Merge pull request #35 from arjunastha/use-case/SAFE-UC-0002-personalized-shopping-sidekick

feat: upgrade SAFE-UC-0002 (Personalized shopping sidekick) to draft

Author: bishnubista

README.md

@@ -73,7 +73,7 @@ Quick contributor workflow:
 | SAFE Use Case ID | Use case title | NAICS 2022 industry mapping (Name + Code) | Status |
 |---|---|---|---|
 | [SAFE-UC-0001](use-cases/SAFE-UC-0001/) | AI-assisted seller listing creation | [Retail Trade (44–45)][naics-44-45] | Seed |
-| [SAFE-UC-0002](use-cases/SAFE-UC-0002/) | Personalized shopping sidekick | [Retail Trade (44–45)][naics-44-45] | Seed |
+| [SAFE-UC-0002](use-cases/SAFE-UC-0002/) | Personalized shopping sidekick | [Retail Trade (44–45)][naics-44-45] | Draft |
 | [SAFE-UC-0003](use-cases/SAFE-UC-0003/) | Buyer-seller messaging assistant | [Retail Trade (44–45)][naics-44-45] | Seed |
 | [SAFE-UC-0004](use-cases/SAFE-UC-0004/) | Listing media enhancement assistant | [Retail Trade (44–45)][naics-44-45] | Seed |
 | [SAFE-UC-0005](use-cases/SAFE-UC-0005/) | Visual search & image-based product discovery | [Retail Trade (44–45)][naics-44-45] | Seed |

use-cases.naics2022.crosswalk.json

@@ -15,15 +15,84 @@
   {
     "id": "SAFE-UC-0002",
     "title": "Personalized shopping sidekick",
-    "status": "seed",
+    "status": "draft",
+    "maturity": "draft",
     "repo_path": "use-cases/SAFE-UC-0002/README.md",
     "naics_2022": [
       {
         "code": "44-45",
         "name": "Retail Trade"
       }
     ],
-    "summary": "Personal shopping agent that recommends items, answers product questions, and builds carts from user preferences and constraints."
+    "summary": "Consumer-facing AI shopping assistant on retail platforms (Amazon Rufus, Walmart Sparky, Shopify Sidekick, Klarna AI, Instacart Caper, Pinterest Assistant, Etsy Gift Mode, eBay Shop the Look). 6-stage baseline-shape kill chain across discovery, recommendation, product information, purchase intent, checkout, and post-purchase. Spans FTC Reviews Rule (16 CFR Part 465), Endorsement Guides (16 CFR Part 255), ROSCA, Click-to-Cancel Rule (16 CFR Part 425), DSA Articles 25/27/28, COPPA, EU AI Act Article 50, CCPA/CPRA ADMT, and PCI DSS 4.0.1.",
+    "workflow_family": "Consumer retail and shopping assistants",
+    "operating_modes": [
+      "manual",
+      "hitl",
+      "autonomous"
+    ],
+    "tags": [
+      "retail",
+      "shopping-assistant",
+      "consumer-facing",
+      "recommendation-bias",
+      "sponsor-disclosure",
+      "ftc-reviews-rule",
+      "endorsement-guides",
+      "rosca",
+      "click-to-cancel",
+      "dsa-article-25",
+      "dsa-article-27",
+      "dsa-article-28",
+      "ai-generated-reviews",
+      "purchase-hitl",
+      "consent-fatigue",
+      "marketplace-isolation",
+      "pci-dss",
+      "moffatt-precedent"
+    ],
+    "evidence": [
+      {
+        "label": "FTC Final Rule Banning Fake Reviews and Testimonials, 16 CFR Part 465 (announced 14 August 2024, effective 21 October 2024)",
+        "url": "https://www.ftc.gov/news-events/news/press-releases/2024/08/federal-trade-commission-announces-final-rule-banning-fake-reviews-testimonials"
+      },
+      {
+        "label": "FTC 16 CFR Part 255 Endorsement Guides (revised 29 June 2023, effective 26 July 2023)",
+        "url": "https://www.ftc.gov/legal-library/browse/federal-register-notices/16-cfr-part-255-guides-concerning-use-endorsements-testimonials-advertising"
+      },
+      {
+        "label": "FTC Operation AI Comply press release (25 September 2024)",
+        "url": "https://www.ftc.gov/news-events/news/press-releases/2024/09/ftc-announces-crackdown-deceptive-ai-claims-schemes"
+      },
+      {
+        "label": "FTC Click-to-Cancel Final Rule amending 16 CFR Part 425 Negative Option Rule (16 October 2024)",
+        "url": "https://www.ftc.gov/news-events/news/press-releases/2024/10/federal-trade-commission-announces-final-click-cancel-rule-making-it-easier-consumers-end-recurring"
+      },
+      {
+        "label": "Regulation (EU) 2022/2065 Digital Services Act, Articles 25, 27, and 28 (EUR-Lex)",
+        "url": "https://eur-lex.europa.eu/eli/reg/2022/2065/oj/eng"
+      },
+      {
+        "label": "European Commission, Guidelines on the Protection of Minors under DSA Article 28 (14 July 2025)",
+        "url": "https://digital-strategy.ec.europa.eu/en/library/commission-publishes-guidelines-protection-minors"
+      },
+      {
+        "label": "Moffatt v Air Canada, 2024 BCCRT 149 (Civil Resolution Tribunal of British Columbia, 14 February 2024)",
+        "url": "https://www.canlii.org/en/bc/bccrt/doc/2024/2024bccrt149/2024bccrt149.html"
+      },
+      {
+        "label": "Greshake et al, Compromising Real-World LLM-Integrated Applications with Indirect Prompt Injection (arXiv:2302.12173)",
+        "url": "https://arxiv.org/abs/2302.12173"
+      },
+      {
+        "label": "Mathur et al, Dark Patterns at Scale: 11K shopping websites (Princeton, ACM CSCW 2019)",
+        "url": "https://arxiv.org/abs/1907.07032"
+      },
+      {
+        "label": "Amazon. Amazon announces Rufus, a new generative AI-powered conversational shopping experience (1 February 2024)",
+        "url": "https://www.aboutamazon.com/news/retail/amazon-rufus"
+      }
+    ]
   },
   {
     "id": "SAFE-UC-0003",