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Merge pull request #18 from tcaldwell-x/missing-word-adsapi
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x-ads-api/fundamentals/hierarchy-and-terminology.mdx

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title: Ads API hierarchy and terminology
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title: "Ads API hierarchy and terminology"
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To be successful on the Ads API, it’s important to understand how entities in X Ads relate to each other. This tutorial goes over the basics of the X Ads object hierarchy.
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Each X Ads account can have one or more promotable users, which are users that we can promote through the ads account. Furni’s @Furni handle would be an example of a FULL promotable user under Furni’s ads account, which means we can run all types of campaigns for @Furni and their tweets. There can only be one FULL promotable user for an ad account.
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Note there can also be other promotable under an ads account. For example, if we wanted to promote @Jack’s Tweets about Furni products, he would become a retweet-only promotable user on the account which is indicated by RETWEETS_ONLY. Advertisers should contact their X account manager for information about adding reweet users to their ads account.
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Note there can also be other promotable users under an ads account. For example, if we wanted to promote @Jack’s Tweets about Furni products, he would become a retweet-only promotable user on the account which is indicated by RETWEETS_ONLY. Advertisers should contact their X account manager for information about adding reweet users to their ads account.
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## Promoted Video
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