Merge pull request #1114 from plausible/eu-ownership-internal-linkinh

add internal links for eu-ownership blog

Author: Hricha-Shandily

_articles/eu-hosted-web-analytics.md

@@ -52,6 +52,8 @@ Plausible is incorporated as a legal entity in Estonia. Our team is based in the
 
 All visitor data is stored on servers owned by Hetzner, a German company, in Falkenstein, Germany. We use UpCloud, a Finnish company, for database hosting and storage of data exports. We use Bunny, a Slovenian company, as our CDN. These are the only three providers that touch visitor data, and all three are European-owned. We do not use US-owned cloud providers for data storage or processing. This is not a checkbox we tick for compliance purposes. It is a deliberate infrastructure decision that we have maintained for years.
 
+If you're comparing vendors, it is worth understanding the difference between [EU-hosted analytics and EU-owned analytics](/blog/eu-hosted-analytics-vs-eu-owned-analytics). Hosting location helps, but company ownership and infrastructure ownership matter too.
+
 Because Plausible does not collect personal data or use cookies, the baseline legal risk is lower to begin with. But even the data we do collect stays in the EU.
 
 ## For legal and procurement teams
@@ -90,4 +92,4 @@ Many of these organizations chose Plausible specifically because of where their
 
 ## Get started
 
-You can [try Plausible free for 30 days](https://plausible.io/register) without a credit card. Run it in parallel with your existing tool and compare the numbers. If you have procurement or compliance questions, [contact us](https://plausible.io/contact).
+You can [try Plausible free for 30 days](https://plausible.io/register) without a credit card. Run it in parallel with your existing tool and compare the numbers. If you have procurement or compliance questions, [contact us](https://plausible.io/contact).

_articles/how-to-choose-privacy-friendly-web-analytics.md

@@ -65,7 +65,7 @@ The Schrems II ruling in 2020 invalidated Privacy Shield and forced organization
 
 The EU-US Data Privacy Framework adopted in 2023 is the current adequacy mechanism for certified US companies. It replaced Privacy Shield, which was invalidated by Schrems II. It gives many vendors a transfer basis today, but it is not the same thing as avoiding transfers altogether, and the underlying structural issue remains: US surveillance law applies to US companies regardless of where they claim to store data.
 
-The cleanest way to reduce this transfer risk is EU-hosted analytics: a tool incorporated in the EU, running on EU-owned infrastructure, with no US parent company that could be compelled to produce the data.
+The cleanest way to reduce this transfer risk is EU-hosted analytics: a tool incorporated in the EU, running on EU-owned infrastructure, with no US parent company that could be compelled to produce the data. See [why that difference matters here](/blog/eu-hosted-analytics-vs-eu-owned-analytics). 
 
 If your organization requires formal documentation, look for a tool that provides a Data Processing Agreement, a published data policy and an independent legal assessment of its compliance status.
 

_articles/plausible-privacy-focused-google-analytics-alternative.md

@@ -49,7 +49,7 @@ We're a small team based in the EU. Our legal entity is incorporated in Estonia.
 
 All data we collect is kept fully secured, encrypted and hosted on renewable energy powered servers in Falkenstein, Germany, owned by Hetzner, a European company. We use Bunny (a European provider from Slovenia) for our global CDN and DDoS protection.
 
-All visitor data is exclusively processed on servers owned and operated by European companies, covered by the EU's strict data privacy laws. Your website data [never leaves the EU](https://plausible.io/eu-hosted-web-analytics).
+All visitor data is exclusively processed on servers owned and operated by European companies, covered by the EU's strict data privacy laws. Your website data [never leaves the EU](https://plausible.io/eu-hosted-web-analytics), and Plausible is [EU-owned rather than only EU-hosted](/blog/eu-hosted-analytics-vs-eu-owned-analytics).
 
 Several EU data protection authorities have declared Google Analytics non-compliant with GDPR because it transfers data to US servers. Switching to Plausible removes that risk entirely.
 

_articles/secure-compliant-and-privacy-first-web-analytics-for-global-enterprises.md

@@ -58,6 +58,8 @@ Plausible is designed to comply with relevant privacy laws by default. Because w
 
 All visitor data is stored exclusively on European-owned infrastructure and never leaves the EEA. See our [EU hosting page](https://plausible.io/eu-hosted-web-analytics) for details.
 
+For procurement teams comparing vendors, we also explain why [EU-hosted and EU-owned analytics are not the same thing](/blog/eu-hosted-analytics-vs-eu-owned-analytics).
+
 You can even [avoid cookie consent banners](https://plausible.io/blog/cookie-consent-banners#but-can-you-avoid-the-cookie-consent-banners) entirely, which simplifies compliance and removes friction for your visitors.
 
 We offer a [Data Processing Agreement (DPA)](https://plausible.io/dpa) and clear documentation around how data is handled and retained so your legal and compliance teams can review and approve the arrangement. You always retain ownership of your analytics data. For a single page with everything your procurement team needs, see our [security and compliance documentation](https://plausible.io/compliance).