diff --git a/src/uu/dd/src/parseargs.rs b/src/uu/dd/src/parseargs.rs
index 42235cabda5..c1fcd811732 100644
--- a/src/uu/dd/src/parseargs.rs
+++ b/src/uu/dd/src/parseargs.rs
@@ -320,8 +320,12 @@ impl Parser {
     }
 
     fn parse_bytes(arg: &str, val: &str) -> Result<usize, ParseError> {
-        parse_bytes_with_opt_multiplier(val)?
-            .try_into()
+        let num = parse_bytes_with_opt_multiplier(val)?;
+
+        if num == 0 {
+            return Err(ParseError::InvalidNumber(val.to_string()));
+        }
+        num.try_into()
             .map_err(|_| ParseError::BsOutOfRange(arg.to_string()))
     }
 
diff --git a/tests/by-util/test_dd.rs b/tests/by-util/test_dd.rs
index d2dfb7bda2c..f38d770c4b8 100644
--- a/tests/by-util/test_dd.rs
+++ b/tests/by-util/test_dd.rs
@@ -2100,3 +2100,17 @@ fn test_ascii_case_conversion_fallback() {
         .succeeds();
     assert_eq!(result.stdout(), input);
 }
+
+#[test]
+fn test_bs_not_positive() {
+    for bs in [-5, 0, 0x0] {
+        for bs_param in ["bs", "ibs", "obs", "cbs"] {
+            new_ucmd!()
+                .args(&[format!("{bs_param}={bs}")])
+                .fails()
+                .no_stdout()
+                .code_is(1)
+                .stderr_is(format!("dd: invalid number: ‘{bs}’\n"));
+        }
+    }
+}