Merge pull request #1016 from plausible/update-script-size

Update script size

Author: Hricha-Shandily

_articles/analytics-script-size.md

@@ -209,7 +209,7 @@ A representative breakdown for a site running GTM + GA4 + OneTrust:
 | OneTrust banner SDK | 121KB |
 | **Total** | **285-305KB+** |
 
-Compared to Plausible: one script, 2.5KB. No cookie banner needed.
+Compared to Plausible: one script, {{ site.data.site.plausible_script_kb }}KB. No cookie banner needed.
 
 ## Why the difference
 

_posts/2020-07-30-how-we-bootstrapped-our-startup-from-400-to-2-750-mrr-in-135-days-without-ads.md

@@ -48,7 +48,7 @@ It is much easier to promote a product if it rides a wave of a growing market in
 
 * Having a fast loading and speedy website makes the user experience much better especially on mobile phones and it is even a signal for search engine algorithms
 
-Plausible Analytics provides a great and simple solution for all of the above. It is privacy-first, compliant with the different regulations and 75 times lighter than the market leader.
+Plausible Analytics provides a great and simple solution for all of the above. It is privacy-first, compliant with the different regulations and {{ site.data.site.script_ratio }} times lighter than the market leader.
 
 ## Main marketing decision is about which options to say no to
 

_posts/2022-03-16-universal-google-analytics-will-stop-tracking-stats-on-july-1st-2023-and-theres-no-import-to-ga4.md

@@ -69,7 +69,7 @@ One of the alternatives is a tool we're building ourselves. It's called Plausibl
 
 3. Plausible has built-in compliance with the different [privacy regulations](https://plausible.io/privacy-focused-web-analytics). We don't use cookies, we have no cross-site or cross-device tracking and we don't use any long term identifiers either. Plausible is also a European startup exclusively using EU-owned cloud infrastructure which helps with [Schrems II compliance](https://plausible.io/blog/google-analytics-illegal). 
 
-4. Plausible keeps your [site loading fast](https://plausible.io/lightweight-web-analytics). Our script is more than 75 times smaller than a typical Google Analytics script. By using Plausible Analytics, you will reduce your page weight and your site will load faster too.
+4. Plausible keeps your [site loading fast](https://plausible.io/lightweight-web-analytics). Our script is {{ site.data.site.script_ratio }} times smaller than a typical Google Analytics script. By using Plausible Analytics, you will reduce your page weight and your site will load faster too.
 
 5. Google Analytics script is blocked by many people. With tech-savvy audiences, the level of blocking [gets up to 60%](https://plausible.io/blog/google-analytics-adblockers-missing-data). Plausible doesn't need machine learning to predict what happens on your site. We can show what actually happens as we don't see the same level of blockage. 
 

_posts/2024-10-10-wordpress-blog-categories-usage-plugins-naming-and-tracking.md

@@ -237,7 +237,7 @@ And most importantly, you can find out if any [goals](https://plausible.io/docs/
 We encourage everyone to go through our free 30-day trial. Our plugin is highly rated at 4.9 stars, take pride in being a [simpler alternative](https://plausible.io/simple-web-analytics) to Google Analytics 4. We:
 
 * Are proven to be [more accurate](https://www.orbitmedia.com/blog/inaccurate-google-analytics-traffic-sources/)
-* Are [lightweight](https://plausible.io/lightweight-web-analytics) by at least 75 times as compared to GA4 script
+* Are [lightweight](https://plausible.io/lightweight-web-analytics) by {{ site.data.site.script_ratio }} times as compared to GA4 script
 * Block bot traffic by default
 * Are less blocked by ad blockers and privacy-first browsers
 * Have compliances in-built, no consent banner needed from our side

_posts/2024-11-29-tracking-google-ads-and-other-paid-campaigns-with-plausible.md

@@ -45,7 +45,7 @@ There are other ways in which Google Analytics is inaccurate, for reasons like s
 
 Plausible offers other advantages and makes a lot of sense as an analytics tool of choice.
 
-1. Lightweight script: Plausible’s tracking script is at least 75x smaller than GA4’s, not slowing down your sit
+1. Lightweight script: Plausible’s tracking script is {{ site.data.site.script_ratio }}x smaller than GA4’s, not slowing down your site
 2. Simple dashboard: No complex menus—just effective, actionable insights.
 3. Privacy-friendly by design: Plausible doesn’t require a cookie consent banner because it doesn’t track or store personal data.
 4. Dedicated support: You get faster assistance directly from the core team, something missing from Google Analytics. 

_posts/2024-12-06-everything-that’s-complicated-to-do-in-google-analytics-than-plausible.md

@@ -220,7 +220,7 @@ We explain [this process and custom dimensions in more detail](https://plausible
 
 * Plausible is [privacy-friendly](https://plausible.io/privacy-focused-web-analytics) by default. We never use any cookies or persistent identifiers to track visitors outside of your website. This means you are compliant with various regulations around the world by default, be it GDPR, CCPA, PECR, or anything else. You won’t even need to put up a cookie consent banner from our side.
 * Our stats are always more accurate as compared to Google Analytics because their tracking script is widely blocked by ad blockers and privacy-friendly browsers. There are various other reasons for such inaccuracies that we discuss [here](https://plausible.io/most-accurate-web-analytics).
-* We have an extremely [lightweight script](https://plausible.io/lightweight-web-analytics) at ~1.5 kB, at least 75x smaller than GA’s.
+* We have an extremely [lightweight script](https://plausible.io/lightweight-web-analytics) at {{ site.data.site.plausible_script_kb }}KB, {{ site.data.site.script_ratio }}x smaller than GA’s.
 * You can also compare Plausible with [Matomo](https://plausible.io/vs-matomo) and [Cloudflare Analytics](https://plausible.io/vs-cloudflare-web-analytics).
 * We are open-source and completely transparent with our practices. We don’t sell your customers data, are not involved in ad tech, and are an independent team that only cares about a good product.