site: replace all em-dashes with hyphens across the website copy

alichherawalla · alichherawalla · commit dd947b649bbd · 2026-07-13T16:56:06.000+05:30
diff --git a/README.md b/README.md
@@ -1,6 +1,6 @@
 # Off Grid Website
 
-Marketing site and documentation for [Off Grid](https://getoffgridai.co) — run powerful
+Marketing site and documentation for [Off Grid](https://getoffgridai.co) - run powerful
 AI models directly on your iPhone or Android phone, no internet required.
 
 Built with [Jekyll](https://jekyllrb.com/) and deployed to **https://getoffgridai.co**
@@ -18,12 +18,12 @@ The site is then available at http://localhost:4000.
 
 ## Structure
 
-- `index.md`, `mission.md`, `vision.md`, `ethos.md`, `early-access.md`, `quick-start.md` — top-level pages
-- `guides/` — setup and how-to guides
-- `writing/` — long-form articles
-- `_layouts/` — page templates
-- `assets/` — CSS, images, icons
-- `CNAME` — custom domain (`getoffgridai.co`)
+- `index.md`, `mission.md`, `vision.md`, `ethos.md`, `early-access.md`, `quick-start.md` - top-level pages
+- `guides/` - setup and how-to guides
+- `writing/` - long-form articles
+- `_layouts/` - page templates
+- `assets/` - CSS, images, icons
+- `CNAME` - custom domain (`getoffgridai.co`)
 
 ## Deployment
 
diff --git a/_includes/pricing-ladder.html b/_includes/pricing-ladder.html
@@ -12,7 +12,7 @@
 <div class="og-ladder-wrap">
   <p class="eyebrow"># Pricing</p>
   <h1>The price climbs as we grow.</h1>
-  <p class="sub"><strong id="og-count">649</strong> people are on it. Lock the rate now — it only goes up.</p>
+  <p class="sub"><strong id="og-count">649</strong> people are on it. Lock the rate now - it only goes up.</p>
 
   <div class="og-ladder" id="og-ladder" style="--og-n: {{ n }};"
        data-endpoint="{{ site.data.pricing.count_endpoint }}"
@@ -42,7 +42,7 @@ <h1>The price climbs as we grow.</h1>
 
   <p class="og-spots" id="og-spots"><strong id="og-spots-n">{{ site.data.pricing.tiers[0].until | minus: 649 }}</strong> spots left at <span id="og-spots-price">${{ site.data.pricing.tiers[0].lifetime }}</span> for life before the price jumps to <span id="og-spots-next">${{ site.data.pricing.tiers[1].lifetime }}</span>.</p>
 
-  <p class="og-lifetime">Not ready to commit? Pay yearly instead — <strong id="og-annual-price">${{ site.data.pricing.price }}</strong>/{{ site.data.pricing.period }} today, a smaller step in. It climbs with the ladder too, so today is the cheapest it will be.</p>
+  <p class="og-lifetime">Not ready to commit? Pay yearly instead - <strong id="og-annual-price">${{ site.data.pricing.price }}</strong>/{{ site.data.pricing.period }} today, a smaller step in. It climbs with the ladder too, so today is the cheapest it will be.</p>
 </div>
 
 <script>
@@ -88,7 +88,7 @@ <h1>The price climbs as we grow.</h1>
     var spots = document.getElementById('og-spots');
     if (spots) {
       if (tiers[cur].until === 0) {
-        spots.style.display = 'none';   // final tier — no jump ahead
+        spots.style.display = 'none';   // final tier - no jump ahead
       } else {
         spots.style.display = '';
         document.getElementById('og-spots-n').textContent =
diff --git a/_layouts/default.html b/_layouts/default.html
@@ -3,7 +3,7 @@
 <head>
   <meta charset="UTF-8">
   <meta name="viewport" content="width=device-width, initial-scale=1.0">
-  <title>{% if page.title == "Home" %}Off Grid — Run AI Locally on Your Phone{% else %}{{ page.title }} — Off Grid{% endif %}</title>
+  <title>{% if page.title == "Home" %}Off Grid - Run AI Locally on Your Phone{% else %}{{ page.title }} - Off Grid{% endif %}</title>
   <meta name="description" content="{{ page.description | default: site.description }}">
   <link rel="preconnect" href="https://fonts.googleapis.com">
   <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
@@ -108,7 +108,7 @@
     </div>
   </header>
 
-  <!-- Search modal — outside sidebar so it works on mobile -->
+  <!-- Search modal - outside sidebar so it works on mobile -->
   <div id="searchModal" class="search-modal" role="dialog" aria-modal="true" aria-label="Search" hidden>
     <div class="search-modal-backdrop" id="searchBackdrop"></div>
     <div class="search-modal-box">
@@ -267,7 +267,7 @@
       <div class="essay-early-access" data-pagefind-ignore>
         <div class="essay-ea-text">
           <strong>Run the personal AI OS now.</strong>
-          Off Grid AI Pro is live — ${{ site.data.pricing.lifetime }}, yours forever, climbing as we grow.
+          Off Grid AI Pro is live - ${{ site.data.pricing.lifetime }}, yours forever, climbing as we grow.
         </div>
         <a href="{{ '/pay' | relative_url }}" class="essay-ea-btn">Get Off Grid AI Pro</a>
       </div>
diff --git a/index.md b/index.md
@@ -90,7 +90,7 @@ Nothing is sent anywhere, because there is no server to send it to. It is open s
   </a>
   <a href="{{ '/pay' | relative_url }}" class="ea-essay-card">
     <div class="ea-essay-title">Get Off Grid AI Pro →</div>
-    <div class="ea-essay-desc">Live now on desktop and mobile. Own it forever — ${{ site.data.pricing.lifetime }} — climbing as we grow toward ${{ site.data.pricing.top_lifetime }}, so today's tier is the lowest it will be. Prefer yearly? ${{ site.data.pricing.price }}/{{ site.data.pricing.period }}.</div>
+    <div class="ea-essay-desc">Live now on desktop and mobile. Own it forever - ${{ site.data.pricing.lifetime }} - climbing as we grow toward ${{ site.data.pricing.top_lifetime }}, so today's tier is the lowest it will be. Prefer yearly? ${{ site.data.pricing.price }}/{{ site.data.pricing.period }}.</div>
   </a>
   <a href="{{ '/vision' | relative_url }}" class="ea-essay-card">
     <div class="ea-essay-title">Read the vision →</div>
@@ -162,7 +162,7 @@ The free app runs models. Off Grid AI Pro adds the layer that sees your day, rem
 </div>
 
 <div class="hero-buttons">
-  <a href="{{ '/pay' | relative_url }}" class="btn btn-green">Own Off Grid AI Pro forever — ${{ site.data.pricing.lifetime }}</a>
+  <a href="{{ '/pay' | relative_url }}" class="btn btn-green">Own Off Grid AI Pro forever - ${{ site.data.pricing.lifetime }}</a>
   <a href="{{ '/pro' | relative_url }}" class="btn btn-outline">See all Pro features</a>
 </div>
 
diff --git a/mobile.md b/mobile.md
@@ -159,11 +159,11 @@ The free app runs models on your phone. Pro is an optional, additive tier: it gi
 </div>
 
 <div class="offer-closing" role="note">
-  <strong>Off Grid AI Pro is live: ${{ site.data.pricing.lifetime }}, yours forever.</strong> The price climbs as we grow — never down — so today's tier is the lowest it will be. One license covers up to {{ site.data.pricing.devices }} devices, on mobile and desktop. Prefer yearly? ${{ site.data.pricing.price }}/{{ site.data.pricing.period }}.
+  <strong>Off Grid AI Pro is live: ${{ site.data.pricing.lifetime }}, yours forever.</strong> The price climbs as we grow - never down - so today's tier is the lowest it will be. One license covers up to {{ site.data.pricing.devices }} devices, on mobile and desktop. Prefer yearly? ${{ site.data.pricing.price }}/{{ site.data.pricing.period }}.
 </div>
 
 <div class="hero-buttons">
-  <a href="{{ '/pay' | relative_url }}" class="btn btn-green">Own Pro forever — ${{ site.data.pricing.lifetime }}</a>
+  <a href="{{ '/pay' | relative_url }}" class="btn btn-green">Own Pro forever - ${{ site.data.pricing.lifetime }}</a>
   <a href="{{ '/pro' | relative_url }}" class="btn btn-outline">See everything Pro does</a>
 </div>
 
@@ -193,7 +193,7 @@ The model runs in the phone's memory and answers on the phone's own chips. There
 
 **What models can I run?** Qwen, Gemma, Llama, Phi, and any GGUF small enough for your phone. Or connect to the Mac running Off Grid AI Desktop, or any Ollama or LM Studio server, and run their bigger models over your LAN.
 
-**What does Pro cost?** ${{ site.data.pricing.lifetime }} once today, yours forever with no renewal — climbing toward ${{ site.data.pricing.top_lifetime }} as we grow, and the tier you join at is the price you hold. Not ready to commit? Pay ${{ site.data.pricing.price }}/{{ site.data.pricing.period }} yearly instead, climbing toward ${{ site.data.pricing.top_price }}/{{ site.data.pricing.period }}. One license covers {{ site.data.pricing.devices }} devices, phone and laptop.
+**What does Pro cost?** ${{ site.data.pricing.lifetime }} once today, yours forever with no renewal - climbing toward ${{ site.data.pricing.top_lifetime }} as we grow, and the tier you join at is the price you hold. Not ready to commit? Pay ${{ site.data.pricing.price }}/{{ site.data.pricing.period }} yearly instead, climbing toward ${{ site.data.pricing.top_price }}/{{ site.data.pricing.period }}. One license covers {{ site.data.pricing.devices }} devices, phone and laptop.
 
 <div class="hero-buttons">
   <a href="https://apps.apple.com/us/app/off-grid-local-ai/id6759299882?utm_source=offgrid-docs&utm_medium=website&utm_campaign=mobile" target="_blank" rel="noopener" class="btn btn-green">Download on the App Store</a>
diff --git a/pay.md b/pay.md
@@ -8,13 +8,13 @@ description: Own Off Grid AI Pro forever for $69 - one flat price for desktop an
 
 {% include pricing-ladder.html %}
 
-<p class="early-access-sub" style="max-width:720px;margin:28px auto 0;">One price covers both your laptop and your phone — a single license key, up to {{ site.data.pricing.devices }} devices, every release included. It runs on your own hardware; nothing you capture leaves your device. Enter your email, check out, and we email your key.</p>
+<p class="early-access-sub" style="max-width:720px;margin:28px auto 0;">One price covers both your laptop and your phone - a single license key, up to {{ site.data.pricing.devices }} devices, every release included. It runs on your own hardware; nothing you capture leaves your device. Enter your email, check out, and we email your key.</p>
 
 <div class="early-access-form-section ea-form-top">
   <form id="payForm" class="early-access-form" novalidate>
     <input type="email" id="payEmail" class="ea-input" placeholder="your@email.com" autocomplete="email" aria-invalid="false" aria-describedby="payStatus" required>
     <div class="ea-buy-row">
-      <button type="button" class="ea-submit" data-plan="lifetime" disabled>Own it forever — ${{ site.data.pricing.lifetime }}</button>
+      <button type="button" class="ea-submit" data-plan="lifetime" disabled>Own it forever - ${{ site.data.pricing.lifetime }}</button>
       <button type="button" class="ea-submit ea-submit-alt" data-plan="annual" disabled>Or ${{ site.data.pricing.price }}/{{ site.data.pricing.period }}</button>
     </div>
     <div class="ea-form-footer">
@@ -38,7 +38,7 @@ description: Own Off Grid AI Pro forever for $69 - one flat price for desktop an
     </div>
     <div>
       <div class="perk-title">The price only goes up</div>
-      <div class="perk-desc">Lifetime is <strong>${{ site.data.pricing.lifetime }}</strong> today. As more people join, it steps up toward <strong>${{ site.data.pricing.top_lifetime }}</strong> — never down. Own it at today's tier and that is the price you paid, forever. The earlier you are, the less you pay, for good.</div>
+      <div class="perk-desc">Lifetime is <strong>${{ site.data.pricing.lifetime }}</strong> today. As more people join, it steps up toward <strong>${{ site.data.pricing.top_lifetime }}</strong> - never down. Own it at today's tier and that is the price you paid, forever. The earlier you are, the less you pay, for good.</div>
     </div>
   </div>
   <div class="perk-card">
@@ -116,7 +116,7 @@ One subscription, one license key, unlocks Off Grid AI Pro on both your laptop a
 </div>
 
 <div class="hero-buttons">
-  <a href="#payForm" class="btn btn-green">Own Off Grid AI Pro forever — ${{ site.data.pricing.lifetime }}</a>
+  <a href="#payForm" class="btn btn-green">Own Off Grid AI Pro forever - ${{ site.data.pricing.lifetime }}</a>
   <a href="{{ '/pro' | relative_url }}" class="btn btn-outline">See everything Off Grid AI Pro does</a>
 </div>
 
@@ -128,9 +128,9 @@ You enter your email and we send you to RevenueCat's hosted checkout with that e
 
 Have a promo code? Apply it on the checkout page, before you pay. The price updates once the code is accepted.
 
-Own it for **${{ site.data.pricing.lifetime }}** — about a year and a half of the yearly price up front, then it's yours forever with no renewal, every release included. Off Grid AI Pro is live today on both platforms, so you get it the moment you enter your key. Own it at today's tier and that is the price you hold — it only steps up as more people join, toward ${{ site.data.pricing.top_lifetime }}, never down.
+Own it for **${{ site.data.pricing.lifetime }}** - about a year and a half of the yearly price up front, then it's yours forever with no renewal, every release included. Off Grid AI Pro is live today on both platforms, so you get it the moment you enter your key. Own it at today's tier and that is the price you hold - it only steps up as more people join, toward ${{ site.data.pricing.top_lifetime }}, never down.
 
-Not ready to commit? Choose **${{ site.data.pricing.price }}/{{ site.data.pricing.period }}** at checkout instead — a smaller step in. It renews once a year, cancel anytime and you keep using the version you paid for, and it climbs with the ladder too, toward ${{ site.data.pricing.top_price }}/{{ site.data.pricing.period }}.
+Not ready to commit? Choose **${{ site.data.pricing.price }}/{{ site.data.pricing.period }}** at checkout instead - a smaller step in. It renews once a year, cancel anytime and you keep using the version you paid for, and it climbs with the ladder too, toward ${{ site.data.pricing.top_price }}/{{ site.data.pricing.period }}.
 
 <script src="{{ '/assets/js/revenuecat-link.js' | relative_url }}"></script>
 <script>
@@ -150,7 +150,7 @@ Not ready to commit? Choose **${{ site.data.pricing.price }}/{{ site.data.pricin
       var ok = emailInput.value.trim() !== '';
       buttons.forEach(function(b) { b.disabled = !ok; });
     }
-    // Sync on load too — the browser may autofill or restore the field without
+    // Sync on load too - the browser may autofill or restore the field without
     // firing an input event.
     setEnabled();
 
diff --git a/pro.md b/pro.md
@@ -13,12 +13,12 @@ description: Off Grid AI Pro is a private intelligence layer for your laptop. It
 </div>
 
 <div class="hero-buttons">
-  <a href="{{ '/pay' | relative_url }}" class="btn btn-green">Own Off Grid AI Pro forever — ${{ site.data.pricing.lifetime }}</a>
+  <a href="{{ '/pay' | relative_url }}" class="btn btn-green">Own Off Grid AI Pro forever - ${{ site.data.pricing.lifetime }}</a>
   <a href="#what-pro-is" class="btn btn-outline">See what it does</a>
 </div>
 
 <div class="offer-closing" role="note">
-  <strong>Off Grid AI Pro is live today on desktop and mobile.</strong> Own it forever for <strong>${{ site.data.pricing.lifetime }}</strong> right now, or pay <strong>${{ site.data.pricing.price }}/{{ site.data.pricing.period }}</strong> if you'd rather not commit. The price climbs as more people join — never down — so today's tier is the lowest it will ever be, and the rate you join at is the rate you hold. The layer that merges your phone and laptop into one is landing through July, and you run each piece the day it ships.
+  <strong>Off Grid AI Pro is live today on desktop and mobile.</strong> Own it forever for <strong>${{ site.data.pricing.lifetime }}</strong> right now, or pay <strong>${{ site.data.pricing.price }}/{{ site.data.pricing.period }}</strong> if you'd rather not commit. The price climbs as more people join - never down - so today's tier is the lowest it will ever be, and the rate you join at is the rate you hold. The layer that merges your phone and laptop into one is landing through July, and you run each piece the day it ships.
 </div>
 
 ---
@@ -263,14 +263,14 @@ The free app runs models, with no account and no subscription. Off Grid AI Pro a
 
 The price climbs as we grow, so the tier you join at is the rate you hold:
 
-- **${{ site.data.pricing.lifetime }} once, yours forever.** One flat price for desktop and mobile, up to {{ site.data.pricing.devices }} devices. Every feature, every release — including the cross-device layer as it ships through July. No renewal, ever.
-- **Up to ${{ site.data.pricing.top_lifetime }} later.** As more people join, the price steps up toward this — never down. The earlier you are, the less you pay, for good.
+- **${{ site.data.pricing.lifetime }} once, yours forever.** One flat price for desktop and mobile, up to {{ site.data.pricing.devices }} devices. Every feature, every release - including the cross-device layer as it ships through July. No renewal, ever.
+- **Up to ${{ site.data.pricing.top_lifetime }} later.** As more people join, the price steps up toward this - never down. The earlier you are, the less you pay, for good.
 - **Or ${{ site.data.pricing.price }}/{{ site.data.pricing.period }} if you'd rather not commit.** A smaller step in, climbing toward ${{ site.data.pricing.top_price }}/{{ site.data.pricing.period }}. It renews once a year; cancel anytime and you keep running the version you paid for.
 
 Join at today's tier and you hold that price, every release included.
 
 <div class="hero-buttons">
-  <a href="{{ '/pay' | relative_url }}" class="btn btn-green">Own Off Grid AI Pro forever — ${{ site.data.pricing.lifetime }}</a>
+  <a href="{{ '/pay' | relative_url }}" class="btn btn-green">Own Off Grid AI Pro forever - ${{ site.data.pricing.lifetime }}</a>
   <a href="#what-pro-is" class="btn btn-outline">See what it does</a>
 </div>
 
@@ -293,7 +293,7 @@ Console is licensed separately from Pro. Buying Pro does not include it, and you
 <div class="ea-essay-links">
   <a href="{{ '/pay' | relative_url }}" class="ea-essay-card">
     <div class="ea-essay-title">Get Pro →</div>
-    <div class="ea-essay-desc">Own Off Grid AI Pro forever for ${{ site.data.pricing.lifetime }} today, or ${{ site.data.pricing.price }}/{{ site.data.pricing.period }} if you'd rather not commit. The price climbs as we grow — never down. Join now and hold it for good. Existing members get every new piece free.</div>
+    <div class="ea-essay-desc">Own Off Grid AI Pro forever for ${{ site.data.pricing.lifetime }} today, or ${{ site.data.pricing.price }}/{{ site.data.pricing.period }} if you'd rather not commit. The price climbs as we grow - never down. Join now and hold it for good. Existing members get every new piece free.</div>
   </a>
   <a href="{{ '/vision' | relative_url }}" class="ea-essay-card">
     <div class="ea-essay-title">Read the vision →</div>
