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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="UTF-8">
<title>WordPress Studio — Local WordPress Development, Built for Agencies</title>
<link rel="preconnect" href="https://fonts.googleapis.com">
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
<link href="https://fonts.googleapis.com/css2?family=Anton&family=Fraunces:ital,opsz,wght@0,9..144,400;0,9..144,500;1,9..144,400&family=Figtree:wght@400;500;600;700&display=swap" rel="stylesheet">
<style>
:root {
--ink: #111111;
--ink-soft: #1b1b1b;
--muted: #4a4a4a;
--bg: #ffffff;
--rule: #e5e5e5;
--brand-blue: #1d4fd8; /* bottom rule */
--studio-dark: #0b0b0b;
--studio-panel: #f3f3f3;
--studio-border: #e4e4e4;
--green: #3cd56a;
}
* { box-sizing: border-box; }
html, body {
margin: 0;
padding: 0;
background: #e9e9ec;
font-family: "Figtree", system-ui, -apple-system, sans-serif;
color: var(--ink);
-webkit-font-smoothing: antialiased;
text-rendering: optimizeLegibility;
}
.page {
max-width: 1240px;
margin: 40px auto;
background: var(--bg);
padding: 72px 88px 0;
position: relative;
box-shadow: 0 30px 60px -30px rgba(0,0,0,.18);
overflow: hidden;
}
/* ---------- Header ---------- */
.masthead {
display: flex;
align-items: center;
gap: 22px;
margin-bottom: 92px;
}
.masthead .a4a-lockup {
display: flex;
align-items: center;
gap: 22px;
}
.a4a-logo {
font-family: "Figtree", sans-serif;
font-weight: 700;
font-size: 14px;
letter-spacing: .02em;
line-height: 1.15;
display: flex;
align-items: center;
gap: 10px;
text-transform: uppercase;
color: var(--ink);
}
.a4a-logo .mark { width: 28px; height: 28px; }
.a4a-logo .wordmark { display: flex; flex-direction: column; }
.divider {
width: 1px;
height: 30px;
background: #c9c9c9;
}
.wp-lockup {
display: flex;
align-items: center;
gap: 10px;
font-family: "Figtree", sans-serif;
font-weight: 500;
font-size: 18px;
color: var(--ink);
letter-spacing: -0.005em;
}
.wp-lockup .wp-mark { width: 26px; height: 26px; }
/* ---------- Hero ---------- */
.hero {
display: grid;
grid-template-columns: 1.05fr 1fr;
gap: 56px;
align-items: start;
margin-bottom: 96px;
}
.eyebrow {
font-family: "Figtree", sans-serif;
font-weight: 500;
font-size: 18px;
margin: 0 0 18px;
letter-spacing: -0.005em;
}
h1.headline {
font-family: "Anton", "Oswald", sans-serif;
font-weight: 400; /* Anton only ships 400 */
font-size: 84px;
line-height: .92;
letter-spacing: -0.005em;
text-transform: uppercase;
margin: 0 0 34px;
color: var(--ink);
/* subtle vertical stretch to match source's ultra-tall caps */
transform: scaleY(1.06);
transform-origin: left top;
}
.lede p {
font-size: 17px;
line-height: 1.5;
margin: 0 0 18px;
color: var(--ink-soft);
max-width: 520px;
}
.lede p:last-child { margin-bottom: 0; }
.lede a {
color: var(--ink);
text-decoration: underline;
text-underline-offset: 3px;
text-decoration-thickness: 1px;
}
/* ---------- Studio app mockup (right side of hero) ---------- */
.mockup {
width: 100%;
max-width: 560px;
justify-self: end;
border-radius: 12px;
overflow: hidden;
box-shadow:
0 2px 2px rgba(0,0,0,.04),
0 24px 48px -20px rgba(0,0,0,.25);
background: #fff;
font-size: 12px;
display: grid;
grid-template-columns: 200px 1fr;
min-height: 330px;
}
/* ----- left dark rail ----- */
.rail {
background: var(--studio-dark);
color: #fff;
padding: 14px 14px 18px;
display: flex;
flex-direction: column;
position: relative;
}
.traffic {
display: flex;
gap: 6px;
margin-bottom: 20px;
align-items: center;
}
.traffic .dot {
width: 11px; height: 11px; border-radius: 50%;
}
.traffic .r { background: #ff5f57; }
.traffic .y { background: #febc2e; }
.traffic .g { background: #28c840; }
.traffic .chev {
margin-left: auto;
opacity: .65;
font-size: 12px;
}
.site-pill {
background: #1e1e1e;
border-radius: 6px;
padding: 8px 10px;
display: flex;
align-items: center;
justify-content: space-between;
margin-bottom: 16px;
font-size: 12px;
}
.site-pill .name { font-weight: 500; }
.site-pill .status {
width: 8px; height: 8px; border-radius: 50%;
background: var(--green);
box-shadow: 0 0 0 3px rgba(60,213,106,.18);
}
.rail-footer {
margin-top: auto;
display: flex;
flex-direction: column;
gap: 10px;
}
.rail-stat {
display: flex;
justify-content: space-between;
font-size: 11px;
color: #cfcfcf;
}
.rail-stat .link { color: #cfcfcf; text-decoration: underline; text-underline-offset: 2px; }
.add-site {
background: #fff;
color: #111;
text-align: center;
padding: 8px 10px;
border-radius: 6px;
font-weight: 600;
font-size: 12px;
border: 1px solid #ddd;
}
.rail-wp {
display: flex;
align-items: center;
justify-content: space-between;
padding-top: 8px;
border-top: 1px solid #262626;
font-size: 11px;
color: #cfcfcf;
}
.rail-wp .brand { display: flex; gap: 6px; align-items: center; font-weight: 500; color:#fff; }
.rail-wp .brand svg { width: 13px; height: 13px; }
/* ----- right pane ----- */
.pane {
padding: 14px 16px 18px;
background: #fff;
color: #111;
display: flex;
flex-direction: column;
gap: 12px;
min-width: 0;
}
.pane .title-row {
display: flex;
flex-direction: column;
gap: 4px;
}
.pane h4 {
font-family: "Figtree", sans-serif;
font-size: 15px;
font-weight: 600;
margin: 0;
letter-spacing: -0.005em;
}
.pane .links {
display: flex;
gap: 14px;
font-size: 11px;
color: #4b4b4b;
}
.pane .links a {
color: #4b4b4b;
text-decoration: none;
display: inline-flex;
align-items: center;
gap: 3px;
}
.pane .links a::after {
content: "↗";
font-size: 10px;
}
.tabs {
display: flex;
gap: 18px;
border-bottom: 1px solid var(--studio-border);
padding-bottom: 8px;
font-size: 11.5px;
color: #888;
}
.tabs .tab { padding-bottom: 2px; cursor: default; }
.tabs .tab.active {
color: #111;
font-weight: 500;
border-bottom: 1.5px solid #111;
margin-bottom: -9px;
padding-bottom: 8px;
}
.cols {
display: grid;
grid-template-columns: 1.2fr 1fr;
gap: 14px;
}
.col .label {
font-size: 11px;
color: #6a6a6a;
margin-bottom: 6px;
}
.theme-card {
border: 1px solid var(--studio-border);
border-radius: 6px;
overflow: hidden;
background: #fafafa;
}
.theme-card .preview {
aspect-ratio: 16/10;
background:
linear-gradient(180deg, rgba(0,0,0,0) 55%, rgba(0,0,0,.08) 100%),
linear-gradient(135deg, #7db2c9 0%, #3f6d86 55%, #1d2b3a 100%);
position: relative;
padding: 8px;
font-size: 7px;
color: #fff;
}
.theme-card .preview .topbar {
display: flex;
justify-content: flex-end;
gap: 4px;
opacity: .85;
font-size: 6px;
margin-bottom: 10px;
}
.theme-card .preview .big {
font-family: "Anton", sans-serif;
font-size: 14px;
line-height: .9;
letter-spacing: .01em;
color: #fff;
max-width: 60%;
}
.theme-card .preview .tiny {
position: absolute;
left: 8px;
bottom: 8px;
font-size: 5.5px;
max-width: 65%;
line-height: 1.3;
opacity: .9;
}
.theme-card .preview .upcoming {
position: absolute;
right: 8px;
bottom: 8px;
font-family: "Anton", sans-serif;
font-size: 9px;
letter-spacing: .02em;
}
.theme-card .foot {
display: flex;
justify-content: space-between;
align-items: center;
padding: 6px 8px;
font-size: 11px;
color: #222;
}
.theme-card .foot .dl { opacity: .7; }
.btn-list {
display: flex;
flex-direction: column;
gap: 6px;
}
.studio-btn {
border: 1px solid var(--studio-border);
background: #fff;
border-radius: 6px;
padding: 6px 9px;
font-size: 11.5px;
display: flex;
align-items: center;
gap: 8px;
color: #111;
}
.studio-btn .icn { width: 12px; height: 12px; opacity: .8; }
/* ---------- Features ---------- */
.features {
margin-bottom: 72px;
}
h2.features-title {
font-family: "Fraunces", "Recoleta", Georgia, serif;
font-style: italic;
font-weight: 400;
font-size: 56px;
letter-spacing: -0.015em;
margin: 0 0 52px;
color: var(--ink);
}
.feature-grid {
display: grid;
grid-template-columns: 1fr 1fr;
column-gap: 88px;
row-gap: 34px;
}
.feature h3 {
font-family: "Figtree", sans-serif;
font-size: 15.5px;
font-weight: 700;
margin: 0 0 8px;
letter-spacing: -0.003em;
color: var(--ink);
}
.feature p {
font-size: 14.5px;
line-height: 1.5;
margin: 0;
color: #262626;
max-width: 480px;
}
/* ---------- Bottom rule ---------- */
.blue-rule {
height: 14px;
background: var(--brand-blue);
margin: 0 -88px; /* bleed to page edges */
}
/* ---------- Responsive graceful fallback ---------- */
@media (max-width: 960px) {
.page { padding: 40px 28px 0; margin: 16px; }
.hero { grid-template-columns: 1fr; gap: 36px; margin-bottom: 56px; }
h1.headline { font-size: 56px; }
h2.features-title { font-size: 40px; margin-bottom: 32px; }
.feature-grid { grid-template-columns: 1fr; column-gap: 0; row-gap: 28px; }
.mockup { max-width: 100%; justify-self: stretch; }
.blue-rule { margin: 0 -28px; }
.masthead { margin-bottom: 48px; }
}
</style>
</head>
<body>
<div class="page">
<!-- ============ Masthead ============ -->
<header class="masthead">
<div class="a4a-lockup">
<div class="a4a-logo">
<!-- Automattic "A" mark -->
<svg class="mark" viewBox="0 0 40 40" aria-hidden="true">
<circle cx="20" cy="20" r="19" fill="none" stroke="#111" stroke-width="1.6"/>
<path d="M12 28 L20 10 L28 28 M15.5 22 H24.5"
fill="none" stroke="#111" stroke-width="2.2" stroke-linecap="square" stroke-linejoin="miter"/>
</svg>
<div class="wordmark">
<span>Automattic</span>
<span>For Agencies</span>
</div>
</div>
<div class="divider"></div>
<div class="wp-lockup">
<!-- WordPress mark -->
<svg class="wp-mark" viewBox="0 0 40 40" aria-hidden="true">
<circle cx="20" cy="20" r="19" fill="none" stroke="#111" stroke-width="1.6"/>
<path d="M6 20 L16 34 L12 20 L16 10 Z M22 10 L30 34 L34 20 L30 10 Z M14 16 H28"
fill="none" stroke="#111" stroke-width="1.4" stroke-linejoin="round"/>
</svg>
<span>WordPress.com</span>
</div>
</div>
</header>
<!-- ============ Hero ============ -->
<section class="hero">
<div>
<p class="eyebrow">WordPress Studio</p>
<h1 class="headline">Local WordPress<br>Development, Built<br>for Agencies</h1>
<div class="lede">
<p><a href="#">WordPress Studio</a> is a free, open-source desktop app for local WordPress development, maintained by Automattic and fully integrated with WordPress.com and Pressable.</p>
<p>WordPress Studio helps agencies streamline development workflows, freeing up more of your team's time and clients' budget to invest in more impactful work.</p>
</div>
</div>
<!-- Studio app mockup -->
<div class="mockup" role="img" aria-label="WordPress Studio app showing the Hiragana site overview">
<!-- Left rail -->
<div class="rail">
<div class="traffic">
<span class="dot r"></span>
<span class="dot y"></span>
<span class="dot g"></span>
<span class="chev">›_</span>
</div>
<div class="site-pill">
<span class="name">Hiragana</span>
<span class="status" aria-label="running"></span>
</div>
<div class="rail-footer">
<div class="rail-stat">
<span>3 sites running</span>
<a class="link" href="#">Stop all</a>
</div>
<div class="add-site">Add site</div>
<div class="rail-wp">
<span class="brand">
<svg viewBox="0 0 40 40" aria-hidden="true">
<circle cx="20" cy="20" r="19" fill="none" stroke="#fff" stroke-width="2"/>
<path d="M6 20 L16 34 L12 20 L16 10 Z M22 10 L30 34 L34 20 L30 10 Z M14 16 H28"
fill="none" stroke="#fff" stroke-width="1.6"/>
</svg>
WordPress.com
</span>
<span>Log in</span>
</div>
</div>
</div>
<!-- Right pane -->
<div class="pane">
<div class="title-row">
<h4>Hiragana</h4>
<div class="links">
<a href="#">WP admin</a>
<a href="#">Open site</a>
</div>
</div>
<div class="tabs">
<span class="tab active">Overview</span>
<span class="tab">Share</span>
<span class="tab">Import / Export</span>
<span class="tab">Settings</span>
</div>
<div class="cols">
<div class="col">
<div class="label">Theme</div>
<div class="theme-card">
<div class="preview">
<div class="topbar"><span>•</span><span>•</span><span>•</span><span>•</span></div>
<div class="big">Your<br>Journey<br>Begins</div>
<div class="tiny">Discover places that will ignite your imagination and leave lasting memories.</div>
<div class="upcoming">Upcoming</div>
</div>
<div class="foot">
<span>Block Canvas</span>
<span class="dl">
<svg width="12" height="12" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"><path d="M12 3v12m0 0 5-5m-5 5-5-5"/><path d="M4 21h16"/></svg>
</span>
</div>
</div>
</div>
<div class="col">
<div class="label">Customize</div>
<div class="btn-list">
<div class="studio-btn">
<svg class="icn" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2"><rect x="3" y="4" width="18" height="14" rx="2"/><path d="M3 10h18"/></svg>
Site Editor
</div>
<div class="studio-btn">
<svg class="icn" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2"><path d="M12 2 3 9l9 7 9-7-9-7z"/><path d="M3 15l9 7 9-7"/></svg>
Patterns
</div>
<div class="studio-btn">
<svg class="icn" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2"><rect x="3" y="3" width="18" height="18" rx="2"/><path d="M3 9h18M9 3v18"/></svg>
Templates
</div>
</div>
<div class="label" style="margin-top:10px;">Open in…</div>
<div class="btn-list">
<div class="studio-btn">
<svg class="icn" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2"><path d="M4 6h6l2 2h8v10a2 2 0 0 1-2 2H4z"/></svg>
Finder
</div>
<div class="studio-btn">
<svg class="icn" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2"><rect x="3" y="4" width="18" height="16" rx="2"/><path d="m7 9 3 3-3 3M13 15h4"/></svg>
Terminal
</div>
</div>
</div>
</div>
</div>
</div>
</section>
<!-- ============ Why WordPress Studio? ============ -->
<section class="features">
<h2 class="features-title">Why WordPress Studio?</h2>
<div class="feature-grid">
<div class="feature">
<h3>Safe, Private QA Before Launch</h3>
<p>Your team needs to test a major plugin update for a high-traffic client site. Instead of risking downtime or breaking functionality in production, the team pulls the site into Studio, tests the update locally, and verifies compatibility before syncing changes live.</p>
</div>
<div class="feature">
<h3>Onboard New Developers Quickly</h3>
<p>You bring on a new developer to join your distributed team. Instead of walking through complex server stack setups, you have them install Studio, pull down an active client site, and start working within minutes, ensuring consistency with the rest of your team's environment.</p>
</div>
<div class="feature">
<h3>Faster Client Feedback Loops</h3>
<p>You are working closely with your customer on a homepage redesign. Rather than creating a staging site and waiting for deployment, you use Studio's cloud-hosted Preview Sites to share a live, hosted URL of the in-progress work. The client reviews and comments asynchronously, cutting approval time in half and avoiding wasted work.</p>
</div>
<div class="feature">
<h3>Troubleshooting Without Interrupting Clients</h3>
<p>A client reports a bug in their booking system. Your team pulls the live site into Studio, reproduces the issue locally, and tests fixes without affecting the client's production site, keeping the business running while solving the problem.</p>
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<h3>Streamlined Maintenance Across Multiple Sites</h3>
<p>Your agency manages 25+ WordPress.com sites. Using Studio Sync, you pull each site down locally, apply updates and changes in a controlled environment, and selectively push only the necessary files or database tables back to production, no full site migrations or staging detours required.</p>
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<h3>General Plugin and Theme Development</h3>
<p>Nearly all WordPress development is done in a local development environment, and agencies use Studio as their local development environment because it's free, open source, closely aligned with the core WordPress project, and maintained by Automattic. The tight connection to WordPress Playground ensures compatibility with the latest WordPress features and best practices, and the two-week release cadence means Studio is continually improving.</p>
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