'large picture' context—ensuring that small technical details
225+ align with the overall product and community goals.
226+ type : durable
227+ confidence : high
228+ - statement : The primary barrier for developers learning design isn't a lack of aptitude,
229+ but a lack of accessible starting points and clear, explicit communication from
230+ the design community.
231+ type : durable
232+ confidence : high
233+ - statement : Standardized UI frameworks like Bootstrap are not inherently harmful
234+ to design diversity as long as they are chosen as a deliberate solution for a
235+ specific problem rather than an unthinking default.
236+ type : durable
237+ confidence : medium
238+ - statement : Design principles are universal, but the medium (print vs. digital) fundamentally
239+ changes the process; digital design requires an embrace of change and resizing
240+ that traditional print design often fears.
241+ type : durable
242+ confidence : high
243+ youtube :
244+ title : ' Digital Native Design: Jen Myers on Bridging the Gap Between Code and Context
245+ | SCNA 2013'
246+ description : Mike Hall sits down with Jen Myers at SCNA 2013 to explore the concept
247+ of the 'digital native designer.' They discuss why designers are essential for
248+ maintaining product context, the common misconceptions developers have about their
249+ own ability to learn design, and why ubiquitous frameworks like Bootstrap are
250+ a deliberate tool rather than a threat to creativity.
251+ tags :
252+ - Design for Developers
253+ - Digital Native
254+ - UX
255+ - Software Craftsmanship
256+ - SCNA 2013
257+ - Bootstrap
258+ - HTML/CSS
259+ - Product Strategy
260+ chapters :
261+ - timestamp : ' 00:00'
262+ title : Introduction and Technical Communities
263+ - timestamp : ' 01:30'
264+ title : ' The Designer'' s Perspective: Context vs. Details'
265+ - timestamp : ' 02:45'
266+ title : Defining the Digital Native Designer
267+ - timestamp : ' 04:30'
268+ title : Why Developers Can (and Want to) Learn Design
269+ - timestamp : ' 06:15'
270+ title : Signature Styles and the Rise of Bootstrap
271+ - timestamp : ' 08:00'
272+ title : Making Deliberate Design Decisions
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