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Integrate Google Analytics 4 with OpenAI for enhanced data analytics. This tool facilitates deep insights into your analytics data, leveraging the power of AI to decode complex user interactions and behaviors. Perfect for marketers and data analysts looking to upgrade their analytics
This project analyzes Google Analytics 4 e-commerce data using SQL in BigQuery to uncover insights on customer behavior and business performance. It explores conversion funnels, marketing channel effectiveness, customer lifetime value, and RFM segmentation to identify strategies for improving revenue and customer retention.
A self-hosted BigQuery ML pipeline that predicts purchase propensity from GA4 events and pushes the result back to GA4 as a user property via the Measurement Protocol. Built for Google Ads remarketing. Consent-aware, cost-capped, and production-hardened.