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Home page copy: AI context layer positioning#345

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Home page copy: AI context layer positioning#345
jpnguyen wants to merge 5 commits into
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jn/update-home-page-copy

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@jpnguyen
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Summary

Shifts OMD home page positioning to open-source AI context layer — powered by semantic intelligence, sourced from the messaging review in the OMD Messaging project doc (Option C selected; directional copy edited through review).

Copy changes

  • Hero — new headline ("The open-source AI context layer — powered by semantic intelligence") + subhead referencing semantically-rich metadata + shared context for people and AI agents
  • Achievement subhead"becoming the standard open context layer for data and AI"
  • Why OpenMetadata
    • Block 1 rewritten: Semantic context your AI agents and people can act on (knowledge graph, SPARQL, open semantic standards)
    • Block 2 rewritten: API-first and schema-first, by design (700+ open specs in JSON Schema + RDF/JSON-LD)
    • Block 3 unchanged
  • Discovery tab"Help people and agents find key data assets"; description now addresses agents and adds "with rich semantic context attached to every asset"
  • Footer taglines (desktop + mobile) — AI context layer framing
  • SEO meta — description, keywords, og:description, twitter:description all updated
  • Stats — GitHub Stars 11,000+ → 12,000+

Social proof

  • Added new Wix testimonial from Sapir Hirshberg (Senior Data Product Manager)
  • Added 8 logos to the hero client strip: Wix, Carrefour, NW, FREENOW, VRT, Thndr, Forter, Gorgias (reusing existing assets from public/assets/testimonials and public/assets/customer-gallery)

Not in this PR (follow-up)

  • Client logos for OpenAI and Yelp — assets not in the repo yet; need to be dropped into public/assets/clients (or similar) and added to Clients.constants.tsx
  • "2+ Million Data Assets" stat — unchanged (no public source to verify)

Test plan

  • Netlify preview — visual QA on hero, achievement, Why OM, Discovery tab, footer
  • Meta tags verified in page source
  • Wix testimonial renders correctly in carousel
  • New client logos render at reasonable widths in the hero strip

Shifts OMD home page positioning to "open-source AI context layer"
with semantic intelligence as the differentiator.

Copy changes:
- Hero: new headline + subhead emphasizing AI context layer / semantic intelligence
- Achievement subhead: standard open context layer for data and AI
- Why OpenMetadata blocks 1 and 2: rewritten for semantic context + API/schema-first
- Discovery tab: now addresses both people and agents, with semantic context
- Footer taglines (desktop + mobile): AI context layer framing
- SEO meta description + keywords + og/twitter descriptions
- Stats: GitHub Stars 11,000+ → 12,000+

Social proof:
- New Wix testimonial (Sapir Hirshberg, Senior Data Product Manager)
- 8 new client logos on hero strip: Wix, Carrefour, NW, FREENOW, VRT, Thndr, Forter, Gorgias
- (Follow-up needed: OpenAI and Yelp client logos — assets not in repo)
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netlify Bot commented Apr 23, 2026

Deploy Preview for open-metadata ready!

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- Hero subhead: include AI agents in audience list, shorten "AI agents" → "agents" in shared-context phrase
- Why OpenMetadata block 1: rewrite body to lead with the Semantic Context Graph and sources of context (data assets, documents, policies)
- Add new "AI Readiness" tab as first use case in tabbed section — MCP server, AI SDK, policy sync
  - New AIIcon component (sparkles)
  - Reuses omd-mcp.webp as placeholder image (may want a dedicated asset)
jpnguyen added a commit that referenced this pull request May 22, 2026
- SEO meta (description, keywords, og, twitter) → open context layer framing
- Footer taglines (desktop + mobile) → open context layer framing
- GitHub Stars: 11,000+ → 12,000+
- Add Wix testimonial (Sapir Hirshberg, Senior Data Product Manager)
@jpnguyen
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Closing — fully superseded by #353 (graphic-update).

All copy changes from this PR now live on #353:

#353's .webp logo assets supersede the .svg/.png client logos added here. #353 ships as the single PR (design refresh + copy).

@jpnguyen jpnguyen closed this May 22, 2026
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