Strict order funnels

extra/lib/plausible/funnel.ex

@@ -41,6 +41,7 @@ defmodule Plausible.Funnel do
   @type t() :: %__MODULE__{}
   schema "funnels" do
     field :name, :string
+    field :strict_order, :boolean, default: false
     belongs_to :site, Plausible.Site
 
     has_many :steps, Step,
@@ -55,7 +56,7 @@ defmodule Plausible.Funnel do
 
   def changeset(funnel \\ %__MODULE__{}, attrs \\ %{}) do
     funnel
-    |> cast(attrs, [:name])
+    |> cast(attrs, [:name, :strict_order])
     |> validate_required([:name])
     |> put_steps(attrs[:steps] || attrs["steps"])
     |> validate_length(:steps, min: @min_steps, max: @max_steps)

extra/lib/plausible/funnels.ex

@@ -13,10 +13,12 @@ defmodule Plausible.Funnels do
 
   import Ecto.Query
 
-  @spec create(Plausible.Site.t(), String.t(), [map()]) ::
+  @spec create(Plausible.Site.t(), String.t(), [map()], Keyword.t()) ::
           {:ok, Funnel.t()}
           | {:error, Ecto.Changeset.t() | :invalid_funnel_size | :upgrade_required}
-  def create(site, name, steps)
+  def create(site, name, steps, opts \\ [])
+
+  def create(site, name, steps, opts)
       when is_list(steps) and length(steps) in Funnel.min_steps()..Funnel.max_steps() do
     site = Plausible.Repo.preload(site, :team)
 
@@ -26,19 +28,19 @@ defmodule Plausible.Funnels do
 
       :ok ->
         site
-        |> create_changeset(name, steps)
+        |> create_changeset(name, steps, opts)
         |> Repo.insert()
     end
   end
 
-  def create(_site, _name, _goals) do
+  def create(_site, _name, _goals, _opts) do
     {:error, :invalid_funnel_size}
   end
 
-  @spec update(Funnel.t(), String.t(), [map()]) ::
+  @spec update(Funnel.t(), String.t(), [map()], Keyword.t()) ::
           {:ok, Funnel.t()}
           | {:error, Ecto.Changeset.t() | :invalid_funnel_size | :upgrade_required}
-  def update(funnel, name, steps) do
+  def update(funnel, name, steps, opts \\ []) do
     site = Plausible.Repo.preload(funnel, site: :team).site
 
     case Plausible.Billing.Feature.Funnels.check_availability(site.team) do
@@ -47,27 +49,37 @@ defmodule Plausible.Funnels do
 
       :ok ->
         funnel
-        |> Funnel.changeset(%{name: name, steps: steps})
+        |> edit_changeset(name, steps,
+          strict_order?: Keyword.get(opts, :strict_order?, !!funnel.strict_order)
+        )
         |> Repo.update()
     end
   end
 
-  @spec create_changeset(Plausible.Site.t(), String.t(), [map()]) ::
+  @spec create_changeset(Plausible.Site.t(), String.t(), [map()], Keyword.t()) ::
           Ecto.Changeset.t()
-  def create_changeset(site, name, steps) do
-    Funnel.changeset(%Funnel{site_id: site.id}, %{name: name, steps: steps})
+  def create_changeset(site, name, steps, opts \\ []) do
+    Funnel.changeset(%Funnel{site_id: site.id}, %{
+      name: name,
+      steps: steps,
+      strict_order: Keyword.get(opts, :strict_order?, false)
+    })
   end
 
-  @spec edit_changeset(Plausible.Funnel.t(), String.t(), [map()]) ::
+  @spec edit_changeset(Plausible.Funnel.t(), String.t(), [map()], Keyword.t()) ::
           Ecto.Changeset.t()
-  def edit_changeset(funnel, name, steps) do
-    Funnel.changeset(funnel, %{name: name, steps: steps})
+  def edit_changeset(funnel, name, steps, opts) do
+    Funnel.changeset(funnel, %{
+      name: name,
+      steps: steps,
+      strict_order: Keyword.get(opts, :strict_order?, false)
+    })
   end
 
-  @spec ephemeral_definition(Plausible.Site.t(), String.t(), [map()]) :: Funnel.t()
-  def ephemeral_definition(site, name, steps) do
+  @spec ephemeral_definition(Plausible.Site.t(), String.t(), [map()], Keyword.t()) :: Funnel.t()
+  def ephemeral_definition(site, name, steps, opts \\ []) do
     site
-    |> create_changeset(name, steps)
+    |> create_changeset(name, steps, opts)
     |> Ecto.Changeset.apply_changes()
   end
 

extra/lib/plausible/stats/funnel.ex

@@ -93,10 +93,21 @@ defmodule Plausible.Stats.Funnel do
       end)
 
     dynamic_window_funnel =
-      dynamic(
-        [q],
-        fragment("windowFunnel(?)(timestamp, ?)", @funnel_window_duration, ^window_funnel_steps)
-      )
+      if funnel_definition.strict_order do
+        dynamic(
+          [q],
+          fragment(
+            "windowFunnel(?, 'strict_order')(timestamp, ?)",
+            @funnel_window_duration,
+            ^window_funnel_steps
+          )
+        )
+      else
+        dynamic(
+          [q],
+          fragment("windowFunnel(?)(timestamp, ?)", @funnel_window_duration, ^window_funnel_steps)
+        )
+      end
 
     from(q in db_query,
       select_merge:

extra/lib/plausible_web/live/funnel_settings/form.ex

@@ -80,6 +80,20 @@ defmodule PlausibleWeb.Live.FunnelSettings.Form do
               label="Funnel name"
             />
 
+            <div class="mt-6 flex items-center justify-between gap-4">
+              <span class="text-sm font-medium text-gray-900 dark:text-gray-100">
+                Allow other steps between funnel steps
+              </span>
+              <div class="flex items-center gap-3">
+                <.toggle_switch
+                  id="toggle-strict-order"
+                  id_suffix="switch"
+                  checked={!@strict_order?}
+                  phx-click="toggle-strict-order"
+                />
+              </div>
+            </div>
+
             <div id="steps-builder" class="mt-6">
               <.label>
                 Funnel steps
@@ -232,7 +246,16 @@ defmodule PlausibleWeb.Live.FunnelSettings.Form do
      assign(socket, step_ids: step_ids, selections_made: selections_made, funnel_modified?: true)}
   end
 
+  def handle_event("toggle-strict-order", _params, socket) do
+    strict_order? = !socket.assigns.strict_order?
+    send(self(), :evaluate_funnel)
+
+    {:noreply, assign(socket, strict_order?: strict_order?)}
+  end
+
   def handle_event("validate", %{"funnel" => params}, socket) do
+    strict_order? = socket.assigns.strict_order?
+
     steps_from_assigns =
       socket.assigns.step_ids
       |> Enum.reduce([], fn step_id, acc ->
@@ -245,7 +268,8 @@ defmodule PlausibleWeb.Live.FunnelSettings.Form do
       socket.assigns.site
       |> Funnels.create_changeset(
         params["name"],
-        steps_from_assigns
+        steps_from_assigns,
+        strict_order?: strict_order?
       )
       |> Map.put(:action, :validate)
 
@@ -255,17 +279,17 @@ defmodule PlausibleWeb.Live.FunnelSettings.Form do
   def handle_event(
         "save",
         %{"funnel" => params},
-        %{assigns: %{site: site, funnel: funnel}} = socket
+        %{assigns: %{site: site, funnel: funnel, strict_order?: strict_order?}} = socket
       ) do
     steps = Enum.map(params["steps"], fn {_idx, payload} -> payload end)
 
     save_fn =
       case funnel do
         %Plausible.Funnel{} ->
-          fn -> Funnels.update(funnel, params["name"], steps) end
+          fn -> Funnels.update(funnel, params["name"], steps, strict_order?: strict_order?) end
 
         nil ->
-          fn -> Funnels.create(site, params["name"], steps) end
+          fn -> Funnels.create(site, params["name"], steps, strict_order?: strict_order?) end
       end
 
     case save_fn.() do
@@ -314,11 +338,13 @@ defmodule PlausibleWeb.Live.FunnelSettings.Form do
          %{
            assigns: %{
              site: site,
-             selections_made: selections_made
+             selections_made: selections_made,
+             strict_order?: strict_order?
            }
          } = socket
        ) do
-    with {:ok, {definition, query}} <- build_ephemeral_funnel(site, selections_made),
+    with {:ok, {definition, query}} <-
+           build_ephemeral_funnel(site, selections_made, strict_order?: strict_order?),
          {:ok, funnel} <- Plausible.Stats.funnel(site, query, definition) do
       assign(socket, evaluation_result: funnel)
     else
@@ -327,7 +353,7 @@ defmodule PlausibleWeb.Live.FunnelSettings.Form do
     end
   end
 
-  defp build_ephemeral_funnel(site, selections_made) do
+  defp build_ephemeral_funnel(site, selections_made, opts) do
     steps =
       selections_made
       |> Enum.sort_by(&elem(&1, 0))
@@ -346,7 +372,8 @@ defmodule PlausibleWeb.Live.FunnelSettings.Form do
       Funnels.ephemeral_definition(
         site,
         "Test funnel",
-        steps
+        steps,
+        opts
       )
 
     query =
@@ -417,7 +444,8 @@ defmodule PlausibleWeb.Live.FunnelSettings.Form do
       funnel
       |> Funnels.edit_changeset(
         funnel.name,
-        Enum.map(funnel.steps, &%{goal_id: &1.goal.id})
+        Enum.map(funnel.steps, &%{goal_id: &1.goal.id}),
+        strict_order?: funnel.strict_order
       )
       |> to_form()
 
@@ -431,6 +459,7 @@ defmodule PlausibleWeb.Live.FunnelSettings.Form do
         socket,
         form: form,
         funnel: funnel,
+        strict_order?: funnel.strict_order,
         funnel_modified?: false,
         selections_made: selections_made,
         step_ids: Enum.to_list(1..Enum.count(funnel.steps))
@@ -446,6 +475,7 @@ defmodule PlausibleWeb.Live.FunnelSettings.Form do
       socket,
       form: form,
       funnel: nil,
+      strict_order?: false,
       funnel_modified?: false,
       selections_made: Map.new(),
       step_ids: Enum.to_list(1..Funnel.min_steps())

test/plausible/funnels_test.exs

@@ -43,6 +43,7 @@ defmodule Plausible.FunnelsTest do
 
         assert funnel.inserted_at
         assert funnel.name == "From blog to signup and purchase"
+        assert funnel.strict_order == false
         assert [fg1, fg2, fg3] = funnel.steps
 
         assert fg1.goal_id == g1["goal_id"]
@@ -76,6 +77,36 @@ defmodule Plausible.FunnelsTest do
         assert funnel1.id == funnel2.id
       end
 
+      test "update funnel strict_order", %{site: site, steps: [g1, g2, g3 | _]} do
+        {:ok, funnel} =
+          Funnels.create(
+            site,
+            "Sample funnel",
+            [g1, g2]
+          )
+
+        assert funnel.strict_order == false
+
+        {:ok, strict_funnel} =
+          Funnels.update(
+            funnel,
+            "Sample funnel",
+            [g1, g2, g3],
+            strict_order?: true
+          )
+
+        assert strict_funnel.strict_order == true
+
+        {:ok, preserved_funnel} =
+          Funnels.update(
+            strict_funnel,
+            "Sample funnel",
+            [g1, g2]
+          )
+
+        assert preserved_funnel.strict_order == true
+      end
+
       test "retrieve a funnel by id and site, get steps in order", %{
         site: site,
         steps: [g1, g2, g3 | _]
@@ -299,6 +330,57 @@ defmodule Plausible.FunnelsTest do
                 }} = funnel_data
       end
 
+      test "strict-order funnels stop at intervention events", %{
+        site: site,
+        steps: [g1, g2, g3 | _]
+      } do
+        {:ok, non_strict_funnel} =
+          Funnels.create(
+            site,
+            "From blog to signup and purchase",
+            [g1, g2, g3]
+          )
+
+        {:ok, strict_funnel} =
+          Funnels.create(
+            site,
+            "Strict from blog to signup and purchase",
+            [g1, g2, g3],
+            strict_order?: true
+          )
+
+        populate_stats(site, [
+          build(:pageview,
+            pathname: "/go/to/blog/foo",
+            user_id: 123,
+            timestamp: ~N[2021-01-01 00:00:00]
+          ),
+          build(:pageview,
+            pathname: "/some/other/page",
+            user_id: 123,
+            timestamp: ~N[2021-01-01 00:00:01]
+          ),
+          build(:event,
+            name: "Signup",
+            user_id: 123,
+            timestamp: ~N[2021-01-01 00:00:02]
+          ),
+          build(:pageview,
+            pathname: "/checkout",
+            user_id: 123,
+            timestamp: ~N[2021-01-01 00:00:03]
+          )
+        ])
+
+        query = QueryBuilder.build!(site, input_date_range: :all)
+
+        {:ok, non_strict_funnel_data} = Stats.funnel(site, query, non_strict_funnel.id)
+        {:ok, strict_funnel_data} = Stats.funnel(site, query, strict_funnel.id)
+
+        assert Enum.at(non_strict_funnel_data.steps, 2).visitors == 1
+        assert Enum.at(strict_funnel_data.steps, 2).visitors == 0
+      end
+
       test "funnels can be evaluated even where there are no visits yet", %{
         site: site,
         steps: [g1, g2, g3 | _]