diff --git a/content/concepts/broadcasts.mdx b/content/concepts/broadcasts.mdx index ea6791dc2..f7ef0e259 100644 --- a/content/concepts/broadcasts.mdx +++ b/content/concepts/broadcasts.mdx @@ -131,6 +131,10 @@ Broadcasts respect all [user preferences](/concepts/preferences) that are config Knock also supports [commercial unsubscribe](/preferences/commercial-unsubscribe) preferences that will automatically add a 1-click unsubscribe header and link to your email messages, to respect CAN-SPAM compliance. +## Best practices + +If you plan to send broadcasts regularly or at high volume, we recommend configuring a dedicated email channel for marketing sends that is separate from your transactional email channel, and ideally using a separate sending domain or subdomain. Marketing and transactional email have different engagement and complaint patterns, and isolating them protects the deliverability and sender reputation of your transactional email if a broadcast generates higher-than-expected unsubscribes or spam complaints. + ## Frequently asked questions