feat: rename Augmentum OS → Esver OS across marketing site

Product rename: Augmentum OS is now Esver OS. Esver is the decided brand
name for Sovren Software's commercial Linux distribution — coined/suggestive
mark, zero software trademark conflicts in Classes 9/42, behaves as a class
noun, maps to the governed-augmentation thesis.

Changes:
- src/routes/augmentum/ → src/routes/esver/ (route renamed via git mv)
- src/routes/augmentum/+page.svelte: NEW redirect page (meta refresh + goto)
- src/routes/esver/+page.svelte: all copy, meta, hero, pillar 03 brand ref
- src/routes/+page.svelte: home product card name + href
- src/routes/+layout.svelte: footer nav link + esver.computer external link
- src/routes/ecosystem/+page.svelte: manifesto pillar, links, closing body
- src/routes/mrhaven/+page.svelte: stack note cross-reference
- src/routes/visage/+page.svelte: stack note + body cross-references
- src/lib/Nav.svelte: nav link label + href
- src/lib/marketing.js: ESVER_SIGNUP_URL variable + mailto subject
- static/sitemap.xml: URL + lastmod updated to 2026-03-12
- static/llms.txt: full AI-crawler product description updated
- README.md: product table, project structure, copy reference
- CLAUDE.md: routes, copy ref, known limitations, remaining work
- CHANGELOG.md: v1.1.0 entry with rationale, trade-offs, known limitations

Known limitations: OG image not yet regenerated (run npm run generate-og),
augmentum.computer DNS redirect pending, /augmentum redirect is client-side
only (static adapter limitation), Brevo email template not yet updated.

Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>

Author: ccross2

CHANGELOG.md

@@ -4,6 +4,61 @@ All notable changes to the Sovren Software website are documented here.
 
 ---
 
+## [1.1.0] — 2026-03-12
+
+### Changed — Product Rename: Augmentum OS → Esver OS
+
+**Rationale:** Esver OS is the decided brand name for Sovren Software's commercial Linux
+distribution (previously Augmentum OS). Esver behaves as a class noun ("an Esver"), maps
+to the governed-augmentation thesis, has zero software trademark conflicts in Classes 9/42,
+and was selected over Cantis after comparative evaluation. Domains acquired:
+`esver.computer` (primary), `getesver.com`, `esver.dev`.
+
+**Trade-offs accepted:**
+- `/augmentum` URL must redirect to `/esver` — inbound links from prior social/email
+  traffic will follow the redirect rather than land directly.
+- OG image and social preview assets still read "Augmentum" in cached previews until
+  `npm run generate-og` is run and social platforms re-crawl.
+- `augmentum.computer` domain (separately owned) still has no redirect pointing to
+  `esver.computer` — requires DNS config outside this repo.
+
+**Known limitations post-rename:**
+- `esver.computer` has no dedicated product landing page yet — the product page lives
+  at `sovren.software/esver`. A standalone `esver.computer` site is pending.
+- OG image (`static/og-image.png`) not yet regenerated — still shows Augmentum branding.
+  Run `npm run generate-og` to update.
+- `augmentum.computer` → `esver.computer` redirect requires Namecheap/Cloudflare DNS
+  forwarding setup — out of scope for this repo.
+- `sovren.software/augmentum` redirect uses client-side `goto()` + `<meta refresh>` —
+  not a server-side 301 (static adapter limitation). SEO crawlers will follow the
+  `<meta refresh>` and canonical tag; link equity transfer is best-effort.
+
+**Files changed:**
+- `src/routes/augmentum/` → `src/routes/esver/` (route renamed)
+- `src/routes/augmentum/+page.svelte` (NEW — redirect to `/esver`)
+- `src/routes/esver/+page.svelte` — all copy, meta tags, title, hero, pillars
+- `src/routes/+page.svelte` — home product card name + href
+- `src/routes/+layout.svelte` — footer nav link + external domain link
+- `src/routes/ecosystem/+page.svelte` — manifesto pillar, links, closing body
+- `src/routes/mrhaven/+page.svelte` — stack note cross-reference
+- `src/routes/visage/+page.svelte` — stack note + body cross-references
+- `src/lib/Nav.svelte` — nav link label + href
+- `src/lib/marketing.js` — variable names + mailto subject line
+- `static/sitemap.xml` — URL + lastmod date updated
+- `static/llms.txt` — full AI-crawler product description updated
+- `README.md` — product table, project structure, copy reference
+- `CLAUDE.md` — routes table, copy reference, known limitations, remaining work
+
+### Remaining Work
+
+- [ ] Regenerate OG image: `npm run generate-og` (still shows Augmentum branding)
+- [ ] DNS forwarding: `augmentum.computer` → `esver.computer` (Namecheap/Cloudflare)
+- [ ] Build standalone `esver.computer` product landing page
+- [ ] Update Brevo welcome email template (references Augmentum OS in body text)
+- [ ] Update X/Twitter profile (currently MrHaven-branded, not Esver)
+
+---
+
 ## [1.0.0] — 2026-02-26
 
 ### Added

CLAUDE.md

@@ -56,7 +56,7 @@ The site uses a `data-theme` attribute on `<html>` to switch between light and d
 | Token | Size | Usage |
 |-------|------|-------|
 | `--fs-hero` | clamp(3.5rem, 11vw, 8rem) | Home hero H1 |
-| `--fs-hero-product` | clamp(4rem, 12vw, 9rem) | Product hero H1 (Augmentum) |
+| `--fs-hero-product` | clamp(4rem, 12vw, 9rem) | Product hero H1 (Esver) |
 | `--fs-hero-large` | clamp(5rem, 18vw, 12rem) | Product hero H1 (Visage, MrHaven) |
 | `--fs-h2` | clamp(2rem, 5vw, 4rem) | CTA section headings |
 | `--fs-h2-large` | clamp(2.5rem, 6vw, 5rem) | Ecosystem closing H2 |
@@ -238,7 +238,7 @@ SvelteKit file-based routing. All routes prerendered via `+layout.js` (`export c
 | URL | File |
 |---|---|
 | `/` | `src/routes/+page.svelte` |
-| `/augmentum` | `src/routes/augmentum/+page.svelte` |
+| `/esver` | `src/routes/esver/+page.svelte` |
 | `/visage` | `src/routes/visage/+page.svelte` |
 | `/mrhaven` | `src/routes/mrhaven/+page.svelte` |
 | `/ecosystem` | `src/routes/ecosystem/+page.svelte` |
@@ -271,9 +271,9 @@ All static files live in `static/` (NOT `public/` — SvelteKit convention). Cop
 
 ## Copy Philosophy
 
-**The Sovren Stack is the umbrella.** It is not a product — it is the collection of three products: Augmentum OS (computing), Visage (identity), MrHaven (finance). The hero sub on the home page describes all three layers, not any individual product.
+**The Sovren Stack is the umbrella.** It is not a product — it is the collection of three products: Esver OS (computing), Visage (identity), MrHaven (finance). The hero sub on the home page describes all three layers, not any individual product.
 
-**The x10 thesis lives on individual product pages.** "The infrastructure that multiplies what one person can do" belongs to Augmentum OS. The stack-level copy describes what the stack IS (three layers), not what any one layer does.
+**The x10 thesis lives on individual product pages.** "The infrastructure that multiplies what one person can do" belongs to Esver OS. The stack-level copy describes what the stack IS (three layers), not what any one layer does.
 
 **Thesis hierarchy:**
 1. Stack level (Home, Ecosystem): sovereignty across OS + identity + finance
@@ -290,7 +290,7 @@ All static files live in `static/` (NOT `public/` — SvelteKit convention). Cop
 - Thesis statement: "Privacy is not a feature. Security is not a tradeoff. Sovereignty is the only acceptable default."
 - Thesis body: "We build infrastructure for operators who refuse to rent their own stack. Sovereign compute, local identity, and programmable capital — UX, privacy, and security without compromise."
 
-### Augmentum OS
+### Esver OS
 - Tagline: "One operator. Total authority. UX, privacy, and security — none sacrificed."
 - Hero lead: "Your command center. Built without compromise."
 - CTA title: "BUILT WITHOUT COMPROMISE."
@@ -302,7 +302,7 @@ All static files live in `static/` (NOT `public/` — SvelteKit convention). Cop
 
 ### Visage
 - Tagline: "Linux face authentication via PAM. Your face is your key — processed locally, never broadcast to the cloud."
-- Key angle: Open source identity layer; integrates natively with Augmentum OS
+- Key angle: Open source identity layer; integrates natively with Esver OS
 - **Status:** Live · v0.2.0 · MIT
 
 ### MrHaven
@@ -353,13 +353,22 @@ Script is at `scripts/generate-og.js`. Run it after any brand or copy changes th
 ## Known Limitations
 
 - No blog platform for the content launch strategy (teaser article, X thread)
-- `augmentum.computer` has no landing page yet (CTA now uses mailto:hello@sovren.software)
+- `esver.computer` has no standalone landing page — product page lives at `sovren.software/esver`
 - MrHaven SDK not yet documented on the site (removed SDK mention from CTA until ready)
-- No visual that shows the three products converging (convergence story is text-only, now stronger)
+- No visual that shows the three products converging (convergence story is text-only)
+- `sovren.software/augmentum` redirect is client-side only (static adapter limitation) — not a
+  server-side 301. `<meta refresh>` + canonical tag signal the redirect to crawlers; link equity
+  transfer is best-effort.
+- OG image (`static/og-image.png`) not yet regenerated after Esver rename — run `npm run generate-og`
+- `augmentum.computer` → `esver.computer` DNS redirect not yet configured (Namecheap/Cloudflare)
+- Brevo welcome email template still references Augmentum OS in body text — update in Brevo dashboard
 
 ## Remaining Work
 
-- [ ] `augmentum.computer` holding page or redirect
+- [ ] Regenerate OG image after rename: `npm run generate-og`
+- [ ] DNS forwarding: `augmentum.computer` → `esver.computer` (Namecheap or Cloudflare forwarding)
+- [ ] Build standalone `esver.computer` product landing page
+- [ ] Update Brevo welcome email template body text (Augmentum OS → Esver OS)
 - [ ] Blog/article platform for the two-article launch sequence
 - [ ] MrHaven SDK section on the MrHaven page (when SDK docs exist)
 - [ ] Visual convergence diagram on Ecosystem page
@@ -393,8 +402,8 @@ Script is at `scripts/generate-og.js`. Run it after any brand or copy changes th
 - [x] 3D cinematic scene — wireframe cube, grid, particles, product monoliths (2026-02-25)
 - [x] Light/dark theme toggle with persistence and 3D sync (2026-02-25)
 - [x] Theme-aware CSS variables — all hardcoded colors removed (2026-02-25)
-- [x] Waitlist capture on Augmentum OS page — mailto:hello@sovren.software (2026-02-24)
+- [x] Waitlist capture on Esver OS page — mailto:hello@sovren.software (2026-02-24)
 - [x] Visage version updated to v0.2.0 (2026-02-24)
 - [x] AI agent angle surfaced on MrHaven page (2026-02-24)
-- [x] Convergence story strengthened across Augmentum OS, Ecosystem pages (2026-02-24)
-- [x] Visage v2/Augmentum OS integration callout added (2026-02-24)
+- [x] Convergence story strengthened across Esver OS, Ecosystem pages (2026-02-24)
+- [x] Visage v2/Esver OS integration callout added (2026-02-24)

README.md

@@ -12,7 +12,7 @@ The Sovren Stack is three products that together give individuals full-stack dig
 
 | Product | Layer | Status |
 |---------|-------|--------|
-| **Augmentum OS** | Computing — declarative NixOS system | Ships Summer 2026 |
+| **Esver OS** | Computing — declarative NixOS system | Ships Summer 2026 |
 | **Visage** | Identity — local face auth via PAM + ONNX | Live · v0.2.0 · MIT |
 | **MrHaven** | Finance — non-custodial USDC time vault on Base L2 | Live on mainnet |
 
@@ -72,7 +72,7 @@ src/
 │   ├── +layout.js                   # Prerender flag (static site generation)
 │   ├── +page.svelte                 # Home page: hero, product grid, thesis
 │   ├── +error.svelte                # 404 error page
-│   ├── augmentum/+page.svelte       # Augmentum OS product page
+│   ├── esver/+page.svelte       # Esver OS product page
 │   ├── visage/+page.svelte          # Visage product page
 │   ├── mrhaven/+page.svelte         # MrHaven product page
 │   └── ecosystem/+page.svelte       # Ecosystem manifesto page
@@ -129,7 +129,7 @@ A full-viewport 3D background renders behind all page content:
 
 ### Shared Components
 
-Product pages (Augmentum, Visage, MrHaven) share four components with zero local CSS:
+Product pages (Esver, Visage, MrHaven) share four components with zero local CSS:
 
 | Component | Props | Purpose |
 |-----------|-------|---------|
@@ -199,7 +199,7 @@ The `static/_headers` file is the authoritative record of all required headers a
 
 ## Email Signup + Funnel (Brevo)
 
-The site now routes the Augmentum CTA through a configurable marketing URL in `src/lib/marketing.js`.
+The site now routes the Esver CTA through a configurable marketing URL in `src/lib/marketing.js`.
 
 ### 1) Wire the signup link
 
@@ -225,7 +225,7 @@ If not set, the CTA falls back to `mailto:` so the button still functions.
 
 ### 2.5) Phase 2 cohesive UX behavior
 
-- The Augmentum page now includes a native launch briefing section with an embedded Brevo form iframe.
+- The Esver page now includes a native launch briefing section with an embedded Brevo form iframe.
 - If the signup URL is not an embeddable `http(s)` URL, the page automatically falls back to a direct CTA link.
 - The closing CTA now routes users deeper into the ecosystem (`/ecosystem` + `/visage`) to avoid duplicate signup prompts.
 
@@ -242,7 +242,7 @@ Use this as the first and only automation email for now:
 You are subscribed to the Sovren launch briefing.
 
 What you should expect:
-- One operational briefing when Augmentum OS goes live
+- One operational briefing when Esver OS goes live
 - Occasional high-signal updates across the Sovren Stack (OS, identity, programmable finance)
 - No spam. No feed noise. No growth-hack sequences.
 
@@ -251,7 +251,7 @@ Sovren builds software for operators who want leverage without surrendering cont
 Privacy is not a feature. Sovereignty is the baseline.
 
 Explore the stack:
-- Augmentum OS: https://sovren.software/augmentum
+- Esver OS: https://sovren.software/esver
 - Visage: https://sovren.software/visage
 - MrHaven: https://sovren.software/mrhaven
 
@@ -261,7 +261,7 @@ https://sovren.software
 
 ### 4) Verification checklist
 
-1. Open `/augmentum` and verify the launch briefing section renders.
+1. Open `/esver` and verify the launch briefing section renders.
 2. Confirm iframe form loads (or fallback button appears if embed unavailable).
 3. Submit a test email and confirm contact lands in `MAIN_NEWSLETTER`.
 4. Confirm the single welcome automation email is sent.

src/lib/Nav.svelte

@@ -33,7 +33,7 @@
     </div>
 
     <div class="nav-links" class:open={menuOpen}>
-      <a href="/augmentum" on:click={close} class:active={isActive('/augmentum')}>AUGMENTUM</a>
+      <a href="/esver" on:click={close} class:active={isActive('/esver')}>ESVER</a>
       <a href="/visage" on:click={close} class:active={isActive('/visage')}>VISAGE</a>
       <a href="/mrhaven" on:click={close} class:active={isActive('/mrhaven')}>MR. HAVEN</a>
       <a href="/ecosystem" on:click={close} class:active={isActive('/ecosystem')}>ECOSYSTEM</a>

src/lib/marketing.js

@@ -3,8 +3,8 @@
 // Example: https://123abc.sibforms.com/serve/xxxx
 export const BREVO_SIGNUP_URL = 'https://f4c90f0b.sibforms.com/serve/MUIFAAbBH-WyHvhepdhs6G8ul1wze6MjoVvTKJ8hy6wQ2pt2zfKhS72lm7K5SfgHHreybw_QGra18wfbFENLUX33U10YYUe1aPoQOEePElxdHbiM2uGL0Sdsei-N34xBCkoktWbqbtQe1cMW95PLNJ4gd9cZ_YonM0j3W1TrUXhliIJyTXuJ7u4B8pL9aH8uFVKQbzNfUWpWw_ovuA==';
 
-export const FALLBACK_SIGNUP_URL = 'mailto:hello@sovren.software?subject=Augmentum%20OS%20Launch%20Notification';
+export const FALLBACK_SIGNUP_URL = 'mailto:hello@sovren.software?subject=Esver%20OS%20Launch%20Notification';
 
-export const AUGMENTUM_SIGNUP_URL = BREVO_SIGNUP_URL || FALLBACK_SIGNUP_URL;
+export const ESVER_SIGNUP_URL = BREVO_SIGNUP_URL || FALLBACK_SIGNUP_URL;
 
-export const HAS_EMBED_SIGNUP = AUGMENTUM_SIGNUP_URL.slice(0, 4) === 'http';
+export const HAS_EMBED_SIGNUP = ESVER_SIGNUP_URL.slice(0, 4) === 'http';

src/routes/+layout.svelte

@@ -47,7 +47,7 @@
       <nav class="footer-nav" aria-label="Footer">
         <div class="footer-col">
           <span class="col-label">PRODUCTS</span>
-          <a href="/augmentum">AUGMENTUM</a>
+          <a href="/esver">ESVER</a>
           <a href="/visage">VISAGE</a>
           <a href="/mrhaven">MR. HAVEN</a>
         </div>
@@ -61,7 +61,7 @@
           <a href="https://twitter.com/sovren_software" target="_blank" rel="noreferrer">TWITTER</a>
           <a href="https://github.com/sovren-software" target="_blank" rel="noreferrer">GITHUB</a>
           <a href="https://mrhaven.io" target="_blank" rel="noreferrer">MRHAVEN.IO</a>
-          <a href="https://augmentum.computer" target="_blank" rel="noreferrer">AUGMENTUM.COMPUTER</a>
+          <a href="https://esver.computer" target="_blank" rel="noreferrer">ESVER.COMPUTER</a>
         </div>
       </nav>
     </div>

src/routes/+page.svelte

@@ -1,6 +1,6 @@
 <svelte:head>
   <title>Sovren Software — Sovereign Command Infrastructure</title>
-  <meta name="description" content="Sovereign command infrastructure for the high-leverage operator. Augmentum OS, Visage, and Mr. Haven — compute, identity, and capital. UX, privacy, and security — none sacrificed." />
+  <meta name="description" content="Sovereign command infrastructure for the high-leverage operator. Esver OS, Visage, and Mr. Haven — compute, identity, and capital. UX, privacy, and security — none sacrificed." />
   <link rel="canonical" href="https://sovren.software/" />
   <meta property="og:title" content="Sovren Software — Sovereign Command Infrastructure" />
   <meta property="og:description" content="Sovereign command infrastructure for the high-leverage operator. Compute, identity, and capital — UX, privacy, and security without compromise." />
@@ -14,8 +14,8 @@
     {
       number: '01',
       category: 'OS',
-      name: 'AUGMENTUM OS',
-      href: '/augmentum',
+      name: 'ESVER OS',
+      href: '/esver',
       description: 'Voice-native command interface. Biometric-secured access. Local AI co-pilot. Declarative NixOS substrate. UX, privacy, and security — none sacrificed.',
     },
     {