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DevRel Playbook - Skills & SOPs

Complete collection of community building skills and SOPs for developer relations, community-led growth, and creator ecosystem development. Extracted from real-world experience scaling a product community from zero to a global movement.

Based on analysis of webinars, podcasts, interviews, and public writing.

Notion Database

Open in Notion

27 Skills & SOPs

# Skill Category Phase
1 Spotting Super Fans Community Building Observe
2 Cold Outreach to Creators (3-Month Nurture) Marketing & Growth Seed
3 Building an Ambassador Program from Zero Community Building Formalize
4 Decentralized Community Architecture Community Building Scale
5 Template Gallery & UGC Marketplace Marketing & Growth Seed
6 The IKEA Effect: Product-Community Loop Marketing & Growth Framework
7 Event Strategy: Community-Organized > Company-Organized Community Building Formalize
8 Certification Program for Power Users Community Building Systematize
9 Influencer Marketing on a Startup Budget Marketing & Growth Seed
10 The Side Project as Job Application Career & Personal Framework
11 The Next Play Model: Community for People in Transition Community Building Seed
12 Pre-Product Community Building (IT Kit Example) Marketing & Growth Observe
13 Viral Side Project Creation (Humus Day Formula) Career & Personal Framework
14 Program Measurement Without a North Star Operations Systematize
15 Scrappy Team Scaling Operations Scale
16 Angel Investing as Relationship Building Investing Framework
17 MASTER PLAYBOOK: End-to-End Community Growth Community Building Flywheel
18 Full Biography & Origin Story Career & Personal Framework
19 Champions Community: Enterprise Program Community Building Systematize
20 The Community Portal: Central Landing Page Community Building Formalize
21 The Creator Economy Flywheel Marketing & Growth Flywheel
22 Affiliate vs Ambassador: Two Models Marketing & Growth Scale
23 Code of Conduct & Moderation at Scale Operations Formalize
24 Using Your Own Product as Community Infrastructure Operations Seed
25 The COVID Pivot Playbook Community Building Scale
26 Investment Thesis: Community Signals Investing Framework
27 Personal Brand Through Compounding Side Projects Career & Personal Framework

Phases (Execution Order)

Phase 1: OBSERVE (Month 1-2)     → Skills 1, 6, 12
Phase 2: SEED (Month 2-4)        → Skills 2, 5, 9, 11, 24
Phase 3: FORMALIZE (Month 4-6)   → Skills 3, 7, 20, 23
Phase 4: SCALE (Month 6-12)      → Skills 4, 15, 22, 25
Phase 5: SYSTEMATIZE (Year 1-2)  → Skills 8, 14, 19
Phase 6: FLYWHEEL (Year 2+)      → Skills 17, 21
FRAMEWORKS (Apply anytime)        → Skills 6, 10, 13, 16, 18, 26, 27

Categories

  • Community Building (9 skills): Ambassador programs, events, groups, champions, portals
  • Marketing & Growth (7 skills): Influencer programs, UGC, viral tactics, creator economy
  • Operations (4 skills): Measurement, team scaling, moderation, dogfooding
  • Career & Personal (4 skills): Job hunting, side projects, biography, personal brand
  • Investing (2 skills): Angel investing, community signal evaluation

Applied Playbooks

Real-world applications of these skills to specific developer ecosystems:

Playbook Context Skills Used
mothi Developer GTM Funnel Growing mothi's developer ecosystem. Discord as community layer, MTUs & GMV as end goal. 01, 02, 03, 04, 05, 06, 07, 08, 12, 14, 17, 21
Reo.dev Playbook Mapping Which 16 of Reo.dev's 44 playbooks are relevant for mothi DevRel, mapped to funnel stages. —

Sources

  • Tribe Industry Expert Webinar (Notion's Community)
  • Invested Podcast
  • Passionfroot Jam
  • Founders Forum Podcast
  • LinkedIn posts and Medium articles

Extracted and organized by Claude.