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speaker_map:
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M1:
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name: Mike Hall
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role: Interviewer, community organizer at UGtastic
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S1:
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name: Angelique Martin
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role: Lead Organizer of Software Craftsmanship North America (SCNA)
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turns:
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- speaker: M1
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text: "Hi, it's Mike with UGtastic. I'm here at SCNA 2013. I'm sitting down with Angelique Martin, who is the lead organizer for SCNA. You've been doing this for a few years now. What have you learned over the last couple of years that affected 2013, and how is this year different from 2012?"
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- speaker: S1
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text: "The differences were actually pretty subtle. The main concept of short talks with long breaks for networking remained. This year, we changed the schedule slightly so the second day would start later, allowing for a 'Code and Coffee' session to give people more technical time. We also reintroduced the 5K run. This is SCNA's fifth year, and we're always trying to reiterate and improve the experience."
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- speaker: M1
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text: "There is a lot that goes into these conferences that people might not realize."
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- speaker: S1
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text: "Absolutely. The big challenge this year was getting our speakers right. Even though we announced our dates a year in advance, we had a conflict with another major event in Chicago—No Fluff Just Stuff—and we were competing for speakers. Luckily, we were still able to have 13 wonderful speakers and devote a session to lightning talks and a panel. We also added entertainment like coding katas and a Jeopardy game."
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- speaker: M1
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text: "I noticed you have different people doing the introductions between sessions too."
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- speaker: S1
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text: "Yes, we wanted variety. We had one little snag where a speaker got locked outside! But because the introducer was comfortable talking and could control the room, we just winged it with some software jokes until Gary made it. That resilience is what shows a strong organization."
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- speaker: M1
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text: "We've talked before about the hidden costs, like how water bottles can be ridiculously expensive at certain venues."
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- speaker: S1
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text: "The main costs are food, beverages, and the venue. We've detached ourselves from hotels because of the consumption costs. When you take a bottle of water, keep it! It's expensive and it affects the budget for next year. We rely heavily on sponsors to keep the ticket price the same as it's been since the beginning. It's a stretch to maintain that low price while competing for sponsor dollars against more niche, direct Ruby or Java conferences."
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- speaker: M1
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text: "For someone looking to start their own conference, what tidbits would you offer regarding venues?"
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- speaker: S1
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text: "The venue is the biggest part. We've moved away from hotel venues. In Chicago, hotels often require a high ratio of room bookings to meeting space. Nowadays, people use tools like Hipmunk to find cheaper rates elsewhere, which leaves the organizers with a huge liability for empty hotel rooms. By using a non-hotel venue, we decouple the event from the accommodation, giving attendees more choice and reducing our financial risk."
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- speaker: M1
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text: "Much like we try to write good software—we decouple things! Angelique, I know you're busy. I appreciate you taking the time to sit down with me."
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- speaker: S1
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text: "Thank you very much."
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insights:
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- statement: "The 'Hotel Liability Trap': Modern travel tools (e.g., Hipmunk, Airbnb) have made traditional hotel-based conference contracts risky for organizers, as attendees increasingly book outside the official block, leaving the conference liable for room-to-space ratios."
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type: durable
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confidence: high
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- statement: "Conference 'Decoupling': Detaching the event venue from the accommodation provider reduces financial liability and provides attendees with more flexible, budget-friendly options."
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type: durable
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confidence: high
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- statement: "Community-driven conferences often maintain 'Legacy Pricing'—keeping ticket costs static for years to ensure accessibility—but this requires increasingly aggressive sponsorship models to offset rising food and beverage costs."
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type: durable
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confidence: high
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- statement: "Organizational Resilience: The quality of a conference is defined by its ability to 'wing it' through technical snags (e.g., locked-out speakers) without breaking the attendee's immersion."
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type: durable
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confidence: medium
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- statement: "The value of a technical conference isn't just in the sessions; 'Technical Buffer Time' like Code and Coffee sessions and long networking breaks are essential for high-bandwidth knowledge transfer."
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type: durable
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confidence: high
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youtube:
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title: "The Craft of Organizing: Angelique Martin on the Hidden Logistics of SCNA | SCNA 2013"
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description: "Mike Hall sits down with Angelique Martin, the lead organizer of Software Craftsmanship North America (SCNA), during the 2013 event. They discuss the evolution of the conference over its first five years, the challenges of competing for speakers and sponsors in a crowded tech hub like Chicago, and why 'decoupling' the venue from the hotel is a vital strategy for sustainable community events."
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tags:
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- Software Craftsmanship
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- SCNA
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- Conference Organizing
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- Community Building
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- Event Logistics
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- Technical Community
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- Chicago Tech
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chapters:
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- timestamp: '00:00'
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title: "Introduction and Five Years of SCNA"
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- timestamp: '01:30'
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title: "Competing for Speakers in the Chicago Ecosystem"
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- timestamp: '03:15'
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title: "Resilience in the Face of Snags"
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- timestamp: '05:00'
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title: "The True Cost of Food and Beverage"
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- timestamp: '07:00'
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title: "Decoupling Venues and the Rise of Discount Travel Tools"
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- timestamp: '09:30'
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title: "Sustainability and Sponsorship"
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speaker_map:
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M1:
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name: Mike Hall
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role: Interviewer, community organizer at UGtastic
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S1:
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name: Chris Whitaker
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role: Code for America Brigade Captain, Consultant at Smart Chicago Collaborative
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turns:
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- speaker: M1
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text: "Hi, it's Mike again with UGtastic. Today I'm sitting down with Chris Whitaker, who's involved with the Smart Chicago Collaborative, and correct me if I'm wrong, it was the Code for America? Is that correct?"
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- speaker: S1
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text: "Correct. I have a dual role. I'm the local organizer here in Chicago for Code for America, and I'm also a consultant with the Smart Chicago Collaborative, which is a non-profit group here in Chicago."
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- speaker: M1
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text: "Yeah, and both of those are involved with a lot of hackfests and contributing open code for people to get that data that's government data and government information. Can you tell a little bit about the hackfests and how Code for America and the Chicago Smart Collaborative are involved in those, and how do you work in those?"
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- speaker: S1
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text: "Sure. Well, the OpenGov hack nights are actually being run by Derek Eder and Juan Velez with Open City. They've been doing these hack nights at a place called 1871, which is a co-working space in Chicago's Merchandise Mart, for about the past year. We have them every Tuesday night at 6 p.m., same place, same time, and that's where a lot of volunteer coders go to work on projects that they want to spend more time on. My role with Smart Chicago Collaborative involves investing in several different apps that we pay people full-time money to help develop. One of these apps is called Foodborne Chicago that searches Twitter for tweets about food poisoning. Once it finds that, it'll tweet back at the author saying, 'Hey, I'm sorry you're sick. Can you give us some more information?' And with that information, we can actually submit a 311 request to the city to send a food inspector to that restaurant. These are real apps that are performing a public service. I'm fortunate to be in Chicago's civic technology scene where we're building both big things like Foodborne and then small things like an app that will tell you when your local police meeting is or how to find your nearest polling place."
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- speaker: M1
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text: "Yeah, I think it's really interesting to see. I've spoken with Dan X. O'Neil and Paul Baker about open government, and it's really fascinating to see what's happening here in Chicago around civic hacking. And the hack fest that you were just recently doing, can you tell me a little bit about what those were?"
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- speaker: S1
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text: "Well, this summer we've had a lot of hackathons in Chicago. The Chicago Police Department recently launched an API to help communicate security concerns through a program called CAPS. We had a hackathon at Google to play with that API and see what we could do with it. We recently just finished the National Day of Civic Hacking, where we had three simultaneous events in Chicago: a hackathon focused on immigration in Pilsen, a youth-centered hackathon at Adler Planetarium, and a general hackathon at 1871."
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- speaker: M1
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text: "And so how did you get involved with these? Have you been running groups before?"
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- speaker: S1
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text: "I started out in the public sector as a field representative for the Illinois Department of Employment Security. I got hired just as the recession was beginning and the bottom was dropping out; there were lines of people out the door. I show up on my first day ready to help, and I get on my computer and it's a DOS program. It was probably older than I am. I had recently gotten out of college, used computer labs with the latest tech, and I had a smartphone; looking at that DOS prompt, I thought, 'You've got to be kidding me.' So I ran towards the civic technologists as fast as I could. I got an invite to Urban Geek Drinks, which Justin Massa started to pull together people involved in urban policy and technology. Through that, I met Derek Eder, Paul Baker, and Dan O'Neil. When Code for America launched its Brigade program, I proposed a plan on how to expand the universe of civic technology issues, and it went from there."
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- speaker: M1
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text: "You used the term 'brigade captain.' What is a brigade captain and how does that work for Code for America?"
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- speaker: S1
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text: "The brigade program started last October and we're now in 34 different cities. It's a national program. In most cities, these are the individuals organizing the very first hackathons, gathering people to use technology to solve civic problems. In Chicago, we're fortunate that we already had a very active group—Joe Germuska and Dan O'Neil started OpenGov Chicago five years ago. So in Chicago, the brigade is more of a support role, and we export the lessons and code bases we've developed to other younger cities."
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- speaker: M1
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text: "If I wanted to get involved, for example, I live in Crystal Lake. Is that something I would do for my city or is it really a national focus?"
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- speaker: S1
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text: "Absolutely. You can go to brigade.codeforamerica.org and sign up as a coder or community organizer. They will connect you with a local organizer if one exists, or provide resources to start your own brigade."
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- speaker: M1
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text: "And is this something existing user groups could augment?"
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- speaker: S1
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text: "Not at all. Chicago doesn't have a separate Code for America meetup; we've just co-opted the existing weekly hack nights. To borrow an Army term: 'stay in your lane' and don't fix what's not broken. It's a great way to give an existing community more purpose than just pizza and the latest libraries."
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- speaker: M1
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text: "Recently there's been talk about the NSA, Snowden, and FISA. Is that something that's been discussed or is it too new?"
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- speaker: S1
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text: "I think the biggest shouts of criticism and concern come from the same group of people involved in civic technology. I think it's a big problem."
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- speaker: M1
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text: "Well, thank you very much for taking the time to speak with me. I appreciate the work you're doing."
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- speaker: S1
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text: "Thank you."
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insights:
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- statement: "The most effective civic technology often starts by 'co-opting' existing communities rather than building new ones from scratch—the 'stay in your lane' principle applied to community organizing."
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type: durable
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confidence: high
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- statement: "Civic hacking matures when it moves from volunteer weekend hackathons to professionalized, full-time development of public service apps like Foodborne Chicago."
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type: durable
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confidence: high
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- statement: "The frustration of interacting with legacy government systems (e.g., DOS programs in the late 2000s) acts as a primary catalyst for skilled technologists to move into the public sector."
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type: durable
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confidence: high
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- statement: "Established technical hubs like Chicago can serve as 'mentors' to younger civic tech scenes by exporting proven code bases and organizational playbooks."
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type: durable
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confidence: high
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- statement: "Civic technology communities are naturally aligned with digital privacy and civil liberties concerns, often serving as the most vocal critics of government overreach (e.g., NSA surveillance)."
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type: durable
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confidence: high
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youtube:
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title: "Stay in Your Lane: Chris Whitaker on Civic Hacking and Code for America Chicago"
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description: "Mike Hall sits down with Chris Whitaker, Code for America Brigade Captain and consultant for the Smart Chicago Collaborative. They discuss the vibrant civic technology scene in Chicago, the 'Brigade' model for national community organizing, and how full-time development is turning 'hackathon projects' into vital public services like Foodborne Chicago."
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tags:
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- Code for America
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- Civic Hacking
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- Smart Chicago
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- Open Data
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- Community Organizing
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- Government Technology
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- Foodborne Chicago
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chapters:
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- timestamp: '00:00'
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title: "Introduction and Dual Roles"
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- timestamp: '01:00'
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title: "OpenGov Hack Nights at 1871"
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- timestamp: '02:00'
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title: "Professionalizing Civic Apps: Foodborne Chicago"
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- timestamp: '04:15'
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title: "From Public Sector DOS to Civic Technologist"
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- timestamp: '06:30'
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title: "The Code for America Brigade Model"
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- timestamp: '08:30'
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title: "Co-opting Communities and Purpose-Driven Tech"
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- timestamp: '09:45'
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title: "NSA, Snowden, and the Civic Tech Response"

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