diff --git a/src/python_response_time/core/logging.py b/src/python_response_time/core/logging.py
index bc5bd24..62a0656 100644
--- a/src/python_response_time/core/logging.py
+++ b/src/python_response_time/core/logging.py
@@ -4,13 +4,6 @@
 
 from loguru import logger
 
-log_format = (
-    "<green>{time:YYYY-MM-DD HH:mm:ss.SSS}</green> | "
-    "<level>{level: <8}</level> | "
-    "<cyan>{name}</cyan>:<cyan>{function}</cyan>:<cyan>{line}</cyan> - "
-    "<level>{message}</level>"
-)
-
 
 def setup_logger(level: str = "INFO"):
     """Configure and return a Loguru logger instance.
@@ -27,7 +20,7 @@ def setup_logger(level: str = "INFO"):
     if level.upper() == "SILENT":
         logger.add(
             "app.log",
-            format=log_format,
+            serialize=True,
             level="ERROR",
             rotation="1 MB",
             retention="10 days",
@@ -36,7 +29,7 @@ def setup_logger(level: str = "INFO"):
     else:
         logger.add(
             sys.stdout,
-            format=log_format,
+            serialize=True,
             level=level,
             backtrace=True,
             diagnose=True,
@@ -44,7 +37,7 @@ def setup_logger(level: str = "INFO"):
         )
         logger.add(
             "app.log",
-            format=log_format,
+            serialize=True,
             level=level,
             rotation="1 MB",
             retention="10 days",
diff --git a/src/python_response_time/main.py b/src/python_response_time/main.py
index 30e247a..8058b82 100644
--- a/src/python_response_time/main.py
+++ b/src/python_response_time/main.py
@@ -3,47 +3,46 @@
 import time
 
 import requests
-from loguru import logger
+from rich.console import Console
 
 from python_response_time.core import app_settings, setup_logger
 
-setup_logger(app_settings.LOG_LEVEL)
+console = Console()
 
 
 def run_app():
-    """Run a simple HTTP benchmark against the configured target URL."""
-    logger.info(f"Target URL: {app_settings.TARGET_URL}")
-    logger.info(f"Number of Requests: {app_settings.NUM_REQUESTS}")
-    logger.info(f"Concurrency: {app_settings.CONCURRENCY}")
-    logger.info(f"Timeout: {app_settings.TIMEOUT} seconds")
-    logger.info(f"Request Delay: {app_settings.REQUEST_DELAY} seconds")
-    logger.info(f"SSL Verify: {app_settings.VERIFY_SSL}")
+    """Run HTTP benchmark and display results via Rich."""
+    logger = setup_logger(app_settings.LOG_LEVEL)
+    console.print("[bold cyan]HTTP Benchmark Starting...[/bold cyan]")
+    console.print(f"Target: {app_settings.TARGET_URL}")
+    console.print(f"Requests: {app_settings.NUM_REQUESTS}")
+    console.print(f"Concurrency: {app_settings.CONCURRENCY}")
+    console.print(f"Timeout: {app_settings.TIMEOUT}s")
+    console.print(f"Delay: {app_settings.REQUEST_DELAY}s")
+    console.print(f"SSL Verify: {app_settings.VERIFY_SSL}\n")
 
     session = requests.Session()
 
-    logger.info("Starting HTTP benchmark...")
+    console.print("[bold green]Running benchmark...[/bold green]\n")
 
     for i in range(app_settings.NUM_REQUESTS):
-        start_time = time.time()
-
+        start_time = time.perf_counter()
         try:
             response = session.get(
                 str(app_settings.TARGET_URL),
                 timeout=app_settings.TIMEOUT,
                 verify=app_settings.VERIFY_SSL,
             )
-            response.raise_for_status()
-
-            elapsed_time_ms = (time.time() - start_time) * 1000
+            elapsed_ms = (time.perf_counter() - start_time) * 1000
             logger.info(
-                f"Request {i + 1}: {response.status_code} - {elapsed_time_ms:.2f} ms"
+                f"Request {i + 1}: {response.status_code} in {elapsed_ms:.2f} ms"
             )
 
         except requests.exceptions.SSLError as e:
-            logger.error(f"Request {i + 1} SSL error: {e}")
+            console.print(f"[red]Request {i + 1} SSL error: {e}[/red]")
 
         except requests.RequestException as e:
-            logger.error(f"Request {i + 1} failed: {e}")
+            console.print(f"[red]Request {i + 1} failed: {e}[/red]")
 
         finally:
             if app_settings.REQUEST_DELAY > 0: