diff --git a/assets/js/phoenix_live_view/view.js b/assets/js/phoenix_live_view/view.js
index 9f2e2b519d..d169d683b2 100644
--- a/assets/js/phoenix_live_view/view.js
+++ b/assets/js/phoenix_live_view/view.js
@@ -573,6 +573,7 @@ export default class View {
     const removedEls = [];
     let phxChildrenAdded = false;
     const updatedHookIds = new Set();
+    const newHookIds = new Set();
 
     this.liveSocket.triggerDOM("onPatchStart", [patch.targetContainer]);
 
@@ -596,9 +597,33 @@ export default class View {
     });
 
     patch.before("updated", (fromEl, toEl) => {
+      const hookAttr = this.binding(PHX_HOOK);
       const hook = this.triggerBeforeUpdateHook(fromEl, toEl);
       if (hook) {
-        updatedHookIds.add(fromEl.id);
+        if (
+          fromEl.hasAttribute(hookAttr) &&
+          fromEl.getAttribute(hookAttr) !== toEl.getAttribute(hookAttr)
+        ) {
+          // dynamically removed hook
+          // (data-phx-hook from createHook or viewport bindings cannot be removed)
+          this.destroyHook(hook);
+          if (toEl.getAttribute(hookAttr)) {
+            // changed hook
+            newHookIds.add(toEl.id);
+          }
+        } else {
+          updatedHookIds.add(fromEl.id);
+        }
+      } else {
+        // dynamically added hook
+        if (
+          toEl.id &&
+          toEl.getAttribute &&
+          (toEl.getAttribute(hookAttr) ||
+            toEl.getAttribute(`data-phx-${PHX_HOOK}`))
+        ) {
+          newHookIds.add(toEl.id);
+        }
       }
       // trigger JS specific update logic (for example for JS.ignore_attributes)
       JS.onBeforeElUpdated(fromEl, toEl);
@@ -607,6 +632,8 @@ export default class View {
     patch.after("updated", (el) => {
       if (updatedHookIds.has(el.id)) {
         this.getHook(el).__updated();
+      } else if (newHookIds.has(el.id)) {
+        this.maybeAddNewHook(el);
       }
     });
 
diff --git a/assets/test/view_test.ts b/assets/test/view_test.ts
index 1a78365389..283b27ed79 100644
--- a/assets/test/view_test.ts
+++ b/assets/test/view_test.ts
@@ -1395,6 +1395,114 @@ describe("View Hooks", function () {
     expect(Object.keys(view.viewHooks)).toEqual([]);
   });
 
+  test("dynamically added phx-hook is mounted", async () => {
+    let mounted = false;
+    let updated = false;
+    const Hooks = <HooksOptions>{
+      DynHook: {
+        mounted() {
+          mounted = true;
+        },
+        updated() {
+          updated = true;
+        },
+      },
+    };
+    liveSocket = new LiveSocket("/live", Socket, { hooks: Hooks });
+    const el = liveViewDOM();
+
+    const view = simulateJoinedView(el, liveSocket);
+
+    // initial render: element exists but has no phx-hook
+    view.onJoin({
+      rendered: {
+        s: ['<h2 id="dyn">no hook yet</h2>'],
+        fingerprint: 123,
+      },
+      liveview_version,
+    });
+    expect(mounted).toBe(false);
+    expect(Object.keys(view.viewHooks)).toHaveLength(0);
+
+    // update: element gains phx-hook attribute dynamically
+    view.update(
+      {
+        s: ['<h2 id="dyn" phx-hook="DynHook">now with hook</h2>'],
+        fingerprint: 123,
+      },
+      [],
+    );
+    expect(mounted).toBe(true);
+    expect(Object.keys(view.viewHooks)).toHaveLength(1);
+    // mounted, not updated — this is the first time the hook is attached
+    expect(updated).toBe(false);
+  });
+
+  test("changing phx-hook", async () => {
+    let dynMounted = false;
+    let dynDestroyed = false;
+    let otherMounted = false;
+    let otherDestroyed = false;
+    const Hooks = <HooksOptions>{
+      DynHook: {
+        mounted() {
+          dynMounted = true;
+        },
+        destroyed() {
+          dynDestroyed = true;
+        },
+      },
+      OtherHook: {
+        mounted() {
+          otherMounted = true;
+        },
+        destroyed() {
+          otherDestroyed = true;
+        },
+      },
+    };
+    liveSocket = new LiveSocket("/live", Socket, { hooks: Hooks });
+    const el = liveViewDOM();
+
+    const view = simulateJoinedView(el, liveSocket);
+
+    // initial render: element exists but has no phx-hook
+    view.onJoin({
+      rendered: {
+        s: ['<h2 id="dyn" phx-hook="DynHook">initial</h2>'],
+        fingerprint: 123,
+      },
+      liveview_version,
+    });
+    expect(dynMounted).toBe(true);
+    expect(dynDestroyed).toBe(false);
+    expect(otherMounted).toBe(false);
+    expect(Object.keys(view.viewHooks)).toHaveLength(1);
+
+    // update: element gains phx-hook attribute dynamically
+    view.update(
+      {
+        s: ['<h2 id="dyn" phx-hook="OtherHook">now with different hook</h2>'],
+        fingerprint: 123,
+      },
+      [],
+    );
+    expect(dynDestroyed).toBe(true);
+    expect(otherMounted).toBe(true);
+    expect(Object.keys(view.viewHooks)).toHaveLength(1);
+
+    // update: hook removed altogether
+    view.update(
+      {
+        s: ['<h2 id="dyn">no hook any more</h2>'],
+        fingerprint: 123,
+      },
+      [],
+    );
+    expect(otherDestroyed).toBe(true);
+    expect(Object.keys(view.viewHooks)).toHaveLength(0);
+  });
+
   test("class based hook", async () => {
     let upcaseWasDestroyed = false;
     let upcaseBeforeUpdate = false;