diff --git a/config/crd/patches/versionlabel_in_perconapgbackups.yaml b/config/crd/patches/versionlabel_in_perconapgbackups.yaml
index d95e841fb..b7753c5cf 100644
--- a/config/crd/patches/versionlabel_in_perconapgbackups.yaml
+++ b/config/crd/patches/versionlabel_in_perconapgbackups.yaml
@@ -3,4 +3,4 @@ kind: CustomResourceDefinition
 metadata:
   name: perconapgbackups.pgv2.percona.com
   labels:
-    pgv2.percona.com/version: v2.10.0
+    pgv2.percona.com/version: v3.0.0
diff --git a/config/crd/patches/versionlabel_in_perconapgclusters.yaml b/config/crd/patches/versionlabel_in_perconapgclusters.yaml
index aa63e8141..59cba3258 100644
--- a/config/crd/patches/versionlabel_in_perconapgclusters.yaml
+++ b/config/crd/patches/versionlabel_in_perconapgclusters.yaml
@@ -3,4 +3,4 @@ kind: CustomResourceDefinition
 metadata:
   name: perconapgclusters.pgv2.percona.com
   labels:
-    pgv2.percona.com/version: v2.10.0
+    pgv2.percona.com/version: v3.0.0
diff --git a/config/crd/patches/versionlabel_in_perconapgrestores.yaml b/config/crd/patches/versionlabel_in_perconapgrestores.yaml
index dfe665cd2..ebc6fa92a 100644
--- a/config/crd/patches/versionlabel_in_perconapgrestores.yaml
+++ b/config/crd/patches/versionlabel_in_perconapgrestores.yaml
@@ -3,4 +3,4 @@ kind: CustomResourceDefinition
 metadata:
   name: perconapgrestores.pgv2.percona.com
   labels:
-    pgv2.percona.com/version: v2.10.0
+    pgv2.percona.com/version: v3.0.0
diff --git a/config/crd/patches/versionlabel_in_perconapgupgrade.yaml b/config/crd/patches/versionlabel_in_perconapgupgrade.yaml
index 79deb351c..1bd7c878d 100644
--- a/config/crd/patches/versionlabel_in_perconapgupgrade.yaml
+++ b/config/crd/patches/versionlabel_in_perconapgupgrade.yaml
@@ -3,4 +3,4 @@ kind: CustomResourceDefinition
 metadata:
   name: perconapgupgrades.pgv2.percona.com
   labels:
-    pgv2.percona.com/version: v2.10.0
+    pgv2.percona.com/version: v3.0.0
diff --git a/deploy/bundle.yaml b/deploy/bundle.yaml
index 66e12f4c3..5ba58337e 100644
--- a/deploy/bundle.yaml
+++ b/deploy/bundle.yaml
@@ -297,7 +297,7 @@ metadata:
   annotations:
     controller-gen.kubebuilder.io/version: v0.20.0
   labels:
-    pgv2.percona.com/version: v2.10.0
+    pgv2.percona.com/version: v3.0.0
   name: perconapgbackups.pgv2.percona.com
 spec:
   group: pgv2.percona.com
@@ -995,7 +995,7 @@ metadata:
   annotations:
     controller-gen.kubebuilder.io/version: v0.20.0
   labels:
-    pgv2.percona.com/version: v2.10.0
+    pgv2.percona.com/version: v3.0.0
   name: perconapgclusters.pgv2.percona.com
 spec:
   group: pgv2.percona.com
@@ -30129,7 +30129,7 @@ metadata:
   annotations:
     controller-gen.kubebuilder.io/version: v0.20.0
   labels:
-    pgv2.percona.com/version: v2.10.0
+    pgv2.percona.com/version: v3.0.0
   name: perconapgrestores.pgv2.percona.com
 spec:
   group: pgv2.percona.com
@@ -30451,7 +30451,7 @@ metadata:
   annotations:
     controller-gen.kubebuilder.io/version: v0.20.0
   labels:
-    pgv2.percona.com/version: v2.10.0
+    pgv2.percona.com/version: v3.0.0
   name: perconapgupgrades.pgv2.percona.com
 spec:
   group: pgv2.percona.com
diff --git a/deploy/cr.yaml b/deploy/cr.yaml
index f742cce68..f7fb47496 100644
--- a/deploy/cr.yaml
+++ b/deploy/cr.yaml
@@ -9,7 +9,7 @@ metadata:
 #  - percona.com/delete-ssl
 #  - percona.com/delete-backups
 spec:
-  crVersion: 2.10.0
+  crVersion: 3.0.0
 #  clusterServiceDNSSuffix: cluster.local
 #  initContainer:
 #    image: docker.io/perconalab/percona-postgresql-operator:main
diff --git a/deploy/crd.yaml b/deploy/crd.yaml
index 2b264086f..aa893d12d 100644
--- a/deploy/crd.yaml
+++ b/deploy/crd.yaml
@@ -297,7 +297,7 @@ metadata:
   annotations:
     controller-gen.kubebuilder.io/version: v0.20.0
   labels:
-    pgv2.percona.com/version: v2.10.0
+    pgv2.percona.com/version: v3.0.0
   name: perconapgbackups.pgv2.percona.com
 spec:
   group: pgv2.percona.com
@@ -995,7 +995,7 @@ metadata:
   annotations:
     controller-gen.kubebuilder.io/version: v0.20.0
   labels:
-    pgv2.percona.com/version: v2.10.0
+    pgv2.percona.com/version: v3.0.0
   name: perconapgclusters.pgv2.percona.com
 spec:
   group: pgv2.percona.com
@@ -30129,7 +30129,7 @@ metadata:
   annotations:
     controller-gen.kubebuilder.io/version: v0.20.0
   labels:
-    pgv2.percona.com/version: v2.10.0
+    pgv2.percona.com/version: v3.0.0
   name: perconapgrestores.pgv2.percona.com
 spec:
   group: pgv2.percona.com
@@ -30451,7 +30451,7 @@ metadata:
   annotations:
     controller-gen.kubebuilder.io/version: v0.20.0
   labels:
-    pgv2.percona.com/version: v2.10.0
+    pgv2.percona.com/version: v3.0.0
   name: perconapgupgrades.pgv2.percona.com
 spec:
   group: pgv2.percona.com
diff --git a/deploy/cw-bundle.yaml b/deploy/cw-bundle.yaml
index 19183ee6d..71ef65e7e 100644
--- a/deploy/cw-bundle.yaml
+++ b/deploy/cw-bundle.yaml
@@ -297,7 +297,7 @@ metadata:
   annotations:
     controller-gen.kubebuilder.io/version: v0.20.0
   labels:
-    pgv2.percona.com/version: v2.10.0
+    pgv2.percona.com/version: v3.0.0
   name: perconapgbackups.pgv2.percona.com
 spec:
   group: pgv2.percona.com
@@ -995,7 +995,7 @@ metadata:
   annotations:
     controller-gen.kubebuilder.io/version: v0.20.0
   labels:
-    pgv2.percona.com/version: v2.10.0
+    pgv2.percona.com/version: v3.0.0
   name: perconapgclusters.pgv2.percona.com
 spec:
   group: pgv2.percona.com
@@ -30129,7 +30129,7 @@ metadata:
   annotations:
     controller-gen.kubebuilder.io/version: v0.20.0
   labels:
-    pgv2.percona.com/version: v2.10.0
+    pgv2.percona.com/version: v3.0.0
   name: perconapgrestores.pgv2.percona.com
 spec:
   group: pgv2.percona.com
@@ -30451,7 +30451,7 @@ metadata:
   annotations:
     controller-gen.kubebuilder.io/version: v0.20.0
   labels:
-    pgv2.percona.com/version: v2.10.0
+    pgv2.percona.com/version: v3.0.0
   name: perconapgupgrades.pgv2.percona.com
 spec:
   group: pgv2.percona.com
diff --git a/e2e-tests/tests/init-deploy/05-assert.yaml b/e2e-tests/tests/init-deploy/05-assert.yaml
index 9e8ff0202..b6e0fd5d4 100644
--- a/e2e-tests/tests/init-deploy/05-assert.yaml
+++ b/e2e-tests/tests/init-deploy/05-assert.yaml
@@ -12,7 +12,7 @@ metadata:
     app.kubernetes.io/managed-by: percona-postgresql-operator
     app.kubernetes.io/name: percona-postgresql
     app.kubernetes.io/part-of: percona-postgresql
-    pgv2.percona.com/version: 2.10.0
+    pgv2.percona.com/version: 3.0.0
     postgres-operator.crunchydata.com/cluster: init-deploy
     postgres-operator.crunchydata.com/pgbackrest: ""
     postgres-operator.crunchydata.com/pgbackrest-config: ""
@@ -81,7 +81,7 @@ metadata:
     app.kubernetes.io/managed-by: percona-postgresql-operator
     app.kubernetes.io/name: percona-postgresql
     app.kubernetes.io/part-of: percona-postgresql
-    pgv2.percona.com/version: 2.10.0
+    pgv2.percona.com/version: 3.0.0
     postgres-operator.crunchydata.com/cluster: init-deploy
     postgres-operator.crunchydata.com/role: pgbouncer
     test-label: test
@@ -144,7 +144,7 @@ metadata:
     app.kubernetes.io/managed-by: percona-postgresql-operator
     app.kubernetes.io/name: percona-postgresql
     app.kubernetes.io/part-of: percona-postgresql
-    pgv2.percona.com/version: 2.10.0
+    pgv2.percona.com/version: 3.0.0
     postgres-operator.crunchydata.com/cluster: init-deploy
     postgres-operator.crunchydata.com/pgbackrest: ""
     postgres-operator.crunchydata.com/pgbackrest-config: ""
@@ -168,7 +168,7 @@ metadata:
     app.kubernetes.io/managed-by: percona-postgresql-operator
     app.kubernetes.io/name: percona-postgresql
     app.kubernetes.io/part-of: percona-postgresql
-    pgv2.percona.com/version: 2.10.0
+    pgv2.percona.com/version: 3.0.0
     postgres-operator.crunchydata.com/cluster: init-deploy
     postgres-operator.crunchydata.com/role: pgbouncer
     test-label: test
@@ -209,7 +209,7 @@ metadata:
     app.kubernetes.io/managed-by: percona-postgresql-operator
     app.kubernetes.io/name: percona-postgresql
     app.kubernetes.io/part-of: percona-postgresql
-    pgv2.percona.com/version: 2.10.0
+    pgv2.percona.com/version: 3.0.0
     postgres-operator.crunchydata.com/cluster: init-deploy
     postgres-operator.crunchydata.com/data: pgbackrest
     postgres-operator.crunchydata.com/pgbackrest: ""
@@ -232,7 +232,7 @@ spec:
         app.kubernetes.io/managed-by: percona-postgresql-operator
         app.kubernetes.io/name: percona-postgresql
         app.kubernetes.io/part-of: percona-postgresql
-        pgv2.percona.com/version: 2.10.0
+        pgv2.percona.com/version: 3.0.0
         postgres-operator.crunchydata.com/cluster: init-deploy
         postgres-operator.crunchydata.com/data: pgbackrest
         postgres-operator.crunchydata.com/pgbackrest: ""
diff --git a/e2e-tests/tests/sidecars/01-assert.yaml b/e2e-tests/tests/sidecars/01-assert.yaml
index 0a660e0f9..82c7cb3a6 100644
--- a/e2e-tests/tests/sidecars/01-assert.yaml
+++ b/e2e-tests/tests/sidecars/01-assert.yaml
@@ -222,7 +222,7 @@ metadata:
     app.kubernetes.io/managed-by: percona-postgresql-operator
     app.kubernetes.io/name: percona-postgresql
     app.kubernetes.io/part-of: percona-postgresql
-    pgv2.percona.com/version: 2.10.0
+    pgv2.percona.com/version: 3.0.0
     postgres-operator.crunchydata.com/cluster: sidecars
     postgres-operator.crunchydata.com/pgbackrest: ""
   name: sidecar-repohost-claim
diff --git a/e2e-tests/tests/upgrade-consistency/03-assert.yaml b/e2e-tests/tests/upgrade-consistency/03-assert.yaml
index 2b83f1410..7d150791b 100644
--- a/e2e-tests/tests/upgrade-consistency/03-assert.yaml
+++ b/e2e-tests/tests/upgrade-consistency/03-assert.yaml
@@ -120,7 +120,7 @@ kind: PerconaPGCluster
 metadata:
   name: upgrade-consistency
 spec:
-  crVersion: 2.10.0
+  crVersion: 3.0.0
 status:
   pgbouncer:
     ready: 3
diff --git a/e2e-tests/tests/upgrade-consistency/03-patch-cluster.yaml b/e2e-tests/tests/upgrade-consistency/03-patch-cluster.yaml
index d6eda8f85..a7c19da65 100644
--- a/e2e-tests/tests/upgrade-consistency/03-patch-cluster.yaml
+++ b/e2e-tests/tests/upgrade-consistency/03-patch-cluster.yaml
@@ -8,7 +8,7 @@ commands:
 
       source ../../functions
 
-      cr_ver=2.10.0
+      cr_ver=3.0.0
 
       get_cr \
         | yq eval '
diff --git a/percona/controller/testdata/sidecar-resources-cr.yaml b/percona/controller/testdata/sidecar-resources-cr.yaml
index 079053502..8fe638e06 100644
--- a/percona/controller/testdata/sidecar-resources-cr.yaml
+++ b/percona/controller/testdata/sidecar-resources-cr.yaml
@@ -4,7 +4,7 @@ kind: PerconaPGCluster
 metadata:
   name: cluster1
 spec:
-  crVersion: 2.10.0
+  crVersion: 3.0.0
 
   image: docker.io/perconalab/percona-postgresql-operator:main-ppg18-postgres
   imagePullPolicy: Always
diff --git a/percona/version/version.txt b/percona/version/version.txt
index 10c2c0c3d..4a36342fc 100644
--- a/percona/version/version.txt
+++ b/percona/version/version.txt
@@ -1 +1 @@
-2.10.0
+3.0.0