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Overall Look and Feel of Uzer

The overall look and feel of the website should be bold and professional yet simple and easy to navigate. We are avoiding the use of complicated transitions and animations to keep the website as clean and user-friendly as possible.

Colours

The three primary colors used on the website are blue, white and black. The use of blue is used to emphasize that we are a technology company, because this is color often associated with technology. The color blue also gives the impression of stability and safety which is an image that we want to put forward. Black and white are simple colors that are not flashy and go well with blue.

-White: FFFFFF F5F5F5

-Blues: 04B1E6

-Blacks: 111417 15191d

Iconography

-:The hamburger icon is going to be used on the mobile platform of the website, not on the desktop platform.

-:The trigram for heaven (U+2630) with an HTML Entity (Decimal) of &#9776 and HTML Entity (Hexadecimal) of &#x2630 will be used for the mobile platform.

-:The box drawings light diagonal cross (U+2573) will be used as well to change from hamburger to an x-shaped cross.

Logo and navbar

The logo and navbar should be visible from anywhere on the website for easier navigation.

Typography

Google fonts: PT+Sans and Raleway. Imported font: Danube(for logo), clanpro(text)

Links

Links in the nav bar (Team/Features/Pricing) change color from blue to white when hovered over.

Buttons

Buttons in the nav bar change color from blue to white when hovered over. The logo always stays white.