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content/pages/about.md

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Title: About
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# My Background
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I've spent over a decade building analytics capabilities from the ground up at organizations like Shopify, University of Iowa, and Transamerica - work that's earned national recognition through business journals, speaking invitations, and industry awards. But what drives me isn't just the technical challenge - it's using data to amplify mission-driven work.
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My path keeps leading me back to organizations focused on making a difference. I started as an AmeriCorps VISTA volunteer building community capacity, went to grad school planning to become a teacher, and then realized I love diving into problems and figuring out solutions. Analytics turned out to be something I'm really good at that scratches that itch perfectly.
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I've worked across different sectors - from financial services at Shopify to fundraising analytics in higher education to risk management at Transamerica - which gives me a broad toolkit for solving the unique challenges mission-driven organizations face.
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As a former educator and VISTA volunteer, I love the intensive mentorship aspect of this work - seeing teams go from "we don't know what we don't know" to "we can see exactly what we need to do next."

content/pages/approach.md

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Title: Our Approach
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# Complete Philosophy & Methodology
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**Problem-First, Impact-Driven Analytics** isn't the point — impact is. We start with the problem that matters most to your organization, define what success looks like, and deliver insights that can be acted on today.
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## Core Principles
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### Start small, build confidence
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Begin with something you can actually use early, then improve it together based on how it works in practice. Small wins build trust and momentum.
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### Simple Before Complex
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Clarity beats cleverness. I seek the simplest, clearest solution that works, then scale thoughtfully.
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### Build with your team, not around them
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We work alongside your existing people to accelerate their capacity, not replace them.
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### Design for the long term
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Even while solving today's problems, we think ahead - creating solutions that can grow and scale without constant rebuilds.
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### Relationship-Driven Understanding
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Deep knowledge of your mission, team, and goals develops over time. The best analytics solutions come from truly understanding what success looks like for your organization.
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## How We Start
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Every organization is somewhere different with data:
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- Maybe you're drowning in spreadsheets
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- Maybe you have dashboards no one looks at
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- Maybe you know you need "better analytics" but aren't sure what that means
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- Maybe you've tried solutions before that didn't stick
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- Maybe you're tired of waiting for insights that are off track or too late
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All of that is perfectly normal. The goal isn't to have it all figured out from the start.
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## The Partnership Model
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What fractional partnership looks like:
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- **Strategy and vision work** when you need direction
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- **Hands-on solution building** when you need results
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- **Training and mentorship** when you need capabilities
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- **Architecture and migration support** when you need infrastructure
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- **Consistent presence** when you need follow-through
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**Why it works better:** Real analytics transformation takes time and relationship. Most consultants optimize for quick projects. We're designed to stick around and see things through.

content/pages/contact.md

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# Ready to Explore What's Possible?
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Let's have a conversation about your data situation and explore what strategic analytics could mean for your mission.
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## What to expect
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A genuine conversation about your challenges and goals. No overwhelming proposals or pressure to commit to anything. Just honest discussion about whether working together makes sense for both of us.
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## Next steps
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If we're a good fit, we'll design a partnership that starts delivering value immediately while building toward your longer-term vision. If we're not, we'll tell you honestly and suggest better alternatives.
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## Get Started
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[Book a Free Conversation](https://calendly.com/pineydata/)
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---
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**Email:** hello@pineydata.com
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**LinkedIn:** [Piney Data](https://www.linkedin.com/company/pineydata)

content/pages/faq.md

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# Frequently Asked Questions
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## "We don't have much budget for analytics"
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That's exactly why the fractional model works - you get dedicated expertise without full-time costs. We can start small with immediate value and grow the partnership as it makes sense for your budget.
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## "Our data is probably a mess"
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Most organizations feel that way, and it's rarely as bad as it seems. Part of what we help with is understanding what you actually have, what's worth focusing on first, and creating order without overwhelming your team.
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## "We tried analytics before and it didn't work"
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That experience is actually valuable information! Understanding what didn't work helps us design something that will. Often the difference is in the ongoing support and iterative approach rather than the technology itself.
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## "We don't really know what we need"
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That's the perfect place to start. Figuring out what would be most valuable is often the most important part of the process. We can explore that together without any pressure to have answers upfront.
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## "How do we know if we need a data warehouse or complex infrastructure?"
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Great question. If you're running manual reports daily and losing productivity, or have many data sources that need integration, it might be time. If you pull one report monthly that takes a couple hours, maybe not yet. We can assess this together based on your specific situation.
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## "What makes fractional partnership different from regular consulting?"
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Traditional consultants deliver a project and move on. Fractional partnership means I'm available month after month, learning your business deeply, seeing how solutions work in practice, and adjusting as needed. It's the difference between getting a report and building lasting capability.
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## "How long do partnerships typically last?"
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It varies based on your needs and goals. Some organizations work with us for specific projects (6-12 months), others maintain ongoing partnerships for years. The model is designed to be flexible - scale up when you need more support, scale down when you're more self-sufficient.
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## "Do you work with organizations outside your local area?"
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Yes, I work with organizations across the country. Much of the work can be done remotely, with periodic in-person visits when helpful for relationship-building and training.

content/pages/partners.md

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# Ideal Partners
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## Mission-driven organizations
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Nonprofits, social enterprises, and purpose-driven businesses ready to put their data to work for their cause
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## Any size or experience level
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From "we're just getting started" to "we need to redesign our approach"
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## Teams that want to learn
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Organizations interested in building their own capabilities, not just buying reports
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## Leaders who value relationship
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Groups that appreciate working with the same person over time to build deep understanding
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# Project Examples
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## Starting Points
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- Understanding what data you actually have
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- Identifying 2-3 metrics that would most help decision-making
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- Building simple dashboards your team wants to use
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- Creating donor engagement scoring models
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## Growing From There
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- Predictive models for major gift prospects
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- Program impact measurement frameworks
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- Board-ready performance dashboards
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- Strategic analytics architecture planning

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