diff --git a/src/persistence.js b/src/persistence.js
index cb40e2f8e..8f2bcacef 100644
--- a/src/persistence.js
+++ b/src/persistence.js
@@ -88,7 +88,10 @@ export default function _Persistence(mpInstance) {
 
             // https://go.mparticle.com/work/SQDSDKS-6048
             try {
-                if (mpInstance._Store.isLocalStorageAvailable) {
+                if (
+                    mpInstance._Store.isLocalStorageAvailable &&
+                    !mpInstance._Store.getPrivacyFlag('Products')
+                ) {
                     var encodedProducts = localStorage.getItem(
                         mpInstance._Store.prodStorageName
                     );
@@ -269,7 +272,10 @@ export default function _Persistence(mpInstance) {
     };
 
     this.getUserProductsFromLS = function(mpid) {
-        if (!mpInstance._Store.isLocalStorageAvailable) {
+        if (
+            mpInstance._Store.getPrivacyFlag('Products') ||
+            !mpInstance._Store.isLocalStorageAvailable
+        ) {
             return [];
         }
 
@@ -308,6 +314,15 @@ export default function _Persistence(mpInstance) {
     };
 
     this.getAllUserProductsFromLS = function() {
+        if (mpInstance._Store.getPrivacyFlag('Products')) {
+            var currentUser = mpInstance.Identity.getCurrentUser();
+            var mpid = currentUser ? currentUser.getMPID() : null;
+            var result = {};
+            if (mpid) {
+                result[mpid] = { cp: [] };
+            }
+            return result;
+        }
         var decodedProducts,
             encodedProducts = localStorage.getItem(
                 mpInstance._Store.prodStorageName
@@ -342,14 +357,21 @@ export default function _Persistence(mpInstance) {
                     ? allLocalStorageProducts[mpid].cp
                     : [],
             };
+
+        if (mpInstance._Store.getPrivacyFlag('Products')) {
+            return;
+        }
         if (mpid) {
             allLocalStorageProducts = allLocalStorageProducts || {};
             allLocalStorageProducts[mpid] = currentUserProducts;
             try {
-                window.localStorage.setItem(
-                    encodeURIComponent(mpInstance._Store.prodStorageName),
-                    Base64.encode(JSON.stringify(allLocalStorageProducts))
+                const encodedKey = encodeURIComponent(
+                    mpInstance._Store.prodStorageName
+                );
+                const encodedValue = Base64.encode(
+                    JSON.stringify(allLocalStorageProducts)
                 );
+                window.localStorage.setItem(encodedKey, encodedValue);
             } catch (e) {
                 mpInstance.Logger.error(
                     'Error with setting products on localStorage.'
@@ -894,6 +916,9 @@ export default function _Persistence(mpInstance) {
     };
 
     this.getCartProducts = function(mpid) {
+        if (mpInstance._Store.getPrivacyFlag('Products')) {
+            return [];
+        }
         var allCartProducts,
             cartProductsString = localStorage.getItem(
                 mpInstance._Store.prodStorageName
@@ -913,7 +938,10 @@ export default function _Persistence(mpInstance) {
     };
 
     this.setCartProducts = function(allProducts) {
-        if (!mpInstance._Store.isLocalStorageAvailable) {
+        if (
+            !mpInstance._Store.isLocalStorageAvailable ||
+            mpInstance._Store.getPrivacyFlag('Products')
+        ) {
             return;
         }
 
diff --git a/test/jest/persistence.products.spec.ts b/test/jest/persistence.products.spec.ts
new file mode 100644
index 000000000..ddeba7b58
--- /dev/null
+++ b/test/jest/persistence.products.spec.ts
@@ -0,0 +1,34 @@
+import {
+    mParticle,
+    MPConfig,
+    testMPID,
+  } from '../src/config/constants';
+  import { Product } from '@mparticle/web-sdk';
+  
+  describe('Products Persistence', () => {
+      let mpInstance = mParticle.getInstance();
+      beforeEach(() => {
+          mParticle._resetForTests(MPConfig);
+          mpInstance._Persistence.resetPersistence();
+      });
+  
+      it('should save products to localStorage when noTargeting is false by default', () => {
+          const product: Partial<Product> = { Name: 'iphone', Sku: 'iphonesku', Price: 599, Quantity: 1 };
+          mpInstance._Persistence.setCartProducts({ [testMPID]: { cp: [product] } } as unknown as Product[]);
+          expect(mpInstance._Persistence.getCartProducts(testMPID).length).toBe(1);
+      });
+  
+      it('should NOT save products to localStorage when noTargeting is true', () => {
+          mpInstance._Store.setNoTargeting(true);
+          const product: Partial<Product> = { Name: 'iphone', Sku: 'iphonesku', Price: 599, Quantity: 1 };
+          mpInstance._Persistence.setCartProducts({ [testMPID]: { cp: [product] } } as unknown as Product[]);
+          expect(mpInstance._Persistence.getCartProducts(testMPID).length).toBe(0);
+      });
+  
+      it('should save products to localStorage when noTargeting is false', () => {
+          mpInstance._Store.setNoTargeting(false);
+          const product: Partial<Product> = { Name: 'iphone', Sku: 'iphonesku', Price: 599, Quantity: 1 };
+          mpInstance._Persistence.setCartProducts({ [testMPID]: { cp: [product] } } as unknown as Product[]);
+          expect(mpInstance._Persistence.getCartProducts(testMPID).length).toBe(1);
+      });
+  });
\ No newline at end of file
diff --git a/test/src/tests-persistence.ts b/test/src/tests-persistence.ts
index 424f4d616..06133277c 100644
--- a/test/src/tests-persistence.ts
+++ b/test/src/tests-persistence.ts
@@ -1661,6 +1661,53 @@ describe('persistence', () => {
         parsedProductsAfter['testMPID'].cp.length.should.equal(0);
     });
 
+    describe('products persistence with noTargeting privacy flag', () => {
+        beforeEach(() => {
+            mParticle._resetForTests(MPConfig);
+        }); 
+
+        it('should NOT save products to LS when noTargeting is true', async () => {
+            mParticle.config.launcherOptions = { noTargeting: true };
+
+            mParticle.init(apiKey, mParticle.config);
+            await waitForCondition(hasIdentifyReturned);
+            const localStorageProducts = localStorage.getItem(LocalStorageProductsV4WithWorkSpaceName);
+            expect(localStorageProducts).to.not.be.ok;
+        });
+        
+        it('should save products to LS when noTargeting is false', async () => {
+            mParticle.config.launcherOptions = { noTargeting: false };
+
+            mParticle.init(apiKey, mParticle.config);
+            await waitForCondition(hasIdentifyReturned);
+            const iphone = mParticle.eCommerce.createProduct(
+                'iphone',
+                'iphonesku',
+                599,
+                1
+            );
+            mParticle.eCommerce.Cart.add(iphone, true);
+
+            const localStorageProducts = localStorage.getItem(LocalStorageProductsV4WithWorkSpaceName);
+            expect(localStorageProducts).to.be.ok;
+        });
+
+        it('should save products to LS when noTargeting is false by default', async () => {
+            mParticle.init(apiKey, mParticle.config);
+            await waitForCondition(hasIdentifyReturned);
+            const iphone = mParticle.eCommerce.createProduct(
+                'iphone',
+                'iphonesku',
+                599,
+                1
+            );
+            mParticle.eCommerce.Cart.add(iphone, true);
+
+            const localStorageProducts = localStorage.getItem(LocalStorageProductsV4WithWorkSpaceName);
+            expect(localStorageProducts).to.be.ok;
+        });
+    });
+
     it('should only set setFirstSeenTime() once', async () => {
         const cookies = JSON.stringify({
             gs: {