Merge pull request #1037 from plausible/cms/blog/2026-04-29-founders-it’s-okay-to-ignore-startup-advice

Automatically generated. Merged on Netlify CMS.

Author: Hricha-Shandily

_posts/2026-04-29-founders-it’s-okay-to-ignore-startup-advice.md

@@ -7,8 +7,8 @@ description: Seven years in, Plausible is profitable, independent, and still
 slug: ignore-startup-advice
 date: 2026-04-29T09:59:41.110Z
 author: hricha-shandily
-image: "/uploads/plausible-analytics-signups-organic-growth.webp"
-image-alt: "plausible analytics signups organic growth"
+image: /uploads/plausible-analytics-signups-organic-growth.webp
+image-alt: plausible analytics signups organic growth
 ---
 Most startup stories that get glorified are dramatic.
 
@@ -135,14 +135,14 @@ Tortoise does beat the hare.
 
 There’s this idea that building a startup is a series of intense, high-stakes moments. In our case, it might not be as true. Most weeks look the same:
 
-Work on the product.
+Work on the product. Work on the communication.
 Fix something that’s broken or confusing.
 Talk to users.
-Ship an improvement.
+Ship an improvement. 
 
 Do that again next week.
 
-It’s not exciting. It doesn’t give you that “we’re onto something big” feeling all the time. But it keeps things moving.
+It’s not exciting. It doesn’t give you that “we’re onto something big” feeling all the time. But it keeps things moving and sometimes gives [great results](https://plausible.io/blog/homepage-edits-conversion-lift) too.
 
 ## Seven years later, it adds up
 
@@ -171,4 +171,4 @@ Give it time.
 
 It won’t make for the most glamorous story. But you might still be here in seven years.
 
-Survival matters more than it gets credit for. Profitability gives you options. Independence keeps things simpler. And if you still enjoy the work after a few years, that’s a very underrated win.
+Survival matters more than it gets credit for. Profitability gives you options. Independence keeps things simpler. And if you still enjoy the work after a few years, that’s a very underrated win.