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diff --git a/en/asgardeo/docs/guides/customer-data/concepts/profile-attributes.md b/en/asgardeo/docs/guides/customer-data/concepts/profile-attributes.md
new file mode 100644
index 0000000000..d4d58d4c39
--- /dev/null
+++ b/en/asgardeo/docs/guides/customer-data/concepts/profile-attributes.md
@@ -0,0 +1,100 @@
+# Profile attributes
+
+**Profile attributes** define the shape of data that can be stored on a profile for your organization. They control attribute names, types, mutability, and how values are resolved when two profiles are merged.
+
+Together, the set of profile attributes defined for your organization makes up the **profile attribute schema**.
+
+---
+
+## Scopes
+
+Profile attributes are organised into three scopes:
+
+| Scope | Description |
+|---|---|
+| `identity_attributes` | Attributes sourced from the identity system (e.g. email, phone, name from {{ product_name }} claims) |
+| `traits` | Behavioural or preference data managed by the application (e.g. language, segments) |
+| `application_data` | Per-application attributes, scoped by application identifier |
+
+---
+
+## Attribute fields
+
+| Field | Required | Description |
+|---|---|---|
+| `attribute_name` | yes | Dot-notation path including scope prefix |
+| `display_name` | no | Human-readable label |
+| `value_type` | yes | One of the supported data types (see below) |
+| `merge_strategy` | yes | How to resolve the value when two profiles are merged |
+| `mutability` | yes | Read/write behaviour (see below) |
+| `multi_valued` | no | If `true`, the attribute holds an array of the declared type |
+| `canonical_values` | no | Enumerated allowed values (for string attributes) |
+| `sub_attributes` | no | Child attributes when `value_type` is `complex` |
+| `application_identifier` | no | Scopes the attribute to a specific application (for `application_data`) |
+
+---
+
+## Supported value types
+
+| Type | Description |
+|---|---|
+| `string` | Plain text |
+| `integer` | Whole number |
+| `decimal` | Floating-point number |
+| `boolean` | `true` / `false` |
+| `date` | Calendar date |
+| `date_time` | Date and time |
+| `epoch` | Unix timestamp (milliseconds) |
+| `complex` | Nested object, define child fields in `sub_attributes` |
+
+---
+
+## Mutability
+
+Mutability controls whether an attribute value can be changed once set.
+
+| Value | Meaning |
+|---|---|
+| `readWrite` | Can be freely read and updated |
+| `readOnly` | System-managed, cannot be updated by applications (e.g. `meta.created_at`) |
+| `writeOnly` | Can be written but not read back |
+| `immutable` | Must be set at creation, cannot be changed (e.g. `profile_id`) |
+| `writeOnce` | Can be empty initially; once set, cannot be updated (e.g. `user_id`) |
+
+---
+
+## Merge strategies
+
+When two profiles are unified, the merge strategy for each attribute decides which value wins.
+
+| Strategy | Behaviour |
+|---|---|
+| `overwrite` | The incoming profile's value replaces the existing one |
+| `combine` | Both values are combined into an array (requires `multi_valued: true`) |
+
+---
+
+## Core attributes
+
+These attributes are built into every profile and cannot be modified:
+
+| Attribute | Type | Mutability |
+|---|---|---|
+| `profile_id` | `string` | `immutable` |
+| `user_id` | `string` | `writeOnce` |
+| `meta.created_at` | `date_time` | `readOnly` |
+| `meta.updated_at` | `date_time` | `readOnly` |
+| `meta.location` | `string` | `readOnly` |
+
+---
+
+## Staying in sync with {{ product_name }}
+
+`identity_attributes` mirror the claim dialects in {{ product_name }}. When a claim is added, updated, or deleted, the service automatically reconciles its local attribute set so the two stay aligned, no manual action is needed.
+
+---
+
+## Related
+
+- [Manage profile attributes]({{base_path}}/guides/customer-data/guides/manage-profile-attributes)
+- [Unification rules]({{base_path}}/guides/customer-data/concepts/unification-rules)
diff --git a/en/asgardeo/docs/guides/customer-data/concepts/profiles.md b/en/asgardeo/docs/guides/customer-data/concepts/profiles.md
new file mode 100644
index 0000000000..cde21d9c11
--- /dev/null
+++ b/en/asgardeo/docs/guides/customer-data/concepts/profiles.md
@@ -0,0 +1 @@
+{% include "../../../../../includes/guides/customer-data/concepts/profiles.md" %}
diff --git a/en/asgardeo/docs/guides/customer-data/concepts/unification-rules.md b/en/asgardeo/docs/guides/customer-data/concepts/unification-rules.md
new file mode 100644
index 0000000000..2632afbe3d
--- /dev/null
+++ b/en/asgardeo/docs/guides/customer-data/concepts/unification-rules.md
@@ -0,0 +1 @@
+{% include "../../../../../includes/guides/customer-data/concepts/unification-rules.md" %}
diff --git a/en/asgardeo/docs/guides/customer-data/enable-customer-data-service.md b/en/asgardeo/docs/guides/customer-data/enable-customer-data-service.md
new file mode 100644
index 0000000000..64a19a3696
--- /dev/null
+++ b/en/asgardeo/docs/guides/customer-data/enable-customer-data-service.md
@@ -0,0 +1 @@
+{% include "../../../../includes/guides/customer-data/enable-customer-data-service.md" %}
diff --git a/en/asgardeo/docs/guides/customer-data/guides/manage-profile-attributes.md b/en/asgardeo/docs/guides/customer-data/guides/manage-profile-attributes.md
new file mode 100644
index 0000000000..7ab0c73d3b
--- /dev/null
+++ b/en/asgardeo/docs/guides/customer-data/guides/manage-profile-attributes.md
@@ -0,0 +1 @@
+{% include "../../../../../includes/guides/customer-data/guides/manage-profile-attributes.md" %}
diff --git a/en/asgardeo/docs/guides/customer-data/guides/manage-unification-rules.md b/en/asgardeo/docs/guides/customer-data/guides/manage-unification-rules.md
new file mode 100644
index 0000000000..9396cddd51
--- /dev/null
+++ b/en/asgardeo/docs/guides/customer-data/guides/manage-unification-rules.md
@@ -0,0 +1 @@
+{% include "../../../../../includes/guides/customer-data/guides/manage-unification-rules.md" %}
diff --git a/en/asgardeo/docs/guides/customer-data/index.md b/en/asgardeo/docs/guides/customer-data/index.md
new file mode 100644
index 0000000000..ef1d31013b
--- /dev/null
+++ b/en/asgardeo/docs/guides/customer-data/index.md
@@ -0,0 +1 @@
+{% include "../../../../includes/guides/customer-data/index.md" %}
diff --git a/en/asgardeo/features.json b/en/asgardeo/features.json
index ff0f698922..392a51aba8 100644
--- a/en/asgardeo/features.json
+++ b/en/asgardeo/features.json
@@ -69,5 +69,18 @@
             "guides/webhooks/setup-webhooks.md",
             "guides/webhooks/webhook-events-and-payloads.md"
         ]
+    },
+
+    "customer_data_service": {
+        "enabled": true,
+        "page": [
+            "guides/customer-data/index.md",
+            "guides/customer-data/enable-customer-data-service.md",
+            "guides/customer-data/concepts/profiles.md",
+            "guides/customer-data/concepts/profile-attributes.md",
+            "guides/customer-data/concepts/unification-rules.md",
+            "guides/customer-data/guides/manage-profile-attributes.md",
+            "guides/customer-data/guides/manage-unification-rules.md"
+        ]
     }
 }
diff --git a/en/asgardeo/mkdocs.yml b/en/asgardeo/mkdocs.yml
index 2805ef0040..1636303986 100644
--- a/en/asgardeo/mkdocs.yml
+++ b/en/asgardeo/mkdocs.yml
@@ -32,6 +32,9 @@ theme:
 extra:
   base_path: /asgardeo/docs
   product: asgardeo
+  nav_chip:
+    Customer Data:
+      type: Preview
   content:
     sdkconfig:
       baseUrl: "https://api.asgardeo.io/t/<your-organization-name>"
@@ -577,6 +580,16 @@ nav:
         - Approval workflows: guides/workflows/approval-workflows.md
         - Approval workflow rules: guides/workflows/workflow-rules.md
         - Workflow requests: guides/workflows/workflow-requests.md
+      - Customer Data:
+        - Customer Data: guides/customer-data/index.md
+        - Enable Customer Data Service: guides/customer-data/enable-customer-data-service.md
+        - Concepts:
+          - Profiles: guides/customer-data/concepts/profiles.md
+          - Profile attributes: guides/customer-data/concepts/profile-attributes.md
+          - Unification rules: guides/customer-data/concepts/unification-rules.md
+        - Manage:
+          - Manage profile attributes: guides/customer-data/guides/manage-profile-attributes.md
+          - Manage unification rules: guides/customer-data/guides/manage-unification-rules.md
       - Account configurations:
         - Account configurations: guides/account-configurations/index.md
         - Login security:
diff --git a/en/includes/guides/customer-data/concepts/profiles.md b/en/includes/guides/customer-data/concepts/profiles.md
new file mode 100644
index 0000000000..b553caf4eb
--- /dev/null
+++ b/en/includes/guides/customer-data/concepts/profiles.md
@@ -0,0 +1,52 @@
+{% if product == "asgardeo" %}
+
+# Profiles
+
+A **profile** is the central entity in the Customer Data Service. It represents a single person's collected data, their identity attributes, behavioural traits, and per application data unified across all interactions.
+
+![Profile List]({{base_path}}/assets/img/guides/customer-data/profile-list.png){: width="auto" style="display: block; margin: 0;"}
+
+---
+
+## Temporary vs permanent profiles
+
+Profiles are either **temporary** (anonymous) or **permanent** (identified).
+
+### Temporary profile
+
+- Created when an anonymous user first interacts (e.g. visits a website)
+- Has no `user_id`
+- Linked to a browser cookie (`cds_profile`)
+- Accumulates behavioural data during the anonymous session
+
+### Permanent profile
+
+- Has a `user_id`, which is set when the user logs in or is created in {{ product_name }}
+- Acts as the master record for that identity
+- May have one or more temporary profiles merged into it over time
+
+---
+
+## Profile structure
+
+| Field | Description |
+|---|---|
+| `profile_id` | System generated UUID. Immutable. |
+| `user_id` | The user's ID from {{ product_name }}. Empty on anonymous profiles. |
+| `identity_attributes` | Attributes sourced from the identity system (e.g. email, phone, name). Keyed by attribute name. |
+| `traits` | Behavioural or preference data (e.g. download count, segment tags). |
+| `application_data` | Per-application data, keyed by application identifier. |
+| `meta.created_at` | When the profile was created. Read-only. |
+| `meta.updated_at` | When the profile was last modified. Read-only. |
+| `merged_from` | References to profiles that were unified into this one. |
+| `merged_to` | Set on child profiles, points to the master profile they were merged into. |
+
+![Profile Structure]({{base_path}}/assets/img/guides/customer-data/profile-structure.png){: width="auto" style="display: block; margin: 0;"}
+
+---
+
+## Related
+
+- [Profile attributes]({{base_path}}/guides/customer-data/concepts/profile-attributes)
+- [Unification rules]({{base_path}}/guides/customer-data/concepts/unification-rules)
+{% endif %}
diff --git a/en/includes/guides/customer-data/concepts/unification-rules.md b/en/includes/guides/customer-data/concepts/unification-rules.md
new file mode 100644
index 0000000000..4924a31191
--- /dev/null
+++ b/en/includes/guides/customer-data/concepts/unification-rules.md
@@ -0,0 +1,44 @@
+{% if product == "asgardeo" %}
+
+# Unification rules
+
+**Unification rules** tell the Customer Data Service when two separate profiles should be recognised as the same person and merged. Each rule specifies a profile attribute to match on, if two profiles share the same value for that attribute, they are candidates for merging.
+
+---
+
+## Rule structure
+
+| Field | Description |
+|---|---|
+| `rule_name` | Human-readable name. Also recorded as the reason on a merge. |
+| `property_name` | The attribute name to match on (e.g. `identity_attributes.email`) |
+| `priority` | Lower number = evaluated first. Rules are sorted ascending by priority. |
+| `is_active` | Only active rules are evaluated during unification |
+
+---
+
+## How rules are evaluated
+
+When a profile is created or updated, the service queues it for unification. The unification worker:
+
+1. Fetches all active rules for the organization, sorted by `priority` ascending.
+2. For each rule, checks whether any existing master profile has the same value for `property_name` as the incoming profile.
+3. On the first match, merges the two profiles and stops, only one rule fires per unification run.
+
+Rules are evaluated **after** the system level `userId` match. If two profiles share the same `userId`, they are always merged regardless of any rules.
+
+---
+
+## Priority guidance
+
+- Assign **lower** priority numbers to high-confidence identifiers (e.g. `identity_attributes.email` at priority 1).
+- Assign **higher** priority numbers to weaker signals (e.g. `traits.phone` at priority 10).
+- Leave gaps between priorities (e.g. 10, 20, 30) so new rules can be inserted without reordering.
+
+---
+
+## Related
+
+- [Manage unification rules]({{base_path}}/guides/customer-data/guides/manage-unification-rules)
+- [Profile attributes]({{base_path}}/guides/customer-data/concepts/profile-attributes)
+{% endif %}
diff --git a/en/includes/guides/customer-data/enable-customer-data-service.md b/en/includes/guides/customer-data/enable-customer-data-service.md
new file mode 100644
index 0000000000..4c14465b16
--- /dev/null
+++ b/en/includes/guides/customer-data/enable-customer-data-service.md
@@ -0,0 +1,34 @@
+{% if product == "asgardeo" %}
+<h1>Enable Customer Data Service <div class="md-chip md-chip--preview"><span class="md-chip__label">Preview</span></div></h1>
+
+!!! Note
+
+    The Customer Data Service is currently in **Preview**. Some features may be subject to changes in future releases.
+
+The Customer Data Service is hidden behind Feature Preview while in Preview. Once you enable it for your organization, a new **Customer Data** entry appears in the left navigation pane.
+
+## Enable from Feature Preview
+
+1. Click on the user dropdown in the top right corner.
+2. Select **Feature Preview**.
+3. In the feature preview dialog, toggle **Customer Data Service** to **Enabled** and close the dialog.
+4. **Customer Data** now appears in the left navigation pane.
+
+![Enable Customer Data Service from Feature Preview]({{base_path}}/assets/img/guides/customer-data/feature-preview-cds-on.png){: width="auto" style="display: block; margin: 0;"}
+
+## Disable Customer Data Service
+
+To turn the feature off again:
+
+1. Click on the user dropdown in the top right corner.
+2. Select **Feature Preview**.
+3. Toggle **Customer Data Service** to **Disabled** and close the dialog.
+
+The **Customer Data** entry is removed from the left navigation pane. Existing profile, attribute, and unification rule data is preserved while the feature is in Preview.
+
+## Next steps
+
+- Learn what a [Profile]({{base_path}}/guides/customer-data/concepts/profiles) is and how anonymous activity gets attached to a user.
+- Review the [Profile attributes]({{base_path}}/guides/customer-data/concepts/profile-attributes) defined for your organization.
+- Configure [Unification rules]({{base_path}}/guides/customer-data/concepts/unification-rules) that decide when two profiles should be merged.
+{% endif %}
diff --git a/en/includes/guides/customer-data/guides/manage-profile-attributes.md b/en/includes/guides/customer-data/guides/manage-profile-attributes.md
new file mode 100644
index 0000000000..a1f8633763
--- /dev/null
+++ b/en/includes/guides/customer-data/guides/manage-profile-attributes.md
@@ -0,0 +1,71 @@
+{% if product == "asgardeo" %}
+
+# Manage profile attributes
+
+Profile attributes control which fields can be stored on a profile and how they behave. Manage them from **Customer Data** → **Profile Attributes** in the console.
+
+For a conceptual overview of attribute types, mutability, and merge strategies see [Profile attributes]({{base_path}}/guides/customer-data/concepts/profile-attributes).
+
+---
+
+## View profile attributes
+
+1. From the console, go to **Customer Data** → **Profile Attributes**.
+2. The list shows every attribute defined for your organization, grouped by scope (`identity_attributes`, `traits`, `application_data`).
+
+Attributes sourced from {{ product_name }} claims appear under `identity_attributes` and are managed by the system — their type and mutability are read-only.
+
+![Profile Attribute View]({{base_path}}/assets/img/guides/customer-data/profile-attribute-view.png){: width="auto" style="display: block; margin: 0;"}
+
+---
+
+## Add an attribute
+
+1. Click **New attribute**.
+2. Fill in:
+    - **Attribute name** — including the scope prefix (e.g. `traits.preferred_language`).
+    - **Display name** — optional, human-readable label.
+    - **Value type** — see [supported value types]({{base_path}}/guides/customer-data/concepts/profile-attributes#supported-value-types).
+    - **Mutability** — controls whether the value can be changed once set.
+    - **Merge strategy** — `overwrite` or `combine`. Choose `combine` for attributes where both pre- and post-merge values should be retained (e.g. interest tags).
+    - **Multi-valued** — required when using `combine`.
+    - **Canonical values** — optional, for enumerated string values.
+    - **Application identifier** — required for `application_data` attributes.
+3. Click **Save**.
+
+![Scopes]({{base_path}}/assets/img/guides/customer-data/scopes.gif){: width="auto" style="display: block; margin: 0;"}
+
+---
+
+## Edit an attribute
+
+1. Click an attribute in the list.
+2. Update the fields you want to change.
+3. Click **Save**.
+
+Attributes synced from {{ product_name }} cannot be edited from here — change the corresponding claim in {{ product_name }} and the attribute set will reflect it automatically.
+
+---
+
+## Delete an attribute
+
+1. Click the attribute, then click **Delete**.
+2. Confirm the deletion.
+
+Existing profile data stored under the attribute is dropped.
+
+---
+
+## What happens when you change `merge_strategy`
+
+`merge_strategy` is applied on **future** unification runs only. Existing master profiles are not re-merged when you change the strategy.
+
+If you switch a single-valued attribute to `combine`, also set **Multi-valued** to `true` — otherwise the merge will fall back to `overwrite`.
+
+---
+
+## Related
+
+- [Profile attributes]({{base_path}}/guides/customer-data/concepts/profile-attributes) — concepts and field reference.
+- [Unification rules]({{base_path}}/guides/customer-data/concepts/unification-rules) — rules match on the attributes defined here.
+{% endif %}
diff --git a/en/includes/guides/customer-data/guides/manage-unification-rules.md b/en/includes/guides/customer-data/guides/manage-unification-rules.md
new file mode 100644
index 0000000000..e85b90bcb7
--- /dev/null
+++ b/en/includes/guides/customer-data/guides/manage-unification-rules.md
@@ -0,0 +1,62 @@
+{% if product == "asgardeo" %}
+
+# Manage unification rules
+
+Unification rules tell the Customer Data Service when two profiles should be recognised as the same person and merged. Manage them from **Customer Data** → **Unification Rules** in the console.
+
+For a conceptual overview see [Unification rules]({{base_path}}/guides/customer-data/concepts/unification-rules).
+
+---
+
+## View unification rules
+
+1. From the console, go to **Customer Data** → **Unification Rules**.
+2. The list shows every rule defined for your organization, ordered by priority. The lowest priority number is evaluated first.
+
+![Unification rules list]({{base_path}}/assets/img/guides/customer-data/unification-rules-list.png){: width="auto" style="display: block; margin: 0;"}
+
+---
+
+## Create a rule
+
+1. Click **New unification rule**.
+2. Fill in:
+    - **Rule name** — human readable name.
+    - **Match attribute** — the profile attribute to match on (e.g. `identity_attributes.email`).
+    - **Priority** — lower numbers are evaluated first.
+3. Click **Save**.
+
+![Unification Rules]({{base_path}}/assets/img/guides/customer-data/unification-rules.png){: width="auto" style="display: block; margin: 0;"}
+
+---
+
+## Edit or reorder a rule
+
+1. Click a rule in the list.
+2. Change its match attribute, priority, or active state.
+3. Click **Save**.
+
+Editing a rule does **not** retroactively merge or un-merge existing profiles — it only affects future unification runs.
+
+---
+
+## Disable a rule
+
+Toggle **Active** to off. The rule is skipped during evaluation but stays in the list and keeps its priority.
+
+---
+
+## Delete a rule
+
+1. Click the rule, then click **Delete**.
+2. Confirm the deletion.
+
+Existing merges already recorded under this rule are not reversed.
+
+---
+
+## Related
+
+- [Unification rules]({{base_path}}/guides/customer-data/concepts/unification-rules) — concepts and field reference.
+- [Profile attributes]({{base_path}}/guides/customer-data/concepts/profile-attributes) — the attribute set rules can match on.
+{% endif %}
diff --git a/en/includes/guides/customer-data/index.md b/en/includes/guides/customer-data/index.md
new file mode 100644
index 0000000000..d00e0af409
--- /dev/null
+++ b/en/includes/guides/customer-data/index.md
@@ -0,0 +1,26 @@
+{% if product == "asgardeo" %}
+
+# Customer Data
+
+The Customer Data Service (CDS) collects and unifies data about your end users across every interaction with your applications, and gives each user a single profile that represents who they are and what they have done across your applications.
+
+!!! note
+    Customer Data Service is currently in **Preview**. You need to enable it from **Feature Preview** before the **Customer Data** section appears in the console. See [Enable Customer Data Service]({{base_path}}/guides/customer-data/enable-customer-data-service).
+
+## What you can do with it
+
+- **Build a unified profile per user** by combining identity attributes from {{ product_name }}, behavioural traits, and per-application data into one record.
+- **Unify anonymous and authenticated sessions** so that activity captured before sign-up stays attached to the user once they register or log in.
+- **Define profile attributes** that control the shape of data each profile can hold — types, mutability, and how values are resolved when profiles are merged.
+- **Configure unification rules** that decide when two separate profile records should be recognised as the same person and merged.
+
+## Where to start
+
+| Read | What it covers |
+|---|---|
+| [Enable Customer Data Service]({{base_path}}/guides/customer-data/enable-customer-data-service) | Turn the feature on from Feature Preview. |
+| [Profiles]({{base_path}}/guides/customer-data/concepts/profiles) | The shape of a profile and how anonymous and permanent profiles relate. |
+| [Profile attributes]({{base_path}}/guides/customer-data/concepts/profile-attributes) | Attribute types, mutability, and merge strategies. |
+| [Unification rules]({{base_path}}/guides/customer-data/concepts/unification-rules) | When two records get merged into one. |
+
+{% endif %}