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MailStack branding and attribution

Canonical identity

Item Approved value
Product name MailStack
Publisher Vib Tools
Repository vibtools/MailStack
Repository URL https://github.com/vibtools/MailStack
Product attribution MailStack by Vib Tools
Open-source hub https://dev.vib.tools/
Company website https://vib.tools/

Use MailStack as one word with capital M and capital S.

Use Vib Tools as the company and publisher name in prose. The domain-style Vib.Tools form may be used only where it is part of an approved visual lockup or domain reference.

Positioning

Preferred product description:

Open-source self-hosted mail server and shared team inbox built with Postfix, Dovecot LMTP, Django, MariaDB, Maildir, Nginx, and Ubuntu.

Preferred short tagline:

Self-hosted mail server and shared team inbox.

Do not describe the reference deployment as a complete Gmail or Microsoft 365 replacement. It is intentionally receive-only and does not expose IMAP, POP3, remote SMTP submission, outbound campaigns, or public account registration.

Visual system

The MailStack product identity follows the Vib Tools blue, cyan, and dark visual system.

Token Value Use
Brand dark #000713 Primary dark background
Primary blue #0647ED Core brand accent
Bright blue #087AFF Gradient and interactive accent
Cyan #08E0DE Highlight and gradient accent
White #FFFFFF Light background and high-contrast text

The canonical repository icon is assets/mailstack-logo.svg.

Logo use

  • Preserve the original aspect ratio.
  • Maintain clear space around the icon.
  • Do not recolor individual elements outside the approved palette.
  • Do not add shadows, outlines, rotations, or unapproved effects.
  • Do not place the icon on a background that removes contrast.
  • Do not present modified forks as official MailStack releases.

Repository and documentation rules

All public source, citation, security, release, badge, and support links must point to:

https://github.com/vibtools/MailStack

Internal runtime identifiers are not part of the public branding system. They remain temporarily unchanged for backward compatibility; see REBRAND_COMPATIBILITY.md.

Trademark and fork attribution

The AGPL applies to source code. It does not automatically grant trademark rights in the MailStack or Vib Tools names, logos, visual identity, or trade dress.

Forks may state that they are derived from MailStack and must preserve required legal notices. Modified distributions should use clearly distinguishable branding unless written permission authorizes official branding use.