feat: align Esver website identity

Author: ccross2

CLAUDE.md

@@ -254,8 +254,8 @@ All static files live in `static/` (NOT `public/` — SvelteKit convention). Cop
 **The x10 thesis lives on individual product pages.** "The infrastructure that multiplies what one person can do" belongs to Esver OS. The stack-level copy describes what the stack IS (three layers), not what any one layer does.
 
 **Thesis hierarchy:**
-1. Stack level (Home, Codex): sovereignty across OS + identity + finance
-2. Product level: each product surfaces the founder-as-proof / capability-multiplication angle
+1. Esver level: repeated company workflows become verified executable skills
+2. Stack level (Home, Codex): verified work + local identity + programmable capital stay customer-owned
 3. Feature level: technical specifics, no thesis language needed
 
 **Tone:** Declarative. Terse. No hedging. No "we believe" or "we think." State things as facts.
@@ -264,22 +264,21 @@ All static files live in `static/` (NOT `public/` — SvelteKit convention). Cop
 
 ### Home
 - Hero H1: `THE SOVREN STACK.`
-- Hero sub: `> Sovereign compute. Local identity. Programmable capital.`
+- Hero sub: `> Verified work. Local identity. Programmable capital.`
 - Hero frame labels: `// 001` (top-left), `V1.0` (top-right)
 - Thesis panel header: `// DOCTRINE`
 
 ### Esver OS
-- Primary tagline: "Your machine. Your intelligence. Your rules."
-- Secondary tagline: "Bound only to you."
-- Overview lead: "What is an Esver?"
-- CTA title: "AWAKEN YOURS."
-- CTA body: "Most people accept tools that watch them. You awakened one that answers only to you."
-- 3 pillars: Sovereign Intelligence, One File Everything, Endlessly Yours
-- Specs: Voice-ready, Llama/Mistral/Your choice, One Manifest
-- Avoid: "cognitive OS", "always watching", "watches and learns", "voice-native" (use "voice-ready")
-- "Awaken/awakened": max 2 uses per page (Brand Kit v5 decision #10)
-- Status: Ships Summer 2026
-- Governing doc: Brand Kit v4 (vault: `Projects/Esver-OS/Branding/Esver-OS-Brand-Kit-v4.md`) + v5 decisions
+- Primary tagline: "Turn repeated workflows into skills agents can run."
+- One-liner: "Esver OS turns repeated company workflows into verified executable skills that agents can run on local or customer-controlled infrastructure."
+- Overview lead: "Make company work executable."
+- CTA title: "BUILD WORK THAT RUNS."
+- Product ladder: task → workflow → skill → role
+- 3 pillars: Capture the Workflow, Verify the Skill, Run It Under Your Control
+- Specs: Governed AI workspace, verified executable skills, local/customer-controlled runtime, human-approved authority
+- Avoid: "AI OS" as the lead, "voice-native", "co-pilot" as the core category, "production-ready", "anti-bot solved", "works across all sites"
+- Status: Private development
+- Governing docs: Product identity synthesis + Persistent Workflow Intelligence thesis + latest Delta answer-quality ADR
 
 ### Visage
 - **Status:** Live · v0.2.0 · MIT
@@ -291,7 +290,7 @@ All static files live in `static/` (NOT `public/` — SvelteKit convention). Cop
 - Page title: "THE CODEX." (category: DOCTRINE)
 - Nav link text: "CODEX" (URL remains `/ecosystem`)
 - Blockquote styled with violet left border + accent-surface background
-- Closing H2: "ONE OPERATOR. TOTAL AUTHORITY."
+- Closing H2: "OWN THE WORK AGENTS RUN."
 - Hero glyph: open grimoire with trifecta triangle + esper crystal
 
 ## Deploy Process

README.md

@@ -1,18 +1,18 @@
 # Sovren Software — sovren.software
 
-Marketing site for **Sovren Software**, the company behind the Sovren Stack: a sovereign computing platform spanning OS, identity, and programmable finance.
+Marketing site for **Sovren Software**, the company behind customer-owned infrastructure for reliable agentic work: Esver OS for verified workflows, Visage for local identity, and Mr. Haven for programmable capital.
 
 Live at **[sovren.software](https://sovren.software)**
 
 ---
 
 ## What Is the Sovren Stack?
 
-The Sovren Stack is three products that together give individuals full-stack digital sovereignty:
+The Sovren Stack is three products that keep work, identity, and assets under owner control:
 
 | Product | Layer | Status |
 |---------|-------|--------|
-| **Esver OS** | Computing — declarative NixOS system | Ships Summer 2026 |
+| **Esver OS** | Work — verified executable skills on customer-owned infrastructure | Private development |
 | **Visage** | Identity — local face auth via PAM + ONNX | Live · v0.2.0 · MIT |
 | **MrHaven** | Finance — non-custodial USDC time vault on Base L2 | Live on mainnet |
 

scripts/generate-og.js

@@ -188,7 +188,7 @@ const svg = await satori(
               textTransform: 'uppercase',
               fontFamily: 'Geist Mono',
             },
-            children: '> SOVEREIGN COMPUTE  ·  LOCAL IDENTITY  ·  PROGRAMMABLE CAPITAL',
+            children: '> VERIFIED WORK  ·  LOCAL IDENTITY  ·  PROGRAMMABLE CAPITAL',
           },
         },
         // Bottom domain

src/app.html

@@ -25,20 +25,20 @@
     <meta property="og:image" content="https://sovren.software/og-image.png" />
     <meta property="og:image:width" content="1200" />
     <meta property="og:image:height" content="630" />
-    <meta property="og:image:alt" content="Sovren Software — Sovereign Computing Stack" />
+    <meta property="og:image:alt" content="Sovren Software — Verified Work. Local Identity. Programmable Capital." />
     <meta name="twitter:card" content="summary_large_image" />
     <meta name="twitter:site" content="@sovren_software" />
     <meta name="twitter:image" content="https://sovren.software/og-image.png" />
-    <meta name="twitter:image:alt" content="Sovren Software — Sovereign Computing Stack" />
+    <meta name="twitter:image:alt" content="Sovren Software — Verified Work. Local Identity. Programmable Capital." />
 
     <!-- JSON-LD: Organization (all pages) -->
     <script type="application/ld+json">
-    {"@context":"https://schema.org","@type":"Organization","name":"Sovren Software","url":"https://sovren.software","description":"Sovereign computing infrastructure — tools for computing, identity, and assets fully under user control.","email":"hello@sovren.software","sameAs":["https://github.com/sovren-software","https://twitter.com/sovren_software"],"knowsAbout":["NixOS","Linux","face authentication","PAM","ONNX","Rust","smart contracts","Base L2","non-custodial finance","sovereign computing"]}
+    {"@context":"https://schema.org","@type":"Organization","name":"Sovren Software","url":"https://sovren.software","description":"Customer-owned infrastructure for reliable agentic work: verified workflows, local identity, and programmable capital.","email":"hello@sovren.software","sameAs":["https://github.com/sovren-software","https://twitter.com/sovren_software"],"knowsAbout":["agentic workflows","verified executable skills","NixOS","Linux","face authentication","PAM","ONNX","Rust","smart contracts","Base L2","non-custodial finance","customer-owned infrastructure"]}
     </script>
 
     <!-- JSON-LD: WebSite (all pages) -->
     <script type="application/ld+json">
-    {"@context":"https://schema.org","@type":"WebSite","name":"Sovren Software","url":"https://sovren.software","description":"Sovereign OS. Local identity. Programmable assets."}
+    {"@context":"https://schema.org","@type":"WebSite","name":"Sovren Software","url":"https://sovren.software","description":"Verified work. Local identity. Programmable capital."}
     </script>
 
     %sveltekit.head%

src/lib/StackDiagram.svelte

@@ -1,6 +1,6 @@
 <!-- Sovren Stack architecture diagram: three layers converging -->
 <div class="diagram-wrap">
-  <svg viewBox="0 0 480 320" fill="none" xmlns="http://www.w3.org/2000/svg" aria-label="Sovren Stack architecture: Esver OS, Visage, and Mr. Haven converging into one sovereign layer" role="img">
+  <svg viewBox="0 0 480 320" fill="none" xmlns="http://www.w3.org/2000/svg" aria-label="Sovren Stack architecture: Esver OS, Visage, and Mr. Haven linking verified work, local identity, and programmable capital" role="img">
     <!-- Connection lines to center -->
     <line x1="80" y1="80" x2="240" y2="200" class="conn" />
     <line x1="240" y1="50" x2="240" y2="200" class="conn" />

src/routes/+page.svelte

@@ -1,12 +1,12 @@
 <svelte:head>
-  <title>Sovren Software — Sovereign Command Infrastructure</title>
-  <meta name="description" content="Sovereign command infrastructure for the high-leverage operator. Esver OS, Visage, and Mr. Haven — compute, identity, and capital. UX, privacy, and security — none sacrificed." />
+  <title>Sovren Software — Customer-Owned Infrastructure for Agentic Work</title>
+  <meta name="description" content="Sovren Software builds customer-owned infrastructure for reliable agentic work: Esver OS for verified workflows, Visage for local identity, and Mr. Haven for programmable capital." />
   <link rel="canonical" href="https://sovren.software/" />
-  <meta property="og:title" content="Sovren Software — Sovereign Command Infrastructure" />
-  <meta property="og:description" content="Sovereign command infrastructure for the high-leverage operator. Compute, identity, and capital — UX, privacy, and security without compromise." />
+  <meta property="og:title" content="Sovren Software — Customer-Owned Infrastructure for Agentic Work" />
+  <meta property="og:description" content="Esver OS turns repeated company workflows into verified executable skills. Visage keeps identity local. Mr. Haven keeps capital programmable." />
   <meta property="og:url" content="https://sovren.software/" />
-  <meta name="twitter:title" content="Sovren Software — Sovereign Command Infrastructure" />
-  <meta name="twitter:description" content="Sovereign command infrastructure for the high-leverage operator. Compute, identity, and capital — UX, privacy, and security without compromise." />
+  <meta name="twitter:title" content="Sovren Software — Customer-Owned Infrastructure for Agentic Work" />
+  <meta name="twitter:description" content="Esver OS turns repeated company workflows into verified executable skills. Visage keeps identity local. Mr. Haven keeps capital programmable." />
 </svelte:head>
 
 <script>
@@ -22,7 +22,7 @@
       icon: 'compute',
       name: 'ESVER OS',
       href: '/esver',
-      description: 'Voice-native command interface. Biometric-secured access. Local AI co-pilot. Declarative NixOS substrate. UX, privacy, and security — none sacrificed.',
+      description: 'Customer-owned operating layer for reliable agentic work. Esver turns repeated company workflows into verified executable skills agents can run on local or customer-controlled infrastructure.',
     },
     {
       number: '02',
@@ -50,7 +50,7 @@
         <span class="hero-label hero-label--left">// 001</span>
         <span class="hero-label hero-label--right">V1.0</span>
         <h1>THE SOVREN<br />STACK.</h1>
-        <p class="hero-sub">&gt; Sovereign compute. Local identity. Programmable capital.</p>
+        <p class="hero-sub">&gt; Verified work. Local identity. Programmable capital.</p>
         <div class="scroll-hint">[ SCROLL TO EXPLORE ]</div>
       </div>
       <div class="hero-glyph">
@@ -104,13 +104,13 @@
     <div class="thesis-inner panel--strong reveal" use:reveal>
       <div class="panel-header">// DOCTRINE</div>
       <h2 class="thesis-statement">
-        Privacy is not a feature.<br />
-        Security is not a tradeoff.<br />
-        Sovereignty is the only<br />
-        acceptable default.
+        Work should be verifiable.<br />
+        Identity should stay local.<br />
+        Capital should obey code.<br />
+        Control should stay with the owner.
       </h2>
       <div class="thesis-foot">
-        <p>We build infrastructure for operators who refuse to rent their own stack. Sovereign compute, local identity, and programmable capital — UX, privacy, and security without compromise.</p>
+        <p>We build customer-owned infrastructure for people and companies that need agents to act reliably without giving vendors control of the workflow, identity, or assets underneath.</p>
         <a href="/ecosystem" class="btn-peak">READ THE CODEX</a>
       </div>
     </div>

src/routes/ecosystem/+page.svelte

@@ -1,12 +1,12 @@
 <svelte:head>
   <title>The Codex — Sovren Stack Doctrine | Sovren Software</title>
-  <meta name="description" content="Privacy is not a feature. Security is not a tradeoff. Sovereignty is the only acceptable default. The codex behind Sovren Software's sovereign command infrastructure." />
+  <meta name="description" content="The doctrine behind Sovren Software: verified work, local identity, programmable capital, and customer-owned infrastructure for reliable agents." />
   <link rel="canonical" href="https://sovren.software/ecosystem" />
-  <meta property="og:title" content="The Sovren Codex. Command Your Infrastructure." />
-  <meta property="og:description" content="We build sovereign infrastructure for operators who refuse to be tenants. Compute, identity, and capital — under a single chain of command." />
+  <meta property="og:title" content="The Sovren Codex. Own the work agents run." />
+  <meta property="og:description" content="Verified workflows, local identity, programmable capital, and customer-owned control." />
   <meta property="og:url" content="https://sovren.software/ecosystem" />
-  <meta name="twitter:title" content="The Sovren Codex. Command Your Infrastructure." />
-  <meta name="twitter:description" content="We build sovereign infrastructure for operators who refuse to be tenants. Compute, identity, and capital — under a single chain of command." />
+  <meta name="twitter:title" content="The Sovren Codex. Own the work agents run." />
+  <meta name="twitter:description" content="Verified workflows, local identity, programmable capital, and customer-owned control." />
 </svelte:head>
 
 <script>
@@ -20,8 +20,8 @@
       num: '01',
       domain: 'COMPUTING',
       icon: 'compute',
-      title: 'THE MACHINE IS A COMMAND CENTER, NOT A SUBSCRIPTION.',
-      desc: 'An operating system that serves the vendor is not yours. Esver OS is built on the trifecta: UX that does not demand technical sacrifice, privacy that is architectural rather than cosmetic, and security that is the perimeter of your authority. Voice-native interface. Local AI co-pilot. Biometric-secured sessions. Declarative NixOS substrate. None of these properties trade off against the others. That is the point.',
+      title: 'THE MACHINE IS WHERE VERIFIED WORK RUNS.',
+      desc: 'Esver OS turns repeated company workflows into verified executable skills that agents can run under customer-owned control. The core unit is not a chat thread. It is a skill: a workflow with context, boundaries, evidence gates, and a repeatable execution path on local or customer-controlled infrastructure.',
       link: { label: 'ESVER OS →', href: '/esver' }
     },
     {
@@ -67,7 +67,7 @@
 
         <blockquote>You are not the root user of your own life. You are a tenant. Sovren Software exists to change that.</blockquote>
 
-        <p>We build infrastructure on a single engineering commitment: UX, privacy, and security are not a tradeoff triangle. They are a trifecta. Every design decision moves along all three axes without sacrificing any of them. A command center you actually want to use. An identity layer that cannot be stolen. A capital layer no one else can touch. The stack is sovereign because it was built to be — not because sovereignty was bolted on after the fact.</p>
+        <p>We build infrastructure for work, identity, and assets that should stay under owner control. The work layer turns repeated company workflows into verified executable skills. The identity layer keeps authentication local to the machine. The capital layer makes asset rules programmable without a custodian. The stack is sovereign because control lives with the owner, not with the vendor running the service.</p>
       </div>
 
       <div class="trifecta-vis reveal" use:reveal>
@@ -101,8 +101,8 @@
 
   <section class="closing">
     <div class="closing-inner panel--strong reveal" use:reveal>
-      <h2>ONE OPERATOR.<br />TOTAL AUTHORITY.</h2>
-      <p>The Sovren Stack is unified sovereign infrastructure built on a single commitment: UX, privacy, and security without compromise at every layer. Esver OS is the command center — voice-ready, biometric-secured, AI-augmented, declaratively configured. Visage is the identity primitive — your face, verified on your hardware, never leaving it. Mr. Haven is the capital layer — programmable rules, autonomous execution, no custodian. Together they give one operator total authority over compute, identity, and capital.</p>
+      <h2>OWN THE WORK<br />AGENTS RUN.</h2>
+      <p>The Sovren Stack is customer-owned infrastructure for reliable agentic work. Esver OS turns repeated workflows into verified executable skills. Visage keeps identity local to the machine. Mr. Haven makes capital follow programmable rules without a custodian. Together they move control of work, identity, and assets back to the owner.</p>
       <a href="/" class="btn-peak">EXPLORE THE STACK →</a>
     </div>
   </section>