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munas-git/AdCampaign-Click-Propensity-Modeling-and-Targeting-Optimization

Predicting email ad click-through using interpretable ML and counterfactual simulations to uncover behavioral drivers and optimise target…

python

marketing

shapely

xgboost-classifier

campaign-optimization

• Jupyter Notebook
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• Updated
  on May 19, 2025

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