Better tagline

Signed-off-by: Juan Cruz Viotti <jv@jviotti.com>

Author: jviotti

content/_index.html

@@ -18,7 +18,9 @@ <h2 class="fw-lighter d-none d-lg-block">
       <span class="me-2">Enterprise-grade</span> | <span class="mx-2">High-performance</span> | <span class="ms-2">Self-hosted</span>
     </p>
 
-    <p class="text-muted mt-4 fw-light"><i class="bi bi-shield-check me-1"></i> Designed by a <a target="_blank" href="https://www.linkedin.com/in/jviotti/">member</a> of the JSON Schema Technical Steering Committee</p>
+    <p class="fs-5 fw-light mt-4 text-muted" style="max-width: 58rem">Build a canonical library of schemas for every OpenAPI spec in your organisation to reference. <strong>Without one, you're governing the 20% of your specs that's boilerplate and ignoring the 80% that matters.</strong></p>
+
+    <p class="text-muted mt-5 fw-light"><i class="bi bi-shield-check me-1"></i> Designed by a <a target="_blank" href="https://www.linkedin.com/in/jviotti/">member</a> of the JSON Schema Technical Steering Committee</p>
 
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