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+---
+layout: page_v2
+page_type: module
+title: AdChoices Signal Module
+description: Reads the DAA AdChoices Signal and conveys it in the OpenRTB bid stream as regs.ext.adchoices.
+module_code: adChoices
+display_name: AdChoices Signal Module
+enable_download: true
+recommended: false
+min_js_version: 11.20.0
+sidebarType: 1
+---
+
+# AdChoices Signal Module
+{:.no_toc}
+
+* TOC
+{:toc}
+
+## Overview
+
+This module reads the [DAA (Digital Advertising Alliance) AdChoices Signal](https://github.com/Digital-Advertising-Alliance/DAA-Choice-Tools/blob/main/AdChoices%20Signal/AdChoices%20Signal%20Specification.md)
+and conveys it in the OpenRTB bid stream as the community extension
+`regs.ext.adchoices`, as described in Appendix 5 of the specification.
+
+The AdChoices Signal is a base64url-encoded string that expresses a user's
+interest-based advertising preferences. In the browser it can be read from the
+DAA's [Protect My Choices (PMC)](https://github.com/Digital-Advertising-Alliance/DAA-Choice-Tools/blob/main/Protect%20My%20Choices/PMC2%20Overview.md)
+extension, which exposes the signal via a `window.postMessage` protocol. When a
+user does not have the extension installed, no signal is read and nothing is
+added to the bid stream.
+
+Publishers who obtain the signal by other means (for example, reading the
+`X-AdChoices` request header on their server) can supply it directly through the
+module's `signal` configuration option instead of, or in addition to, the
+extension read.
+
+When the signal is available it is added to every outgoing bid request:
+
+```json
+{
+  "regs": {
+    "ext": {
+      "adchoices": "<AdChoices Signal string>"
+    }
+  }
+}
+```
+
+## How it reads the signal
+
+When included, the module automatically begins listening for the signal from
+the Protect My Choices extension using the documented message protocol:
+
+1. The extension posts an `ExtensionLoaded` message when it is ready.
+2. The module requests the preferences by posting `{ type: "GetAdPreferences" }`.
+3. The extension responds with an `AdPreferences` message whose `data` field
+   contains the AdChoices Signal string.
+
+The module also proactively sends a `GetAdPreferences` request on startup in
+case the `ExtensionLoaded` message fired before the listener was attached.
+
+> Note: page JavaScript cannot read the `X-AdChoices` (Chrome) / `Cookie2`
+> (Safari) headers that the extension injects into outbound requests — those are
+> intended for server-side consumption. In the browser, the postMessage protocol
+> (or the `signal` config option) is the supported way to obtain the value.
+
+## Configuration
+
+The module works with no configuration. To supply a static signal or to opt into
+delaying auctions while the signal is read, use the `adChoices` config namespace:
+
+```javascript
+pbjs.setConfig({
+  adChoices: {
+    // Optional: a statically supplied AdChoices Signal. Takes precedence over a
+    // value read from the browser extension.
+    signal: 'AAEAA... (base64url signal)',
+
+    // Optional: milliseconds to delay the first auction while waiting for the
+    // signal from the extension. Default 0 (non-blocking).
+    timeout: 0
+  }
+});
+```
+
+{: .table .table-bordered .table-striped }
+| Param | Scope | Type | Description |
+|---|---|---|---|
+| `signal` | optional | string | A statically supplied AdChoices Signal. When set, it is used as-is and takes precedence over any value read from the Protect My Choices extension. |
+| `timeout` | optional | integer | Milliseconds to delay auctions while waiting for the signal from the extension. Defaults to `0` (non-blocking) so that users without the extension are not delayed. Set a positive value to delay the first auction until the signal is read or the timeout elapses. |
+
+## Build
+
+Add the module to your Prebid.js build:
+
+```bash
+gulp build --modules=adChoices
+```
+
+## Related reading
+
+- [AdChoices Signal Specification](https://github.com/Digital-Advertising-Alliance/DAA-Choice-Tools/blob/main/AdChoices%20Signal/AdChoices%20Signal%20Specification.md)
+- [Protect My Choices Overview](https://github.com/Digital-Advertising-Alliance/DAA-Choice-Tools/blob/main/Protect%20My%20Choices/PMC2%20Overview.md)
+- [Protect My Choices Vendor Implementation](https://github.com/Digital-Advertising-Alliance/DAA-Choice-Tools/blob/main/Protect%20My%20Choices/PMC2%20Vendor%20Implementation.md)