gtm-analytics

GTM Analytics Skills (40 skills)

Enterprise-grade GTM analytics workflows across Marketing / Sales / RevOps / CX / Systems & Data. These skills are calibrated for the second-stage of the curriculum — when you scale past $1M ARR and need real revenue ops discipline.

When to use these skills

These skills assume:

• A connected CRM (Salesforce / HubSpot)
• Marketing automation (Marketo / HubSpot Marketing)
• A data warehouse (Snowflake / BigQuery / Postgres)
• Multiple reps / campaigns / segments to analyze

Sized for $1M+ ARR teams with sales + marketing + CS functions.

For solo operators below $1M ARR, the parent curriculum's skills (wedge-finder, cold-outbound-drafter, retention-cohort-analyzer, etc.) are calibrated to your stage.

Where this fits in the journey

The curriculum's 10-year compound trajectory is:

• Year 1-2: $0 → $100K MRR — use parent curriculum skills (find wedge, ship MVP, first 100 customers)
• Year 2-3: $100K → $1M MRR — start using these GTM analytics skills as you build sales + marketing functions
• Year 3+: $1M-$10M MRR — these skills compound; you run them weekly across the team

Index — by Category

Marketing (8)

• asset-engagement-analysis
• campaign-leaderboard-analysis
• campaign-roi-analysis
• content-influence-mapping
• first-vs-last-touch-attribution
• multi-touch-attribution-contact-level

Sales (9)

• campaigns-meetings-booked
• deal-velocity-bottleneck
• expansion-account-growth
• forecast-accuracy-risk
• lead-conversion-analysis
• rep-level-cohort-analysis
• rep-performance-vs-activity
• sales-rep-effectiveness
• sales-data-assessment

RevOps + Systems & Data (16)

• campaigns-deals-influence
• contacts-to-opportunity-analysis
• data-assessment-accounts
• data-assessment-duplicates
• data-assessment-leads
• data-assessment-opportunities
• data-assessment-utms
• deal-rot-detector
• first-touchpoint-contact-to-opp
• golden-path-journey
• inactive-at-risk-opportunities
• last-touch-attribution-opportunities
• lead-source-hygiene-audit
• lead-deal-conversion-by-speed
• lead-deal-conversion-overall-by-stage
• post-opp-touchpoint-summary
• stuck-pipeline-alerting

CX (Customer Experience) (8)

• churn-risk-radar ✅ v2
• cs-data-assessment
• csm-engagement-coverage
• low-account-health
• product-usage-correlation
• propensity-to-renew
• enterprise-retention-cohort-breakdown — for solo operators see retention-cohort-analyzer
• segment-insights

Tier status

39 at v1.5 (lean activatable). 1 at v2 (churn-risk-radar).

A future deepening pass would add worked examples + quick reference tables to the v1.5 ones. See ../CHECKLIST.md for status across the full repo.

Pairs with parent curriculum skills

GTM analytics skill	Parent curriculum skill	Use together for
lead-source-hygiene-audit	cold-outbound-drafter	Clean source data → better outbound targeting
enterprise-retention-cohort-breakdown	retention-cohort-analyzer	Enterprise breakdown vs solo-operator interview-driven
forecast-accuracy-risk	bottleneck-identifier	Forecast risk = leading indicator of stall
campaign-roi-analysis	pricing-tripler	High-ROI campaigns earn higher pricing
churn-risk-radar + low-account-health	retention-cohort-analyzer	Multi-signal ranking + diagnostic interviews