CLAUDE.md.example

# Project: Brightpath — content marketing

> Rename this file to `CLAUDE.md` at the root of your project. Replace
> every Brightpath-specific detail with your own brand. Keep the
> structure — that's what makes Claude's output consistent.

## Who we are

A focus-and-productivity app for knowledge workers. ~80% of users are solo creators or small-team operators who value calm tools over feature bloat.

## Audience

- Primary: creators / operators aged 28 to 45, multitaskers, skim-readers.
- Reading level: 8th grade. Hemingway score 5 or below.

## Brand voice

Calm, candid, slightly playful.

- Say: "you", "let's", short sentences, concrete verbs.
- Don't say: leverage, synergy, game-changer, ecosystem, world-class.

## Style rules

- Headlines: 6 to 10 words, sentence case (not Title Case).
- CTAs verb-first: "Start free trial", "See pricing".
- Oxford comma: yes. Em-dash: yes. Semicolons: avoid.
- Emojis: in social posts only, never in blog headers.

## What's in this folder

- `/blog`          drafts (publish via Webflow)
- `/social`        LinkedIn-first, Twitter cross-post
- `/newsletter`    weekly Friday digest
- `/analytics`     GA4 + email exports
- `/assets`        logos — read-only

## Banned (legal + brand)

- No name-by-name comparison to other productivity apps.
- No "10x your output" / "guaranteed" / "world-class".
- Pricing claims only with a /sources citation.
- Never quote a customer without written approval.