docs: add Parseable Cloud CTA, adopters section, and auto-sync workflow

- Update README description to link Parseable Cloud (app.parseable.com)
- Add centered Cloud CTA block before YouTube embed
- Add Adopters section (between Features and Verify Images) with
  ADOPTERS:START/END markers, sourced from USERS.md
- Add GitHub Action to auto-sync adopters from USERS.md to README
  on push to main

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>

Author: Debanitrkl

.github/workflows/sync-adopters.yaml

@@ -0,0 +1,68 @@
+name: Sync Adopters to README
+
+on:
+  push:
+    branches: [main]
+    paths: [USERS.md]
+
+permissions:
+  contents: write
+
+jobs:
+  sync:
+    runs-on: ubuntu-latest
+    steps:
+      - uses: actions/checkout@v4
+
+      - name: Extract adopters and update README
+        run: |
+          python3 - <<'SCRIPT'
+          import re
+
+          # Read USERS.md and extract Organization + Description columns
+          with open("USERS.md") as f:
+              lines = f.read().strip().split("\n")
+
+          rows = []
+          for line in lines:
+              if not line.startswith("|"):
+                  continue
+              parts = [p.strip() for p in line.split("|")]
+              # parts: ['', org, contact, desc, '']
+              if len(parts) < 4:
+                  continue
+              org = parts[1]
+              if org == "Organization" or org.startswith("---") or org.startswith("--"):
+                  continue
+              desc = parts[3]
+              rows.append(f"| {org} | {desc} |")
+
+          table = "| Organization | Description of Use |\n| --- | --- |\n" + "\n".join(rows)
+
+          # Replace content between markers in README.md
+          with open("README.md") as f:
+              readme = f.read()
+
+          readme = re.sub(
+              r"(<!-- ADOPTERS:START -->\n).*?(\n<!-- ADOPTERS:END -->)",
+              rf"\g<1>{table}\g<2>",
+              readme,
+              flags=re.DOTALL,
+          )
+
+          with open("README.md", "w") as f:
+              f.write(readme)
+          SCRIPT
+
+      - name: Check for changes
+        id: diff
+        run: git diff --quiet README.md || echo "changed=true" >> "$GITHUB_OUTPUT"
+
+      - name: Commit and push
+        if: steps.diff.outputs.changed == 'true'
+        run: |
+          git config user.name "github-actions[bot]"
+          git config user.email "41898282+github-actions[bot]@users.noreply.github.com"
+          git add README.md
+          git commit -m "docs: sync adopters from USERS.md to README"
+          git push

README.md

@@ -17,7 +17,14 @@
 
 </div>
 
-Parseable is a full stack observability platform built to ingest, analyze and extract insights from all types of telemetry (MELT) data. You can run Parseable on your local machine, in the cloud, or as a managed service. To experience Parseable UI, checkout [demo.parseable.com ↗︎](https://demo.parseable.com/login).
+Parseable is a full stack observability platform built to ingest, analyze and extract insights from all types of telemetry (MELT) data. You can run Parseable on your local machine, in the cloud, or use [Parseable Cloud](https://app.parseable.com) — the fully managed service. To experience Parseable UI, checkout [demo.parseable.com ↗︎](https://demo.parseable.com/login).
+
+<div align="center">
+<h3>
+  <a href="https://app.parseable.com">Try Parseable Cloud — Start Free ↗︎</a>
+</h3>
+<p><i>The fastest way to get started. No infrastructure to manage.</i></p>
+</div>
 
 <div align="center">
   <a href="http://www.youtube.com/watch?feature=player_embedded&v=gYn3pFAfrVA" target="_blank">
@@ -103,6 +110,17 @@ This section elaborates available options to run Parseable in production or deve
 - [OAuth2 support ↗︎](https://www.parseable.com/docs/features/oepnid)
 - [OpenTelemetry support ↗︎](https://www.parseable.com/docs/OpenTelemetry/logs)
 
+## Adopters :handshake:
+
+Organizations using Parseable in production. Add yours by submitting a PR to [USERS.md](USERS.md).
+
+<!-- ADOPTERS:START -->
+| Organization | Description of Use |
+| --- | --- |
+| [HireXL](https://www.hirexl.in/) | Frontend application logging |
+| [Elfsquad](https://elfsquad.io) | Centralized application/infrastructure logging |
+<!-- ADOPTERS:END -->
+
 ## Verify images :writing_hand:
 
 Parseable builds are attested for build provenance and integrity using the [attest-build-provenance](https://github.com/actions/attest-build-provenance) action. The attestations can be verified by having the latest version of [GitHub CLI](https://github.com/cli/cli/releases/latest) installed in your system. Then, execute the following command: