feat(v0.8/v0.9/v1.0): marketing & GTM skills from open-source inspiration#69
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New rule 08-skill-execution-modes.md defines the three-tier depth pattern inspired by BrianRWagner's SKILL-MODE-PATTERN. Default is standard; quick is appropriate, not degraded. Retrofit five existing v0.8/v0.9 skills with execution_modes frontmatter and an Execution Mode section showing skill-specific quick/standard/deep output shapes. gtm-strategy is deferred to Phase B (full refactor to orchestrator). Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
Replace the monolithic prd-v09-gtm-strategy with three sub-skills, each anchored to a canonical framework, and convert the old skill to an orchestrator that chains them and reconciles outputs. - prd-v09-positioning-dunford: April Dunford's 5-step (Obviously Awesome). Emits GTM-* with Type=Positioning and BR-POS-* constraint rules. - prd-v09-offer-construction-hormozi: Hormozi value equation and Grand Slam Offer mechanics ($100M Offers). Emits GTM-* with Type=Offer and Type=Guarantee. - prd-v09-launch-channels-orb: Corey Haines's Owned/Rented/Borrowed framework. Emits GTM-* with Type=Channel and the channel-mix matrix. - prd-v09-gtm-strategy: now an orchestrator with cross-skill reconciliation (best-fit alignment, promise consistency, guarantee viability, category-channel fit, KPI rollup). Each new skill embeds its framework summary inline (200-400 words) per the "no god-file references" decision. Confidence floors apply per P4. Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
…HN/Reddit) Tactical "doing" skills that plug into specific channels from the ORB launch-channels mix matrix. Hybrid format: standard PRD Consumes/Produces + irinabuht-style 5-section operational template (What This Does / How It Works / Example / What You Get Back / When to Use It) inset before the connective-tissue sections. - prd-v09-aeo-audit: AI search visibility diagnostic across ChatGPT / Perplexity / AI Overviews. Outputs GTM-AEO-* gaps and Coverage Matrix. - prd-v09-alternatives-pages: X-vs-Y and Alternative-to-X comparison page portfolio. Outputs SCR-ALT-* page specs. - prd-v09-cold-outreach-tiered: Tier 1/2/3 sequences differentiated by research signal strength. Aaron Ross + BrianRWagner influence. Ends on the Hormozi guarantee, not a meeting ask. - prd-v09-hn-reddit-launch: Show HN + Reddit playbook for developer / technical / open-source products. Founder-presence rules, story-angle selection, anti-astroturf gates. All four explicitly disqualify themselves when positioning best-fit doesn't match the channel. Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
Three "doing" skills extending v0.8 Deployment & Ops with the operational layer that bridges to v0.9 marketing/GTM. - prd-v08-changelog-as-marketing: Treats the changelog as a distribution surface (Stripe/Linear/Vercel pattern). Categorizes releases, maps to channels, sets format templates per channel. Outputs MON-CHG-* and per-channel GTM-CHG-* entries. - prd-v08-drift-baseline-compare: Generalizes AgriciDaniel's seo-drift pattern (baseline → snapshot → compare → history) to any KPI / config / metric / AI search position / vendor pricing. Outputs MON-DRIFT-*. Explicitly distinct from absolute-threshold alerting. - prd-v08-marketing-ops-handoff: Lead lifecycle stages and sales/CSM handoff rules for B2B / sales-assisted products. Self-disqualifies for pure self-serve consumer products. Outputs BR-MOPS-* lifecycle rules and GTM-MOPS-* handoff flows. All three integrate with the v0.9 channel and KPI work that follows. Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
…ADOPTION + ADO-* prefix) v1.0 was previously empty. This adds the full stage anchored on Geoffrey Moore's Crossing the Chasm as the spine, plus the discovery, interview, and social-proof apparatus that pragmatist buyers require. New ID prefix: - ADO-STAGE-* — adoption-lifecycle stage assessment - ADO-BEACHHEAD-* — chasm-crossing beachhead segment - ADO-WHOLE-* — whole-product gaps (Moore's "complete solution" model) - ADO-REF-* — reference-account cultivation Stored in new SoT/SoT.ADOPTION.md (with frontmatter, category schema, update protocol, stage history section). New skills: - prd-v10-chasm-adoption-moore (default: deep) — the v1.0 spine. Stage assessment, beachhead selection, whole-product gap analysis, reference cultivation, chasm risk register. Anchored in Moore (1991/2014). - prd-v10-continuous-discovery-torres — Opportunity Solution Tree practice; weekly 3-interview cadence; assumption mapping (D/V/F); riskiest-assumption-first testing. Anchored in Torres (2021). - prd-v10-mom-test-interview — interview discipline that gets truth instead of compliments. Past-behavior questioning; Bad Data taxonomy (compliments/fluff/ideas); P4 confidence calibration. Anchored in Fitzpatrick (2013). - prd-v10-case-study-builder — operational 5-section skill. SCQR structure, quantified outcomes, three-format output (short/medium/long), consent management. Inspired by BrianRWagner. - prd-v10-testimonial-collector — operational 5-section skill. Trigger- based harvest (NPS/milestone/post-purchase/renewal/support), processing workflow with consent tracking, per-placement formatting. Inspired by BrianRWagner. All five honor the Dunford best-fit / Moore beachhead distinction — the beachhead is tighter than the best-fit and dominates v1.0 chasm-crossing priority. Cross-segment testimonials and case studies are explicitly flagged as anti-pattern during chasm crossing. Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
Phase F of the marketing/GTM skills workstream: register the 15 new skills and new SoT file in every index, lifecycle table, and agent memory store that needs to know about them. - .claude/domain-profile.yaml: add ADO- → SoT/SoT.ADOPTION.md mapping; document GTM- Type sub-codes; add 15 new skills to the domain list. - README.md: lifecycle DoD table updated for v0.8/v0.9/v1.0 with new skill outputs and ADO- prefix surface. - PRD.md: v0.9 section rewritten to reflect the chained-framework workflow (Dunford → Hormozi → ORB + orchestrator); v1.0 section expanded from stub into a Moore-Chasm-anchored stage with ADO- references, discovery cadence, and social-proof production. - .claude/skills/README.md: skill count 29 → 44; directory listing expanded; PRD Stage → Skill Mapping table reshaped for v0.8/v0.9/v1.0. - .claude/skills/skills-inventory.md: navigation table updated with all 15 new entries. - .claude/agents/metro/MEMORY.md: four Decisions entries recording the load-bearing structural choices (v0.9 chain workflow; v1.0 anchored on Moore; tactical playbooks plug into ORB channels; mode tiering as methodology-wide). CLAUDE.md and healthcare/ in the repo predate this branch; left alone. Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
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Summary
Thickens PRD lifecycle stages v0.8 (Deployment & Ops), v0.9 (Go-to-Market), and v1.0 (Market Adoption) by adding 15 new skills, 1 new SoT file, 1 new ID prefix, and 1 new methodology rule, drawing inspiration from 9 open-source marketing/GTM skill repos (Corey Haines, BrianRWagner, Wondel, AgriciDaniel, irinabuht/Ryze AI, jonathimer, alirezarezvani, Composio, VoltAgent).
The three structural innovations adopted:
.claude/rules/08-skill-execution-modes.mdis the methodology rule; v0.8/v0.9 skills retrofit withexecution_modesfrontmatter and skill-specific output tables.What This Does / How It Works / Example / What You Get Back / When to Use Itblock inset before the standardConsumes/Produces/Anti-Patternsconnective tissue.What's deliberately not lifted: Composio's MCP-tool-bound action skills (methodology stays tool-agnostic), irinabuht's 44 paid-ads skills (over-specialized for most products), and the "god-file foundation doc" pattern (would compete with the existing SoT ID graph).
What's in this PR
Phase A — Foundation
.claude/rules/08-skill-execution-modes.md(new) — the quick/standard/deep mode pattern with picking heuristics, phase tagging conventions, and depth-vs-confidence interactionexecution_modesfrontmatter and## Execution Modesection (prd-v09-gtm-strategydeferred to Phase B refactor)Phase B — v0.9 framework split
prd-v09-positioning-dunford— April Dunford's 5-step (Obviously Awesome). OutputsGTM-* Type=Positioning+BR-POS-*rules.prd-v09-offer-construction-hormozi— Hormozi value equation + Grand Slam Offer ($100M Offers). OutputsGTM-* Type=OfferandType=Guarantee.prd-v09-launch-channels-orb— Corey Haines's Owned / Rented / Borrowed framework. OutputsGTM-* Type=Channel+ channel-mix matrix.prd-v09-gtm-strategy→ converted to orchestrator that chains the three and runs cross-skill reconciliation (best-fit alignment, promise consistency, guarantee viability, category-channel fit, KPI rollup).Phase C — v0.9 tactical playbooks (irinabuht 5-section format)
prd-v09-aeo-audit— AI search visibility diagnostic (ChatGPT / Perplexity / AI Overviews). OutputsGTM-AEO-*+ Coverage Matrix.prd-v09-alternatives-pages— X-vs-Y / Alternative-to-X comparison page portfolio. OutputsSCR-ALT-*.prd-v09-cold-outreach-tiered— Tier 1/2/3 outreach sequences (Aaron Ross + BrianRWagner influence). OutputsGTM-OUT-*.prd-v09-hn-reddit-launch— Show HN + Reddit playbook for developer/technical products. Includes founder-presence rules and anti-astroturf gates.Phase D — v0.8 additions
prd-v08-changelog-as-marketing— Stripe/Linear/Vercel pattern: changelog as distribution surface. OutputsMON-CHG-*+ per-channelGTM-CHG-*.prd-v08-drift-baseline-compare— generalizes AgriciDaniel'sseo-drift(baseline → snapshot → compare → history) to any KPI / config / AI position / vendor pricing. OutputsMON-DRIFT-*.prd-v08-marketing-ops-handoff— lead lifecycle + sales/CSM handoff rules for B2B / sales-assisted products. OutputsBR-MOPS-*+GTM-MOPS-*.Phase E — v1.0 stage from scratch
v1.0 was previously empty. This adds the full stage anchored on Moore's Crossing the Chasm as the spine.
ADO-*(ADO-STAGE-, ADO-BEACHHEAD-, ADO-WHOLE-, ADO-REF-) registered inSoT/SoT.ADOPTION.md.prd-v10-chasm-adoption-moore(default mode: deep) — the v1.0 spine. Stage assessment, beachhead selection, whole-product gap analysis, reference cultivation, chasm risk register.prd-v10-continuous-discovery-torres— Teresa Torres's Opportunity Solution Tree; weekly 3-interview cadence; D/V/F assumption mapping.prd-v10-mom-test-interview— Rob Fitzpatrick's interview discipline; past-behavior questioning; Bad Data taxonomy (compliments/fluff/ideas); P4 confidence calibration.prd-v10-case-study-builder— SCQR-structured case studies with quantified outcomes; three-format output (short/medium/long); consent management.prd-v10-testimonial-collector— trigger-based harvest (NPS/milestone/post-purchase/renewal/support); processing workflow; per-placement formatting.Phase F — Taxonomy & index updates
domain-profile.yaml: ADO prefix mapping; GTM- Type sub-codes documented; all 15 new skills in the domain list.PRD.md: v0.9 section rewritten for chained framework workflow; v1.0 expanded from stub to Moore-anchored stage.README.md: lifecycle DoD updated for v0.8/v0.9/v1.0..claude/skills/README.md: 29 → 44 skill count; full directory listing; PRD Stage → Skill Mapping reshaped..claude/skills/skills-inventory.md: navigation table updated..claude/agents/metro/MEMORY.md: four Decisions entries recording the load-bearing structural choices.Stats
Test plan
git log --oneline main..HEADshows 6 clean commits in phase ordername,description,execution_modes)domain-profile.yamlparses (YAML valid)SoT/SoT.ADOPTION.mdfollows the existing SoT file conventions (frontmatter, id_prefix, update protocol)[prd-v09-positioning-dunford](../prd-v09-positioning-dunford/SKILL.md)all resolve)PRD.mdv0.9 + v1.0 sections reference real skills and IDspython scripts/readiness.py rundoes not regress (out-of-scope for this PR; this is methodology, not gate advancement)prd-v09-positioning-dunfordin a new session and confirm it loadsprd-v10-chasm-adoption-moorein a new session and confirm SoT.ADOPTION.md is referenced correctlyOut of scope (intentional follow-ups)
references/directories andassets/templates (deferred — embedded summaries are the chosen depth).claude/skills/skills-inventory.mdStage Overview sections (large rewrite; the navigation table is updated, the verbose stage sections will drift organically until next refresh)prd-v09-gtm-strategymode-tiering retrofit (the file was rewritten as orchestrator in Phase B; modes were added there)🤖 Generated with Claude Code