fix(marketing): correct free-plan limit claims across pricing and SEO pages (#818)

proof-developer[bot] · proof-dev · web-flow · commit 2a0921d3cdb7 · 2026-03-17T05:34:12.000Z
Co-authored-by: proof-dev &lt;proof-dev@socialproof.dev&gt;
diff --git a/apps/marketing-site/src/pages/blog/best-review-tools-for-freelancers.md b/apps/marketing-site/src/pages/blog/best-review-tools-for-freelancers.md
@@ -43,7 +43,7 @@ Here's what's actually available:
 - Clients don't need an account — they just fill a form
 - You control every testimonial before it goes live
 - One embed code works on any website
-- Free plan is genuinely useful (1 active widget, unlimited testimonials)
+- Free plan is genuinely useful (1 active widget, up to 25 testimonials)
 - Pro is $9/mo — affordable even for early-stage freelancers
 
 **What it lacks:** No Google/Yelp review import (yet), no reputation monitoring.
diff --git a/apps/marketing-site/src/pages/blog/best-testimonial-software-2025.md b/apps/marketing-site/src/pages/blog/best-testimonial-software-2025.md
@@ -26,7 +26,7 @@ This guide cuts through it. We've compared the top tools honestly — including
 
 SocialProof is the leanest testimonial tool on the market. You create a collection link, share it with customers, and paste a widget code on your site. That's it. No sales calls, no annual contracts, no "contact us for pricing."
 
-The free plan is genuinely free — not a time-limited trial. You get 1 active widget, unlimited testimonials, and full access to the collection link. Upgrade to Pro only if you need multiple widgets or brand customization.
+The free plan is genuinely free — not a time-limited trial. You get 1 active widget, up to 25 testimonials, and full access to the collection link. Upgrade to Pro only if you need multiple widgets or brand customization.
 
 **Why small businesses choose it:** Speed. No other tool gets you from "I should collect testimonials" to "testimonials are live on my homepage" faster.
 
diff --git a/apps/marketing-site/src/pages/blog/boast-io-alternative-small-business.md b/apps/marketing-site/src/pages/blog/boast-io-alternative-small-business.md
@@ -58,7 +58,7 @@ That's the core loop — and it works.
 
 **Simple embed — one script tag.** Paste a single line of JavaScript. Works on any website: WordPress, Squarespace, Wix, Webflow, custom HTML, Shopify.
 
-**Free forever for one widget.** Not a trial. Not a time-limited free plan. One active widget, unlimited testimonials collected — free as long as you want.
+**Free forever for one widget.** Not a trial. Not a time-limited free plan. One active widget, up to 25 testimonials — free as long as you want.
 
 **No video (by design).** SocialProof collects text testimonials. If you need video specifically, Boast may be the better fit. But if text is sufficient — and for most small businesses it is — you'll find SocialProof faster and simpler.
 
diff --git a/apps/marketing-site/src/pages/blog/endorsal-alternative-small-business.md b/apps/marketing-site/src/pages/blog/endorsal-alternative-small-business.md
@@ -30,7 +30,7 @@ SocialProof was designed with one customer in mind: the small business owner who
 ### What's different:
 
 **Free forever — not a trial**
-SocialProof's free plan includes 1 active widget with unlimited testimonials collected. No expiration. No credit card required. You can run a real testimonial program without paying anything.
+SocialProof's free plan includes 1 active widget with up to 25 testimonials. No expiration. No credit card required. You can run a real testimonial program without paying anything.
 
 **Collect in 5 minutes**
 After signing up, you get a collection link immediately. Share it via email, text, or link in bio. Your customers click, type their testimonial, submit. Done. No account required on their end.
diff --git a/apps/marketing-site/src/pages/blog/how-testimonials-increase-conversions.md b/apps/marketing-site/src/pages/blog/how-testimonials-increase-conversions.md
@@ -129,7 +129,7 @@ A simple system fixes all three:
 
 No spreadsheets. No copy-pasting. No technical setup beyond one script tag.
 
-**[SocialProof](https://socialproof.dev)** does this for free — one permanent widget, unlimited testimonials, no credit card required.
+**[SocialProof](https://socialproof.dev)** does this for free — one permanent widget, up to 25 testimonials, no credit card required.
 
 ---
 
diff --git a/apps/marketing-site/src/pages/blog/how-to-add-testimonials-wordpress.md b/apps/marketing-site/src/pages/blog/how-to-add-testimonials-wordpress.md
@@ -141,7 +141,7 @@ A single async script tag has none of those problems. It loads fast, doesn't int
 
 ## Free Forever for One Widget
 
-SocialProof's free plan includes one active widget — enough for most small WordPress sites. You can collect unlimited testimonials, approve them, and display them on your site at no cost.
+SocialProof's free plan includes one active widget — enough for most small WordPress sites. You can collect unlimited submissions, approve up to 25 testimonials on Free, and display them on your site at no cost.
 
 If you grow and need multiple widgets for different pages or products, the Pro plan is $9/month.
 
diff --git a/apps/marketing-site/src/pages/blog/shopify-social-proof-apps.md b/apps/marketing-site/src/pages/blog/shopify-social-proof-apps.md
@@ -176,7 +176,7 @@ The SocialProof widget embeds via a single script tag and works on your Shopify
 **Best for:** Shopify merchants who want compelling testimonials on their homepage, landing pages, or custom pages — not just automated star ratings on product pages. Also strong for service businesses that happen to use Shopify as their storefront.
 
 
-- Free forever plan (1 active widget, unlimited testimonials)
+- Free forever plan (1 active widget, up to 25 testimonials)
 - Collect via email link — no app install required for customers
 - Display anywhere via embed code (Shopify themes, custom pages, etc.)
 - Auto-rotating carousel and grid display options
@@ -250,7 +250,7 @@ Third: not asking at all. Most customers who had a good experience simply move o
 ### Add a testimonial widget to your Shopify store — free
 
 
-SocialProof works on any Shopify theme via embed code. Collect unlimited testimonials, display them anywhere. Free forever for 1 widget.
+SocialProof works on any Shopify theme via embed code. Collect unlimited testimonial submissions, keep up to 25 active on Free, and display them anywhere. Free forever for 1 widget.
 
  Start free — no credit card
 
diff --git a/apps/marketing-site/src/pages/blog/testimonial-software-pricing.md b/apps/marketing-site/src/pages/blog/testimonial-software-pricing.md
@@ -76,7 +76,7 @@ A free or low-cost plan covers this entirely.
 
 [SocialProof](https://socialproof.dev) is designed for small businesses and solopreneurs who don't want to overpay.
 
-- **Free forever:** 1 active widget, unlimited testimonial collection, full approval flow
+- **Free forever:** 1 active widget, up to 25 testimonials, unlimited collection, full approval flow
 - **Paid plans:** Coming soon — multi-widget support, custom domain, priority support
 
 If you need one collection link and one embed on your website, you'll never need to pay.
diff --git a/apps/marketing-site/src/pages/blog/testimonial-wall-website.md b/apps/marketing-site/src/pages/blog/testimonial-wall-website.md
@@ -61,7 +61,7 @@ If you're actively collecting testimonials (or plan to), a free SocialProof acco
 
 Every new testimonial you collect shows up on the wall automatically. No manual updates, no copy-pasting.
 
-**What's free:** Up to 1 active widget, unlimited testimonials collected. The wall widget counts as your one free widget, so most small businesses can run this entirely on the free plan.
+**What's free:** Up to 1 active widget and up to 25 testimonials. The wall widget counts as your one free widget, so most small businesses can run this entirely on the free plan.
 
 ---
 
diff --git a/apps/marketing-site/src/pages/blog/testimonials-for-dentists.md b/apps/marketing-site/src/pages/blog/testimonials-for-dentists.md
@@ -116,4 +116,4 @@ If you're starting from zero:
 
 Within a month, you'll have enough testimonials to populate your homepage and key pages.
 
-[Start collecting free at SocialProof](https://socialproof.dev) — unlimited testimonial collection on the free plan. No credit card.
+[Start collecting free at SocialProof](https://socialproof.dev) — unlimited testimonial collection on the free plan, with up to 25 approved testimonials. No credit card.
diff --git a/apps/marketing-site/src/pages/blog/testimonials-for-gyms-fitness-businesses.md b/apps/marketing-site/src/pages/blog/testimonials-for-gyms-fitness-businesses.md
@@ -105,7 +105,7 @@ The best fitness businesses collect both — Google reviews for discovery, first
 
 No complicated integrations. No design work. No paying before you've tried it.
 
-**Free tier:** 1 widget, unlimited testimonial collection. No credit card required.
+**Free tier:** 1 widget, up to 25 testimonials, unlimited collection. No credit card required.
 
 ---
 
diff --git a/apps/marketing-site/src/pages/blog/testimonials-for-law-firms.md b/apps/marketing-site/src/pages/blog/testimonials-for-law-firms.md
@@ -93,7 +93,7 @@ Do this over text, email, or even a handwritten note. The channel matters less t
 
 **The ethics part is handled:** You control what gets published. You can add your own disclaimer text to the widget. Nothing goes live without your explicit approval.
 
-**It's free to start** — no credit card required, unlimited testimonials, 1 active widget on the free plan. For most solo and small firm attorneys, that's all you need.
+**It's free to start** — no credit card required, up to 25 testimonials, and 1 active widget on the free plan. For most solo and small firm attorneys, that's all you need.
 
 ---
 
diff --git a/apps/marketing-site/src/pages/blog/testimonials-for-lawyers-attorneys.md b/apps/marketing-site/src/pages/blog/testimonials-for-lawyers-attorneys.md
@@ -117,7 +117,7 @@ How it works:
 
 The collection link works via email, text, or anywhere else you communicate with clients. No login required for the client. Takes under two minutes to submit.
 
-**Free tier:** 1 widget, unlimited testimonial collection, no credit card required.
+**Free tier:** 1 widget, up to 25 testimonials, unlimited collection, no credit card required.
 
 ---
 
diff --git a/apps/marketing-site/src/pages/blog/testimonials-for-real-estate-agents.md b/apps/marketing-site/src/pages/blog/testimonials-for-real-estate-agents.md
@@ -122,6 +122,6 @@ The fastest path to your first real estate testimonial:
 3. **Include your collection link** — make it one click for them
 4. **Add the link to your closing email template** — so every future closing is covered automatically
 
-[Start collecting free at SocialProof](https://socialproof.dev) — the free plan includes unlimited testimonial collection and your first display widget. No credit card needed.
+[Start collecting free at SocialProof](https://socialproof.dev) — the free plan includes unlimited testimonial collection, up to 25 approved testimonials, and your first display widget. No credit card needed.
 
 Real estate runs on reputation. Let the clients who love you prove it.
diff --git a/apps/marketing-site/src/pages/blog/testimonials-for-wedding-photographers.md b/apps/marketing-site/src/pages/blog/testimonials-for-wedding-photographers.md
@@ -99,7 +99,7 @@ You can encourage this kind of testimonial by sharing prompts with your clients:
 3. **You approve before anything goes public** — nothing shows up on your site without your review
 4. **Embed on your site** — a clean testimonial widget that updates automatically as new reviews come in
 
-The free plan covers unlimited testimonials and 1 active widget — enough for most photographers to run their entire testimonial presence.
+The free plan covers up to 25 testimonials and 1 active widget — enough for most photographers to run their entire testimonial presence.
 
 [Start collecting testimonials free →](https://app.socialproof.dev)
 
diff --git a/apps/marketing-site/src/pages/for/financial-advisors.astro b/apps/marketing-site/src/pages/for/financial-advisors.astro
@@ -46,7 +46,7 @@ import Base from '../../layouts/Base.astro';
       </ul>
 
       <h2 style="font-size:1.6rem;font-weight:700;margin-top:2.5rem;">Free forever for one widget</h2>
-      <p>Start collecting financial advisor testimonials today — no credit card required. One widget, unlimited testimonials collected, full approval control.</p>
+      <p>Start collecting financial advisor testimonials today — no credit card required. One widget, up to 25 testimonials, full approval control.</p>
 
       <div style="margin-top:3rem;padding:2rem;background:#f0f9ff;border-radius:12px;text-align:center;">
         <p style="font-size:1.2rem;font-weight:600;margin-bottom:1rem;">Turn your best clients into your best marketing</p>
diff --git a/apps/marketing-site/src/pages/pricing.astro b/apps/marketing-site/src/pages/pricing.astro
@@ -364,7 +364,7 @@ import Base from '../layouts/Base.astro';
       <div class="faq-item">
         <div class="faq-q">What counts as an "active widget"?</div>
         <div class="faq-a">
-          A widget is a testimonial display you embed on your website. On the Free plan, you can have one widget live at a time — for example, a testimonials section on your homepage. You can collect unlimited testimonials regardless of plan; the limit is only on how many embed locations you can use simultaneously.
+          A widget is a testimonial display you embed on your website. On the Free plan, you can have one widget live at a time — for example, a testimonials section on your homepage. You can collect unlimited testimonial submissions on every plan, but the Free plan lets you keep up to 25 testimonials active. The widget limit is separate: Free includes one active widget at a time.
         </div>
       </div>
 
@@ -385,7 +385,7 @@ import Base from '../layouts/Base.astro';
       <div class="faq-item">
         <div class="faq-q">Can I collect testimonials on the Free plan?</div>
         <div class="faq-a">
-          Absolutely. Collection is unlimited on every plan. You get a unique link to share with customers — they fill in a short form, you approve it in your dashboard, and it appears in your widget. No plan upgrade needed to start collecting.
+          Absolutely. Collection links and submissions are unlimited on every plan. On Free, you can approve and keep up to 25 testimonials active in your account; Pro removes that cap. No plan upgrade is needed to start collecting.
         </div>
       </div>
 

Original file line number	Diff line number	Diff line change
`@@ -116,4 +116,4 @@ If you're starting from zero:`
`116`	`116`
`117`	`117`	`Within a month, you'll have enough testimonials to populate your homepage and key pages.`
`118`	`118`
`119`		`-[Start collecting free at SocialProof](https://socialproof.dev) — unlimited testimonial collection on the free plan. No credit card.`
	`119`	`+[Start collecting free at SocialProof](https://socialproof.dev) — unlimited testimonial collection on the free plan, with up to 25 approved testimonials. No credit card.`