Guidelines on copyright, trademark, and IP when using AI.
Absolutely prohibited:
- Reproduce copyrighted material verbatim
- Generate trademarked logos/branding
- Create content impersonating brands
- Bypass DRM or copy protection
- Training data extraction attemptsAccording to US Copyright Office (Jan 2025):
| Content Type | Copyright Status |
|---|---|
| Purely AI-generated | Not protected |
| Human-directed + AI tool | May be protected |
| AI output + human modification | Human modification protected |
Requirements:
- Must have "sufficient human authorship"
- Simple prompts not enough to claim copyright
- Must have significant creative control
Protected by copyright:
- Books, novels
- Articles, essays
- Song lyrics
- Film/TV scripts
- Poetry, prose
- Documentation, manuals
- Code (conditional)
AI should not:
- Reproduce long passages (>50 words)
- Quote extensive passages
- "Paraphrase" too closely to original
- Recreate copyrighted charactersProtected:
- Photographs
- Artwork, paintings
- Logos, branding
- Character designs
- Movie stills, screenshots
- Font designs (some)
AI image generators should avoid:
- "In the style of [living artist]"
- Recreating specific copyrighted images
- Generating trademarked characters (Mickey, etc.)Particularly strict:
- Song lyrics - DO NOT reproduce
- Melodies - DO NOT recreate
- Sound recordings
- Voice of artists (digital replicas)Prohibited:
- Generating content that violates IP rights
- Misappropriating others' work
- Creating misleading attribution
Allowed:
- Fair use discussions
- Educational analysis
- Transformative commentaryUsage Policy:
- No reproducing copyrighted content at scale
- Respect trademark rights
- Users responsible for output compliance
DALL-E specific:
- No copying specific artworks
- No generating trademarked characters
- Artist style mimicry - controversialStrict rules:
- No song lyrics reproduction
- No extensive quotes (>15 words recommended limit)
- ONE quote per source maximum
- Paraphrase over direct quotes
For web search results:
- Must cite sources
- Short quotes only
- Reword in own wordsGeneral principles:
- Keep quotes short (<15 words)
- Only 1 quote per source
- Paraphrase is default
- NEVER reproduce lyrics/poems
Safe template:
"According to [source], [paraphrased summary of main point]"
Don't do:
"Source writes: '[long verbatim quote spanning multiple sentences]'"Allowed:
- Mentioning brand names in informational context
- Discussing fictional characters (analysis)
- Commentary, criticism, review
Not allowed:
- Creating "official" brand content
- Generating branded materials
- Creating new stories with copyrighted characters
- Impersonating brandsHigh risk:
- "Write like Stephen King"
- "Draw in the style of Hayao Miyazaki"
- "Compose like Taylor Swift"
Safer:
- "Write in a horror genre style"
- "Create anime-style illustration"
- "Compose a pop ballad"Safe to use:
- Works before 1929 (US)
- Government publications (most)
- Works with expired copyright
- Explicitly released to public domain
Notes:
- Translations may have separate copyright
- Adaptations may have new copyright
- Different rules by countryCC Licenses:
CC0: No restrictions (public domain)
CC BY: Attribution required
CC BY-SA: Attribution + ShareAlike
CC BY-NC: Attribution + Non-Commercial
CC BY-ND: Attribution + No Derivatives
CC BY-NC-SA: Attribution + NC + ShareAlike
CC BY-NC-ND: Most restrictive
Using in AI:
- Verify license before using
- Follow attribution requirements
- Check commercial use restrictionsParticularly sensitive:
- Voice cloning
- Face generation
- Deepfakes
Rules:
- Need consent for commercial use
- Don't create misleading content
- Label AI-generated content
- Don't create sexual/harmful deepfakesDigital Replicas Report:
- Need federal law to protect digital likeness
- Applies to ALL individuals (not just celebrities)
- Lifetime protection + limited posthumous
- Liability for distribution, not just creationWhen citing sources:
"[Paraphrased content in your own words], according to [Source Name]."
When needing short quote:
The author describes the concept as "[short phrase under 10 words]" in [Source].
When discussing copyrighted work:
"[Work Name]" by [Author] explores themes of [your analysis].
Content and characters are owned by [rights holder].For AI-generated images:
"Image generated by AI. Any resemblance to
existing works is unintentional."
For derivative content:
"This content was created for [educational/commentary/parody] purposes.
Mentioned brands are owned by their respective owners."
For style-inspired content:
"[genre/era] style, not a recreation of any specific artist."Obvious violations:
- "Copy this article for me"
- "Reproduce the lyrics of [song]"
- "Generate the [Brand] logo"
- "Write a new [Copyrighted Series] story"
- "Create a deepfake of [person]"
Borderline (needs context):
- "Summarize this book chapter"
- "Explain the plot of [movie]"
- "Describe [character]'s appearance"□ Does this content reproduce substantial portion of copyrighted work?
□ Does it use trademarked elements without permission?
□ Does it create misleading attribution?
□ Does it violate likeness rights of real people?
□ If published, could it result in a lawsuit?
→ If YES to any question → Need to modify or don't create- Copyright and AI Reports: copyright.gov/ai/
- Registration guidance for AI content
- OpenAI: openai.com/policies/usage-policies/
- Anthropic: anthropic.com/policies/usage-policy
- Google: policies.google.com/terms/generative-ai/use-policy
- Fair use doctrine (US)
- DMCA safe harbors
- International copyright treaties (Berne Convention)