diff --git a/python/lib/sift_py/rule/config.py b/python/lib/sift_py/rule/config.py
index d2cad7d60..895e655f1 100644
--- a/python/lib/sift_py/rule/config.py
+++ b/python/lib/sift_py/rule/config.py
@@ -112,6 +112,11 @@ def as_json(self) -> Any:
 
             if self.action.tags is not None and len(self.action.tags) > 0:
                 hash_map["tags"] = self.action.tags
+        elif isinstance(self.action, RuleActionCreateNotification):
+            hash_map["type"] = RuleActionKindStrRep.NOTIFICATION.value
+
+            if self.action.recipients is not None and len(self.action.recipients) > 0:
+                hash_map["recipients"] = self.action.recipients
         else:
             kind = self.action.kind() if self.action else self.action
             raise TypeError(f"Unsupported rule action '{kind}'.")
@@ -177,6 +182,24 @@ def kind(self) -> RuleActionKind:
         return RuleActionKind.ANNOTATION
 
 
+class RuleActionCreateNotification(RuleAction):
+    """
+    Action to send a notification to one or more users when a rule evaluates to a truthy value.
+
+    - `recipients`: List of emails of users in the organization to notify.
+    """
+
+    recipients: List[str]
+    tags: Optional[List[str]]
+
+    def __init__(self, recipients: List[str]):
+        self.recipients = recipients
+        self.tags = None
+
+    def kind(self) -> RuleActionKind:
+        return RuleActionKind.NOTIFICATION
+
+
 class RuleActionKind(Enum):
     NOTIFICATION = ActionKind.NOTIFICATION
     ANNOTATION = ActionKind.ANNOTATION
diff --git a/python/lib/sift_py/rule/service.py b/python/lib/sift_py/rule/service.py
index 76dd965b2..067bfcc2b 100644
--- a/python/lib/sift_py/rule/service.py
+++ b/python/lib/sift_py/rule/service.py
@@ -18,6 +18,7 @@
 from sift.common.type.v1.user_pb2 import User as UserPb
 from sift.rules.v1.rules_pb2 import (
     ANNOTATION,
+    NOTIFICATION,
     AnnotationActionConfiguration,
     BatchUpdateRulesRequest,
     BatchUpdateRulesResponse,
@@ -26,6 +27,7 @@
     CreateRuleRequest,
     GetRuleRequest,
     GetRuleResponse,
+    NotificationActionConfiguration,
     Rule,
     RuleActionConfiguration,
     RuleAssetConfiguration,
@@ -53,6 +55,7 @@
     RuleAction,
     RuleActionAnnotationKind,
     RuleActionCreateDataReviewAnnotation,
+    RuleActionCreateNotification,
     RuleActionCreatePhaseAnnotation,
     RuleActionKind,
     RuleConfig,
@@ -425,10 +428,30 @@ def _update_req_from_rule_config(
 
         actions = []
         if config.action.kind() == RuleActionKind.NOTIFICATION:
-            raise NotImplementedError(
-                "Notification actions are not yet supported."
-                "Please contact the Sift team for assistance."
+            if not isinstance(config.action, RuleActionCreateNotification):
+                raise TypeError(
+                    f"Expected RuleActionCreateNotification for notification action, "
+                    f"got {type(config.action).__name__}."
+                )
+
+            recipient_user_ids: List[str] = []
+            for email in config.action.recipients:
+                users = self._get_active_users(filter=f"name=='{email}'")
+                if not users:
+                    raise ValueError(f"Cannot find user '{email}'.")
+                if len(users) > 1:
+                    raise ValueError(f"Multiple users found with name '{email}'.")
+                recipient_user_ids.append(users[0].user_id)
+
+            action_config = UpdateActionRequest(
+                action_type=NOTIFICATION,
+                configuration=RuleActionConfiguration(
+                    notification=NotificationActionConfiguration(
+                        recipient_user_ids=recipient_user_ids,
+                    )
+                ),
             )
+            actions.append(action_config)
         elif config.action.kind() == RuleActionKind.ANNOTATION:
             annotation_tag_ids = (
                 [tag.tag_id for tag in annotation_tags] if annotation_tags else None