diff --git a/src/sdkRuntimeModels.ts b/src/sdkRuntimeModels.ts
index eb1eb3d2e..6f129b47c 100644
--- a/src/sdkRuntimeModels.ts
+++ b/src/sdkRuntimeModels.ts
@@ -270,6 +270,9 @@ export interface SDKInitConfig
     extends Omit<MPConfiguration, 'dataPlan' | 'logLevel'> {
     dataPlan?: DataPlanConfig | KitBlockerDataPlan; // TODO: These should be eventually split into two different attributes
     logLevel?: LogLevelType;
+    
+    noFunctional?: boolean;
+    noTargeting?: boolean;
 
     kitConfigs?: IKitConfigs[];
     kits?: Dictionary<UnregisteredKit>;
diff --git a/src/store.ts b/src/store.ts
index e9467d5dd..db3a0413c 100644
--- a/src/store.ts
+++ b/src/store.ts
@@ -152,6 +152,8 @@ export interface IFeatureFlags {
 export interface IStore {
     isEnabled: boolean;
     isInitialized: boolean;
+    noFunctional: boolean;
+    noTargeting: boolean;
 
     // Session Attributes are persistent attributes that are tied to the current session and
     // are uploaded then cleared when the session ends.
@@ -209,6 +211,11 @@ export interface IStore {
     _getFromPersistence?<T>(mpid: MPID, key: string): T;
     _setPersistence?<T>(mpid: MPID, key: string, value: T): void;
 
+    getNoFunctional?(): boolean;
+    setNoFunctional?(noFunctional: boolean): void;
+    getNoTargeting?(): boolean;
+    setNoTargeting?(noTargeting: boolean): void;
+
     getDeviceId?(): string;
     setDeviceId?(deviceId: string): void;
     getFirstSeenTime?(mpid: MPID): number;
@@ -245,6 +252,8 @@ export default function Store(
 
     const defaultStore: Partial<IStore> = {
         isEnabled: true,
+        noFunctional: false,
+        noTargeting: false,
         sessionAttributes: {},
         localSessionAttributes: {},
         currentSessionMPIDs: [],
@@ -588,6 +597,16 @@ export default function Store(
         }
     };
 
+    this.getNoFunctional = (): boolean => this.noFunctional;
+    this.setNoFunctional = (noFunctional: boolean): void => {
+        this.noFunctional = noFunctional;
+    };
+
+    this.getNoTargeting = (): boolean => this.noTargeting;
+    this.setNoTargeting = (noTargeting: boolean): void => {
+        this.noTargeting = noTargeting;
+    };
+
     this.getDeviceId = () => this.deviceId;
     this.setDeviceId = (deviceId: string) => {
         this.deviceId = deviceId;
@@ -720,6 +739,15 @@ export default function Store(
         this.storageName = createMainStorageName(workspaceToken);
         this.prodStorageName = createProductStorageName(workspaceToken);
 
+        // Extract privacy flags directly from config into Store
+        if (config.hasOwnProperty('noFunctional')) {
+            this.setNoFunctional(config.noFunctional);
+        }
+
+        if (config.hasOwnProperty('noTargeting')) {
+            this.setNoTargeting(config.noTargeting);
+        }
+
         this.SDKConfig.requiredWebviewBridgeName =
             requiredWebviewBridgeName || workspaceToken;
 
diff --git a/test/jest/store.flags.spec.ts b/test/jest/store.flags.spec.ts
new file mode 100644
index 000000000..cc980a3ff
--- /dev/null
+++ b/test/jest/store.flags.spec.ts
@@ -0,0 +1,85 @@
+import Store, { IStore } from '../../src/store';
+import { IMParticleWebSDKInstance } from '../../src/mp-instance';
+import { SDKInitConfig } from '../../src/sdkRuntimeModels';
+
+describe('Store privacy flags', () => {
+    let store: IStore & Record<string, any>;
+    let mockMPInstance: IMParticleWebSDKInstance & Record<string, any>;
+
+    beforeEach(() => {
+        mockMPInstance = {
+            _Helpers: {
+                createMainStorageName: () => 'mprtcl-v4',
+                createProductStorageName: () => 'mprtcl-prodv4',
+                Validators: { isFunction: () => true },
+                extend: Object.assign,
+            },
+            _NativeSdkHelpers: {
+                isWebviewEnabled: () => false,
+            },
+            _Persistence: {
+                update: () => {},
+                savePersistence: () => {},
+                getPersistence: () => ({ gs: {} }),
+            },
+            Logger: {
+                verbose: () => {},
+                warning: () => {},
+                error: () => {},
+            },
+            Identity: {
+                getCurrentUser: () => ({ getMPID: () => 'mpid' }),
+            },
+        } as any;
+
+        store = {} as any;
+        // Construct Store with our mock 'this'
+        (Store as any).call(store, {} as SDKInitConfig, mockMPInstance, 'apikey');
+    });
+
+    it('should default noFunctional and noTargeting to false when not provided', () => {
+        const cfg: SDKInitConfig = { flags: {} } as any;
+        store.processConfig(cfg);
+        expect(store.getNoFunctional()).toBe(false);
+        expect(store.getNoTargeting()).toBe(false);
+    });
+
+    it('should set noFunctional as true and noTargeting as true from config', () => {
+        const cfg: SDKInitConfig = {
+            noFunctional: true,
+            noTargeting: true,
+            flags: {},
+        } as any;
+
+        store.processConfig(cfg);
+
+        expect(store.getNoFunctional()).toBe(true);
+        expect(store.getNoTargeting()).toBe(true);
+    });
+
+    it('should set noFunctional as true and noTargeting as false from config', () => {
+        const cfg: SDKInitConfig = {
+            noFunctional: true,
+            noTargeting: false,
+            flags: {},
+        } as any;
+
+        store.processConfig(cfg);
+
+        expect(store.getNoFunctional()).toBe(true);
+        expect(store.getNoTargeting()).toBe(false);
+    });
+
+    it('should set noFunctional as false and noTargeting as true from config', () => {
+        const cfg: SDKInitConfig = {
+            noFunctional: false,
+            noTargeting: true,
+            flags: {},
+        } as any;
+
+        store.processConfig(cfg);
+
+        expect(store.getNoFunctional()).toBe(false);
+        expect(store.getNoTargeting()).toBe(true);
+    });
+});
\ No newline at end of file
diff --git a/test/src/tests-store.ts b/test/src/tests-store.ts
index c79518909..2a6cf8c36 100644
--- a/test/src/tests-store.ts
+++ b/test/src/tests-store.ts
@@ -1801,4 +1801,27 @@ describe('Store', () => {
             });
         });
     });
+
+    describe('#privacy flags', () => {
+        it('should set noFunctional and noTargeting to false when not provided', () => {
+            const inst = window.mParticle.getInstance();
+            const store = (inst as any)._Store;
+            expect(store.getNoFunctional()).to.equal(false);
+            expect(store.getNoTargeting()).to.equal(false);
+        });
+
+        it('should set noFunctional and noTargeting from init config', () => {
+            window.mParticle._resetForTests(MPConfig);
+            window.mParticle.config = window.mParticle.config || {};
+            window.mParticle.config.noFunctional = true;
+            window.mParticle.config.noTargeting = true;
+
+            window.mParticle.init(apiKey, window.mParticle.config);
+
+            const inst = window.mParticle.getInstance();
+            const store = (inst as any)._Store;
+            expect(store.getNoFunctional()).to.equal(true);
+            expect(store.getNoTargeting()).to.equal(true);
+        });
+    });
 });
\ No newline at end of file