diff --git a/cmd/lfx-v1-sync-helper/auth0_identity_test.go b/cmd/lfx-v1-sync-helper/auth0_identity_test.go
index 3c88dad..91c0c82 100644
--- a/cmd/lfx-v1-sync-helper/auth0_identity_test.go
+++ b/cmd/lfx-v1-sync-helper/auth0_identity_test.go
@@ -49,6 +49,11 @@ type fakeAuth0Users struct {
 	// created tracks users passed to Create.
 	created []*management.User
 
+	// updateErr is returned by Update.
+	updateErr error
+	// updated tracks (id, user) pairs passed to Update.
+	updated []*management.User
+
 	// linkErr is returned by Link.
 	linkErr error
 	// linked tracks (primaryID, provider, userID) tuples.
@@ -94,7 +99,11 @@ func (f *fakeAuth0Users) Create(_ context.Context, u *management.User, _ ...mana
 	return nil
 }
 
-func (f *fakeAuth0Users) Update(_ context.Context, _ string, _ *management.User, _ ...management.RequestOption) error {
+func (f *fakeAuth0Users) Update(_ context.Context, _ string, u *management.User, _ ...management.RequestOption) error {
+	if f.updateErr != nil {
+		return f.updateErr
+	}
+	f.updated = append(f.updated, u)
 	return nil
 }
 
@@ -186,6 +195,78 @@ func TestLinkEmailIdentity(t *testing.T) {
 		}
 	})
 
+	t.Run("email matches primary account's own email is skipped", func(t *testing.T) {
+		fake := &fakeAuth0Users{
+			users: map[string]*management.User{
+				"auth0|primary": {
+					ID:    auth0.String("auth0|primary"),
+					Email: auth0.String("alt@example.com"),
+				},
+			},
+		}
+		cleanup := setupLinkTest(t, fake)
+		defer cleanup()
+
+		err := linkEmailIdentity(context.Background(), "auth0|primary", "alt@example.com")
+		if err != nil {
+			t.Fatalf("unexpected error: %v", err)
+		}
+		if len(fake.created) != 0 {
+			t.Errorf("expected no create calls, got %d", len(fake.created))
+		}
+		if len(fake.linked) != 0 {
+			t.Errorf("expected no link calls, got %d", len(fake.linked))
+		}
+	})
+
+	t.Run("email matches primary account's own email case-insensitive is skipped", func(t *testing.T) {
+		fake := &fakeAuth0Users{
+			users: map[string]*management.User{
+				"auth0|primary": {
+					ID:    auth0.String("auth0|primary"),
+					Email: auth0.String("Alt@Example.COM"),
+				},
+			},
+		}
+		cleanup := setupLinkTest(t, fake)
+		defer cleanup()
+
+		err := linkEmailIdentity(context.Background(), "auth0|primary", "alt@example.com")
+		if err != nil {
+			t.Fatalf("unexpected error: %v", err)
+		}
+		if len(fake.created) != 0 {
+			t.Errorf("expected no create calls, got %d", len(fake.created))
+		}
+		if len(fake.linked) != 0 {
+			t.Errorf("expected no link calls, got %d", len(fake.linked))
+		}
+	})
+
+	t.Run("blocked primary account is skipped", func(t *testing.T) {
+		fake := &fakeAuth0Users{
+			users: map[string]*management.User{
+				"auth0|primary": {
+					ID:      auth0.String("auth0|primary"),
+					Blocked: auth0.Bool(true),
+				},
+			},
+		}
+		cleanup := setupLinkTest(t, fake)
+		defer cleanup()
+
+		err := linkEmailIdentity(context.Background(), "auth0|primary", "alt@example.com")
+		if err != nil {
+			t.Fatalf("unexpected error: %v", err)
+		}
+		if len(fake.created) != 0 {
+			t.Errorf("expected no create calls, got %d", len(fake.created))
+		}
+		if len(fake.linked) != 0 {
+			t.Errorf("expected no link calls, got %d", len(fake.linked))
+		}
+	})
+
 	t.Run("already linked case-insensitive", func(t *testing.T) {
 		fake := &fakeAuth0Users{
 			users: map[string]*management.User{
diff --git a/cmd/lfx-v1-sync-helper/auth0_mgmt.go b/cmd/lfx-v1-sync-helper/auth0_mgmt.go
index 7db84ce..2845554 100644
--- a/cmd/lfx-v1-sync-helper/auth0_mgmt.go
+++ b/cmd/lfx-v1-sync-helper/auth0_mgmt.go
@@ -173,6 +173,14 @@ func syncProfileToAuth0(ctx context.Context, auth0UserID string, v1Data map[stri
 		return fmt.Errorf("failed to read Auth0 user %s: %w", auth0UserID, err)
 	}
 
+	// Blocked accounts are treated as inactive/deprovisioned: don't push new
+	// profile data to them. This is a no-op skip, not an error.
+	if existing.GetBlocked() {
+		logger.With("auth0_user_id", auth0UserID).
+			WarnContext(ctx, "Auth0 user is blocked, skipping profile sync")
+		return nil
+	}
+
 	// Start from existing user_metadata (or empty map) for diffing.
 	existingMetadata := make(map[string]interface{})
 	if existing.UserMetadata != nil {
@@ -225,6 +233,25 @@ func linkEmailIdentity(ctx context.Context, primaryAuth0ID, email string) error
 	if err != nil {
 		return fmt.Errorf("failed to read primary user %s: %w", primaryAuth0ID, err)
 	}
+
+	// Blocked accounts are treated as inactive/deprovisioned: don't link new
+	// secondary identities to them. This is a no-op skip, not an error.
+	if primaryUser.GetBlocked() {
+		logger.With("auth0_user_id", primaryAuth0ID, "email", email).
+			WarnContext(ctx, "Auth0 user is blocked, skipping email link")
+		return nil
+	}
+
+	// If the email matches the primary account's own login email, there is
+	// nothing to link: the account already has this email as its top-level
+	// identity. Linking it as a secondary "email" identity would just create
+	// a redundant duplicate.
+	if strings.EqualFold(primaryUser.GetEmail(), email) {
+		logger.With("auth0_user_id", primaryAuth0ID, "email", email).
+			WarnContext(ctx, "email matches primary account's own email, skipping link")
+		return nil
+	}
+
 	for _, identity := range primaryUser.Identities {
 		if identity.GetProvider() == "email" && identity.GetConnection() == "email" {
 			if profileEmail, _ := identity.GetProfileData()["email"].(string); strings.EqualFold(profileEmail, email) {
diff --git a/cmd/lfx-v1-sync-helper/auth0_mgmt_test.go b/cmd/lfx-v1-sync-helper/auth0_mgmt_test.go
index 990d7d8..df0a8fb 100644
--- a/cmd/lfx-v1-sync-helper/auth0_mgmt_test.go
+++ b/cmd/lfx-v1-sync-helper/auth0_mgmt_test.go
@@ -9,8 +9,32 @@ import (
 	"fmt"
 	"net"
 	"testing"
+
+	"github.com/auth0/go-auth0"
+	"github.com/auth0/go-auth0/management"
 )
 
+func TestSyncProfileToAuth0Blocked(t *testing.T) {
+	fake := &fakeAuth0Users{
+		users: map[string]*management.User{
+			"auth0|blocked": {
+				ID:      auth0.String("auth0|blocked"),
+				Blocked: auth0.Bool(true),
+			},
+		},
+	}
+	cleanup := setupLinkTest(t, fake)
+	defer cleanup()
+
+	err := syncProfileToAuth0(context.Background(), "auth0|blocked", map[string]any{"title": "Engineer"})
+	if err != nil {
+		t.Fatalf("unexpected error: %v", err)
+	}
+	if len(fake.updated) != 0 {
+		t.Errorf("expected no update calls, got %d", len(fake.updated))
+	}
+}
+
 func TestBuildAuth0Metadata(t *testing.T) {
 	tests := []struct {
 		name            string